CAMPS
Marketing your camp with The Denver Post
The Denver Post can help you gain visibility for your camp, regardless of season.
● Reach your ideal audience: The Denver Post can deliver your message directly to families seeking enriching experiences for their children.
● Drive enrollment: Compelling ads in a trusted publication can significantly boost registrations and generate leads.
● Build brand awareness: Establish your camp as a premier destination for fun, learning, and adventure.
● Showcase your unique offerings in an impactful ad: The Denver Post creative team is here to help you with your creative needs. Creative is free of charge as long as you’re placing your ads with us.
● Reporting and analytics: The Denver Post offers reporting of any digital campaigns that you run so you can see the effectiveness of your message.
Stand alone marketing options for fall, winter and spring camps
The Denver Post can reach 1M+ families in Colorado with children.
We can narrow down the age groups and geography to meet your needs and budget.
EMAIL PRICING
Price per thousand except under 20,000
Under 20,000
20,001-49,999
50,000-99,999
100,000-149,999
flat fee
flat fee
+
Resends are not required. We can resend the email to the entire list, those that opened the email, those that didn’t open the email, those that clicked or those that didn’t click.
Reporting & analytics
Following the send/re-send of your email, we will send you a report showing the # of emails sent, the # of views, the # of clicks, the clicks by browser, clicks by device (desktop vs mobile) and where your email was clicked and how many times in each area.
Email creative example
The Denver Post creative team can build an inviting and impactful email with images you provide or that we can curate.
We can offer headline and text support if you’re not quite sure what you want to convey to the recipients.
Basically, we’re here to be your creative team if you don’t have one.
And, creative is FREE as long as you’re advertising with us.
Social posts
A social post with The Denver Post can be posted on Facebook or Instagram.
Posts can be written in an editorial tone promoting your message.
Posts are boosted for 24-hours unless otherwise specified.
A boosted post comes with The Denver Post brand presenting it, which carries a lot of value, plus we can reach our audience of 434,000 followers.
Investment: $1,300
Creative example
Camp spotlight article
Partner with The Denver Post Content Studio to develop a custom article with a focus on what makes your camp one of Colorado’s best.
● Journalistic Approach
● Q & A style
● Direct quotes
● Up to 2 rounds of revisions
Investment: $3,500
Price includes article production + 100,000 promotional headline impressions on denverpost.com. The headline to the article will be a click-through to the article online for readers. Headline Impressions
Summer camps 2025
For 2025, The Denver Post Summer Camps section will be produced and converted to a digital section, which will be sent in an email to 100,000 families with a link to the online section. Pricing:
➔ Listing only - 1 photo or image
➔ Listing with 2 photos or logos
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*Half page ads come with 25,000 targeted display impressions on denverpost.com 300x250 and 728x90
**The Camp Spotlight article is formatted into a ½ page horizontal space in the section and includes the 100k headline impressions on denverpost.com
***Full page ads come with 50,000 targeted display impressions on denverpost.com 300x250, 728x90 and 300x600
Camp Listings
E-Section deadlines:
>The email with the section will deploy Tuesday, February 25 2025
>Deadline if you want a camp spotlight article Monday, February 4 2025
>Deadline for listings and all ad reservations Friday, February 7 2025
>Deadline for creative for display ads Thursday, February 13 2025
The link to place your listing/ad is here.
Summer Camps
This is an example of the email that will be sent to parents with children.
The call to action to read the summer camps section will be larger and more impactful.
