Jaguar EV Plans on Track: First Look Expected In 2023

Jaguar will give the first preview of its new, all-electric future later this year, the firm’s acting CEO has revealed, ahead of the brand’s EV rebirth starting in 2025.

Speaking as JLR announced improved results in the third quarter of its 202223 financial year, Adrian Mardell said that the process of reinventing Jaguar – labelled Project Panthera – is running on schedule, and that the investment required in engineering to maintain this progress is viable. He also suggested that JLR will give an early glimpse of Jaguar’s future later this year, instead of in 2024 as expected.

“Our intention to pivot Jaguar to full EV brand remains in place,” Mardell said. “We already have advanced models which are being tested under research in several markets and we will finalise the model line-up over the next three to six months. We’ll begin to share that information, perhaps with a sneak preview, later this year. You will see a first Jaguar product in 2025 and then further products after that.”

Mardell said that JLR is already drawing on technical partnerships with key technology providers in the project, and that more will follow.

“Our business model is about partnering; we don’t want to do everything ourselves. We’ve announced several partnerships already – companies like nVidia and Wolfspeed. We’re doing a lot of work with parent group TATA, and that will continue.

We will be making announcements of further partnerships in the course of this year. We feel very confident around Jaguar; the investment is affordable.” .

Information for this story sourced from Auto Express.