Brand Standards Book
TA BL E OF CONTE NTS 1. LOGOS 3 . T Y P OGR A P HY 5. BR A N D CO LO R S 7. BR A N D A SSE T S
1. L O G O S
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Official Logos The two logos displayed above are the approved logo configurations for Sold On Style. The stacked logo is the primary logo for Sold On Style while the horizontal logo is the secondary logo. The secondary logo should be used when logo placement space favors the wider logo. Scaling When scaling the logo larger or smaller, the Sold On Style logo must always remain proportional without any stretching or cropping applied. Clear Space The minimum required clear space around both the primary and secondary logos is equivalent to the width of the top serif in the letter “L” in “Style.”
Logo Variations The Sold On Style logo can also be in solid black or white. The white and green logo should be used against dark backgrounds to ensure acceptable contrast. Background Control Background elements such as textures, colors, and images should always be edited to ensure distinguishable contrast with the logo. The Sold On Style logo can be either black, white, or red to help achieve acceptable contrast against background elements. 3D Rendering and Effects Prior approval is required if 3D effects such as beveling or 3D modeling is to be applied to the logo.
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2. T YPO G RA P H Y
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T Y P E FA C E
ITC Avant Garde Gothic Pro
Br a n d TYPE FAC E S
Use: Logotype and body font for Sold On Style Fonts: Book, Medium, and Bold
T Y P E FA C E
Essonnes Use: Logotype and headline font for Sold On Style Fonts: All 16 fonts
T Y P E FA C E
Ratna Use: Decorative headline typeface Fonts: Regular
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3 . BRAND COLORS
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EVERGREEN
Colors
C: 85 M: 42 Y: 53 K: 19 R: 36 G: 106 B: 106 HEX: 246a6a Pantone: 4165 C
HAZEL C: 35 M: 42 Y: 71 K: 9 R: 161 G: 134 B: 90 HEX: a1865a Pantone: 2470 C
ESPRESSO C: 64 M: 57 Y: 56 K: 33 R: 82 G: 82 B: 82 HEX: 525252 Pantone: 4294 C
PORCELAIN C: 6 M: 100 6: 8 K: 0 R: 236 G: 232 B: 228 HEX: ece8e4 Pantone: 663 C 6
3 . BRAND ASSETS
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PA P ER TEXTU RE
Br a n d AS S E T S
GR I D PAT TERN
S TA GI N G I NDI CATORS 8
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