W H E N A E R O S PA C E E N G I N E E R I N G M E E T S I N D U S T R I A L D E S I G N
Jean-BaptisteCoger
portfolio2013
CV A BIT ABOUT ME
SKILLS 2D 3D Coding Other
Photoshop, Illustrator, Indesign... Sketch, Wacom tablet, Marker... Rhino (in progress) Foam and clay modeling C, Java, HTML/CSS Office, Matlab
Umea Institute of Design Industrial Design Introduction Sept 2011 - June 2012 Umea, Sweden
Lycee Chateaubriand Advanced Maths & Physics Prep School Sept 2007 - June 2009
EXPERIENCE 2011 2010 2006-2013 2003
Supaero Student Union President Intern at DOmed (Lyon, France) Medical Engineering Design Maths teacher for high school students One year spent in the USA (Texas)
LANGUAGES French English Spanish Chinese Swedish Italian
Native language Fluent Medium Basic Basic Basic
Rennes, France
Toulouse, France
Supaero Master in Aerospace Engineering Sept 2009 - Dec 2013 (expected)
Hello!
My name is Jean-Baptiste Coger and I am a French Master’s level student in aerospace engineering desirous to learn more about user centered design. I believe that my technical background has a lot to offer to the design process: understanding and usage of technology, pragmatism, teamwork, solution finding, time management... I have had the chance to study and discover industrial design at Umea Institute of design
last year where I attended the one year course Industrial Design Introduction. This challenging experience opened my mind and made me realize the importance of the design process when innovation is at stake. But more importantly, it enabled me to combine creativity and technique into something tangible, making me want to dig more into this field. Welcome to my world and enjoy the reading!
Music
MY WORLD
PHILOSOPHY My living abroad experiences
Outside of the box
Teamwork
Sport
Simple & Smart
Colors
Graphic Design & Advertisement
Well engineered
Travels
Nature France
People
My friends My studies
Unexpected encounters
TABLE OF CONTENTS ONE
TWO THREE FOUR
PRUNING SAW
CAR INTERIOR
GPS2
TOASTER PROJECT
Ergonomics Brand identity
Form study Emotional design
User tests User centered design
Design process Ideation
FIVE
OTHER PROJECTS
ONE pruningsaw DateDecember 2011 Duration4 weeks ChallengeErgonomics & Semantics GoalRedesign Gardena's outdated pruning saw RequirementsFit to Gardena design DNA High end ergonomics
BRIEF The aim of the project was to redesign the outdated foldable pruning saw made by the german brand Gardena. High focus on ergonomics and brand DNA were required as well as user testing and clear process.
Tutors: Jens Naslund (Gardena), Catharina Henje and Per Sihlen (UID)
Ume책 University
AM
M
TE ST S
FO
US ER
ON ID EA TI
Semantics Gardena DNA OD EL
Ergonomics Semantics Gardena DNA
Ergonomics User’s feedback
When looking at ergonomics in a redesign process, nothing is better than a real test in situation. Therefore we decided to go to the woods and try the present Gardena saw.
Blade graphics Logo usage Colors and materials Folding semantics
MAIN FINDINGS LE
Final Shape Pulling semantics
FINAL PRODUCT
The folding process and the button position forces us to hold the saw with our thumb and index instead of using our whole hand as a grip.
G
3 concepts Foam models
GRAPHICS
PRESSUR EP
FORM GIVING
FO LD
OUTPUTS
CONCEPTS
S T N OI
G IN
PRESENT SAW
The handle shape, very cylindrical with flat sides prevents a good spreading of the forces in play.
INPUTS
IN SITUATION TESTS
W R IS
N A T
BRAND & SEMANTICS
PROCESS
The project started with a thorough study of Gardena’s design values and design DNA, including concerns regarding colors, forms and user groups.
The semantics and the brand identity are expressed in the product in two ways: through its form and its graphics. Therefore I worked with these requirements form wise first and then graphic wise (colors,logo...).
