JEANNIE WONG PORTFOLIO
INFOGRAPHICS & DIAGRAMS Client: Marsh Risk & Insurance Services Project: Infographics, Diagrams Over the span of 8 years, I have worked as an in-house graphic designer for Marsh. My work includes creating infographics that promoted Marsh as the top choice for insurance broker. I used stock images and illustrations to create infographics that varied in tone from corporate to playful, depending on the tone a document required. I also create diagrams to help colleagues explain complex concepts and processes to clients and staff. For diagrams, I used colors, shapes, scale and placement to graphically convey ideas.
Jeannie Wong
Design Portfolio
Overview of Insurance Coverage Process for Directors & Officers
A client executive wanted to discuss a complex process with a client and needed a graphic to help illustrate this process. I advised him that a flow chart would be best and asked him to describe the process to me. As he described the process, I asked questions for clarification, and from that conversation was able to create the above chart, which uses colors and shapes to help differentiate the different parts of the process and the different scenarios involved. The client executive later shared with me that the diagram served as an effective tool in his discussion, and that he continues to use the diagram in his presentations for other clients.
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
ILLUSTRATION Client: Young Hobbyists Project: Design and Illustrate a “How-To” Pamphlet Student Project, Illustrator Class With the aim to get kids (grade school age and pre-adolescents) interested in technical photography and spending more time outdoors, I designed an instructional pamphlet on how to photograph the moon. The project was inspired by my own interest and attempt to take a picture of the moon. The design goals were to: • Make the pamphlet visually engaging by creating a playful tone with cute, whimsical illustrations. • Use as much imagery as possible to avoid having the instructions be text heavy. The instructions can be very technical, so the use of text is unavoidable. The images helped instruct and break up text. • Make the pamphlet user friendly with bullet points, a table, and the universal symbols of check and strike mark (“X”) to indicate “correct” and “wrong.” Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
WEB DESIGN Client: The Academy of Sciences (fictitious) Project: Design a microsite to promote a fictitious exhibit, “The Octopus!” Student Project, Photoshop Class I designed web pages for a microsite (opposite page), including two pages that appear as links at the bottom of the microsite page. A microsite is a miniwebsite which is linked to and serves as a supplement to a larger website. The design goals were: • To promote an educational exhibit in a playful and interesting fashion with facts and images, while keeping the content brief and simple. • To increase interest in the exhibit and encourage user interaction with an invitation to win free exhibit tickets by participating in a brief quiz. • To promote The Academy’s by including its branding, social media, and access to its home page.
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
PUBLICATIONS Client: Wanderlust, a Travel Magazine (fictitious) Project: Travel Magazine Student Project, InDesign Class I developed and designed a travel magazine from concept to printing, including creating the magazine’s template. Design goals for the publication were to: • Create a magazine series which promotes travel to a specific city or region abroad using interesting stories about culture, bold images, and travel tips. • Create a visual hierarchy using images, color, shapes, and a clean layout with attention to small details (e.g., used a silhouette of the Eiffel Tower as a decorative element for the page numbering; used shapes on the back cover to give the illusion of looking at a scene through chapel windows).
Jeannie Wong
Design Portfolio
(Opposite page and this page) Complete spreads of the Paris issue of Wanderlust. (This page, bottom) Back page feature on Mont St. Michel includes the use of shapes to frame the picture in a way that gives the reader the experience of looking out onto a courtyard from imaginary church windows.
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
WEB REDESIGN “REIMAGINED” Client: Berkeley Rent Stabilization Board City of Berkeley, CA Project: A Design Make-Over of a Web Design Make-Over One of my biggest projects at the Agency was to assist with redesigning the Agency’s website. Our design efforts were extremely limited by city resources which included an outdated web design system that used a very old version of HTML and CSS, and strict city templates which prevented dynamic layouts and effects. The end result was a much cleaner and user-friendly site, but one that was visually fashionable 10-15 years ago and one that was still text heavy, a reflection of management’s view of the site’s role as a repository of information. Design goals for the “re-imagining”of the site:
Burgundy RGB: 95-10-31 CMYK: 36-98-74-54 HEX: 5f0a1f
Beige RGB: 194-155-88 CMYK: 24-37-76-2 HEX: c29b58
Brown RGB: 110-68-26 CMYK: 40-67-99-40 HEX: 6e441a
Black RGB: 0-0-0 CMYK: 75-68-67-90 HEX: 000000
(Above) Based on my individual design study, I developed the above logo for the Berkeley Rent Board, using lines to emphasize “Rent Stabilization” in the name as well as to symbolize the Agency’s mission. (Left) The City of Berkeley logo served as the inspiration for the color scheme since one of the ideas tossed around during our Agency team’s process was to use the city’s branding as the Agency’s own. This “re-imagined” design explores that idea. One of the missed opportunities during the redesign process was not establishing the Agency’s own branding first, which would have been helpful.
