Overall Rating (based on customer reviews): 4.6 out of 5 stars
The specs of ‘On the Art of Writing Copy: Third Edition’ are: Publisher: Racom Communications (2003-09-17) Language: English ISBN-10: 0970451547 Product Dimensions: 11×10.8×1.1 inches Shipping Weight: 2 pounds Here are some REAL customer reviews: “A useful book, though some fat could be trimmed.” This book is an excellent resource for any writer, professional or not. It gives insight into audience, word selection, and proper (his interpretation) style of writing. Learn the conventions so that when it comes down to breaking them, you will do so… Read more “He should practice his Second Great Law.” In his Second Great Law, Herschell Gordon Lewis comments that cleverness for its own sake might become a liability. Unfortunately, he attempts to write with cleverness and sarcasm. His style often gets in the way of the excellent points he makes. The… Read more “Terrific resource for copywriting, a must-have” Of all the books I've read on the art of writing copy that sells, this is one of my top 5 (along w/E.
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Schwartz' Breakthrough Advertising, Caples, Ogilvy, etc).The author reveals absolutely brilliant insights into crafting useful copy, it's‌ Read more
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