SEASONAL JOURNAL NIMBUS ACADEMY |
F R O M I D E A T O M A R K E T | 2 5 TH A N N I V E R S A R Y | S L O W F A S H I O N | A T H L E I S U R E
NEW STYLES FOR SS20 This season is all about staying true to the good quality, unique designs and functional details.
E V E R Y D AY ESSENTIALS
THE PORTLAND BUSINESS SHIRT
Trends come and go, but there are certain essentials that last forever. Check out our favorites!
Wash it, Hang it, Wear it. The perfect choice for anyone looking for a non-iron business shirt.
INTRODUCING SPRING / SUMMER 2020
EASY TO USE
The 2020 anniversar y catalogue is made with an enhanced focus on functionality. Categor y tabs are now dividing the collection elegantly, making it much easier to flip through our wide selection of quality Scandinavian apparel.
A N E X T R AO R D I N A I R E D E S I G N
A durable textile hardcover ador ns the 2020 anniversar y catalogue. Making your prefer red catalogue an elegant looking cof fee table book as well as your #1 sales tool.
COMBINING BRANDS
As a new initiative, we have decided to make room for our athleisure wear collection Nimbus Play in the catalogue, making it easier for you to select your prefer red styles from Nimbus.
SEASONAL JOURNAL
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Season: SPRING & SUMMER 2020
YO U R #1 S A L E S TO O L T H I S S E A S O N This year we are not only celebrating a new year, a new season and a new collection. We also celebrate Nimbus 25th anniversar y. 25 years of Scandinavian Apparel and Nordic Design – and what better oppor tunity to introduce our new 2020 catalogue as your ultimate sales tool.
The main idea behind this year’s catalogue has been to create a sales tool, allowing spotlight on our entire collection as the primary mission.
As a new initiative, we have decided to make room for the athleisure wear collection Nimbus Play in the catalogue as well. We have also increased our focus on describing our CSR as this is an essential information for our customers.
In much the same way is the knowledge about our quality and how our materials stand up to the demands of the modern life, while keeping our impact on the environment as small as possible.
Read more about CSR and quality in the Knowledge section.
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N imbus S e aso n al Jo ur na l
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Nimbus Seasonal Journal
As et magnim aut quiatet of fic Welcome
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Season: SPRING & SUMMER 2020
5
A new season. Another reason to celebrate. Springtime in Copenhagen, Scandinavia. A location for great inspiration. A spot for breathing, and a home providing extraordinaire freedom.
When we design, it’s about who we surround ourselves with as well as places we visit. Without all the brilliant inspiration, it would be just half the experience.
This season is all about sticking to what we do best. About staying true the good quality, to the unique designs and to the many functional details.
Join us on this journey, as we celebrate our 25th anniversary. A trip that has only just begun, a story to which new chapters is continuously written.
Sit down, lean back and let us enlighten you about designs, details, quality and meet passionate personalities beyond the ordinary as you flip these pages.
CONTENT
NEW THIS SEASON
6 - 9
E V E R Y D AY E S S E N T I A L S
10 - 15
POPULAR AROUND THE WORLD
16 - 19
THE ESSENTIAL COLORS
20 - 27
Q U A L I T Y D E S I G N D E TA I L
28 - 35
FROM IDEAS TO MARKET
36 - 37
DESIGN CENTRIC
38 - 39
2 5 TH A N N I V E R S A R Y
44 - 49
THE ERA OF DISPOSABILITY IS OVER
50 - 51
T H E N I M B U S ACA D E M Y
52 - 53
AT H L E I S U R E
54 - 59
O U R S H OW R O O M C O P E N H AG E N
60 - 61
M E E T T H E FA M I LY
62 - 63
N EW T H I S SEASON Heading into new seasons is always a thrilling time. And this season is no different.
PORTLAND Super non-iron business shirt
Following years where words such as Business Casual and Scandinavian Elegance has been associated with our designs, we are now proud to add to these statements.
With 5 brand new designs, embracing the Nordic style, we believe that Spring/ Summer 2020 will be a very successful season.
Please enjoy this season’s stylish business designs, the urban casual styles and not least a certain luxurious hybrid.
INDEPENDENCE Classic coach jacket
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SS20
New This Season
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Season: SPRING & SUMMER 2020
T H E S T I L LWAT E R With a lightweight down insulation that keeps you warm and agile, the luxurious Stillwater stands out as a highly versatile choice for multiple purposes. The elegant hybrid construction ensures a modern look for those in the search for a metropolitan piece of outerwear with warm-keeping and technical features.
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nimbus nordic
RICHLAND BLAZER Whether worn for work or festive moments, the Richland blazer makes a stylish statement no matter the occasion. The stretch element is key to the modern silhouette of this piece, making this jacket a comfortable everyday wear combined with your favorite shirt.
p. 8
KINGSTON Stretch deluxe piquĂŠ shirt
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SS20
New This Season
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Season: SPRING & SUMMER 2020
“AT N I M B US W E E M B R AC E T H AT E V E RY B O DY H A S T H E I R OW N S TO RY TO T E L L .”
