Erik Bransford - Junior Santos - Jeeyoung Jung - Micah McGuire
Creative Brief BACKGROUND Innova is the quintessential example of quality. We pride ourselves on our meticulous attention to detail and it shows with our ever faithful customer base. We chose the name “Innova” (innovation) because we felt that our product allows our customers to be as creative and innovative as they want to be. Each unit comes with interchangable colored components allowing for a customizable look for the drill.
Goals To create a playfull look and feel To set the bar for excellence in craftsmanship To establish “Innova” as the “BMW” of power drills
TARGET AUDIENCE Middle to Upper class, Do it yourselfers.
TONE Cool , Clean, Ocean, Tranquil, Reasuring
User Personas Newlyweds Michelle and her husband Jeff just purchased their first house together. Now that their bedroom has much more space than before, Kayla wanted to surprise Jeff by building him something to display all of his sports collectibles. Kayla isn’t the brightest when it comes to building things, but with the help of Innova drills, she had no problem putting together a nice shelf for Jeff to display his belongings. “I doubt she put that shelf together herself. She probably paid someone to do it for her.”
Kayla is a first time college student at the University of Louisville. This is her first time living away from home and she is excited to be able to decorate her new dorm. She was in search for a simple drill that could help her put together her new desk and bookshelf, as well as for future tasks needed to be done in the future. “I didn’t even break a nail.”
Mark(right) spent a whole week trying to figure out what to buy his co-worker Kevin(left) as a birthday present. Since Kevin loves to draw and paint, Mark finally decided to buy Kevin a drill so he can hang up his art work all around his home. “The Innova Drill was a great birthday. It comes in handy when I want to hang stuff in my studio or in my office at work.”
Competiteve Anyalsis
BLACK&DECKER COLORS TYPOGRAPHY IMAGERY PRIMARY NAVIGATION PAGE LAYOUT OVERALL FEELING
BOSCH
MILWAUKEE
WHITE, NAVY, BLUE, GRAY
WHITE, RED, GRAY
SANS SERIF
SANS SERIF
SANS SERIF
PHOTOGRAPHY
PHOTOGRAPHY
PHOTOGRAPHY
TOP HORIZONTAL
TOP HORIZONTAL
TOP HORIZONTAL
FIXED
FIXED
FIXED
LOW PRICE ONLY ORANGE
MODERN, EXPENSIVE
NOT CHEAP ONLY RED COLOR
WHITE, ORANGE, BLACK
Moodboard
Logo
Style Guide
He lv etica Neue Helvetica Neue Helv et ica Neue He lvetica Neue Helve tic a Ne ue
Helv et ica Neu e
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RGB HEX
INNOVA
INNOVA
INNOVA
INNOVA
INNOVA
INNOVA
80
203
50CBD9
217
RGB HEX
255
255
FFFFFF
255
RGB HEX
56
64
384045
69
PRODUCT
PRODUCT STYLE
60
WIRE FRAME 1
Header Area
Logo/Title
Menu Bar
30
Login/Cart
10 30
Search
10 30 10
640
300
Gallery (Photo/Video)
Text Area
150
Text Area
10
Text Area
10
320
20
320 1080
20
320
10
60
WIRE FRAME 2
Header Area
Logo/Title
Menu Bar
30
Login/Cart
640
10 30
Search
500
Product List
10
Product Category
10
150
20
890 1080
10
MAIN PAGE
Login / My Cart
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NEW INN20-1 18V Compact Tough™ 1/2” Hammer Drill/Driver
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