Jim
and Helena Buckley
Denver, Colorado Real Estate Expertise
Sellwith with confidence every step of the way Sell confidence every step of the way
Our Selling Process Confidence from Start to Finish
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Why List with Jim and Helena Experience and Results Jim is more than qualified to be your trusted advisor with over 800 completed transactions and 25 years as a Residential Real Estate Broker. Jim will guide you through the many intricacies of a transaction and ultimately to the successful sale of your home.
Working Together as a Team Jim is complemented by his wife Helena who is also a licensed real estate professional. Together they create a synergy which enables them to achieve at a much higher level than working individually.
Expert Guidance • Provide a marketing strategy, a competitive market analysis and recommend an appropriate list price for the sale of your property • Make recommendations as to staging, potential repairs and cleaning your property in order to make your home more attractive to buyers • Suggest quality contractors and vendors and coordinate all repairs, purchases and installations • Market your property to buyers and other agents utilizing all possible, appropriate methods • Guide you in making informed decisions to keep your sale moving forward • Present and respond to all offers in a timely manner • Negotiate the best price and terms possible always keeping your specific
Responsiveness • Act in good faith at all times • Return all calls and emails promptly • Receive and deliver all documents in a timely manner
Loyalty • Place your interests above all others • Keep your personal information strictly confidential • Once the sale has closed continue to be of service as your Residential Real Estate Advisor through our “After Sale Service Program”
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Why List with Kentwood Companies First in Sales Kentwood brokers outsell the competition, with our active agents selling an average of 8.3 million per broker, per year – more than any other office in the markets we serve.
Experienced Brokers Our agents average 20 years in real estate and are full time professionals who have sold every property type in virtually every neighborhood.
Working Together for You We approach the sale and marketing of your home as a team! We have weekly sales meetings to discuss our new listings, current listings and buyer needs and tour all of our listings so that we can knowledgeably market our properties.
Broad Exposure Our comprehensive approach to marketing integrates electronic, print and other media reaching a wide range of qualified buyers and brokers. Our website presence with DenverRealEstate.com is unparalleled.
Our Relocation Department Kentwood Relocation specializes in buyers transferring to Denver through our affiliation with some of the best real estate companies across the country and around the world.
A Dedication to Professionalism and Results Kentwood has been synonymous with Denver real estate since 1981. Count on the highest level of personal attention from results-driven professionals. In short when you hire Kentwood, you receive all of the knowledge, experience and resources of our entire company. That’s what keeps Kentwood clients coming back.
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Our Agents are the Best in Class
Results Driven
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Kentwood Sales Process
Prepare Your Home for Sale
Monthly Market Review
Comprehensive
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
No One Does More to Market Your Home Over the years, we’ve built a billion dollar-plus business by knowing where the buyers are and how to reach them. We understand how people shop for homes today. We apply our extensive resources, experience and knowledge of the marketplace to sell your home for the best price in an ideal time frame.
Integrated Marketing Campaign DenverRealEstate.com Top real estate websites eBlasts Print advertising Networking Multiple Listing Services
The Internet has changed how people buy and sell real estate. The 2008 National Association of Realtors Profile of Home Buyers and Sellers study shows that 83% of first-time buyers and 78% of repeat buyers used the Internet to search for a home – that’s an incredible number! This study also underscores the fact that the Internet has become one of the most-used marketing tools by real estate agents in all four regions of the country, and is used in 87% of home sales nationally. In 1997, only 2% of home buyers reported that they first learned about their home on the Internet. In 2006, that number had grown to 24%!* *Source: The 2008 National Association of Realtors Profile of Home Buyers and Sellers.
Integrated
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
The Internet and Realtors速
The Most Valuable Resources Used by Buyers
Integrated
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Every Kentwood Listing Gets Its Own Website Signs and the Internet are two of the leading ways that prospective buyers find their next home. Kentwood has combined these two advertising media into a unique marketing program that will help sell your home faster. Your home will be advertised around the globe on the Internet via its own unique Independent Property Website (IPW). In order to make finding your home easy, the street address forms the IPW web address (For example, 6 West Elm Street would be http://6welm.denverrealestate.com).
