Allow Me To Introduce Myself My name is Jordan Coulson, I am 23 years old and nearing the completion of a degree in Design for Industry at Northumbria’s School of Design. I am a cultured designer who loves to travel, discover music and compete in a range of sports. I am currently seeking a full time design position within a company that will push my skills, allowing me to learn and progress into an industry professional.
Internships
As an intern at the Pearson Lloyd Studio, I worked intensely on high profile projects for a range of international clients. Learning the importance of teamwork and the value of communication within design.
Design Consultancy, London - 3 Months
At Techstyle I had the invaluable experience of working for my own clients, completing a project that is currently being tooled for manufacture.
Plastics Design Consultancy, York - 3 Months
Onsite design and manufacture at Plowman gave me the rare opportunity to see products move from initial stages to final creation. After placement I continued to work freelance for Plowman, designing their company logo which can be seen on all of their new products.
(Plowman) Agricultural Design Engineers, Easingwold - 3 Months
Industry Projects
Generation Y Philips required the re-design of a brand image and shaver that would attract the ‘generation Y’ to their shaving products. Working as part of a group of 6 we proposed that Philips partner up with a brand that focuses on this audience, and create a product using both of the companies expertise. We offered two examples, one of Philips-Axe (Lynx) and another for Philips-Topman. Philips-Axe shavers are now on sale in the US.
- Research - Insights - Trends
Consumer
On average this consumer would start shaving at 15.
Brand
83% of this market are not brand loyal.
Mum would usually buy the
shaver.
Influence
Father Figure - Teenagers appear less influenced by the shaver their Dad uses and more towards media influences.
- Actions taken
Scale-back Product
New Brand Image
Influence
Reduce the technical set-
Partner ‘Philips shavers’
Use a fashion influence to reflect the consumers personality more actively.
tings.
Cheaper and more accessible.
with a brand specifically focusing on this consumer.
Our second collaboration proposal was with Topman. We belileved this would be the ideal partnership as Philips could provide manufacturing precision whilst Topman could input it’s marketing and style.
Seasonal product attachments
Using augmented reality, the Philips/ Topman app allows the user to select different facial hair styles so they can get more of an understanding of how each style would suit them.
EMP
WER.
Inwardly changing outer reality
A new approach to International Aid Current aid projects are increasingly direct in their approach. Over the long term they are failing to give communities the opportunity to develop by their own means. Empower is unique in the way that it puts well being before physical solution, offering a new apparoach strategy for international aid. Building a person’s self-esteem holds the key to skill development. Utilsing this relationship Empower implements traits such as motivation and sense of capability into society, influencing sustainable development from the communities themselves. Empower is currently in the process of being funded to be implemented into the Robert Sinyoka community in Zimbabwe.
On display at New Designers London. July 2015.
Research I spent 3 moths intensively exploring Self-Esteem and forming collaborations with with various industry experts.
De
ability
Dynamic Relationship Aspir a t i on
Se
eo s n
Self-Esteem will implement these personal traits within society, influencing sustainable development from the communities themselves as opposed to over reliance on International aid. This will benefit growth in the long term.
tion iva
What will Self-Esteem do in a 3rd world environment?
ot
Self-Esteem boosts levels of skill development through increased motivation, aspiration, sense of capability and control.
M
What can Self-Esteem do?
m
p f Ca
Self-Esteem is a person’s belief and confidence in their own ability and value.
S el
Co nt ro l
What is Self Esteem?
prove life m i to n sig f-Estee
Ski ll Development
Product An Empowerment Kit will act as a vehicle for delivering these traits into society through Time (solar lamp), Education (brith registration) and Capability (educational tools).
TIME
Without a birth certificate a childs access to their educational, medical and political needs are permanently closed.
EDUCATION
CAPABILITY
Campaign The What’s your identity campaign creates funding for the Empwerment Kit by creating an understanding of the power and importance of a birth certificate, whilst celebrating the identity of those that fund it.
Implementation Stratage Through forming collaborations with a Gateshead based charity an implementation strategy was created.
Robert Sinyoka Primary School
200 fog days a year Sub-Saharan Africa spends 40 billion hours a year collecting water, a responsibility largely beared by women. This year the RSA set a design challenge in a bid to find solutions for this increasing problem. Following extensive location and environmental research I designed a fog water harvester for the Topnaar community who live on the Namibian West coast. The community are forced to walk up to 20km for fresh drinking water. However, their location means they experience 200 fog days a year from the south atlantic ocean.
