Overall Rating (based on customer reviews): 4.1 out of 5 stars
The specs of ‘Marketing: An Introduction (10th Edition)’ are: Publisher: Prentice Hall (2010-01-21) Language: English ISBN-10: 0136102433 Product Dimensions: 10.8×8.4×1 inches Shipping Weight: 2.7 pounds Here are some REAL customer reviews: “Very easy read.” I bought this for a marketing class I am taking during the summer. The 10th edition is WAY cheaper than buying the new edition and has the same information. This book is a really easy read and the price was amazing! I really enjoy the class and am happy… Read more “Mind-numbing, long-winded, passion-draining” This textbook nearly derailed my enthusiasm for marketing. The authors struggle to draaaaaggg out what should be both an intuitive and yet insightful subject matter and make it tedious and boring. The authors stretch their explanations several words, and… Read more “No Access Codes” I purchased this book from Amazon it does not come with an access code. Make sure you do
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not need the access code for your class before purchasing this book! Now I have to go spend more money for the access code.This makes this more expensive. I should‌ Read more
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