• Use some of the project’s existing design elements (e.g., icons) and redesign the website with a contemporary and dynamic design with zero restrictions. • Further streamline and simplify content and design. Jeannie Wong
Design Portfolio
BEFORE: HOME PAGE
AFTER: HOME PAGE “RE-IMAGINED”
(Below, left) The Rent Board’s original home page. (Below, right) The Redesigned home page by our Rent Board design team, working under tight restrictions.
Jeannie Wong
Design Portfolio
BEFORE: “LANDLORD” PAGE
Jeannie Wong
AFTER: “LANDLORD” PAGE RE-IMAGINED
Design Portfolio
BEFORE: “ABOUT THE BOARD” PAGE
AFTER: “ABOUT THE BOARD” PAGE RE-IMAGINED
Currently, the Rent Board website uses two separate pages (below) to introduce visitors to the agency and the elected commissioners, both of which are commonly referred to as “the Rent Board.” This was a vast improvement to the previous version of the site which had information sprinkled on several other pages. In the re-imagined design (opposite page), the two entities are introduced on the same page with distinctions noted.
Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio
YES
My life was not ordinary. But, I learned early to be accepting and to take what was offered instead of worrying about what I didn’t have. I became a “yes person.” I said “yes” to life.
A LIFE
– Ruth Bernhard
I know it’s hard to be reconciled. Not everything is exactly the way it ought to be. But, please turn around and step in the future. Leave memories behind. Enter the land of hope.
TYPOGRAPHY Client: Not Applicable Project: Self Studies and Student Projects, Typography Class To better understand type in all of its intricacies, I worked on projects that involved a finer attention to type detail. These projects included learning how to adjust the spacing, placement, and scale of type, as well as studying and appreciating “classic” typefaces like Univers, Goudy, Akzidenz-Grotesk. I also learned how to look at typography in terms of shapes—in the positive and negative space that each letter or glyph creates, as well as how type appears in a group, as a line, graph or page of type.
KEEP MOVING
– Zbigniew Herbert
Keep walking, though there’s no place to get to. Don’t try to see through the distances. That’s not for human beings. Move within, but don’t move the way fear makes you move. Today, like every other day, we wake up empty and frightened. Don’t open the door to the study and begin reading. Take down a musical instrument. Let the beauty we love be what we do. There are hundreds of ways to kneel and kiss the ground. – Rumi
The type study above was done using a modular grid. The study was focused on the simple use of type and placement.
I created four typography posters: one to illustrate type anatomy, and three to showcase typefaces designed by Frederic Goudy. The Goudy Sans Serif poster is intentionally different from the other Goudy posters to emphasize the typeface’s weight by using letters as a watermark. All four posters underscore the shape of type as well as the effective and minimal use of one color. Jeannie Wong
Design Portfolio
PATIENCE
“The older I get, the more I realize that people are where they are and whatever they’re upset about, it’s usually more about them than me. The challenge when it comes to patience is twofold: To hold back and wait.”
PRACTICING My dad told me before I entered the convent, “Never get into a pissing contest with a skunk.” I laughed, but he was right. When I was a young nun, I had the impulse to jump in and fix everything. The older I get, the more I realize that people are where they are and whatever they’re upset about, it’s usually more about them than me. The challenge when it comes to patience is twofold: To hold back and wait. For instance, there was this woman I used to work for who’d accuse me of filing away things she needed. Rather than challenge her, I’d say, “I’ll go take a look,”even though I knew what
she was looking for was most likely on her desk. But there’s something about saying nothing and letting the situation unfold on its own. I have come to realize how powerful that kind of silence can be. The impulse to hurt some-one back is strong, but I do not like how I feel when I do that. So, I do not let anyone make me anything less than the most loving and kind person I can be. It’s not just the big stuff (like going to church), but how you handle the everyday-that’s what elevates the spiritual life. We have a choice, every single time, about how to respond to whatever crosses our path. I was in line in a crowded store over the holidays, and the woman behind me, with her arms full of toys, started to get impatient and vocal. I commented about how we have to expect this during this time of year, and offered to hold some of her items. I asked about her gifts and who they were for, and she lit up. She visibly calmed down, and, we were wishing each other a wonderful holiday.
(Opposite page) A type study I created using Frutiger typeface on a modular grid. The purpose of the study was to play with the placement, spacing and hierarchy of type. The content is a topical opinion piece previously published in Living Magazine. (Above) A mock up of the type study, as it would appear in a magazine.