I chose to focus on a specific location for this project as I believed tackling the problem for all sub-saharan communities would result in an unreliable and unpredictable solution. By researching the environment of the Namib desert I was able to learn about the Namib beetle (right), which survives entirely off of coastal fog.
Topnaar village locations - Namibia coast Village name
Population
Walvis Bay International Shipping port
Rooibank
80-100
Swartbank
140-160
Armstraat
100-120
Klein Klipneus
90-110
Eduseb
100-120
Fog - up to 60km inland South Atlantic fog
Windspeeds of up to 25 meters per second.
Nara Melon growth is the communities biggest income and food source.
Topnaar community numbers are decreasely yearly.
I wanted my design to use the namib deserts tough, windy environment to it’s advantage, rotating to draw in more fog for water collection.
Creating a sketch model proved valuable displaying how shapes would interact with the air flow, and how a rotating harvester would increase water collection rates.
1. Windforce
2. Turn
3. Vacuum Creation
4. Fog Drawn into Void
5
5. Trapped in motion
Motionless 6. Fog is forced through the collecting Mesh
Rotating
My design acts as a blueprint and can be constructed using a wide variety of materials.
Cheap Option
High Gathering Potential Netting Plastic Support
FOG
Ball Bearing Joint Turned Steel Tube
100ft +
S/S Mesh
30ft
Reinforced Steel Pole Sheet Plastic Basic Filter
1000L Tank
PP 1000L Tank
Community Space Community spaces will be organised around the fog harvesters, positioning them inbetween the different villages to encourage community interaction.
Scrap Metal
Basic Seating Fog Harvester
Used Fishing Net
Reclaimed Telegraph Pole Bananna Leaf
Plastic Container
Nara Melon
Volume During my University second year New York shoe brand LUP requested the design of a shoe that would stand out on the UK market as a high end, quality product. The term ‘Volume’ was pushed, with the expectation of a shoe design that would exceed the boundaries of the norm. Inspiration from the Black Rhino was taken to display strength, durability and style to consumers.
Through my ideation stages I visualised a sports shoe (left), walking boot and a casual shoe (right).
Plowman Internship From March ‘13 I was taken on as an intern at Plowman Brothers, a company that designs a range of agricultural, rail and livestock equipment for clients across Europe and parts of Africa. During my time at the company I worked on 8 projects, including working as lead designer on a project to design an aerodynamic livestock container following the request of one of their long term clients.
With a lack of experience in designing aerodynamic trailers I spent a lot of time discussing my ideas with the on-site manufacturers.
Since the completion of my project many of my recommended improvements have been taken forward and implemented on their new range of trailers.
Freelance Following my placement at Plowman Brothers I continued to work on freelance projects for them, including designing their company logo which can now be seen on all of their new products.
Techstyle Internship From March ‘14 I was taken on as an intern at design consultants Techstyle-Europe, a company that works for a range of clients requiring plastic product solutions. During my time at the company I worked on 4 projects and spent a lot of time visiting manufacturers around the country. One of my projects included solely designing for gift card company Woodmansterne who required the design of a gift card container for their storage warehouses.
To kick the project off I visited one of their storage warehouses in Milton Keynes to talk to the staff and get more of an idea for what it was that they required.
Cheap
Units will be transported often
Easy access to cards inside containers whilst on shelving
Stackable
I headed into this project with a lot of confidence, but then found myself having to tackle a lot of new hurdles that came with injection moulded manufacture.
Security
Strength The lid of my design could be attached to the back for when located in the wharehouses and attached to the front to form a lock for secure travel.
Stackable
Longevity
206mm
612mm
570mm
180mm
My design is currently being tooled for manufacture, with an intial requirement of 80,000 units.
PearsonLloyd Internship From June ‘14 I was taken on as a design intern at Pearson Lloyd, a london based design consultancy that works within the furniture, product, interior and healthcare industry for a range of high profile clients. During my time at the company I was involved in 10 different projects, working closely and learning from other members of the design team. Unfortunately I am unable to show a complete range of the projects I was involved in due to their current status.
One of my projects involved working alongside one of their designers in the development of a King and Queen hotel suite. During this project I picked up valuable solidworks and 3DS Max skills.
Please do not hesitate to get in touch, Jordan.Coulson.jc@gmail.com +44 (0) 7426633216