BR AN D STAN DARDS B O O K
TA B LE O F C O N TENTS 01 M I SSI O N 03 LO G O U SA G E 05 T Y P O G R A P HY 07 C O LO R S 09 E L E M EN T S
01 A BOUT US
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WADE WI L S O N O W NER
EV ICREICP RWI LSO N ESID ENT
A BO UT US
PAT WI LSO N OWN ER
We make our products so that the people that serve our country and community have the tools to get home at the end of the day. We make our products for hunters so we can hear their stories of their once in a lifetime hunt. We make our products for the competitors to take glory in their wins knowing their gear did not fail them. We make our products so the everyday person can enjoy the shooting sports and have the tools to protect themselves and their families. This is why in 2013 Wade Wilson and his family founded Obsidian Arms and brought their first part to market in the Twin Cities of Minnesota. From the beginning, great care has been taken in the manufacturing and assembling of our products because we pride ourselves in creating products that look fantastic and function at the highest level. To meet our high standards, we use raw materials produced in the USA for our Minnesota based manufacturing. When sourcing parts that we do not make ourselves, we look to other local companies that also share our vision of making high quality products. The excitement of creating that first part and showing the rest of the world, still rings true with every product that is made today. 2
02 LOGO USAG E
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Official Logos The logos displayed above are the approved logo configurations for Obsidian Arms. The amount of space available for logo placement on Obsidian branded materials determines which logo should be used. Scaling When scaling the logo larger or smaller, the Obsidian Arms logo must always remain proportional without any stretching or cropping applied. Clear Space The minimum required clear space around the logo is equivalent to the width of the space between the prongs in the Obsidian Arms icon.
Icon The Obsidian Arms Icon can be used indepent of the logotype. Clearspace and cropping requirements don’t apply to the icon when it is used as a decorative design element. Background Control Background elements such as textures, colors, and images should always be edited to ensure distinguishable contrast with the logo. The Obsidian Arms logo can be either black, white, or red to help achieve acceptable contrast against background elements. 3D Rendering and Effects Prior approval is required if 3D effects such as beveling or 3D modeling is to be applied to the logo. Glow effects are acceptable when dark backgrounds are used.
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0 3 TYPOGRA PHY
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TYPEFACE
fra nch ise
TYPE OGRAPHY
Use: Logotype and headline font for Obsidian Arms Fonts: Regular
TYPEFACE
TE NB Y EIG H T Use: Subheader font and type pairing for Franchise Fonts: Regular and Light TYPEFACE
Adrianna Use: Body font Fonts: All Adrianna weights & all Adrianna condensed weights
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04 COLORS
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RUGGED RED
BRAND CO LO RS
C: 13 M: 100 Y: 100 K: 4 R: 204 G: 0 B: 0 HEX: cc0000 Pantone: 2347 C
O BSIDIAN BLACK C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 HEX: 000000 Pantone: Black 6 C
GUNSMITH GRAY C: 65 M: 57 Y: 56 K: 33 R: 82 G: 82 B: 82 HEX: 525252 Pantone: 4294 C
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0 5 ELEMENTS
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BRAND E L E MEN T S
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ObsidianArms©2021