By Sister Karol Jackowski
Jeannie Wong
Design Portfolio
TYPE ANATOMY
vertex
spine ascender
leg
spur
arm ear
stem
A Rarity for a Serif Typeface Designer In 1929, 1930, and 1931, Frederic W. Goudy designed three styles of a sans serif font which was named after him: Goudy Heavy Sans Serif, Goudy Light Sans Serif, and Goudy Light Italic Sans Serif. Goudy was primarily known for his serif typefaces, and designed this sans serif typeface with the altruistic hopes of contributing a fresh design. While reflecting on his work, Goudy admitted that his sans serif font was not widely used, but still felt proud of his accomplishment at designing something different. He also had misgivings about creating an italic to accompany his light style. He considered it an “incongruous addition” and felt it would not be popular. — A Half Century of Type Design and Typography by Frederic W. Goudy
Frederic W. Goudy 1929
Goudy Sans Serif
descender hook
ABCDEFGHI J KLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
tail
ABCDEFGH I JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
bowl
Humanist | Old Style | Transitional | Didone | Slab-Serif | Sans Serif
terminal
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 0123456789
GARALDE | ADOBE GARAMOND PRO
foot
loop apex cross stroke shoulder
Crossbar
Arm
Curved Stem
hair line
cross bar
Jeannie Wong
Design Portfolio
Stem
Tail
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.:,;’”( )! ?+-*/= ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.:,;’”( )!?+-*/=
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.:,;’”( )!? + - */= Apex
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z 0123456789.:,;’”( ) !? + - */= Humanist | Old Style | Transitional | Didone | Slab- Serif | Sans Serif
Swash Capital
Humanist | Old Style | Transitional | Didone |Slab-Serif | Sans Serif
Frederic W. Goudy
1918
Hadriano
Frederic W. Goudy
Kennerly
A Popular Typeface for Publishing
Featured Prominently on UC Diplomas
Kennerly is named after Mitchell Kennerly, a New York publisher Frederic W. Goudy worked with in 1911 for a book of photographs of the movie, “The Door in the Wall,” by H.G. Wells. The photographs were taken by English Photographer Alvin Langdon Coburn and were assembled in a book for which Kennerly was seeking Goudy’s assistance with the layout, including captions. Goudy couldn’t nd a typeface that “clicked,” leading Kennerly to ask Goudy to design a new one. Kennerly is among the most popular of Goudy’s typefaces. This typeface is most commonly used for book publishing.
Hadriano was inspired by a rubbing which Frederic W. Goudy secretly took of a rst century tablet on display at the Louvre Museum. In the tablet, he caught the word “Hadriano,” which became the typeface’s namesake. Mr. Goudy asked his wife, Bertha, to be the lookout while he made a rubbing of three letters that grabbed his attention: P, E, and R. One day he came across the rubbing amongst his papers and decided to design the remaining letters. For several years, the University of California used Hadriano for printing the name of its graduates on its diplomas. The typeface was also used in “The Atlantic Charter.”
Wedge Serif
Jeannie Wong
— A Half Century of Type Design and Typography by F.W. Goudy
1911
— A Half Century of Type Design and Typography By F.W. Goudy
Leg
Design Portfolio
Jeannie Wong
Design Portfolio
ADVERTISING Client: Orpheum Theater Project: Advertising for Dr. Jekyll & Mr. Hyde, a Musical Production (fictitious) Student Project, Photoshop Class I designed four variations of an ad to promote the musical, Dr. Jekyll & Mr. Hyde, at the Orpheum Theater. (Opposite page: The primary ad design is pictured.) One version of the ad was designed for magazines like the San Francisco Magazine, another version was created for transit stations in the Bay Area. The latter permitted a slight variation of the design, which included another character and took into account the dimensions of the stairs that it would adorn. The design goals: • Create a strong visual of duality, suspense and horror to mirror the tone of the story, using contrasting colors, themes, graphics and typography. • Include a call to action to encourage viewers of the ad to purchase tickets at the theater’s website or by calling the theater directly to place their order. Jeannie Wong
Design Portfolio
(Opposite page) Mock up of the ad at the Orpheum Theater. (Above) An alternative ad design, which includes an additional character from the musical. This ad was created for use in public transit stops including: A MUNI bus shelter (below right) and the stairs of a BART station (next page).
Jeannie Wong
Design Portfolio
(Above) One of the alternative ad designs is used in a mock up of stairs at a local BART train station. (Opposite page, top) Two alternative ad designs for use in publications. (Opposite page, bottom) A mock up of the ad in San Francisco Magazine.
Jeannie Wong
Design Portfolio
PACKAGE DESIGN & BRANDING Client: The Green Olive Pasta Company (fictitious) Project: Branding & Package Design Student Project, Illustrator Class I developed a visual brand for a fictitious pasta company that is just breaking into the business. I first made a list of the company’s values and goals, and then created a color scheme and design based on my design study. The goals of this brand and packaging project were to: • Create a contemporary “look” that would visually separate the company from its competitors who use a more traditional and conservative design scheme.
Dark Green RGB: 60-108-52 CMYK: 78-35-100-25 HEX: 3c6c34
Purple RGB: 102-45-145 CMYK: 75-100-0-0 HEX: 662d91
Light Purple RGB: 227-185-215 CMYK: 8-31-0-0 HEX: e3b9d7
• Create a simple logo and pattern for the packaging that subtly reflects the company’s name and youth. The logo’s oval symbolizes an olive, and from a distance, the olive pattern, with its combined shapes and colors, has a light, whimsical floral appearance. • Create a hand-drawn typeface to reflect that the company is a small business (“mom and pop” shop). Jeannie Wong
Design Portfolio
Jeannie Wong
Design Portfolio