Understanding Search Engine The World Has Access To You Speaker: Jeff Beale of Jazar Dezign
Types of Engines
Types of Search Engines • Crawler-Based Search Engines (Spiders) – create their listings automatically by following (crawling) links and indexing pages based on relevancy. • Google, AltaVista, Excite • Human-Powered Directories - depends on humans to edit the submission of your website. You provide them with a short description of your site for review. A search looks for matches only in the descriptions submitted. • Open Directory Project, Yahoo • Mixed Result Search Engines – will pull results from other search engine directories some of which are crawlers and others are human powered. • MSN, AOL • Pay Per Click Engines – the top ranking goes to the highest bidder • Overture, Mamma Google Adword
Ranking
How You Rank Not all search engines work the same. Each may use a different criteria called algorithms to 'rank' web sites in a search result. The common criteria that many search engines use are based on your page elements. • Keywords in Title • Keywords in Meta Tags • Frequency of Keywords in the Body • Link Popularity
* And in some cases how you rank in other search engines
Fundamentals
Ranking Chart As stated previously some search engines rely on the ranking results of other search engines. Here is how it works.
http://www.jazardezign.com/chart/
Submission
Types of Submissions There are a few ways to submit your site to search engines. • Free Submission Sites and Services • Submission Software • Paid Submission Services • Manual Submission
Fundamentals
To Whom Shall I Submit? Many wonder out of the thousands of search engines out there, who should you Submit your site to. Well out of the thousands of little websites out there, there are only a handful that generate 85% to 95% of the traffic.
All The Web
Project
Lycos
AltaVista
Excite
MSN
Go
AOL
Ask Jeeves
Google Hot Bot
Netscape
Overture
dmoz Open Directory
Inktomi
Teoma
iWon
LookSmart
Yahoo! Directory
Fundamentals
To Whom Shall I Submit? If you have time then submit to as many as you can but be sure to submit to the major engines first. Then the next to submit to are vortal engines which are engines that deal with your market. And last, submit to the rest of the world.
FAQ
Frequently Asked Questions 1. How often should I submit my site? You should submit until indexed and only when changes to your site occur. Some search engines penalize for submitting repeatedly after indexed so you will need to check with each search engine for their criteria. 2. Should I use doorway or cloaking pages? Many search engines penalize for these type of pages though you can optimize your pages to act as directing pages without being viewed as a doorway or cloaking page. 3. Should I submit my site while it is under construction? No, you should only submit your site after it is optimized and ready. 4. Should I blast or manually submit my pages? Depends on the search engine criteria. Many of the major search engines require you manually submit your pages.
Resources http://www.bruceclay.com/web_rank.htm http://www.search-this.com/search_engine_decoder.asp http://docs.yahoo.com/info/suggest/ http://www.dmoz.org/add.html http://insite.lycos.com/default.asp?404;http://insite.lycos.com/searchservices/lite_step1.asp http://www.content.overture.com/d/advertisers/p/bjump/?o=U2895&b=15 http://listings.looksmart.com/home/?synd=&chan=lshomeft http://ask.ineedhits.com/sitesubmit.asp?id=30129 http://addurl.altavista.com/addurl/default http://www.alltheweb.com/help/webmaster/submit_site http://www.google.com/addurl.html http://www.aolsearch.com/aolcom/add.jsp
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