STILLWATER Premium hybrid down jacket
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EVE RY DAY ES S E NTI A L S While trends come and go, there are certain essentials that seems to last forever. It’s all about the elegant designs in a solid quality - the kind that will help you tell your special story.
Fashion is a variable thing. Seasons change, trends are fluid and what’s 'in' one day is 'out' the next.
Style, however, is a different matter. Despite the repeated trends, certain designs will always keep you looking good, no matter the time or year.
On these pages, you will find selected key styles, from classics to statement pieces, that will keep you looking sharp all year-round.
“Regardless of the trends in fashion, certain essentials will always keep you looking good, no matter the time or year”
HARVARD Stretch Deluxe Polo
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Ever yday Essentials
Our Handpicked Favorites
Season: SPRING & SUMMER 2020
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HENDERSON Stylish diamond quilt
WILLIAMSBURG Fashionable hooded sweat
BRIGHTON Elegant round neck
FAIRVIEW Warm performance jacket
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Ever yday Essentials
Our Handpicked Favorites
Season: SPRING & SUMMER 2020
DUXBURY Fashionable performance softshell
MONTAUK The essential tee
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ROCHESTER Classic oxford shirt
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Ever yday Essentials
Our Handpicked Favorites
Season: SPRING & SUMMER 2020
DAV E N P O RT This is where style meets performance. Made for the stylish and connected explorer, this classic piece of elegant outerwear provides weather protective features as well as a comfortable fit. Davenport is a true cross-seasonal style, that embraces comfort, functionality and design in one.
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RIK SPRENGERS The Hague, The Netherlands
DIANA GEORGINA SØRENSEN FAVA Torremolinos, Malaga, Spain
TIA WU Quanzhou City, China
STAN DE CASTELBAJAC Paris, France
ASTRID SØJBERG Copenhagen, Denmark
Roch FREDERIK LARSEN Copenhagen, Denmark
SEBASTIAN HIRSCH Copenhagen, Denmark
THOMAS VETLOV BOESKOV München, Germany
AI ISHII Tokyo, Japan
hester
FRANK BARCIO RAMOS Gibraltar, Spain
“Our most popular shirt worn around the world”
DIANA HELENE BOESGAARD-KJER Namsos, Norway
MIA HANSEN Paris, France
ANDRI JÓNSON Hafnarfjörður, Iceland
LEON JONKMAN Amsterdam, The Netherlands
Rochester
THE EASIEST CHOICE you will make in the morning
There are certain clothing items that no one
shirt grants a smart, yet casual look for almost
should be without, and the Rochester shirt is
every daily occasion ranging from evening
high on that list.
wear, summer looks to your daily business wardrobe. The timeless design in Oxford shirts
It is an absolute must have in any wardrobe –
has changed very little and it has never been
and if you do not own one already, there are
as popular as it is today – which is why we at
many reasons why you should. People around
Nimbus are proud to state that our version of
the world finds it smart, casual or even formal
the Oxford shirt is popular among many people
depending on how it is worn.
around the world. >
Our Rochester shirt is a classic oxford shirt and has become a true signature style. Rochester is crafted from fine combed and mercerized cotton and has many characteristic details such as the button-down collar, the classic locker loop and the Ivy league related third collar button. By combining modern textiles with classic tailoring, we have created a stylish and popular shirt for the classical dressed.
The Oxford shirt originates from the 19th century Scotland, where a new kind of shirt fabric was named after one of the most popular universities, University of Oxford.
Today, Rochester is the go-to-shirt we always trust. From dressed to casual, the Oxford
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Popular Around the World
Rochester Oxford Shir t
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Season: SPRING & SUMMER 2020
A must have in any wardrobe. It can be smart, casual or even formal depending on how you wear it
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C O L O RS
ESSEN T IA L
th e
These are the colors we believe in.
Nordic environment.
Some of these have their origin in the characteristics of the
Certain key colors unite the Scandinavian approach to design.
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A color ful Approach
The Essential Colors
Season: SPRING & SUMMER 2020
T H E E S S E N T I A L C O L O RS
Navy Blue has many nuances: azure, cobalt, denim, indigo, light marine, midnight, navy, sky and ocean. We love blue and the color is an integrated part of our collection and history. The color blue represents both the sky and the sea and is associated with freedom and inspiration, and trust, loyalty, sincerity and intelligence.
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T H E E S S E N T I A L C O L O RS
The color white represents a successful beginning. Faith and purity, coolness and simplicity. The essential white shirt. The classic crisp white polo shirt and the basic white T-shirt. The color white can enlighten a room by its bright and brilliant tones. This summer, white is the great basic color to wear.
