SUBARU
Adventure is not outside us, it is within... A.Gide
Subaru Re-Branding Proposal
Contents: Process Details 99 Current Brand and Mission 99 History and Product List 99 Personas
New Subaru Focus 99 New Branding Strategy 99 Logo and Logotype 99 Typography 99 Color Palette/Textures
New Print Media
99 Promotional Items 99 Business Cards 99 ID Badges, Coasters, Bookmarks 99 Brochures 99 Letterhead and Envelopes 99 Packaging Design 99 Vehicle Graphics 99 Posters 99 Signage 99 Clothing Design
4 5 7 8 10 11 12 13 14 16 17 18 20 21 22 23 24 26 27 28
New Digital Media 99 Website 99 Mobile Devices 99 Social Networks Digital Map/Blogs 99 Digital Marketing Strategy
Community
99 Rallys, Conventions, Expositions 99 Documentary, TV, Radio, Charities
Photo Sources
30 31 32 33 34 36 37 38 40
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4 Process Details: Current Subaru branding encompasses a tight relationship with its customers. “Sharing the Love” is how Subaru markets its vehicles. It is focused on young affluent sport minded buyers. Subarus line up of vehicles is small comparatively speaking. It is a niche market that is enjoying success through its innovative and reliable vehicles. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experience” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car. Innovation is key with Subaru. They’ve developed the “Boxer®” engine which sits horizontally vs. vertically. This lowers the center of gravity in their vehicles, making them more reliable in rough roads.
The new branding would expand the Subaru base to not just young adventure seeking buyers, but to older sport minded buyers as well. With the large demographics of the baby boomers entering their senior years, this is a market Subaru should be attracting, yet at the same time not alienate their core demographics. The new brand breaks free of the Pleiades logo star concept and presents a fresh look. Adventure, Innovation, Harmony and Stability are key concepts. The new logo is elegant and simple. It sports the “S” in Subaru with negative space representing the balance and harmony of nature. A circle surrounds the logo representing life and continuity. Colors are earthy and subtle, while maintaining a sophisticated feel.
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Current Brand and Mission
Mission We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.
Core Values 1. We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction. 2. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society. 3. We will look to the future with a global perspective and aim to foster a vibrant, progressive company.
Current Brand and Mission
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FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality. Pursuing further growth with distinctive, high value-added Subaru products and stronger focus on core competencies in the ever changing business environment.
Current Slogans • Confidence in Motion • Inexpensive, and built to stay that way • The Beauty of All-Wheel Drive • Driven by What’s Inside • Think, Feel, Drive. • Love. It’s what makes Subaru, a Subaru
Takeshi Tachimori Chairman and CEO Subaru of America, Inc.
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Subaru History and Product List
Foundation Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States. Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market.
Products: • • • • • • • • • • • •
Forester Impreza Legacy Outback Tribeca Crosstek BRZ XV WRX Baha Alcyone SVX Exiga Trezia (Italy)
Superminis (Europe): Pleo, R1 R2, Sambar, Stella (Asia/Europe). Concept Cars: SRD 1 Exiga Scrambler B11’s, B5 (Turbo Parallel Hybrid), VIZIV.
Subaru Personas
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We Are: • • • • • •
Educated Sport Minded Adventurous Animal Lovers Seek originality Eco friendly
Subaru focuses on young affluent sport minded buyers. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experience” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car. They are young adventure seeking buyers, but Subaru needs to add the growing older sport minded buyers as well.
Who says the Millennials don’t buy cool cars? Subaru’s limited lineup of vehicles makes for a niche market, but there needs to be continued improvement in marketing to older buyers who demand reliable yet distinct vehicles. Through our adventures we find ourselves. We are confident and share a common passion. We wander to re-establish harmony between us and our planet,
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We are Pioneers and Innovators with the Power of Imagination
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The New Subaru Focus and Branding Strategy
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New Subaru Focus
New Mission We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers.
