LAKRIDS BY BÜLOW B2B PRESENTATION 2021 by JE.DK

2021 B2B PRESENTATION STANDARD/LOVE/EASTER ASSORTMENT

ICONIC SHAPE

FOUNDED BY JOHAN BÜLOW LAKRIDS BY BÜLOW was founded by Johan Bülow in 2007 in his hometown Svaneke, on the tiny rock island of Bornholm in Denmark. He has brought liquorice from the heart of Bornholm to the world. He has a highly sophisticated passion for taste using only the finest ingredients. Innovation, creativity and craftsmanship is the essence and soul of LAKRIDS BY BÜLOW.

JOURNEY

2019 REBRAND Gearing up for our international journey, sharpening our visual identity and upscaling our sustainable design, packaging and logo.

SUSTAINABILITY

SUSTAINABLE LUXURY As part of the rebranding project we have switched to 100% recycled and recyclable plastic jars. Furthermore, we have removed all metallics from the sealing. We believe that reuse of our materials will result in less waste and minimize damage to the environment. Our focus is to ensure a sustainable future, and we are continuously working on how we can optimize our processes to become even more sustainable. REDUCED - REUSED - RECYCLED Our focus is to ensure a sustainable future, and we are continuously working on how to optimize our processes to become even more sustainable. lakridsbybulow.com/sustainability

SUSTAINABILITY

SUSTAINABLE LUXURY As part of the rebranding project in 2019 we have switched to 100% recycled and recyclable plastic jars. Furthermore, we have removed all metallics from the sealing. Sustainability is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Reuse of materials will result in less waste and minimize damage to the environment. Our focus is to ensure a sustainable future, and we are continuously working on how we can optimize our processes & packaging to become even more sustainable.

SUSTAINABLE JARS

Normal Plastic All metallics is removed from the sealing

FSC Paper: Paper from sustainable production R-PET: 100% recycled and recyclable plastic

SUSTAINABLE PACKAGING

Jar: 100% recycled PET Lid insert: aluminum free Lid: Virgin Plast

Read more at: Lakridsbybulow.com/sustainability

Packaging: 58% bio-based

SUSTAINABLE PACKAGING

Cardboard: 70% recycled FSC certified greyboard Insert: Bagasse Cardboard Products packaging: 58% bio-based

Read more at: Lakridsbybulow.com/sustainability

Cardboard: 70% recycled FSC certified greyboard Plastic insert: made from 50% recycled PET plastic

Cardboard: 70% recycled FSC certified greyboard Plastic insert: Virgin PET

PRODUCTS

GLOBAL PRODUCT HIERARCHY LAKRIDS BY BÃ&#x153;LOW

CHOC COATED LIQUORICE

PURE LIQUORICE

GIFTING

SLOW COOKED LIQUORICE

FOODLINE

Black Box, Selection Box Syrup, powder A, B, C, D, E

LIMITED EDITIONS

Sweet, Sea Salt

1, 2, 3, 4

FORTIFIED LIQUORICE

PRODUCT LINEUP STANDARD ASSORTMENT NUMBERS

LETTERS

GIFTING 2020

STANDARD ASSORTMENT

SELECTION BOX

BLACK BOX

LARGE BLACK BOX

LIMITED EDITIONS

LIMITED EDITIONS A SELECTION OF PREVIOUS LIMITED EDITIONS

LOVE 2021 THE MYTH, THE MYSTERY & THE MEANING

If we must be completely realistic, no liquorice has the power to mysteriously make someone fall in love with you. The powers and effects of liquorice are far more subtle and delicate...Some believe that liquorice emits energy and that choosing just the right liquorice, or the perfect combination of several liquorices can help you to channel that energy and develop the right state of mind, in which to find love.The most famous love liquorice is the STRAWBERRY & CREAM which is known to be the liquorice of unconditional love. Its calming energy is thought to help give one a sense of inner peace and love for one self. FRUITY CARAMEL, on the other hand, is a newly discovered love liquorice considered to be very spiritual. The seductive combination of salty liquorice smothered in dulce chocolate with layers of fruit is thought to increase your spiritual levels, while helping to attract the affection of others. Whether or not you believe in these powers of liquorice, we can surely promise you that you will never regret experimenting with these small potions of love.

