infusion
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Samantha Diamond Jazo Moises COMM116 - Advertising
Name
Infusion • One word name provides easy brand recognition • Infusion explains what the product provides (infusing of the juice with the rest of the mixed drink) • Action oriented name for an action oriented drink (I.e. Having to perform the task of mixing the juice with the drink)
Logo
infusion
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• Sans-serif fonts (Mexcellent and Bebas Neue) evoke the simplicity of the design while encompassing the complexity of the product • Black on clear (with the only color coming from the juice) plays into the simplicity of the product • The brand personality that our logo emits is modern and edgy which is something our competitors fail to create
Packaging
Directions: 1. Any alcohol/liquid in the drink that is clear goes straight into the bottle. The pure juice goes into the spiral casing inside the bottle. 2. There is a mini plunger on the cap of the bottle. 3. When pulling the plunger up, it brings the spiral casing closer together. 4. When the casing is close enough together the thin film pops at the bottom, releasing the juice into the bottle, creating the drink. 5. When twisting off the top, the casing comes off along with the lid. 6. You’re ready to drink.
• Bottle design differentiates from the typical beerbottle style providing a sleek and modern look • The swirl of juice within the bottle is eye-catching and vibraNT, drawing attention from the competitors to the product • The sleekness from the design of the bottle to the layout of the logo provides for a clutter-free product
6-Pack
• Dark packaging illuminates the product creating a simple spotlight for the bottles • The modern case dismisses the traditional rectangular shape and pushes for an abstract, 21st-century design • The case connects the edginess of the product down to the edgy hexagonal carrying case