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Season: SPRING & SUMMER 2020
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seasonal journal
p. 25
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A color ful Approach
The Essential Colors
Season: SPRING & SUMMER 2020
T H E E S S E N T I A L C O L O RS
GREY Raw metal racks and light cotton styles. Woven, knitted and brushed fabrics. MĂŠlange, charcoal and mixed grey notes. The color grey is cool, neutral and balanced at the same time. The color grey is timeless. And most of all the color grey is endless. We offer several shades of grey.
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Season: SPRING & SUMMER 2020
Since 1995 Nimbus has been known for delivering well-designed and highly detailed quality product, all inspired by fashion trends in retail.
However, at Nimbus we are not only encouraged by the industries surrounding us, but also by other people’s passion for design, details and quality. We constantly look at these motivating individuals, and the work they do inspires us to deliver season after season.
On the following pages you will be introduced to some of the people, whose enthusiasm and dedication continually thrills us. Please enjoy the work and passion from our friends; Lisette RĂźtzou, Kristian Haagen and Ulrik Jantzen.
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A chat with
K R ISTI A N H AAGE N SEDUCED BY QUALITY
We have met up with world-renowned watch specialist, Kristian Haagen, for his take on high-end products. To us Kristian is a unique character from whom we can learn a lot about being passionate and quality focused.
”
It’s true what they say, when you buy real quality, you only cry once."
Growing up, Kristian started collecting watches
towards the big Swiss brands, was the real story
several iconic timepieces such as the IWC
look at the big Swiss watch brands and not
at the age of nine, and the first ones where
behind wearing these.
Big Pilot reference 5002. And as he smilingly
be seduced by the movement, wheels and
states: "It’s true what they say, when you buy
the overall mechanisms. It’s so obvious that
real quality, you only cry once".
products like these are made by true artisans.
actually digital, because as he describes it "digital watches were the iPads and iPhones
In 1989, when Kristian started as marketing
of my youth".
intern in London, he decided to quit the replicas
If you mix craftsmanship with passion and top
and buy his first authentic quality watch: A
With a lifelong passion for wristwatches,
it up with a beautiful design, you’re close to
In his late teenage years, counterfeit watches
Rolex Oyster Precision Reference 6694 for
Kristian knows a great deal about quality.
having a perfect watch".
from Thailand became the favorites. However,
£120.
Kristian never tried to fool anybody stating his Rolex watches where not real, as his fascination
Since then Kristian Haagen has collected
"Craftsmanship makes a good watch. That’s
For more information, visit
obvious for me. For instance, it’s hard to
kristianhaagen.com
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Kristian has a lifelong passion for wristwatches and travels the world to visit manufacturers, inter view designers and consults some of the most important brands in the watch industr y.
Patek Philipe
A. Lange and Sohne
Audemar Piquet
Linde Werdelin
Aquanaut Chronograph
Zeitwerk
Royal Oak
3 Timer Haagen Edition
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Catching up with
LIS ET T E RÜTZ OU ALL ABOUT THE DESIGNS
We took the time to catch up with Danish Interiour designer Lisette Rützou, for a talk about her view on designs today. We find Lisette particular interesting as she is on the forefront of interiour in regards to trends, but still has respect for tradition
Lisette Rützou’s design is motivated by
Design that embodies emotion
appreciation for fine lines and eminent
platters made of materials such as steel,
an urge to articulate a stor y. Inspired
Influenced by a desire to create, Lisette
materials creates the foundation for Lisette
onyx and marble. With great respect and
by the beauty of materials, form
Rützou’s work brings honesty to materiality.
Rützou’s creative manifestation.
admiration for eminent craftmanship and
and architecture, each design is an
The ambition is to design furniture that
independent statement - contemporar y
embodies emotion and stimulates the senses.
Embracing the tradition of conventional
to be close to both production and process in
functionalism with a feminine touch.
Through shapes and materials, each design
craftsmanship, each piece is handmad. In
Denmark and Italy.
Each piece tells an individual stor y – an
tells an intimate story.
search of the finest materials, the structures
embodiment of emotion.
talented professionals, Lisette Rützou prefers
and elements are carefully selected from the Striving to embrace contrasts, Lisette Rützou’s
most knowledgeable craftsmen in the industry.
designs are strong and delicate, honest and
Lisette Rützou’s interior collection offers
For more information, visit
guarded, sculptural and functional. The
elegant tables in different sizes, bowls and
lisetterutzou.com
Mercedes AMG GT
Christian Eriksen
Caroline Wozniacki
Barack Obama
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It's basically all about embracing the task at hand and loving the job, whether this is for a magazine, an advertising agency or a company such as Nimbus."
A chat with
ULR IK J AN T Z EN A B O U T T H E AT T E N T I O N TO D E TA I L S
Using key words such as versatility and innovation to describe Büro Jantzen, there is no doubt that Founder and Photographer Ulrik Jantzen, continuously builds his business on having attention to details.
