Stop Smoking Bans Community

Pro-smoking Pro-freedom

STOP SMOKING BANS

Paola Piroddi & Jimena DuprĂŠ Master in Corporate Communication University of Applied Sciences Vorarlberg WS 2011

GOAL To bring people together in a global community that fights against smoking bans. ARGUMENTS There is a lack of smoker’s communities with international presence. We offer smokers a sense of “community” and the possibility to do something for defending their freedom. CLIENT ”Stop Smoking Bans” Community TARGET GROUP Primary: smokers between 18-40 years old Secondary: 41 years old and on

PLANNING

1st ST AGE A (2 months

1st ST AGE B

)

To collect testimonials and keep promoting the campaign .

To involve and motivate people for joining the initiative. Posters with mirror Brochure Postcards without picture Flyers for cigarette boxes Button Stickers T-Shirt Drink coasters Photo booth Events

Recolection of photos an d statements Voting of best photos and statement s

WEBSITE

2nd ST AGE (3 months

)

Printed and online campaign using the winning testimonials. Posters (Bus stops, subway) Postcards with pictures Ads in free newspapers Exhibition in cities and website

Photo and data

Signature for the initiative against smoking bans

Website

http://www.wix.com/paolapiroddi/ban-the-bans

Website

Interactive button for websites

JOIN OUR

INITIATIVE

Posters

First Stage

Promotional posters in the toilets of all restaurants and bars

Promotional posters in the subway

Photo Booth

People can participate in the campaign by shooting themselves and writting their statements on the touch screen inside the photo booth. All pictures and statements will appear on the screen outside and at the same time they will be publicated on the website.

Poster for parties

Promotional banners and stikers to protest against smoking bans

Promotional brochure (8x8 cm)

THE SMOKERS COMMUNITY

AND YOU?

Â´

Invites you to fight against smoking bans! Join the initiative by sending us your most creative photo and writing a statement about smoking. Be pa rt of our global community!

Promotional cards for cigarette packs (8x5,5 cm)

Postcards

Stickers

STICKERS

Beer coaster and Sticker

Buttons and T-shirts

Second Stage

Postcards

Poster applied on vending maquines

Poster in the subway

Exhibition of the winners

Thanks for your attention

Turn static files into dynamic content formats.

Create a flipbook

Stop Smoking Bans Community

Published on Mar 28, 2011

Jimena Dupré Arroba

The “Stop Smoking Bans” Community is an active community that promotes events and protests to fight against smoking bans. We have international presence. We organize parties and events in the most important cities around the world. The access to the community is open for all smokers and their supporters. Additionally, the campaign invites people to participate through the website by sending their most creative photos and writing a statement about good smokers. People could also participate by shooting themselves and writing their statements on the touch screen inside photo booths located on malls, train stations, parties and at the principal streets in diverse metropolis. All pictures and statements participate automatically on a contest. The best photos and statements are part of the global campaign for the “Stop Smoking Bans” Community.