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VFX Licensing Gigantosaurus
Bruno Danzel d’Aumont
To Vegas and Beyond J
Cyber Group Studios outlines its key licensing and marketing activities connected to its big animation brands in 2022. ust in time for the Licensing Expo in Las Vegas (May 24-26 at the Mandalay Bay Convention Center in Las Vegas) we caught up with Bruno Danzel d’Aumont, VP of international licensing and marketing at Paris-based animation powerhouse Cyber Group Studios. In this insightful interview, he tells us about the studio’s latest licensing campaigns and key 2022 animation tentpoles.
Animation Magazine: Can you tell us a little bit about what Cyber Group will be focusing on at the Licensing Expo in May? Bruno Denzel d’Aumont: The Licensing Expo is a global show, and since Cyber Group Studios is selling its series all over the world, it is a great opportunity to meet with our existing partners and potential future ones to share the company’s latest updates. For example, we’ve recently invested in real-time animation, a new technology that allows us to produce high-quality content using live actors at a fraction of the cost of traditional animation. Also, as part of its ongoing international expansion plan, Cyber Group Studios has acquired a majority stake in Bristol-based animation studio A Productions, the multi-award-winning Italian animation studio Graphilm Entertainment and the Singapore-based studio Scrawl Animation. What are some of the new shows you will be
bringing to the event? At the Licensing Expo, we will, of course, continue to promote our global preschool property Gigantosaurus, with new content to come internationally. It will be a great opportunity to share our upcoming plans with our licensees, agents, and new partners. Additionally, our most recently developed shows — Digital Girl, The McFire Family, Press Start! and Final Fantasy IX — will be presented for the first time. These four new series have a strong licensing appeal for different age targets. Where are some of the new areas of focus for the studio and how do you see these areas will evolve and grow in 2022 and beyond? On the licensing side, Gigantosaurus will continue its expansion around the world, opening new product categories not only in 2022, but also in the coming years. The new series that we will present at the Licensing Show will also contribute to our growth in the coming
years. Our recent technology developments such as real-time animation will also be an area of focus for the coming years. What do you think are some of the most impactful trends in the world of animation and licensing? One of the biggest trends is the direct access to the consumer: not only is the content directly accessible by the consumer through the various platforms, but so are licensed products sold through the digital retail network. This trend requires extreme agility and targeted communication through products’ corresponding content towards stakeholders and consumers. Cyber Group has been an active player in the gaming arena in recent years. Can you talk about some of your exciting initiatives? We released our first video game in March 2020, an action-adventure game on console
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