Ulrik Jantzen is the backbone of Büro Jantzen,
Even members of the Danish Royal family are
detail that will thrill the people enough to
founded in 2002. After a handful of years of
captured in the lens of Ulrik Jantzen’s camera.
admire the whole picture more than the people
close association with Danish and international
in it”.
newspapers and magazines, Jantzen felt it was
“It's basically all about embracing the task at
time to seek new challenges. Exhibitions,
hand and loving the job, whether this is for a
awards and great demand gave him the courage
magazine, an advertising agency or a company
and inspiration to work as an independent
such as Nimbus”.
photographer and filmmaker.
The team at Büro Jantzen recently launched the photobook Getaway. A photographic expedition to the parallel universe of the lost and blazing Canar y Islands.
Ulrik loves being a creative part of something The ability to make a good picture, is all about
new. Like when Büro Jantzen was first asked
For more information, visit
spotting the right details. Finding the surprising
to team up in the rebranding of Nimbus back
burojantzen.com
and unexpected element, is the key to success
in 2013, switching from black and white static
in Ulrik’s line of work. However, these elements
images to telling the story through colorful
do not just come by themselves. They are out
and more dynamic pictures.
there, but often hidden and needed to be found. Differentiating has become a discipline in It is the attention to details which has brought
Ulrik’s work as a photographer, and in fact
Ulrik Jantzen to where he is today. With a small
he feels it is no longer enough just to press
team of passionate photographers Büro Jantzen
the trigger.
can add several Danish celebrities to a large portfolio, covering world-class athletes such
“You have to challenge yourself every single
as Caroline Wozniacki and Christian Eriksen.
day, and always keep searching for that specific
FROM IDEAS TO MARKET To us it is all about identifying and analyzing customer needs. Adding the recent fashion trends and our own believe in innovation, is what makes new ideas sparks.
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Season: SPRING & SUMMER 2020
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[DESIGN-CENTRIC] S PA R K I N G N E W I D E A S
1.
DESIGN "ON BRAND"
At Nimbus we aim to balance between convergent and divergent thinking. On one side collecting as much information from every source possible,
2.
At Nimbus we believe that our products should be like a natural extension of yourself, and therefore always be easy recognizable from both looks
and on the other side being gutsy enough to take risks and try new ideas.
and feel. The process of adapting new ideas to our brand philosophy,
To us it is all about identifying and analyzing customer needs. Adding
therefore needs to undergo several design phases in order to meet the
the recent fashion trends and our own believe in innovation, is what
high demands in Design, Details and Quality from all sides.
makes new ideas sparks.
You will probably find us kind of “design-
designing products that will keep Nimbus
friendly priced products under the new brand
centric”! It always starts with a piece of white
a premium brand, always challenging the
Nimbus Play.
paper. A sharpened pencil, and not least a
boundaries.
well-performing group of creative people with
At Nimbus, customers should not only be
knowledge and ideas on how to develop the
To us it is all about identifying and analyzing
customers, but fans as well. Our design
current collection.
customer needs. Adding the recent fashion
concept is holistically focusing on customers’
trends and our own believe in innovation, is
needs for a great variety of experiences under
what makes new ideas sparks.
the terms, Design, Details and Quality.
It was in this exact way, our design team
The well-known quality is essential for our
worked when they began designing our
brand. Therefore, each and every one of
Our design team are all people who are true to Nimbus’s design philosophy. People who constantly show courage and creativity.
Kim Lund Cordsen Partner/CCO
The goal is always to achieve products in both
recent line extension. And in January 2019,
our productions are inspected locally by our
Adapting to our customers’ needs, is
classic and surprising designs. Ultimately,
we launched our first collection of athleisure-
own team or by third party agencies, before
the essence of what we do!
our team is not just drawing an idea – but
wear products and hence also a line of more
shipped from production sites. At Nimbus we
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From Ideas to Market
Being "Design-Centric"
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Season: SPRING & SUMMER 2020
A "QUALITY" MINDSET
3.
Making high-end products is expensive and takes time, as does anything good in life! Following the necessary processes, we are able to make
39
WORLDWIDE FOOTPRINTS
4.
With a direct Sales force in 14 European countries and a distribution spanning to more than 28 different countries worldwide, our designs
sure that our new designs live up to the standards of quality and ethical
are loved by many. Each season we aim to highlight our new ideas
clothing manufacturing. Standards which are constantly raised for the
and designs, to the many customers and end-customer that constantly
better of the world we live in.
supports and develops our brand.
have our own facilities in China, housing our
business or on the desk of eager marketeers,
Tommy Hilfiger, Barbour and even Hugo
loyal and valued colleagues, who constantly
both of them wanting to leave a fashionable
Boss, which are all brands leading the way
mark on their business.
for a fashionable future in retail, and brands
monitor the product quality and factory performances.
Each new style we develop is subject to demanding test requirements. In order to meet the high-quality standards for longlasting products and materials all styles are tested by third party laboratories according to international standards.