LOVE 2021 JANUARY 21ST

STRAWBERRY & CREAM Love has many dimensions. Itâ&#x20AC;&#x2122;s a state of mind, feeling and taste. Our sweet dimension of love is a synergy between tangy, red strawberries, white soft cream and our own sweet liquorice. Exclusive white chocolate brings it all together, and the fresh and satisfying union is here to make you taste true, Danish love.

FRUITY CARAMEL Fall in love with the seductive combination of salty liquorice smothered in dulce chocolate with layers of fruity and pungent blackcurrant notes. It's sure to leave your heart longing for more!

LOVE 2021 GIFTING: BLACK BOX

BLACK BOX STRAWBERRY & CREAM / FRUITY CARAMEL REGULAR / REGULAR 590G ART. NO. 500522

BLACK BOX STRAWBERRY & CREAM / FRUITY CARAMEL REGULAR / SMALL 420G ART. NO. 500520

BLACK BOX FRUITY CARAMEL / STRAWBERRY & CREAM REGULAR / SMALL 420G ART. NO. 500521

LOVE 2021 GIFTING: LARGE BLACK BOX & LOVE SELECTION BOX

LARGE BLACK BOX

LOVE SELECTION BOX

STRAWBERRY & CREAM / FRUITY CARAMEL / A / D / F / 3

STRAWBERRY & CREAM / FRUITY CARAMEL / CLASSIC / BUTTER COOKIE / A / D / F

1.115G ART. NO. 500523

435G ART. NO. 500596

EASTER 2021 After what always feels like an endless winter, it is time to celebrate the return of light and colours with a new season. A playful season. A season for creative souls and crafty minds, filled with quirky traditions that call for self-expression and great imagination. Imagination to create something bigger than what meets the eye. Layers of something more complex and absurd. Something reused, reworked, or redefined. Something fun and unexpected. Like a banana but salty and twisted? Or an ÆGG in an EGG, tasting like crispy caramel? You are the creative mastermind. Like Picasso to a blank canvas. Our hope after a hopeless, long winter. Get together, get inspired, get creative, and most importantly, have fun while celebrating the return of the playful season.

EASTER 2021 FEBRUARY 25TH

CRISPY CARAMEL Each crispy, silver speckled egg consists of soft liquorice,silky smooth dulce chocolate and a punch from our raw liquorice powder to tickle your taste buds. Small flakes of sea salt complete the sensory experience. An award winning classic.

TWISTED BANANA Go bananas, but remember your Danish liquorice roots with this liquorice speckled banana. Enjoy the Twisted Banana's dreamy combination of sweet banana, salty liquorice, creamy white chocolate, and raw liquorice powder.

EASTER 2021 GIFTING: BLACK BOX

BLACK BOX CRISPY CARAMEL / TWISTED BANANA REGULAR / REGULAR 590G ART. NO. 500538

BLACK BOX CRISPY CARAMEL / TWISTED BANANA REGULAR / SMALL 420G ART. NO. 500537

BLACK BOX TWISTED BANANA / CRISPY CARAMEL REGULAR / SMALL 420G ART. NO. 500536

EASTER 2021 GIFTING: LARGE BLACK BOX & EGG

LARGE BLACK BOX CRISPY CARAMEL / TWISTED BANANA / B / D / F / 2 1.115G ART. NO. 500539

EGG ÆGG CRISPY CARAMEL 485G ART. NO. 500535

EGG ÆGG TWISTED BANANA 485G ART. NO. 500534

FORTIFIED – ROOT & COCOA A BRAND NEW PRODUCT CATEGORY

FORTIFIED ROOT & COCOA

FORTIFIED LIQUORICE ROOT & COCOA is a fortification of our iconic Danish taste universe; liquorice with chocolate. Made from all organic and natural ingredients, the creamy and smooth notes of chocolate meet the Middle Eastern warm spice flavors from pure liquorice roots, in a smooth, rich, and elegant liqueur, with 18% alcohol.

FORTIFIED - ROOT & COCOA

ART. NO. 500376

GIFTING 2021

CUSTOM SOLUTIONS

CUSTOM SOLUTIONS SELECTION BOX – BLACK BOX – JAR – CALENDAR - MINI

FORTIFIED - ROOT & COCOA CUSTOM SOLUTIONS

SOCIAL MEDIA CONTENT We have gathered all the best visuals, videos and descriptions in a shared folder for you to use, on your own social media platforms, as you like. Content will be released continously following the launch dates of the different limited editions. Find all content and seek inspiration here FLICKR: https://www.flickr.com/photos/lakrids/