New Key Words: • Distinctive • Innovative • Confident New Attributes: • Distinction • Unique • Progress • Confidence • Ingenuity New Values We strive to develop a confident and long-term relationships with our customers through distinctive products. We are committed to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources. We are inspired by the beauty and excitement found in continual improvement. We embrace the future through advanced technology, environmental responsibility and innovation in our products.
New Branding Strategy
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New Logo
SUBARU
A circular logo represents the unity and global presence of Subaru. The new “S” monogram for Subaru is inspired by Japanese motif designs. This Distinctive “S” design reflects both innovation and harmony in new branding. The Yin/Yang element is visible further stressing the balance and harmony Subaru projects with the new branding. Logo may be in used in any of the approved New Branding colors as well as black, white and the approved metallic finish. Logos may be used with effects such as shadow and emboss. Shadow x/y offset at .02 for a 2” logo.
SUBARU
New Logotype The new logotype represents the distinction and confident spirit of the Subaru owners experience.Kalinga Italic Bold with a -50 tracking. Vertical height reduced from the standard letterform to aid in distinction. This typeface will also be used on content material for the new branding. Logo screen at 18%.
SUBARU
For placement of logotype under logo see example of spacing and centering at right.
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Typography
Type Treatment Font typefaces for use on marketing and advertising. Body content in Kalinga san serif for readability and representation of elegance and stability. Informal font j.d. represents the rugged adventurous, individualistic side of Subaru buyers and the new brand direction and could be used in subheads and other marketing components. j.d. font used in conjunction with Logo and Logotype or on vehicle signage or signage. For poster use complimentary, Informal font to be resized for most effective visual presence in relation to logo/logotype.
Body content: Kalinga and Kalinga Bold
We strive to develop a confident and longterm relationships with our customers through distinctive products. Distinction, Unique, Progress, Confidence, Ingenuity. Confidence, Excitement, and the Harmony between. abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1,2,3,4,5,6,7,8,9 !@#$%&*()+ :�?/
1,2,3,4,5,6,7,8,9 !@#$%&*()+ :�?/
Color Palette and Textures
SPOT
CMYK
RGB
Pantone 458
10-10-73-0
333-214-102
Pantone 483
0-91-100-60
122-22-0
HEX
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New Color Palette
#e9d666
The New color palette would be very complimentary to the new Subaru Brand with its use of browns and earthy colors.
#7a1600
Blues, representing the sky and outdoors are included, and soft yellow for sun and fun. There would offer enough variety to provide a varied palette for marketing purposes.
Pantone 5743
33-0-85-82
51-70-14
#33460d
Pantone 575
48-0-100-53
75-114-29
#4b721d
Pantone 146
19-61-100-5
197-114-0
#c57429
Pantone 541
100-57-0-38
0-70-127
#00467f
Pantone 5773
9-0-43-38
158-163-116
#9ea374
Pantone 462
50-58-100-45
90-72-28
#5a481c
The logo and logotype would be presented in these colors as well.
New Textures Earthy Textures will be included in the new branding strategy. Textures such as these represent well the new adventure theme of the new brand. In addition to these textures, tire tracks in snow, mud, sand can also be used in marketing components.
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We don’t let barriers stop us from our dreams
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The New Print Branding Strategy
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Promotional Design
Promotional Items Product packaging shows logo and logotype combined in center. Font in Kalinga, regular or bold.
Adventure tag line to be displayed or alternate keyword tag line may be substituted as required.
SUBARU
Business Cards
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Business Cards
SUBARU Jim Earley
Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com
SUBARU Jim Earley
Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com
SUBARU Jim Earley
Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com
Circular die-cut business cards are 3� diameter and offer an innovative way to represent the new brand. Cards can be in any of the approved color palette and could represent the various departments of Subaru (Sales, Finance, Corporate, Engineering, Administration).
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Optional Business Cards
Business Card Variation
MARKETING
1237 Main Ave. Ventura, CA 93001 info@subaru.com www.subaru.com
SUBARU SUBARU Ingenuity and Adventure, we’ll get you there.