Our daily business places us on diverse paths; often in the hands of frontrunners in the
"Our design team are all people who are true to Nimbus’s design philosophy. People who constantly show courage and creativity."
that we at Nimbus can only look up to with With a direct Sales force in 14 European
desire and passion.
countries and a distribution spanning to more than 28 different countries worldwide, our
By making our products beautifully designed,
designs are loved by many.
comfortable to wear and in line with timely trends, we embrace that everybody has their
As we touch base with the many people that values our designs, details and quality, we are often being compared to some of the brands we have considered as great inspiration through many years. Brands such as Gant,
story to tell.
Wash it, hang it, wear it The joys of a non-iron shirt are many.
P O RT L A N D B US I N E S S S H I RT This ultimate wrinkle-resistant shirt has an incredible wash and wear performance, with Inside Cross Linking technology, giving it extremely high recovery and a guaranteed flattening after wash.
Po r t l a n d m e n s
C O R P O R AT E A F I C I O N A D O
Shirt: Portland Modern Fit | Knit: Brighton | Blazer: Richland Knit: Phoenix | Shirt: Portland Slim Fit
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Season: SPRING & SUMMER 2020
Por t l a nd l a d i es
B US I N E S S C O U T U R E
Jacket: Seattle | Shirt: Portland Feminine Fit | Blazer: Richland Shirt: Portland Feminine Fit
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Building a community of
PASSI O N ATE P E OPL E For me, freedom and creativity go hand in hand. It is ver y important
Freedom and creativity go hand in hand. In life,
clothing company and I love it. When I am
in life to feel free, but in order to achieve freedom you have to work
I think it is very important to feel free. A way
creating new collections, I feel both challenged
hard and embrace what you do – and keep challenging yourself,
to accomplish freedom in life is to challenge
and creative, and that is the best therapy I can
and as long as you focus on your goal, you will get there. Life is all
yourself, try something new and trust your
get.
about enjoying things and following your dreams.
gut feeling. I got to a point in my life where I thought: “All right now – this is my time”. I
With ever y new challenge, you learn and grow! For me the opportunity
decided to push through and show people that
to have talented people around me and using our creative skills to
I had what it takes.
constantly develop the company and the business we work in, is the best therapy to freedom!
Life is all about pursuing your dreams; we only have one life and I believe that entrepreneurial people with great ideas are obligated to bring them to life.
"I can see how some experiences have shaped me into the person I am today, both in terms of work and personality."
I can look back at what got me started, and I see how certain experiences have shaped me
I also love having other creative souls around
into the person I am today, both in terms of
me. It gives a lot of energy to a group when
work and personality.
people from different educational backgrounds and hence with various style, dreams and
I have been working with arts and crafts in my
opinions team up. At Nimbus, I believe that
younger years and back then I never thought
we succeeded in building a community of
that forms, shapes and silhouettes would be a
passionate people, who all contribute to our
part of my future life. But now, I have my own
growth in their own special way.
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"Life is all about pursuing your dreams; we only have one life and I believe that entrepreneurial people with great ideas are obligated to bring them to life."
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25th Anniversar y
Nimbus Through the Years
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Independence 25 th A N N I VE RS ARY JACKE T
"Where do you think Nimbus will take you?"
present when and where I am needed, whether
meaning, if you think about good stuff, good
to a more high-street character, embracing our
Nimbus will keep making my dreams come
it is in the role as Family man or Entrepreneur.
stuff will happen. With this mindset I created
Copenhagen roots.
try, and I will keep using my freedom, to chase
I enjoy being able to do private stuff during
the first Nimbus jacket, as I spotted a marked
adventures and create new stylish collections
normal office hours, but I surely also enjoy that
for fashionably designed, highly detailed
Adding the newly launched range of athleisure
for our Key Accounts.
my family accepts that I am the best version
quality outerwear. And this then became the
wear from Nimbus Play, we are now covering
of myself if early mornings, late evenings and
last 25 years history.
all aspects of high-end upper-body apparel in
weekends can be spend with thoughts on
"Keeping strong relations to our customers is important to me!"
Keeping strong relations to our customers is
both premium and the mid-market segment. "What characterizes Nimbus?"
From luxury merino knits, elegant shirts, high
I believe that this needs to be seen with two
quality polo shirts and the widest collection of
"What happened back in 1995?"
pairs of glasses. Because there is both a Nimbus
outerwear in the business.
