DESIGN MANUAL
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INDEX
ÊÒúÑÞ ¤Ó¹Ó DESIGN BRIEF MARKETING CONCEPT REDESIGN-LOGO REDESIGN-PACKAGING NO.1 REDESIGN-PACKAGING NO.2 REDESIGN-PACKAGING NO.3 REDESIGN-DISPLAY NO.1 REDESIGN-DISPLAY NO.2 MEDIA-FACEBOOK FANPAGE ONLINE ACTIVITIES-SHARING VIDEO ONLINE ACTIVITIES-POSTTING INFOGRAPHIC
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DESIGN BRIEF KUAN IM ໚¹¼ÅÔµÀѳ± ·‹ÍÂÙ‹¡Ñº¤¹ä·ÂÁÒ¹Ò¹ à´ÔÁ㪌·Ò¼ÔÇ˹ŒÒãËŒ¢ÒÇà¹Õ¹ ᵋ»˜¨¨ØºÑ¹ãªŒ·ÒºÃÔàdzÍ×è¹æ ໚¹¼ÅÔµÀѳ± ·Õ輋ҹÁҵðҹ ͧ¤ ¡ÃÍÒËÒÃáÅÐÂÒ ¢ŒÍ´Õ ÃÒ¤Ò¶Ù¡ ÁÕ¡ÒÃÂ×¹Âѹⴹ¤¹ÃØ‹¹¡‹Í¹ Ç‹Òä´Œ¼Å¨ÃÔ§ ÁÕ¡Òà review ¼‹Ò¹ internet ÁÕ¤ÇÒÁ໚¹ original ¢ŒÍàÊÕ Áդًᢋ§à»š¹¼ÅÔµÀѳ± ¤ÇÒÁ§ÒÁÁÒ¡ÁÒ ¤¹ÃØ‹¹»˜¨¨ØºÑ¹äÁ‹äÇŒÇÒ§ã¨ã¹µÑǼÅÔµÀѳ± ºÃèØÀѳ± ´Ù¹‹Ò¡ÅÑÇááÅÐäÁ‹ä´ŒÁҵðҹ ¾ÄµÔ¡ÃÃÁ¼ÙŒºÃÔâÀ¤ ¤¹ÃØ‹¹¡‹Í¹ãªŒ·Ò˹ŒÒ¢ÒÇ ¤¹ÃØ‹¹»˜¨¨ØºÑ¹ãªŒ·ÒºÃÔàdz¢ŒÍÈÍ¡ à¢‹Ò ÃÑ¡áÃŒáÅкÃÔàdzʋǹ·ÕèËÂÒº¡ÃŒÒ¹ »˜ÞËÒ´ŒÒ¹¡ÒÃÍ͡Ẻ à¹×èͧ¨Ò¡ºÃèØÀѳ± ´ÙäÁ‹ÁҵðҹäÁ‹¹‹ÒäÇŒÇҧ㨠¤¹ÃØ‹¹ËÅѧ¨Ô§äÁ‹¡ÅŒÒ¹ÓÁÒ·Ò˹ŒÒ Çѵ¶Ø»ÃÐʧ¤ ¢Í§¡ÒÃÍ͡Ẻ à¾×è͹»ÃѺ»Ãاãˌ໚¹¼ÅÔµÀѳ± ·Õè»ÅÍ´ÀÑ ¹‹Ò㪌 à¾×èÍÊ‹§àÊÃÔÁ¾ÄµÔ¡ÃÃÁ¼ÙŒºÃâÀ¤ áÅÐà¾×èÁ¤ÇÒÁËÅÒ¡ËÅÒ·ҧ´ŒÒ¹¡ÒÃ㪌¼ÅÔµÀѳ± ¡ÅØ‹Á໇ÒËÁÒ ¼ÙŒËÞÔ§ÍÒÂØ 18-50 ·Õèãʋ㨴ÙáżÔǵÑÇàͧ »ÃÐËÂÑ´ á¹Ç·Ò§¡ÒÃÍ͡Ẻ ¾Ñ²¹ÒºÃèØÀѳ± ãˌࢌҡѺ ¼ÙŒËÞÔ§ÁÒ¡¢Öé¹ ¹‹Ò㪌¹‹ÒäÇŒÇҧ㨠áÅйӾĵԡÃÃÁ¼ÙŒºÃÔâÀ¤ ÁÒ໚¹á¹Ç·Ò§¡ÒÃÍ͡Ẻ¤×Í ãªŒÊ×èÍ·Ò§ Internet 㹡ÒûÃЪÒÊÑÁ¾Ñ¹¸ áÅÐãËŒ¢ŒÍÁ§ á¡‹¼ÙŒºÃÔâóõ
1
MARKETING
2
CONCEPT KEY MESSAGE
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3
REDESIGN
LOGO
MOON
WOMAN
4
REDESIGN
PACKAGING NO.1 15 CM
8 CM
3.5 CM
TOP
BOTTOM
5
REDESIGN
PACKAGING NO.2 19 CM
3 CM
9 CM
4 CM
TOP
6
REDESIGN
PACKAGING NO.3
7
REDESIGN
DISPLAY NO.1
8
REDESIGN
DISPLAY NO.2
9
MEDIA FACEBOOK FANPAGE
KUAN IM
KUAN IM
KUAN IM
10
ONLINE ACTIVITIES
SHARING VIDEO
11
ONLINE ACTIVITIES
SHARING AN INFOGRAPHIC
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