Jim Earley, Subaru Designer 805-555-1353 | 1244 Main Ave Ventura, CA 93003 enjoy@subaru.com | www.subaru.com
805-555-2122
1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com
Subaru Designer
SUBARU
Subaru Designer
Jim Earley
1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com
Distinctive, Innovative, Confident
Jim Earley
805-555-2122
Subaru Designer
SUBARU
Jim Earley
805-555-2122
CORPORATE
Variation in the initial concepts of the business card development. Colors will be from approved new color palette but may also be tinted to various levels to aid readability and aesthetics.
SUBARU
1244 Main Ave Ventura, CA 93003 enjoy@subaru.com www.subaru.com
Distinctive, Innovative, Confident
SUBARU
www.subaru.com
ID Badges, Coasters, Bookmarks
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Subaru Headquarters USA Re-brand Project 1244 Main Ave. Ventura, CA 93003
SUBARU
ID Badges & Coasters
SUBARU New logotype, photo and approved color palette options Distinctive, Innovative, Confident represents various departments within Subaru.
SUBARU
New Logo would be on reverse side of ID badge. Logotype screened 50% placed directly beneath logo and centered.
SUBARU
Distinctive, Innovative, Confident
SUBARU
Susan Smith
Subaru Designer Corporate Headquarters Ventura, California, USA
SUBARU
Coasters would be in soft approved palette colors with logo and logotype. Tag line included beneath both, centered. Jim Earley, Subaru Designer 805-555-1353 | 1244 Main Ave Ventura, CA 93003 enjoy@subaru.com | www.subaru.com
Bookmark Re-brand Subaru project, 2013. Letterhead (2). Coffee Coasters. ID palBookmarks could Options be in any of the cup, approved color cards, Business card, bookmark, brochure cover ette options. Bookmarks have logo centered left in white Distinctive, Innovative, Confident
space with logotype and tag line directly beneath.
SUBARU
Distinctive, Innovative, Confident
SUBARU
123877995
Date of hire: 17 Nov 2013
Distinctive, Innovative, Confident
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Brochures
Brochures The new Subaru brochure shows the distinctive logo and tag line and features an adventure seeking couple, fitting the Subaru persona. Highlights of the brand and brand philosophy are mentioned as well as innovative aspects of the vehicle.
Safety drives Subaru design For the fourth consecutive year (2010-2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design.
Subaru EyeSight®
www.subaru.com
Color palette is consistent with the new approved theme colors and represent the outdoors nature of Subaru buyers.
Subaru takes a look into the future with EyeSight®.Two cameras are mounted by the rearview mirror to monitor traffic and react to conditions even before you do. Basically, EyeSight® sees the problem and initiates action to help avoid the trouble. EyeSight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t. It can also optimize cruise control and warn drivers when they’re swaying outside their lane
We are Pioneers and Innovators with the Power of Imagination
SUBARU
Distinctive, Innovative, Confident
Product Line
Awards
Subaru Product Line
Automobile Magazine’s 2013 All-Star Selection
Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, BRZ, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca.
The Subaru BRZ was named as one of Automobile Magazine’s 2013 All-Stars, joining a very exclusive and prestigious list of high-performance sports cars.
SUBARU
For the fourth consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a Top Safety Pick for all models.
Responsibility
Subaru is committed to being a leader in environmental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for.
The principles of good corporate citizenship have always been an integral part of the Subaru business. It is evident in how we relate to our employees, our customers, and our communities.
We strive to develop a confident and long-term relationships with our customers through distinctive products. We are committed to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources. BRZ
Outback
SUBARU
Distinctive, Innovative, Confident
IIHS Top Safety Pick for All Models
Our World
We share common experiences across the global sphere
SUBARU
Subaru, Inc. 123 Main St., Ventura, CA 93003 805.555.5555 Fax: 805 555-5656 www.subaru.com
Takeshi Tachimori Chairman and CEO Subaru Inc.