In 1995, I got to know myself much better.
company and a Nimbus brand. Facts are that
This was the year where the first drawings of a
the successful company we know today would
Nimbus product were made, actually designed
not be here without the popular brand, and
in defiance as I needed to rise from a very
the brand would surely not have had today’s
unpleasant situation.
high brand awareness without the passionate
developing the business – pursuing my dreams.
people working with it on a daily basis. Having
important to me. I actually never thought that
"Today, we are covering all aspects of high-end upper-body apparel."
this would be a key element in my everyday
In the period between 1992 and 1995 my
watched the brand develop from one single
business; I run a clothing company because I
previous company experienced great success
jacket manufactured in Birmingham UK back
have passion and dedication for designs, but
importing and distributing the American
in 1995 and into what we are known for today,
you know – you can’t provide great designs to
brand Dunbrooke to the growing promotional
I believe that everybody will agree that our
None of these transformations probably
the market without loyal customers.
business. Unfortunately, not all people are
story is a great entrepreneurial tale.
wouldn’t have been carried out, without the
running their business based on honest
constant constructive feedback from our
"What about private stuff?"
methods, and after some successful years we
From then up until now, we have had great
customers. It’s from them great thoughts about
I don’t really believe in the whole “work-life-
became victims of parallel import carried out by
fun, first developing into Nimbus – The Jacket
how we build our brand best comes.
balance”. My mind is on Nimbus around the
another Danish company, still operational today.
Company. Then from there widening the
clock, but that doesn’t mean that I am not
collection with high quality cotton products
So I guess that Nimbus is best characterized as
present when I am home with my three kids
However, shaking off the bad experience,
and becoming Nimbus – Scandinavian Apparel.
a large community of people with the passion
and my wife. It is simply a matter of being
I started working the “law of attraction”,
At the same time changing our visual identity
for building the perfect brand.
Nimbus
T H RO U G H O U T T H E Y E A RS . . .
1 992 The official distribution of Dunbrooke
2007
19 9 8
Nimbus becomes “first movers” as the retail-
The first….and last Nimbus leather jacket
popular product Softshell is added to the
is designed and added to the collection
collection
in Scandinavia is initiated, introducing a
20 0 3
bestselling Coach jacket
Nimbus is launched in Sweden as the first of many export markets to come
1999 The first logo update is made, and the dna of Nimbus starts being compared to popular retail brands
1995 Nimbus the Jacket Company is formally founded, and the first jacket is produced in UK.
2005 A huge sales success is introduced, as “The Alaska Parka” becomes the first real winter bestseller
2014 b/w pictures are replaced with dynamic and
2019
colorful imagery
The trendy athleisure wear collection
A fashionable re-branding takes place, as
Play is successfully launched, and quickly becomes popular
2010
BLACK & WHITE
China becomes the second country with an official Nimbus office, in order to improve
INTRODUCING
quality control
1 ST C O L O R CATALOGUE
Tobby China Office Manager
2015 A range of light garments are created, and The Jacket Company transforms to Scandinavian Apparel
2009 The first Nimbus designed cotton products sees the light of day, with hooded sweat produced in Syria
2011 Again Nimbus are front-runners as another retail-inspired product the “Aspen” down puffer launches
2020 Is the year of Nimbus 25th anniversary. Celebrated by re-launching the Coach jacket “Independence”
THE ERA OF
disposability IS OVER.
At Nimbus we are proud to state that delivering quality products is a corner stone in the process of our business development!
The term Slow Fashion was created by Kate
In our business, people are a bit afraid to
Fletcher from the Center for Sustainable
talk about the fact that overconsumption is
Fashion, following the phenomena of the slow
a problem. There are studies showing that
Slow Fashion opposes the fast fashion model
to look beyond the “attraction” of the cheap,
food movement. As with the slow food movement,
more than 30 percent of what we have in our
that surfaced around 20 years ago. And we
high turnover of fast fashion.
Fletcher saw a need for slower pace in the fashion
closets, haven’t been used for the last year.
believe that Slow Fashion is 100% necessary,
industry. Being a supplier of Corporate Fashion, we can
garments that will last for longer.
Fashion, there is still a long way to go. In order to make an impact, we need more customers
with stories about big retail-brands burning
“If you want to give your employees a gift
tons of unsold garments per year.
for the company jubilee, make sure that the
Slow Fashion is a movement of designing,
proudly say that we have not plans of lowering
creating and buying garments that stand the test
our quality standards, as this will affect the
Modern day Slow Fashion encourages
with quality materials. The products will last
of time. It’s a philosophy that encourages slowing
environment.
consumers to buy less garments at a higher
longer, and your brand value increases” says
price made from more sustainable processes,
Katrine Randrup Torp.
down our consumption, owning fewer, but better,
product is not only well designed, but made
things that are purchased thoughtfully from
We strongly believe that well-designed products
less often. It also focuses on the art of
brands that consciously manufacture clothing.
in a high quality, will not only last longer, but
clothes making and praises the efforts of the
At Nimbus we will maintain awareness of
they will also be valued more and be taken
hardworking people who make them.
what our brand is really representing. We will
better care of. And the best way to reduce the
continue to focus on quality, not quantity by
environmental impact of a product is to use
At Nimbus we have experiences an increasing
encouraging classic designs over innovative
it longer.
support towards Slow Fashion in the last few
designs, simplify future collections and in this
years, with an awareness from customers
way extend the life of our range of quality
Following the new standard
demanding higher sustainability and ethical
Scandinavian Apparel.
