Jeanniey Walden for HR C-SUITE PAY IT FORWARD: THE ZERO-COST BENEFIT THAT CAN HELP WORKING PARENTS S

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PAY IT FORWARD: THE ZERO-COST BENEFIT THAT CAN HELP WORKING PARENTS SUCCEED DURING THESE CHALLENGING TIMES Posted by Jeanniey Walden | Coronavirus, Employee Engagement, Featured | 0 

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FEATURED OFFERS Millions of Americans are facing an unprecedented challenge this fall — trying to remain present and productive at work while helping to educate their kids from a combination of a classroom and the cozy con nes of their living rooms. On top of that, many of these very same parents are feeling the immense pressure to work harder and longer hours with the looming threat of layo s due to the downturn in the economy. A recent study from DailyPay revealed 33% of employees working remotely are putting in an extra eight hours per week — which adds up to over 400 hours a year. The isolation. The pressure. The stress.

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It’s a recipe for burnout. And Zoom chit-chats just don’t cut it. So what meaningful bene ts can employers give to their sta ? As we pass the six-month mark of remote working, we must be mindful of the economic e ect that the pandemic has had on working families. For many, a member of their family, who was once counted on to pay bills, has lost their income. This has put yet another strain on the family, especially with many kids learning from home. One way we can support our employees during this uncertain time is to o er them the bene ts of choice and control. And the best part is, this bene t of choice won’t cost the company a dime and the sta will love it. One impactful area of choice we can o er employees is through a less considered, but signi cantly impactful place — pay. The antiquated system of waiting two or four weeks to get paid is quickly becoming a relic of the past. The global pandemic spurred many companies to o er an on-demand pay bene t to their employees who couldn’t wait for

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payday to buy potential life-saving supplies, from hand sanitizer to medicine. With this new bene t, employees have a choice to access their earned pay as they need it and total control over their household nances. $97.00

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Now, with kids learning from home (at least part time) and work-related stress soaring, the last thing our valued sta members need is another thing to keep them up at night. Research shows that for employees, having access to their pay, when they need it, is proven to lower money-related stress while giving them the nancial exibility they are

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For working parents, this means they now have control and can make nancial choices

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that are best for themselves and their families, whether they need access to their money for childcare costs, school supplies or a technology upgrade for the home. It’s all about the bene t choice. In fact, nearly one in three people say they have already, or plan to use DailyPay to pay for their students’ school supplies. $9.99

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And choice can only strengthen the bond between employer and employee and further the sense of loyalty to one another. When you feel valued and appreciated at work, your anxiety is lowered and productivity rises. In fact, 74% of DailyPay users say having access to their earned income makes them more productive at work.

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The challenge of remote working while helping to educate your kids seems insurmountable. But working parents have always risen in the face of any obstacles that are in their way to succeed. Now we have a chance to lighten their stress load by giving them the freedom to control their own payday.

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JEANNIEY WALDEN Jeanniey Walden is an award-winning, entrepreneurial chief marketing o cer who uses innovation to transform the way companies work to accelerate growth and brand impact. Currently, she is the Chief Innovation and Marketing O cer (CIMO) of DailyPay with a focus on transforming the employee payday. Walden believes success can be achieved only by starting with a foundation of an authentic, inspirational and relatable customer experience, then marry that foundation with the latest advances in technology. Throughout her career, Walden has led global marketing and growth for Fortune 1000 companies including Mercer, Ogilvy, Barnes & Noble and JCPenney, as well as industry transforming start-ups such as Zinio, RebelMouse and Ringblingz. A recognized “Woman in Business” and entrepreneur, Walden has authored multiple books

Competitive Coronavirus Customer Digital Readiness Employee Engagement Featured Healthcare

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and launched ve companies, including the Email Experience

HR Analytics

Council. Most recently, she was named transformational CMO of the Year by the CMO Club, serves on the board of MarketingEDGE and is

Innovation

an advisor to select up-and-coming startups.

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Jeanniey Walden Jeanniey Walden is an award-winning, entrepreneurial chief marketing o cer who uses innovation to transform the way companies work to accelerate growth and brand impact. Currently, she is the Chief Innovation and Marketing O cer (CIMO) of DailyPay with a focus on transforming the employee payday. Walden believes success can be achieved only by starting with a foundation of an authentic, inspirational and relatable customer experience, then marry that foundation with the latest advances in technology. Throughout her career, Walden has led global marketing and growth for Fortune 1000 companies including

Shaping Culture Small Business Strategic Mindset Trending Tresha Moreland

Mercer, Ogilvy, Barnes & Noble and JCPenney, as well as industry transforming start-ups such as Zinio, RebelMouse and Ringblingz. A

Turnaround

recognized “Woman in Business” and entrepreneur, Walden has authored multiple books and launched ve companies, including the Email

Value

Experience Council. Most recently, she was named transformational CMO of the Year by the CMO Club, serves on the board of MarketingEDGE and is an advisor to select up-and-coming startups.