The web address is also included on a rider under the Kentwood ‘For Sale’ sign. A prospective client passing by can use a handheld PDA to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.
Focused
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Where Do Kentwood Listings Appear Online?
Your Home will be Advertised on these Websites Listing syndication maximizes a home’s exposure and a brokerage’s presence on the web. The Kentwood Companies strives to differentiate ourselves from the competition by syndicating the listing of your home to these highly used web sites. These websites have thousands of unique users everyday and millions of page views every month which increases your home’s exposure in today’s real estate marketplace.
Integrated
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
DenverRealEstate.com All can bebe viewed 24/7 Allof ofKentwood’s Kentwood’slistings listings can viewed on ouron award-winning website. Kentwood has 24/7 our award-winning website. deployed the most cutting edge technology Kentwood has deployed the most cuttingin edgeto technology in order to giveexposure your home order give your home maximum to maximum exposure to qualified prospects qualified prospects on the web. All Kentwood on the web. Kentwood photographed properties areso properties are All professionally professionally photographed for both interior that we can generate inquiries and showings and exterior views and all receive a stunning from interested buyers. Video Tour. The The cornerstone cornerstoneof of DenverRealEstate.com DenverRealEstate.com is is our AdvancedInteractive InteractiveMapping Mapping (AIM). (AIM). our Advanced Consumer studies show that home buyers Consumer studies show that home buyers prefer prefer visually visuallyoriented, oriented,interactive interactiveproperty property searches. We provide potential buyers with searches. We provide potential buyers with aa unique map-based property search that unique map-based property search that allows allows them them to to search searchfor forjust justthe theright right home home and neighborhood. Through our AIM and neighborhood. Through our AIM technology, technology,DenverRealEstate.com DenverRealEstate.comgives gives potential buyers buyersall allofofthe thetools toolsthey theyneed needfor for potential productive property searches: productive property searches:
Display of all property listing data on the map according to the search characteristics selected by the buyer The ability to draw custom search boundaries using the interactive ‘polygon’ search tool Point-of-Interest Plotting, enabling the buyer to search for area shops, services and amenities such as restaurants and schools Satellite photos of entire search areas as well as close-up “Street View” photographs of any neighborhood
Integrated
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
REALTOR.Com Showcase Listings
Every property represented by Kentwood Companies has enhanced ‘Showcase’ listing status on the most popular property search engine in the United States: Realtor.com
Showcase listings have higher visibility and direct email links to our agents so that consumer inquiries can be addressed quickly. Buyers looking at your home can connect with your Kentwood agent so that no time is lost in generating a possible sale. Over 60 million homebuyers visit Realtor.com every month. Having Showcase listing status on this all-important website gives your home greater exposure to millions of buyers, which is what you need to sell your home in today’s market.
Focused
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
We Create Powerful Networking Opportunities Imagine the power of over 165 Kentwood agents sharing your property’s story with their vast network of contacts. In addition to our local market knowledge, we use national and international networks of broker and agent affiliates to increase network opportunities. Our affiliates include some of the best real estate companies across the country and around the world: LEADING REAL ESTATE COMPANIES OF THE WORLD TM is the world’s largest single-source network of leading independent real estate brokers. Globally, member companies have total sales exceeding $400 billion, and in the U.S. they consistently outperform all other networks. RELO national home search is a nationwide marketing alliance that provides reciprocal links on more than 650 affiliated websites. Kentwood Relocation specializes in buyers transferring to Denver. As the proud recipient of the coveted RELO Quality Certification Award, we uphold rigorous standards for leadership, commitment, resources and customer focus. Kentwood Relocation Services offers comprehensive services on a national scale, from home marketing and finding services to van line assistance and mortgage services; you can rely on us. For those moving out of the Denver Area, our affiliation with Leading RE connects you with high quality professionals across the nation and throughout the world. Relocating can be stressful and complicated without the right company leading you through the maze, and the professionals with Kentwood Relocation Services are the most qualified in Colorado.