Impreza
Legacy
Trebeca
Pleo*
Forester
Sambar*
Crosstrek
Stella*
* Europe/Asia models: Pleo, R1 R2, Sambar, Stella
Our Mission:
We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers.
Subaru vehicles are built to last. 96% of Subaru vehicles built in the last 12 years are still on the road.
www.subaru.com
www.subaru.com
Letterhead and Envelope
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Letterhead and Envelopes
SUBARU
Distinctive “S” motif from the new logo accents and screens the new letterhead design. Logo is top left for quick identification with logotype directly centered beneath. Screened in soft brown and green in these examples but screened logo and motif can be of any approved palette colors and may represent various departments within Subaru. Contact information is balanced with logo and placed on lower right side of page. Paper choice would be recycled HOWARD Linen Warm White Paper, which reflects Subaru’s commitment to eco-friendly principles. Subaru 805-555-1353 1244 Main Ave Ventura, CA 93003 enjoy@subaru.com www.subaru.com
SUBARU
Subaru Headquarters USA
SUBARU
Re-brand Project 1244 Main Ave. Ventura, CA 93003
SUBARU
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Package Design
Package design Product packaging shows logo and logotype combined in center. Colors represent product variation and based upon approved color palette. Font in Kalinga, regular or bold on front and sides. Bar code on both front and side. Interior color screened 10% of outside color.
CD Design Product packaging for CD/DVD could be in any approved palette color to represent content topic.
SUBAR U
tb rt Pa 3 Ou ey 1 20 Jers w Ne
tb rt Pa 3 Ou ey s 1 20 Jer w Ne
Part No.
RU BA 11 SUNo. 32a5c4k
RU BA 11 SUNo. 32a5c4k
325411
Part No. SUBARU 325411
SUBARU
SUBARU
Logo and screened “S” on face of CD. Approved photo of active customer with Adventure tag line to be shown on CD itself.
SUBAR U
What’s on the DVD:
Short video on Subaru vehicles Short video on Subaru safety PDF on vehicle price and trim options PDF on Subaru Dealerships
Vehicle Graphics
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Vehicle Graphics Vehicle design consists of Subaru approved photo of active, sport minded Subaru customer. Logo and logotype with tag line to be prominently displayed. Reverse of vehicle to have logo and logotype and Adventure tag line. Passenger and driver doors to have logotype and tag line.
SUBARU
Distinctive, Innovative, Confident
SUBARU
Distinctive, Innovative, Confident
SUBARU
Distinctive, Innovative, Confident
SUBARU
Distinctive, Innovative, Confident
SUBARU
Distinctive, Innovative, Confident
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Vehicle Graphics
Vehicle Graphics Alternate graphics for use on larger Subaru delivery vehicles. Approved logo, logotype and active photo to be combined with tag line.
SUBARU Distinctive, Innovative, Confident
SUBARU
SUBARU
Distinctive, Innovative, Confident
SUBARU
Distinctive, Innovative, Confident
SUBARU
Posters
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Poster Design Posters and print ads highlight the adventurous spirit of current Subaru customers, yet, as seen in the top left poster, a new focus on attracting older active customers is now part of the new strategy.
SUBARU
We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinction are at the heart of our commitment to our customers.
SUBARU
SUBARU
Consistent logo and logotype arrangement as well as tag lines are part of the new poster designs.
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Signage
Signage Posters and billboards reflect the strategy of attracting sport minded customers who are not afraid of making their own roads. The individualistic streak is prevalent in core Subaru buyers.
Note that many, but not all posters will focus on active buyers of all ages and may not include a photo of a Subaru vehicle. The brand is already fairly established and most people know that Subaru is a car company.
Clothing Design
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Clothing Design Distinctive Logo to be placed on top right chest area in sport shirts. Logotype can be placed under logo, or distinctive S shape can be screened behind logo. On hats and other articles of clothing the logo and logotype may be combined as one element as shown in above samples.
