Recipe for a Hit Show

DeAPlaneta Entertainment and GO-N Serve Up the Perfect Monster Shaker

Spain’s DeAPlaneta Entertainment and France’s GO-N Productions have joined forces to bring some fun monster cocktails to animated life dynamic this year. The new show, which is titled Monster Shaker, based on books by Mr. Tan and Mathilde Domecq. As legend has it, Mr. Tan came up with the concept of the show while playing with his nephew.

The 52 x 12-minute series follows the adventures of nine-year-old Justin as he discovers the magical powers of his grandfather’s cocktail shaker, which allows him to create wild and crazy monsters. It’s all fun and games until Justin and his older sister Gwen realize that the monsters have to be chased back in the shaker!

“Monsters usually come from sophisticated universes, but what if you had the power to create monsters thanks to ingredients you have in your house?” asks Carlos Biern, director of content and distribution at DeAPlaneta Kids & Family. “Mixing five very common elements in a shaker (the Monster Shaker), our hero can conjure up monsters to help him in his daily challenges. What child wouldn’t dream of that?!”

The show’s is produced by GO-N Productions in Paris and by Studio Waooh! In Liège (Belgium), both using Animate Adobe to create the 2D animation.

Monsters at Home

“Most of our partners were actively looking for a fresh and new approach to shows linked to monsters and collectibles that would work for the digital generation,” says Biern. “We believe we succeeded in creating an IP that, in addition to being funny and imaginative, will stand out in the interactive and licensing areas globally.”

Biern adds, “It comes from a fantastic idea that already succeeded in publishing and that, thanks to an amazing writing and animation Euro team led by GO-N, has been transformed into an authentic brand we believe will stand out for years! It is an exciting idea that appeals to all kids: creating powerful friends to help you out of sticky situations—though most times, the monsters create a whole new set of problems making it extra funny. The show features Imaginative stories and unbelievable situations led by an extra super layer of Monster sauce!

“Monster Shaker also offers kids an energetic and funny cocktail of adventure, comedy, and fantasy,” adds GO-N’s president Eric Garnet. “It’s the perfect recipe for children (six- to ten-year-olds)! Our favorite things about the show are multiple: It has universal appeal: Just like Aladdin, it’s the power of a very simple tool that creates creatures to help you to access everything you want. The show also depicts a realistic relationships between our two main characters: Justin, the master of the Monster Shaker, and his preteen sister Gwen, as well the kids’ relationship with their grandfather.”

Garnet says the biggest challenge for the project has involved the writing process. “We had to play with the rules of the shaker while balancing comedy, adventure, and emotional stakes for our heroes. We wanted to make every episode unique and full of surprises — and we did!”

Biern says at DeAPlaneta, he and his team are advancing and upgrading from being a leading licensing distributor in Europe to a global animation Studio. “Our recent opening of offices including the U.S., Germany, China and South Korea, has a content strategic component based on potential business opportunities.”

String of Successes

The animation industry veteran cites the acclaimed preschool series Milo as one of DeAPlaneta Entertainment’s recent successes. “The show, which comes from the U.K., is performing amazingly well in all the territories that it is airing,” he notes. “Our reboot of the popular shows, features and books Lilly the Witch, reset to Magic Lilly, already entered full production with just a first teaser with the best partners we could dream of.”

“We are happy to integrate innovation,” he concludes. “Several IPs coming from the metaverse communities and digital space are also in production. We link and finance ideas that could come from any entertainment field or country and upgrade them onto a potentially becoming a global hit brand. Our expertise is to make all areas of the IP (design, storytelling, exposure, consumer products and interactive) work together so that audiences spend much more time (hopefully decades!) with our characters. At DeAPlaneta Kids and Family we are also proud of sponsoring great events to find and nourish amazing talent like the Quirino Awards (Tenerife) targeting Spanish and Iberoamerican studios and partners. ◆

For more info, visit deaplanetakidsandfamily.com.