The last few years a new standard has spread
standards. Actually, a research shows, 19% of
through our industry, supported by facts about
the top clothing-related online searches are
At Nimbus, we have been respecting Slow
consequences for the planet. Slow Fashion is
linked to environment, ethics and sustainability
Fashion since long before it became a
an awareness that considers the processes
movement. We strongly believe that Corporate
and resources needed to make clothing,
How can the area of Corporate Fashion
Fashion, like food, is best when made with a
particularly focusing on sustainability. Among
make an impact?
purpose.
other subjects it involves buying better-quality
While there is an increasing support for Slow
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New Standards
Slow Fashion
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What will be the future main characteristics of a Slow Fashion brand within Corporate Fashion?
1.
The brand should only launch in few, specific styles per season
2.
The products should primarily be made from high quality,
3.
The brand should primarily be sold through validated points of
sustainable materials
sales, rather than huge chain enterprises
Katrine Randrup Torp
4.
The focus should be on long lasting quality, in order to withstand wear and tear, and hence avoid the need for frequent renewal
Design & Development Manager “Slow fashion is classic and timeless clothing that are thoughtfully made, high quality, and meant to be used for a long time�
THE NIMBUS AC A D E M Y
Just like some people love languages or beautiful landscapes, others hold a deep passion for textiles and fashion. We like to think anyone can be motivated by the call of the threads, and that’s why we have started our Academy.
Mastering the Art of Textile
topics in our industry. At Nimbus, we are
you can rest assured that each of our own Sales
sessions with our Academy responsible. Upon
Just like some people love languages or
captivated by textiles daily, and we know that
representatives has completed a thorough
training completion, they will frequently receive
beautiful landscapes, others hold a deep passion
people around us are too.
internal training at our Academy.
internal newsletters with relevant information
for textiles and fashion. We like to think anyone
from the Academy and get a copy of the
can be motivated by the call of the threads,
With a modular approach, starting with a
All current and new members of our Sales
and that’s why we have started our Academy.
training session in our showroom, we lay the
force are obligated to participate in a program,
fundamental textile knowledge for anyone just
where they not only learn the basics about
Luckily for our customers, our Sales force not
The Nimbus Academy is designed to explore
starting their textile journey. The next levels
textiles and history of fashion. They are also
only holds knowledge about textiles. They are
the many facets of the textile industry and
build on that knowledge and develop deeper
involved in tests and workshops, where they all
also tremendously helpful and willing to guide
Nimbus role as a supplier of well-designed,
into each topic, from design to CSR.
build confidence in how to demonstrate their
you to your perfect choice of Corporate fashion.
knowledge to the market.
Best yet, they are present all over Europe. So,
highly detailed quality clothing. It is an
Academy “Show-How-Book”.
education platform primarily targeted our sales
A well-trained Sales Force
force, external partners and key customers, for
“If you build the people – you build the
Following our annual two-day training, our
yourself or your company as participants at
them to learn more about the most interesting
business”. As a customer or partner to Nimbus
sales representatives engage in bi-annual online
Nimbus Academy.
learn about textile from the best – and consider
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Nimbus Academy
Mastering the Ar t of Textile
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FAQ How are the training sessions developed? The training content at Nimbus Academy is developed by our team of textile and sales experts: Designers, Products specialists and Sales coaches. Who can attend the training sessions? Nimbus Academy is accessible to anyone with a curiosity to learn more about a textile. However, courses will primarily be offered internally and to distributing partners and customers. What can I learn at the training sessions? You will learn about the facets of textile – which is at the core of Nimbus – and explore many stops along the thread to final product journey. Nimbus Academy focuses on the topics of Code of Conduct & Social responsibility, Sustainability, Quality & Technical Knowledge, Designs, Trends and Sales technique.
AT H LE SU R E Athleisure is a trend in fashion in which clothing designed for workouts and various athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.
Athleisure embraces outfits that ”look like
as a fashion industry movement, enabled
story, rather than picking something off the
athletic wear” and are characterized as,
by improved comfortability, which allow
lowest shelf.
”fashionable, dressed up sweats and exercise
sportswear to be more versatile, and
clothing”.
fashionable. It has been identified as being
With Nimbus Play our customers gets a
sporty and stylish. The Nimbus Play collection
story of redefined performance wear. By
The idea is that classic sportswear is
manages to adapt to the new fashion with its
choosing Nimbus Play, you also choose to
supposedly making its way out of the gym
aesthetic design. And yet, there is no doubt
tell the story of Athleisure. An active urban
and becoming a larger part of people’s
that these are still proper Nimbus designs.
story combining work and a healthy lifestyle.
ever yday wardrobes. Certain popular
The pre-dawn swim, mid-day run or simply
articles of clothing are associated with this
There is a lot of talk about corporate fashion
travelling to and from work. Athleisure
trend in fashion, and these include T-shirts,
being in the process of reinvention.
embraces functional and active looking
windbreakers, hybrids, front zipped or
We believe that it’s a part of a branding
apparel with the perfect amount of style to
hooded sweatshirts.
revolution that involves the fact that
shift from the gym to the streets of the big
companies not only wants to be seen on the
city.