SUBARU
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Through our adventures we find ourselves
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The New Digital Branding Strategy
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New Digital Media Design
Website Design
SUBARU
Log in | Contact | Help
Distinctive, Innovative, Confident
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER
New website features logo in top left corner with logotype and tag line. Easy drop down menus provide consistent access to content. Curved shape reflects mountain and road representation. Main content is placed in cut out below photos on subsequent pages. Adventure tag line on bottom right of each page. Main page image will offer sliding variety feature.
Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
Legacy
Outback
Trebeca
Pleo
Forester
Crosstrek
SUBARU
Sambar
Stella
Distinctive, Innovative, Confident
Log in | Contact | Help
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER
NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map
about us We have been innovators for a long time. We know what it takes to think outside the box, and our customers know it too.
Product Line
Awards
Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market.
Automobile Magazine’s 2013 All-Star Selection. The Subaru BRZ was named as one of Automobile Magazine’s 2013 All-Stars, joining a very exclusive and prestigious list of high-performance sports cars.
Our World Subaru is committed to being a leader in environmental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for.
SUBARU
Distinctive, Innovative, Confident
We strive to develop a confident and long-term relationships with our customers through distinctive products. Log in | Contact | Help
Responsibility The principles of good corporate citizenship have always been an integral part of the Subaru business. It is evident in how we relate to our employees, our customers, and our communities.
Takeshi Tachimori Chairman and CEO Subaru Inc.
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS A DEALER NEWS | WORLDWIDE NETWORK| |FIND SUBARU ECOLOGY | EVENTS Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map
safety We take safety seriously at Subaru, We practice it every day and make it a top priority.
Safety Drives Subaru Design For the fourth consecutive year (2010-2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design. Subaru EyeSight® Subaru takes a look into the future with EyeSight®.
Two cameras are mounted by the rearview mirror to monitor traffic and react to conditions even before you do. Basically, EyeSight® sees the problem and initiates action to help avoid the trouble. EyeSight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t. It can also optimize cruise control and warn drivers when they’re swaying outside their lane
NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map
Mobile Device Design
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Mobile Devices Mobile device and apps will mirror the main website, but will be sized to fit various screen sizes. Apps will be developed to allow users to build their own vehicles with a variety of color and trim options (see bottom right prototype).
Log in | Contact | Help
SUBARU
Log in | Contact | Help
SUBARU
Distinctive, Innovative, Confident
Distinctive, Innovative, Confident
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER
Choose from our Award Winning Lineup
Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
Legacy
BRZ
NEWS WORLDWIDE NETWORK
Maximum usability and functionality will be provided in mobile apps to allow for the greatest use of features common in main website layout.
We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.
SUBARU ECOLOGY EVENTS
Outback
Impreza
Trebeca
Legacy
Pleo
NEWS WORLDWIDE NETWORK
Forester
Sambar
Crostrek
Stella
SUBARU ECOLOGY EVENTS
Copyright 2013 Š Subaru Inc. | Privacy Statement | Careers | Site Map
Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems
SUBARU
SUBARU
MENU
MENU
Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY
Choose from our Award Winning Lineup
We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
Legacy
Legacy
Outback
Log in | Contact | Help Outback
Forester
Log in | Contact | Help
Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems
Crostrek
Trebeca
Pleo
Sambar
Stella
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Social Networking, Blogs
Social Media Social media and blog sites to be developed with consistent color palette and information. New Subaru rallys, events, expositions and vehicle updates will be available across all major social networks. Webinars and documentaries are to be developed to make best use of intelligent and effective marketing processes. Global commonality and passion to be a major theme in social networking. Online promotions and mobile campaigns will be generated to engage a more diverse customer base, while maintaining core customers.
Digital Map Subaru Re Brand Jim Earley, Rocky Mountain College of Art + Design November 2013
Website. Subaru-Global.com, Subaru.com SUBARU
Mobile Devices and Phones
Log in | Contact | Help
Distinctive, Innovative, Confident
VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER
SUBARU
SUBARU
MENU
MENU
VEHICLES
WHY SUBARU BUILD YOURS OWNERS
Choose from our Award Winning Lineup
Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
Legacy
Forester
We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.
