Rewined Style Guide - Volume 1: Display

Page 1

REWINED

V O L . I : D I S P L AY


E X P LO R I N G T H E P E R F E C T PA I R :

Pinot Noir

REWINED

LO O K F O R A P I N OT N O I R W I T H E A R T H Y TA S T I N G N OT E S O F F I G , C R A N B E R R Y A N D S U B T L E TA N N I N S . WE RECOMMEND PAIRING THIS PINOT WITH GRILLED SALMON, WILD MUSHROOM RISOTTO, AND ROASTED BRUSSEL SPROUTS.

Pinot Grigio

T R Y A P I N OT G R I G I O W I T H A C R I S P M I N E R A L I T Y F E AT U R I N G N OT E S O F S A N D A LW O O D A N D L I G H T C I T R U S . COMPLIMENT THIS LIGHT WINE BY PAIRING IT WITH A C H A R R E D S Q U I D S A L A D , L I G H T C I T R U S PA S TA A N D TEA- STEAMED COD

Wine Name

LO O K F O R A P I N OT N O I R W I T H E A R T H Y TA S T I N G N OT E S O F F I G , C R A N B E R R Y A N D S U B T L E TA N N I N S .

V O L . I : D I S P L AY

WE RECOMMEND PAIRING THIS PINOT WITH GRILLED SALMON, WILD MUSHROOM RISOTTO, AND ROASTED BRUSSEL SPROUTS.

Wine Name

CHECKLIST

LO O K F O R A P I N OT N O I R W I T H E A R T H Y TA S T I N G N OT E S O F F I G , C R A N B E R R Y A N D S U B T L E TA N N I N S . WE RECOMMEND PAIRING THIS PINOT WITH GRILLED SALMON, WILD MUSHROOM RISOTTO, AND ROASTED BRUSSEL SPROUTS.

POUR YOURSELF A (BIG) GL ASS OF WINE CHEERS! SIP

Wine Name

LO O K F O R A P I N OT N O I R W I T H E A R T H Y TA S T I N G N OT E S O F F I G , C R A N B E R R Y A N D S U B T L E TA N N I N S . WE RECOMMEND PAIRING THIS PINOT WITH GRILLED SALMON, WILD MUSHROOM RISOTTO, AND ROASTED BRUSSEL SPROUTS.

Wine Name

LO O K F O R A P I N OT N O I R W I T H E A R T H Y TA S T I N G N OT E S O F F I G , C R A N B E R R Y A N D S U B T L E TA N N I N S . W E R E C O M M E N D PAIRING THIS PINOT WITH GRILLED SALMON, WILD MUSHROOM RISOTTO, AND ROASTED BRUSSEL SPROUTS.

TA K E A G L A N C E AT Y O U R C A N D L E D I S P L AY C O L L E C T I N S P I R AT I O N W H I L E B R O W S I N G OUR STYLE GUIDE


W E ’ R E P A S S I O N A T E about wine, our candles and most importantly our Rewined Candle Family. Whether you’ve recently discovered us or you’ve been a long-time member of our retail family, we can’t express how much your support means to our Candle Crew. We hope you are able to use this style guide as a way to get to know us better and gain inspiration for bringing the “Rewined State of Mind” to life in your corner of the world.

R E W I N E D C A N D L E S are handcrafted to create an experience and celebrate past occasions. That time you sat in front of the fire and talked all night, or the fun of catching up with your oldest friend. Your favorite wine is not only based on taste and aromas, but where you were and the company you shared. Enjoying wine is a moment, and Rewined, a continuous memory.


CANDLE PROFILE


Take cues from your last wine tasting to achieve a well styled candle display. Once finished, it will make you want to raise your glass and cheers!


D I S P L AY T I P

NO.

01

A wine with good structure has the perfect balance between acid and tannin. When it comes to candles, a display with good structure has the perfect balance between organization and flow, yet with an effortless and natural feeling.

A.

P O S I T I O N VA R I E TA L D E S C R I P T I O N BLOCKS IN CLOSE PROXIMIT Y TO EACH CANDLE GROUPING.

