Employment History

from Jeffery 2023 En

by Jeffery Hsu

HOLA ��.��-Present Marketing Management Department, Visual Merchandising Principal Specialist

·Brand visual merchandising design, planning, and supervision.

·Oﬃcial website visual optimization, scenario photography, and display.

·Shelf and DP point visual planning for all stores in Taiwan.

·Execute annual display plans, new counter design and display, and product display exhibitions.

·Maintain the aesthetic operation standards of related displays in the store.

Shin Kong Mitsukoshi Tainan Zhongshan Store ��.��-��.��

Marketing Department, Display Design Staﬀ skill

·Whole-store seasonal visual display planning, execution, and supervision.

·Window planning, execution, and supervision.

·Exhibition design planning, execution, and supervision.

·Production of standard POPs for all counters in the store.

·Maintain the aesthetic operation standards of related displays in the store.

I’m a native of Tainan born in 1991, a Taurus with blood type O. I am a conscientious and responsible person with a lively and outgoing personality. I often play the role of communication and opinion integration in a team, and enjoy visiting exhibitions to learn about the skills and aesthetics of space display.

In terms of work experience, I have been a visual merchandiser at Shin Kong Mitsukoshi Tainan Zhongshan Store for nearly 7 years, responsible for in-store displays, cultural exhibitions, and window designs. I am familiar with the practical aspects of display production, idea communication, adaptability, and how to attract target customers. I propose plans that comply with the company's aesthetic guidelines while controlling costs.

In 2021, I joined HOLA as a Visual Merchandising Principal Specialist, responsible for digital media visual optimization, display scenario shooting, and setting up brand display visual guidelines and maintaining the aesthetics of all stores in Taiwan.

For the future, I have been working in the retail industry for nearly 10 years, experiencing different sizes of seasonal campaigns and collaborating with various brands and manufacturers. I hope to specialize in visual merchandising design and improve the company's display and communication with manufacturers.