Fumini.com reveals tricks to optimize your website Most of the sites is not optimized. Many SEOs believe that enough work to place a link building site. Although, on-page elements have a partial weight in the "choices" of Google, which could be quantified in 40% of his attention. You've already given you some advice on how to approach optimization without missteps. Now together will deepen the subject, vast, and we will continue to do so in the next article. Screaming Frog is an application, which is free (very useful tool for optimizing websites, download here), which inspects your pages more or less as does the Google spider. It troubleshooting, redirects, external links, inquiring about the keywords and URLs, duplicate content, headings, meta robots, rel canonical, file size, page depth level, internal links, anchor text, follow & nofollow, images, bot crawling.
It will be useful to export the report to Screaming Frog on a spreadsheet, then register your site in Google Webmaster Tools and Google Analytics to get a complete picture of the strategy to be adopted. Screaming Frog will provide a good overview on the keyword: title tags, meta description and meta keywords tag. The data for keywords, provided by Screaming Frog, combined with those provided by Google Analytics, are precious: if you notice the following tools and fits into Google's Keyword Suggestion Tool, then will come out an interesting list of ideas for keywords.
The advice is to focus on local search and avoid focusing its efforts on keywords because they are too difficult coveted.
Screaming Frog also provides valuable information about the URL. Any advice on how to create the URL and I dispensed a few weeks ago: Click here if you want to know more. The URL should be static, and can contain only letters, numbers, and hyphens, since the dynamic may also contain special characters random products. URLs should always settle under 100 characters, because those are very long counter, each URL should then be easy to remember, or user friendly. And remember: if you decide to recreate them, provide for the redirection! If you do not you redirect, links that point to just those URLs would no longer make sense.
We continue in our roundup of ideas. Google does not fit the title tag in a character limit, but according to the pixels. That is why it is useful to export the title tag in a spreadsheet. There you should choose Arial as the font, size 12: Yesterday, Google them so far. The limit is 520 pixels: just set the width of the Excel column to 520 pixels and you're done. The optimal size is between 350 and 520 pixels. The title tag should then be between 50 and 65 characters, and each one must be dedicated to a single page. Use the keyword of that page twice if space permits, once at the beginning followed by a colon, a dash or a vertical bar, then possibly a second time. You can include a geo-locator (geo-qualifier) if its use is relevant. On the construction of the meta description, it must be said that fill them with keywords, given their brevity makes them almost illegible. The more meta description is tempting, however, the easier it is to attract visitors. The meta description should be: • unique and significant; • Descriptive, fluid, containing a call to action;
• contain between 140-150 characters, never less than 51 and no more than 160; • contain one or two complete sentences with proper punctuation and no more than five comma; • contain the keyword only once per sentence, and possibly the beginning; • optionally containing a geo-locator. It is not necessary to use meta keywords, since most search engines ignore them. About the heading tag, then consideration should be made: the search engine perceives keywords stronger if the font size is larger. The short perceives as most important, so you need to adjust to the correct font size. Should be kept in mind a number of factors: • Each page should contain a H1 tag, because attracts search engine that uses this kind of data to determine the topic of a page; • The H1 tag should never contain logos and images, but only text. The keyword should be inserted into H1 tag, and if there are more, it should be inserted in the middle of the H1 tag overall; • Paragraphs should not be longer than five lines, and it is wise to break the page every two or three paragraphs with sub-titles (H2 or H3 tag) or an image. These devices make the text easier to digest, as long texts compact deter the visitor from continue reading.
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