We like to mix up the placement of each varietal block by setting some in front of the candle grouping, on top of the candles, to the side, etc.

B.


D I S P L AY T I P

Smelling wine first gives our senses more to work with, smelling candles first is just plain fun.

A.

ENCOURAGE YOUR CONSUMERS TO PUT THEIR NOSE TO W O R K B Y A R R A N G I N G C A N D L E S S O AT L E A S T O N E C A N D L E O F E A C H VA R I E T Y I S E A S Y TO P I C K U P A N D S M E L L .

NO.

02


WILLIAM SHAKESPEARE


D I S P L AY T I P

NO.

03

It’s proven, a glass of wine poured from a well dressed bottle (meaning a unique, well designed wine label) and displayed neatly amongst other bottles just tastes better. Same goes for candles.

A.

R OTAT E YO U R C A N D L E S S O T H E R E W I N E D LO G O I S CENTERED, AND THE CANDLES IN EACH GROUPING FACE THE SAME DIRECTION.

B.

SHOW OFF THOSE COLORFUL WAX SEALS! POSITION CANDLES SO THEIR WAX SEALS ARE VISIBLE FOR THE W O R L D T O S E E . A L S O , I T ’ S A N E A S Y WAY F O R Y O U T O C H E C K I F Y O U R C A N D L E S A R E A L L FA C I N G T H E S A M E WAY .


NO.

04


D I S P L AY T I P

The final stage of wine tasting is appreciating the subtle nuances left after each sip. Don’t forget to finish styling your display with extra elements to make it unique and memorable.

A.

OUR STORYBOARD SIGN TELLS REWINED’ S HISTORY IN A FUN WAY . P L A C E T H E S I G N A M I D S T Y O U R C A N D L E D I S P L AY F O R ALL TO SEE.

B.

F O R A P O P O F PAT T E R N A N D S O F T T E X T U R E , L AY E R S O M E BURL AP FABRIC OR OUR REUSABLE DRAWSTRING BAGS I N T O Y O U R D I S P L AY . W E L O V E P L A C I N G A F E W C A N D L E S IN BAGS AND THEN SCRUNCHING THE BAGS DOWN TO SHOW OFF THE CANDLE INSIDE.

C.

I N C O R P O R AT E A B R A N D E D A N D R U S T I C F E E L W I T H O U R REWINED LOGO SIGNS. SIMIL AR TO HOW GRAPES ENJOY A N E W L I F E A S O U R FAV O R I T E W I N E S , R E P U R P O S E D W O O D E N PALLETS GET A SECOND CHANCE WHEN WE USE THEM TO MAKE OUR HANDMADE SIGNS.


Wine is enjoyed all over the world, but no matter the location one thing remains the same; it is used to celebrate. Whether it’s a small achievement or a major milestone, wine toasts the occasion. At Rewined, we are always looking for a reason to ‘Cheers’ and continue our education. Our first journey exploring the world through wine took us to the Colchagua Valley in Chile where we experienced the local culture and lifestyle while, of course, sampling plenty of wine! From this journey, we created a limited edition candle that focused on a unique wine varietal. The fragrance captured not only the flavors and aromas of the wine, but the unforgetable memories, beautiful scenery, and the history of the grape and culture. Our first wine journey wet our palate for more and we look forward to seeing where the wine will take us next!


BEHIND THE CANDLE SHOP IN A WEATHERED TIN BUILDING WITH TWO LARGE, BARN DOORS LIES ONE OF REWINED’S HIDDEN TREASURES; OUR WOOD WORKSHOP.

Inside, the aroma of candles wafting from the candle shop mixes with the sharp, fresh smell of sawdust which lightly covers the floor. It is here that Frankie, rewined’s beloved woodworker, breathes new life into old wood pallets by creating candle crates, pallet signs and


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Have a question for your Candle Gal or Candle Guy? Or just want to talk about wine and candles? We’re here to help! We love hearing from you so please give us a call or email us!

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