ERGONOMICS
In order to keep the elbow, the wrist and the blade in line, the human body adopts a bad wrist position.
CONCEPTS
Get crazy, explore every idea no matter what.
Each concept is accompanied with a foam mock-up for further user testing.
#1 // IN-LINE
IDEATION
The idea is to keep the blade, the elbow, the forearm as well as the wrist aligned, altogether with a correct wrist angle.
#2 // EASY FOLDING
In order to ease the folding process, I tried an alternative position for the button on the handle. Aware of safety issues I thought of a sliding button located in a recess, therefore not reachable when sawing
#3 // SAFE N’ BLOCK
What if ergonomics prevents you from holding the saw the wrong way? With this third concept, your wrist is blocked thanks a movable rotating part which comes over it when unfolded.
USERS TESTS When ergonomics is at play, nothing is more informative than users to help you choose a design direction. Thanks to a customized survey, I would take users’ comments into account about different aspects of the 3 concepts.
CONCEPT 3
CONCEPT 2
20%
Ch a
t ar
C
about concept # 2
« I would rather move my hand to fold the saw than fearing to inadvertently press the button while sawing »
SAW 340+ by
Handle size Hanging hole
70%
CONCEPT 1
Blade and handle graphics were studied with great care for semantics and brand DNA.
10%
in
REFINING
a
en a rl
Ergonomic concern In line concept Facetted head
• Enhanced ergonomics by enabling a correct wrist position whilst keeping arm and blade aligned • Second lockable blade position for easy low-branches pruning • Easy hanging • Enhanced efficiency thanks to clear pulling action semantics • Clear branding
Photoshop rendering (3-5 Hours)
TWO BRIEF
carinterior DateApril 2011 Duration4 weeks ChallengeSketching GoalCreate an atmosphere that vehiculates the desired emotion RequirementsStick to the chosen theme
Umeå University
Pick a theme, a brand or a character. Then design a car interior that fits the latter by trying to vehiculate its emotion thanks to shapes, materials, colors... My chosen theme was «The fixie experience», supported by the bike brand Bertelli Bici. Tutors: Tony Catignani (UID) and Jasjit Singh (UID)
The Brand : Bertelli Bici Bertelli is an Italian bicycle brand that builds handmade one-of-a-kind fixed gear bikes. Every piece is fine-tuned by the owner Francesco in order to create a bicycle you won’t find elsewhere. The intricate combination of brand new parts with vintage parts found in flea markets led to unusual designs, yet strongly bound thanks to a very strict design language that built up over the years.
Well 21st century accomodated
Stainless steel Iron and aluminium
The User Urban Lifestyle
Materials
Used leather Patina
Culturally open Riding youth
High quality laminated wood
The track bike heritage
MOODBOARD
The fixie Spirit The fixie community
Tubular structure
In order to recall the bicycle, the dashboard runs along a main metal tube.
SKETCHING
Simple and neat gear shifter
Minimalistic and elegant are the keywords of this straight forward gear shifter.
Bici
by Bertelli
Moodboards were the ignition of the ideation process. I wanted to create something new, with new functionalities. What if I could transport my bike inside the car? This thought led to a gapped seat that would welcome the wheel. I dropped the idea to focus on the atmosphere that would emerge from the car interior : how would it relate to the fixie experience ? Saddle-inspired seat, pure forms, noble materials, feel for speed, tension in curves and an overall clean design were my answers. The evolution of the gear shifter shows a clear mindset change, from ergonomy to straight-forwardness. Laminated wood central console
A strong constrast in material is created thanks to a high-quality wooden console.
Saddle-inspired seats
The 2 types of leather reveal a soft center piece chich comes between your thighs when seated.
Leather seats
Despite a first hard impression, the leather seats display a strong feeling of strenght and genuineness.
Simple surfaces, tension in the curves and noble materials are at the heart of Bici’s interior design. When aesthetics overcomes function in its most minimalistic form, the driver recalls the speed as well as the highend and trustworthy feeling of his elegant fixed-gear. Made for vintage fixie addicts yet very well 21st century accomodated, «Bici» uses bertelli’s design guidelines in order to create a unique car that you wont find elsewhere.
