The place to discover aspirational brands that align with your purchasing needs
T H E C O N C E P T_
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The EDIT is a social curation
JUST ANOTHER
marketplace. Connecting aspirational
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WE ARE NOT brands with like-minded consumers.
E-COMMERCE
I Edit
Bodegon Cabinet
@edit.online_
@edit.online.official
T H E C O N C E P T_
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+
We marry social with tech to help
EDIT is a combination of a social network
consumers find products they actually
and online shop.
want, based on their personal taste and style.
I Edit
Bodegon Cabinet
@edit.online_
@edit.online.oďŹƒcial
T H E P R O B L E M_
E
Today, consumers have little time to shop let alone finding the right product. There are 12 million online stores that are
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convenient, but instead of making shopping
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open 24/7 to make shopping more simple, the experience is overwhelming. Some of the problems consumers face when shopping online are, time consuming search, too much choice, irrelevant recommendations and uninspiring products.
I Edit
Blige Nur Saltik
@edit.online_
@edit.online.oďŹƒcial
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Consumer:
Main Shopping
Anna Landstrom
Frustrations:
Project Manager
No time to find
30
relevant products
London
that align with her
£40,000
style.
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T H E P R O B L E M_
“ With 82% of brands selling online, finding the right product can be overwhelming ” I @edit.online_
@edit.online.official
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With the EDIT we want to change this by creating… …one place to… discover, share and covet.
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_Jonas. Edits
Falke Svatun
Formafantasma
Studio Swine
Falke Svatun
Victoria Ledig
I Kantarell Powder Coated Steel, aluminium
H O W I T W O R K S_
E
_Jonas. Edits
Falke Svatun
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Formafantasma
Studio Swine
Victoria Ledig
Visit vimeo to see product demo: https://vimeo.com/274473235
I @edit.online_
@edit.online.oďŹƒcial
T H E S O L U T I O N_
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_the Edit
Convival Project
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The EDIT creates a place for consumers to discover aspirational products from new, emerging designers and independent brands.
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A PLACE FOR DISCOVERY
‘Fractional Motion’
I Affiliate Brand: Convivial Project
@edit.online_
@edit.online.official
T H E S O L U T I O N_
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_Ava’s Edit
Art
A PLACE FOR SHARING
Globally 59% of consumers share content. With the EDIT, our consumers are free to create, save and share products with others. They can also follow other users within their social circle or who have similar taste / style.
Garden
Prints
Kitchen
Accessories
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Beauty
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Stationery
Furniture
I @edit.online_
@edit.online.oďŹƒcial
T H E S O L U T I O N_
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_the Edit
Ingrid Hulskamp
A PLACE TO COVET
Glass Spinning Top DESCRIPTION
Unlike other platforms, our consumers can not only buy items they covet directly, but they can also buy the perfect gift for their friends and family, with minimal searching.
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on the ever-changing elements of nature. € 4600
BUY
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A series of glass spinning tops inspired
I Affiliate Brand: Ingrid Hulskamp
@edit.online_
@edit.online.official
T H E C O N S U M E R S_
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Our socially conscious consumers, are not just looking for beautiful products. They want, authenticity, a meaningful experience and to be key stakeholders in the business.
I Edit
Olivia Aspinall Studio & Early Works Studio
@edit.online_
@edit.online.oďŹƒcial
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We work with meaningful brands, emerging designers, artisans, tastemakers, creatives. Brands driven by authenticity and human values
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T H E R E T A I L E R S_
I @edit.online_
@edit.online.oďŹƒcial
O U R D I F F E R E N T I A T O R S_
SOCIAL
ASPIRATIONAL
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TECHNOLOGY
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Personalised & Relevant Products
Genuine Product Recommendations
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Unique Brands
O U R D I F F E R E N T I A T O R S_
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What differentiates us from our competitors are:
Support Designers & Independent Brands as No 1 Aspirational
We want to support emerging designers, artisans, independent brands to grow a community of meaningful consumption. We bring aspirational products from emerging artisans, tastemakers, brands
Relevant
Based on our social algorithm, we will provide relevant content that aligns
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etc. with the users taste. Experience
Through interactive content, seasonal trends, we transform how users experience digital retail.
Shared Stories
We spotlight on our community, sharing local knowledge and insight from community members, giving other users an insider view of their life, taste, home and personal style.
I @edit.online_
@edit.online.oďŹƒcial
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OUR VALUES
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We aim to establish meaningful relationships between retailers and consumers that move beyond the transaction. We will achieve this by growing a community of like-minded people, who are conscious consumers and producers, looking to consume and create sustainably. We want to create a place for aspiration, relevance and value.
I @edit.online_
@edit.online.oďŹƒcial
T H E T E A M_
Priyanka Gaitonde
Jenny Lee
Ilma Bodjadzic
Beatrice Mandelstam
Product Development
R&D & Strategy
PR & Marketing
Content Editor
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OUR VISION
With a background in design I have experienced the difficulty of sustaining a creative studio first hand and seen many creatives having to give up their dreams to pursue a more financially secure path. That’s how the idea for the Edit was born.
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We are a creative, ambitious start-up with the dream of creating an online market place that not only facilitates meaningful consumption but supports the creative community.
With the Edit I want to create a place that not only supports the creative community but also helps consumers to purchase more consciously. I strongly believe that a more meaningful and transparent platform that provides relevant, quality products will lead to sustainable consumption. Jenny Founder
I @edit.online_
@edit.online.oďŹƒcial
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WE NEED YOU
We want to transform the online marketplace by creating a new way of experiencing online shopping.
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We are an ambitious, driven startup looking for creatives, collaborators and advocates to join our team and help us innovate the future of online retail.
We are on the hunt for new partnerships to help us launch the Edit, so we would love to hear from you.
I @edit.online_
@edit.online.oďŹƒcial
www.edit.online hello@edit.online
Disclaimer: All images are credited to the rightful owner, the Edit has no ownership or partnership with them unless otherwise stated