Connected
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Buyers Always Determine VALUE!
How do buyers determine value? When you bought this home, how did you establish value? By comparing your home to others that were for sale at the time. Buyers still determine the value of a home by comparison shopping. If your home is overpriced, you simply assist others in the quicker sale of their home.
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Pricing Your Home To Sell What is your property worth?
Pricing Your Home To Sell The Market Value of your home IS NOT: • What you paid for it
• How much money you put into it
What is your property worth • What you need out of it • What it appraised for
• What you hear your neighbor’s house sold for
• What the Tax assessor’s office says it’s worth
?
he Market Value of our home IS NOT: • What it’s insured for
• What memories you have of your home • Based on the prices of homes where you are moving
• What you paid for it • How much moneyValue youISput into The Market based on:it • What you need out of it • Today’s market • What it• appraised for Today’s competition • What you hear your neighbor’s house sold for • Today’s financing • Today’s economic conditions • What the Tax assessor’s office says it’s worth • Buyer’s perceptions of property • What it’s condition insured for • Location you have of your home • What memories • Normal marketing time • Based on the prices of homes where you are moving
The Market Value IS based on: • Today’s market • Today’s competition • Today’s financing • Today’s economic conditions Jim HelenaBuckley | hbuckley@DenverRealEstate.com • Buyer’s perceptions of303.967.2698 property~ jbuckley@DenverRealEstate.com condition
and
.com
The Pitfalls of Overpricing!
The Pitfalls of Overpricin
Your Most Q Buyers Will N
Some Common Seller Viewpoints
Some “They can always make an offer.” “We can always Common come down.” “I need to get my costs out of it.” Seller Viewpoints
“make an offer” because they p
property. They will view prope
their purchase power range, know
Your Most Qualified Buyers Will Not... anything above that range. “They can always “make an offer” because they probably will never see your property. They will view properties make an offer.” Overpricing Reduces Sales Associate A that are priced within their purchase power range, knowing that they cannot afford anything
Agents won’t show your home if they feel it is priced too high.
above that range.
“We can always Overpricing Helps Sell Other More come down.” Activity Overpricing Reduces Sales Associate
Competitively Priced Homes First
An overpriced home makes other homes appear more attractive. Agents won’t show your home if “I they feel itto is priced need get mytoo high.
Buyers will “bounce off” an
chase a properly priced home.
costs out of it.” Overpricing Helps Sell Other More Competitively Priced Homes First
Your Home May Become “Stale” On Th
An overpriced home makes other homes appear more attractive. Buyers will “bounce The first question a prospective buyer asks theiroff” agentan is “How long has this home been on th overpriced home and purchase a properly priced home.
wonder why it has been on the market so long or if something is wrong with the property, even
You may even have to settle for less than market value. A house takes on a reputation surprisin
Your Home May Become “Stale” On The Market your welcome on the market.
The first question a prospective buyer asks their agent is “How long has this home been on
You Lose A Strong Negotiating Positio
the market?” Prospects may wonder why it has been on the market so long or if something is
House Is On The Market A Long Time, Both Financially And Mentally. Prospects will not “ru
wrong with the property, even after you lower the price. You may even have to settle for less
an overpriced property, and you may feel compelled to accept less when they finally do.
than market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market.
You Lose A Strong Negotiating Position... When Your House Is On The Market A Long Time, Both Financially And Mentally. Prospects will not “rush” to make an offer on an overpriced property, and you may feel compelled to accept less when they finally do.
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com
Showings
“Can’t we just try the higher price for a few weeks?”
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Price
Time in Weeks
Market Value
Time On Market
Jim
andHelenaBuckley.com
303.967.2698 ~ jbuckley@DenverRealEstate.com | hbuckley@DenverRealEstate.com