Crosstrek
BRZ
Impreza
Choose from our Award Winning Lineup
DEALERSHIP EVENTS HISTORY
We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. BRZ
Impreza
Legacy
Legacy
Outback
Trebeca
Pleo
Sambar
Stella
Log in | Contact | Help Outback
Trebeca
Pleo
Sambar
Outback
Stella
Forester
Crostrek
Log in | Contact | Help
NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Copyright 2013 Š Subaru Inc. | Privacy Statement | Careers | Site Map
Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems
Blogs
Social Networks
Global Media Exposure, Rally coverage, TV, Documentary
Webinars
Digital Marketing Strategy
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As emerging technologies continue to dictate the way marketing is practiced today, Subaru will be on the forefront of the digital wave. Our Digital Marketing goals are:
SUBARU
1. Solve digital marketing challenges with effective websites, search, e-mail, social media, mobile campaigns, and various online promotions 2. Target more senior customers while maintaining our core customer base 3. Integrate digital initiatives with an overall marketing plan 4. Conduct consumer research in order to produce effective search, e-mail, social, and mobile campaigns and a cost-effective means of generating leads, increasing sales, and enhancing customer relationship management (CRM) programs 5. Target and deliver smart marketing messages to on-the-go and digital media-savvy customers 6. Achieve better results with digital spending, and show the exact return on marketing investment
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We wander to re-establish harmony between us and our planet
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The New Subaru Community
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Rallys, Conventions, Expositions
Rallys and Expositions Subaru already has an established Rally presence around the world. This strong branding aspect will continue and expand to keep loyal customers engaged. Unveiling of the new branding will be widespread across many venues and vehicle conventions such as NIADA Convention & Expo - National Independent Automobile Dealers Association.
Documentaries, TV, Radio, Charities
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TV, Radio and Charities Subaru strives to be a positive influence in the communty. Continuing these efforts is something we are proud to do. Approved causes will be those such as protecting the wildlife and ecology of the planet, but new emphasis will be placed on charities that assist the elderly. This corresponds with the new branding which focuses on the older population.
Positive documentaries will be produced to highlight Subaru and our eco-friendly process, as well as the innovative engineering that is part of the brand. TV and Radio ads will be produced to showcase our vehicles and new branding.
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Innovation and Confidence SUBARU
40 Photographic Sources: http://123rf.com http://Subaru.com http://blogs.reuters.com/japan/files/2009/ http://pictures.dealer.com/m/markmillersoagroup/1495/ http://pictures.dealer.com/p/patriotsubarusne/0602/ http://www.wildhawaii.org/images/news/ http://www.coastlineadventures.com/catalog/product/gallery/ http://www.motortrend.com http://stblogs.automotive.com/files/2011/09/ https://ec.europa.eu/digital-agenda/sites/ http://www.focusdogtraining.com/wp-content/ http://2.bp.blogspot.com/-wMwD6v1t3KI/TjrupE4BmrI/ http://image.automobilemag.com/f/reviews/12_month_car_reviews/ http://www.theyeshivaworld.com/wp-content/uploads/2013/09/ http://subiesport.tv/site/wp-content/uploads/2013/03/ http://freshpet.com/wp-content/uploads/2013/08/ http://www.standard.net/sites/default/files/imagecache/max_800/stories/2012/ http://i01.i.aliimg.com/wsphoto/v0/1363742565/ http://www.richmondsignscapes.com/Portals/28634/ http://lavca.org/wp-content/uploads/2013/09/ http://www.indielec.com/UserFiles/image/ http://www.carshowroom.com.au/carphoto/272/photoset/550/ http://th00.deviantart.net/fs70/PRE/i/2010/267/e/5/ http://www.mountaintrek.com/wp-content/uploads/2012/06/ http://4.bp.blogspot.com/-cppCMwMVwCY/Uf503JtEFkI/AAAAAAAACws/K5NDpIuLbMU/s1600/
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