2023 Jeffan Brand Book

Page 1

BRING S TYL E HOME THE BRAND

ROOTED in design

welcome

Since our beginning, we have sought to bring Indonesia’s craftsmenship and design capabilities to the rest of the world.

BRING S TYL E HOME

THE COMPANY

We draw inspiration for each of our products from our travels around the globe. We continue to find innovative techniques and captivating textures that can only come from natural materials to integrate into our unique pieces.

As we have grown, so have our collections to include designs that are eclectic, classic, modern, designs that utilize eco-friendly and sustainable materials wherever possible.

WHO WE ARE | WHERE WE’RE GOING 01
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OUR MISSION

to create furniture that is both beautiful and sustainable.

our founder

After moving to the United States for college from her home in Indonesia, Caroline spent many years working as a chemical engineer. Though she enjoyed what she did, deep down, some sense of fulfillment was still missing from her work life.

Inspired by her parents, Caroline decided to pursue her dream as an entrepreneur and to create an avenue to actively contribute to her local and global community.

“Growing up in Indonesia gave me the opportunity to see unparalleled craftsmanship and appreciate the beauty in the earth’s resources.”

Her love of artisanal craftsmanship, such as the traditional methods of weaving, and carving, became the foundation of her business.

As an immigrant business owner, there were many obstacles to overcome as she navigated the gritty details of importing and sales of products, but from her tenacity was born the Jeffan International of today .

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caroline shibata

our roots

Jeffan was founded on a humble desire to fulfill a need in the furniture industry; to create furniture from sustainably sourced materials utilizing traditional, generationally taught methods.

We believe that we have a social responsibility to protect the world we live in. Using responsibly harvested woods, collected oyster and coconut shells, and other renewable materials, we have curated a collection that makes a captivating and eco-friendly statement.

Creating products by hand and utilizing natural dyes whenever possible means our products have minimal impact on the environment.

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our artisans

From polishing translucent capiz shells to weaving rattan and other natural fibers by hand, our artisans have worked diligently over the years to perfect their craft and deliver a unique statement pieces straight to your home.

“LOOK DEEP INTO NATURE, AND THEN YOU WILL UNDERSTAND EVERYTHING BETTER.”

our materials

Our materials are carefully chosen and curated for each one of our products. We value that each type of material has its own unique strengths and characteristics that are factored into why it is chosen . Woven, carved, and assembled by hand, only the best pieces of the materials are used to create durable and long-lasting products.

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CAPIZ ABACA MARBLE TEAK COCONUT SHELL RAFFIA WATER HYACINTH MANGO WOOD RATTAN CONCRETE MINDI WOOD SEAGRASS
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the value add

Behind the scenes, our team is creating products with the perfect mix of unexpected material combinations and thoughtful design — all to ensure we deliver products with both style and value that our Jeffan client expects.

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A BETTER PLACE

our promise to the world

charitable work

We understand the importance of a community and how it takes each of us to thrive. Locally, we are partnered with Boy’s and Girl’s Club of Chattanooga, Habitat for Humanity, Northside Neighborhood House, and the Chambliss Center for Children.

diversity + inclusion

We belive that diversity in business leads to diversity of thought and we gain strength when we care for, include, and support people of all colors, shapes, sizes, and beliefs.

sustainability

We have a social responsibilty to care for our environment. Wherever possible, we prioritize sustainable harvesting and materials, making products by hand, and utilizing natural dyes to minimize our impact on the environment.

our global team

Our global team is the lifeblood of our company. Bringing diversity in style and thought allows us to create a wide range of products that are centered on our core mission and values.

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OUR PRODUCTS

BRING S TYL E HOME

design

There is a common thread that runs through our company, and that is the spirit of creativity. By using natural materials, and time-honored techniques by our artisan partners, we aim to deliver products that allow you to bring your style home, wherever that may be.

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WHO WE ARE | WHERE WE’RE GOING 03

coastal

This calm and serene look is known for its light tones and natural elements. As a classic look, it can be easily customized by keeping it neutral and chic or by adding pops of color for a tropical flair.

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in-town living

The in-town living aesthetic combines industrialstyle components with stylish, vintage accents. Using contrasting metals and organic wovens creates a place that is a harmonious blend of modern and homey — moody, yet elegant.

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refined casual

The refined casual style is home to the understated elegance of restored and vintageinspired elements, such as turned legs, tufted upholstery, polished marble, and glass. Paired with easy-going pieces, this collection feels comfortable and inviting.

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P: 423.622.0180 F: 423.622.0182 customersupport@jeffan.com JEFFAN.COM GIFT + HOME FURNISHINGS MARKET ATLANTA, GA AMERICASMART BLDG. 1 13E, 12-18 HIGH POINT MARKET HIGH POINT, NC IHFC H-255 showrooms tradeshows and

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