THREE GPSgps DateFebruary 2011 Duration4 weeks ChallengeBeing creative using a well-known technology GoalUse the GPS technology in another way RequirementUse the GPS technology
BRIEF The main task was to use the GPS technology in another way. After a brainstorming we decided to redesign the well-known car device used to give directions to the driver. We focused on improwing safety and enabling the user to learn routes by himself. Tutors: Ru Zarin (Interactive Institute) and Per Sihlen (UID)
Ume책 University
Goal
Keep the driver´s eyes on the road
Detail
WHAT IF... ENHANCE SAFETY
Facts
In Great Britain each year, more than 300.000 accidents are attributed to the navigation device, that distracted the driver.
Augmented Reality Windshield
...NAVIGATING THE STREETS WITH A GPS WAS SAFER AND COULD HELP THE USER LEARN NEW ROUTES?
ENABLE LEARNING
Detail
GPS users usually blindly follow the arrow displayed on the screen without thinking about the way.
Problems spotted
Eyes off the road to get information. Too much data displayed.
No active user participation needed when driving.
Overwhelming colors and graphics
Solution
Solution
Force the user to remember the routes by implementing an evolving way of
Remove screen usage when driving Get back to minimalistic useful data Simple straight-forward visualizations
Customizing your landmark bank by adding your own when driving
Facts
Goal
Problems spotted
Goal
Landmark mode : small display in the corner Full guidance mode : arrow showing the way
Smartphone Application
Entering data Managing landmarks
Detail
After calculating routes, it shows a colored path on the map, from green (known way) to red (unknown). Landmarks are pin-pointed.
giving directions depending on how many times he has taken this route before. It goes from landmarks to full guidance. Enabling the user to create his «own» map by
enabling customization.
G P o to lobal
laces ositionning
S
marter ystem
CONCEPT
Left and Right buttons : add a landmark situated on the side Emergency button : if lost, back to full guidance
Customization Buttons
Testing environnement
USER TESTS
1
In order to validate or invalidate some parts of our design, we organized user tests with drivers coming from dfferent countries. We set up a car dashboard facing a screen in order to test out the following : - general concept - smartphone app - AR windsheld graphics - buttons position
Let’s go !
The AR windshield, the smartphone and the buttons automatically synchronize. It is time to enter your destination.
https://vimeo.com/37989973
Application usage
The route is a bi-colored path, depending whether the user already knows the way or not. Check the landmarks on the way then put away the phone to focus on driving.
Umeå, Sweden
4
In landmark mode
Read the next landmark on the info panel located on the lower left corner of the windshield. Time and distance remaining info are shown there as well. You drive with your memories, following landmarks.
New Delhi, India
6
Barcelona, Spain
In the car
The full scenario movie is available online at :
3
Amsterdam, Holland
2
5
Landmark spotting
When passing a landmark you know, press the button (left or right depending on the side) to save it. You can later customize it thanks to the app landmark management mode.
In full guidance mode
(or after having pressed the «lost» button), follow the orange arrow displayed on the windshield that comes from above. Keep your eyes on the road until you reach your destination.
SCENARIO
FOUR toasterproject DateNovember 2011 Duration4 weeks ChallengeIdeation GoalUse of creative methods RequirementsAssigned target group and
BRIEF The aim of this project was to design a toasting device aimed at an assigned target group. We were assigned a company as well. Our work was focused on research and ideation process. Tutors: Per Sihlen (UID) and Guido Hermans (UID)
Ume책 University
IDEAS
In order to reduce the amount of crumb and ease the access to toasted toasts, let’s imagine a toasting device which moves around the toasts instead of having the latters sliding down.
Why having to deal with burnt toasts? My simple idea is to be able to use your senses to control the toasting. As a result I opted for an open glass toasting place : you see and smell during the toasting process.