Athleisure fans desire the active lifestyle
streets – they want to be experienced. By
that comes with each product. The design,
carefully selecting the products and brands
the colors and fabrics of Athleisure suggest
in the right quality and designs, companies
a broader focus on fashion as opposed to
are today much more aware of the positive
technique. Athleisure can be considered
side effect when choosing a brand with a
SEASONAL JOURNAL
CONTENT
Athleisure
Adapting to a New Brand
I-
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LULULEMON
Through the last couple of years, brands such as lululemon and Hill City have experienced great success adapting the world to the athleisure wear trend.
S P I R I T O F AT H L E I S U R E
P L AY I T
Olympia
Fresno
Benton
Palmdale
Athleisure, active lifestyle, dressed up sweats and exercise clothing. The Nimbus Play collection embraces it all. A collection of athleisure performance wear combining work with an active urban lifestyle. The variety of Nimbus Play styles are many - T-shirts, windbreakers, hybrids, front zipped and hooded sweatshirts.
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As et magnim aut quiatet of fic
As et magnim aut quiatet of fic
Season: SPRING & SUMMER 2020
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Nimbus Play
Athleisure Wear
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MADISON Madison is a classic, sleek bomber style track jacket that provides comfort and a modern look. Stylish crafted in a blend of polyester on the outside and comfortable cotton on the inside, makes this active looking trainer a favorite. Original design details, such as welt pockets, tipped bomber neckline and ribbed trims, captures the very core of Athleisure wear.
FA R G O Our functional hooded softshell Fargo will have you ready for whatever the weather throws at you. Crafted from a three-layer quality material for comfort and functionality, this easy packable lightweight softshell holds the features you need to be dodging seasonal showers in style.
FREEMONT & PEYTON These lightweight tees are made for powering through your active days. The sustainable odor control treatment HeiQÂŽ Fresh, protects the T-shirts from body odor, keeping you feeling and smelling fresh throughout the day.
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O U R S H OW RO O M
Co p enha gen
To provide our customers with an extensive Nimbus experience, our showroom is always open for appointments.
Our showroom presents an exclusive and bold design concept that captures the essence of our DNA. Explore a fashionable and creative universe where our collections of corporate fashion are arranged in carefully curated displays. The displays change on a continual basis to show selected seasonal items of the collection in new, inspiring constellations.
Located in an old industrial building just a few kilometers outside of Copenhagen, our showroom comes with a great history. Previous residents include a soap factory and a porcelain manufacturing company. The showroom has been restored with respect for the historical surroundings, displaying the original concrete pillars and a large New-Yorker style window section.
An industrial interior design is met with an elegant mix of Nordic colors. Blue iron, dark floors and smokey glass come together to create a unique welcoming space.
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Nimbus Showroom
Book Your Visit
Page no.
Season: SPRING & SUMMER 2020
B O O K YO U R V I S I T The surroundings of our showroom offer you the possibility to enjoy a meeting in different surroundings, and with our entire collection of premium Scandinavian clothing by your side. Feel free to book our showroom for a meeting or event with your team or your customers.
For booking please contact out Customer Service with date and time of booking at info@nimbusnordic.com.
61
MEET OUR BELOVED FAMILY OF SCANDINAVIAN APPAREL
T-SHIRTS
POLO SHIRTS
From 1 style in 1995 to more than 74 styles in 2020
Yale
Carlington
Clearwater
Columbia
Montauk
Bedford
Danbury
Portland
Portland Slim
Rochester
Rochester Slim
Brentwood
Torrance
Saint Andrews
Calverton
Kingston
Brighton
Richmond
Ashbury
Phoenix
Chester
Lowell
Winston
Newport
Milton
Williamsburg
Hampton
Eaton
SWEATS
CROSSOVERS
KNITS
SHIRTS
Harvard
Independence
As et magnim aut quiatet of fic
Brookhaven
Tribeca
Halifax
Leyland
Oxbridge
Camden
Davenport
Redmond
Huntington
Captiva
Providence
Duxbury
Seattle
Bellington
Richland
Morristown
Monterey
Bushwick
Mapleton
Fairview
Avondale
Whitestone
Kendrick
Sierra
Vermont
Stillwater
Orlando
Freemont
Peyton
Palmdale
Bayfield
Lenox
Fresno
Hickory
Franklin
Madison
Montana
Bloomsdale
Benton
Olympia
Livingston
PLAY
INSULATION
Henderson
A collection that continues to inspire... View more and visit us at nimbusnordic.com Carmel
Fargo