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A Slavic Heroine Spreads Her Wings Animagrad Studio’s much-anticipated feature Mavka. The Forest Song is ready for the global market.
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beautiful Ukrainian wood nymph’s fantastic adventures are at the heart of the upcoming CG-animated feature Mavka. The Forest Song. The lovingly crafted movie, which is produced by Ukrainian media group Film.UA and its subsidiary Animagrad Animation Studio, promises to be quite a cultural event when it is released in theaters in 2022. The film’s producers Iryna Kostyuk and Egor Olesov were kind enough to give us a sneak peek at their exciting new project. Kostyuk and Olesov point out that the film’s key sources of inspiration are Ukrainian and Slavic mythology as well as some of the literary classics of the region, including The Forest Song, a famous poem by Lesya Ukrainka. “Our main character is a unique, complex and powerful female icon that has never been brought out to the world before, especially in animation form, which is universal language,” says Kostyuk. “Mavka is a creature of ancient legends transformed into a symbol of undying love by the genius of poetess Lesya Ukrainka. While the animated movie is rich in Slavic authenticity and charm, we believe that its central plot and themes have universal appeal for audiences of all ages.” Adds Olesov, “Mavka is quite a well-known character in Ukraine. That’s why the power of the brand is huge locally, which allowed us to ink and get out into a nationwide retail numerous licensing deals well in advance of the premier of the actual movie, which is truly a unique
case. Ukraine celebrates Lesya Ukrainka’s 150th birthday nationally in 2021 and this significant cultural event holds a lot of meaning for our team and this project. Thus, a number of events will be held by our team with the support from state institutions such as the Ministry of Culture of Ukraine and State Film Agency.”
The Spirit of Preservation The producers also point out that the film carries out two important missions that are close to their hearts. “One is spotlighting environmental issues in Ukraine, raising aware-
ness of the extinction of endangered species of flora and fauna of the region, some of which are featured in the movie,” says Kostyuk. “The other is exporting the diversity of Ukrainian and Slavic heritage worldwide. This is why our project is supported by the Ministry of Culture of Ukraine, the State Film Agency, as well as World Wildlife Fund, Ukraine.” Directed by Oleksandra Ruban and Oleg Malamuzh, the project’s animation is produced mostly at the Animagrad studio in Kyiv. According to the producers, more than 200 people are involved in the production process. The film will Wild Creatures: Inspired by beloved Ukrainian legends and folklore, Mavka. The Forest Song also features lively sidekicks and magical creatures.
‘Our hope is that the audiences worldwide will be inspired to “be like Mavka,” that is, to share her values and adopt her style, which is visually expressed in the combination of themes of nature and authenticity in a modern interpretation.’ — Producers Iryna Kostyuk and Egor Olesov
www.animationmagazine.net 22
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march 21
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