BRAINSTORMING Group brainstorm sessions were set up for this project. As a designer, I enjoy these creative moments when everything becomes possible.
FORM STUDY FROM IDEA TO FORM I decided to explore different ways of making the product to move around the toasts : sliding, rotating....as well as different side views.
I wanted to express a certain speed and user friendliness thanks to an angled interface.
Inspiration from Philips actual and concept work.
FOAM MODEL At this stage of the process, 3D sketching is a great tool that I use a lot in order to validate/unvalidate or refine shapes as well as test the ergonomics of the product.
By asking yourself the right questions, you get the right answers
IDEATION
I usually work with basic geometric volumes during the concept phase.
FEATURES Up position : toasting
In-between glass toasting 4-toast toaster Eco-friendly awareness: bread detection Light alerting : color change in glass edges Luminar panel interface Delay toasting option Clippable panels: easy cleaning Senses awareness: sight and smell alerting Ergonomics : angled interface
TOAST’UP by
FIVE
Future Meetings How will meetings in the next 50 years look like ? How can we provide a meeting environment that invites the attendees to take a bigger part, and make their ideas heard during a meeting? We created an interactive environment that assists everyone in the meeting and also makes it tangible for the attendees to take home afterwards. A model linked with a plausible scenario was set up in order to ease communication with the client.
otherprojects DateSeptember 2011 - June 2012 Duration4 weeks per projects in average Part of my one year education Industrial Design Introduction at Umea Institute of Design, I have had the chance to take part in various projetcs, not as important as the latters yet relevant to show. In the following pages are displayed 5 of these.
Ume책 University
The Mora Knife What if a furniture brand was to make a knife ?
The Mantis Chair An outdoor chair inspired by the praying mantis
The aim of the project was to capture the essence in form of a brand of our choice and translate it into a knife that would be produced by the well-known swedish knife manufacturer : Mora of Sweden. I chose the French furniture brand Cinna, that designs high-end furniture since 1975. The result is an elegant and classy knife, yet unusual thanks to its upright standing position.
After choosing an insect or a bug, we had to extract its characteristic shapes and curves in order to come up with product linked form-wise to the chosen bug. I chose the praying mantis and focused on its particular arms as well as the aerial feeling emerging from its thin body. The result is a concrete outdoor chaise lounge that could be used in community parks.
Interactive Game A quick workshop to find a use for the Kinect Part of UID’s Prototyping the Future week, I took part in a workshop about the Kinect. As a group, we made an interactive game mixing exquisite corpse and magnetic poetry. The user picks words thanks to body gestures in order to make a sentence. The latter is saved and creates an unexpected story published on a website.
The TROKS logo A logo and web design for a friend’s project
TV Screen Flash App
e !! Mov
Kinect
Asked by a friend to create a logo for his school project about company creation. His concept was to ease barter among groups of people thanks to an online platform. I was contacted to give some feedback and imagine how all this could look like. The resul is a young, fresh and trustworthy logo as well as a couple of website screenshots.
Online Website
Users Continous storytelling
Bacchusz M Bacchusz Meicler Messages
Proposer un service
Gérer ses TROKS Messages
Proposer un service
Recherche
Recherche
Offre Prêt de matériel Bricolage
Carte
Changer de réseau
Settings
de service
Évènements
Recherche Liste
Communauté Supaero Offre de service Prêt de matériel
de matériel
Covoiturage
Covoiturage
Bricolage Garde d’enfants
Bricolage
Coiffure
Pratique de sport
Garde d’enfants
Pratique de sport
DemandeCoiffure de service
Pratique de sport
Benoit Peltier
Amis
Log out
Carte Liste
Garde d’enfants Coiffure
Amis
Communauté Supaero
Offre de service
Prêt Covoiturage
Gérer ses TROKS
Changer de réseau
Demande de service
«Je me propose d’effectuer des travaux basiques chez vous»
Demande de service Benoit Peltier
THANK YOU ! jbcoger@gmail.com +33689050104 Whether you want to talk about my work or simply chat, feel free to contact me !