The Color Scheme
Question Color
The Data
Question Color
Meaning
This color in the question number (#) column signifies that
As the table indicates, the question color is dependent on the Agreement color scheme and Importance color scheme, as detailed in the following table.
The following table contains all the data obtained from the Usability Test. It has been color-coded using the system described on page 32. the test participants agreed with the question and felt the Agreement Color 1
question was important and/or relevant. These questions generally indicate successes of the current website.
This color in theResults question number (#) column signifies that Usability Survey the test participants may have agreed with the question # Question Agreement but felt the question was not important (or relevant); or disagreed with the question but felt that the question was 5.00 1 I could find the McGillis School by searching online. Usability Survey important or relevant; or felt neutral about both agreement 2for Salt Lake City Schools. 2 I could find the McGillis School searching 2.75 if s/hebywas able toonline find the McGillis School using an internet and importance. These questions must be examined in a caseThe following table represents the Usability Survey given to to determine these questions could apply2.50 search engine, such as Google (google.com), Yahoo (www. 3 From viewing initial basis opinion of this how website. 7 expert test subjects. Out of 7 tests subjects, we were ablethe tohome page, I immediately have a favorable by-case to improvements of the website. In this case it is important to yahoo.com), Webcrawler (www.webcrawler.com), etc. Then tabulate the data for 4 completed tests. A4 series usability Howofeffective is the graphic design of the McGillis School home page page)? 1.50 weigh the(splash differences the agreement column vs. the the test participant was asked if s/he was able to between find the surveys using small qualified groups can be just as effective as importance column. These questions may 5 If I was leisurely surfing on the web School and landed on querying this website, would continue explore(as it, be more subjective. 2.25 McGillis while anI internet searchtoengine large surveys. color in the question number (#) column signifies that above) simply in the because broaderI category ofThis “Salt Lake City Schools.” regardless of the subject matter, find the website visually appealing. testparticipants participants disagreed the question but felt the For each question the test participants were given, they were After the first two questions, thethe test werewith asked 6 If this website was relevant to my interests, I would continue to explore website, basedorontheitstest participants3.75 question wasthis important or relevant, asked to rate their agreement with the question (1–strongly specific questions about3 the website, www.mcgillisschool.org. agreed with the question. These questions indicate shortcomappeal. disagree, 2–disagree, 3–neutral, 4–agree, or visual 5–strongly the current The second part of the Usability ings Testof asked thewebsite. test agree) and then were asked how important the the menu 7 orAsrelevant I click through items, the menu items suggest a coherent or uniform design of the 4.00 participants essay-like questions This which were free to (#) column signifies that color they in the question number question (or website feature) is to the website (1–irrelevant, 2– website. answer in any manner they felt were appropriate. the test participants might have agreed, disagreed, or felt unimportant, 3–neutral, 4–important, or 5–very important). 4 neutral about the question, but simultaneously felt that the3.00 8 I like the graphical designThe of the website. Usability Test used in this Usability The test is effectively broken into three parts: question wasSurvey irrelevantisorpresented not important. These items may be 9 I like the color scheme used website.table. 2.50 in for thethe following irrelevant to the website. The first part of the Usability Test asked the test participant 10 I think the colors of the website are appropriate for this type of website. 3.00 11 I think the color schemeSurvey of the website gives it a very conservative look. 4.25 Usability 12 I think a conservative look and feel is very How important this company’s website. 2.50 Directions: much for do you How important For 13 As I click through the menu items , I find some are missing. question 3.00 agreerelevant with themenu topics or relevant is this(ThisOffice is not aboutasks badyou links, butagree missing feature to the Use Please answer the following questions. The first column if you withtopics) the question? question (on a scale from 1 to 5) concerning particular feature the website, andit would be easy to find relevant website? Only 14 aBased on the menuofscheme, I think information on this website. 3.50 the second column asks you if the feature (or question) is important or relevant for 15 I find the navigational system easy to use. 4.25 this website (also on a scale from 1 to 5). 1 strongly disagree 1 irrelevant 16 I was able to find the search facility for this2website. 2.25 disagree 2 unimportant Most questions will ask you for your immediate or initial to the question. 3 neutral 17 I think this reaction website needs a search facility.3 neutral 4.25 4 agreemenus. 4 important 18 I think this website should incorporate pull-down 3.50 5 very important # 5 strongly agree 19 As I click through the menu items, I find the pictures are relevant to the specific web pages. 2.50 Part 1 20 As I click through the menu items, I find that the pictures complement the text of the specific 2.75 1 I could find the McGillis School by searching online. 1 2 3 4 5 1 2 3 4 5 web pages. 2 I could find the McGillis School by searching online for Salt Lake City Schools. 1 2 3 4 5 1 2 3 4 5 21 The purpose of this website is purely informational. 4.25 Instructions: If you have not found the McGillis School website, please go to: www.mcgillisschool.org. Please continue with Question 3. 3 From viewing the home page, I immediately have a favorable initial opinion of this 1 2 3 4 5 1 2 3 4 5 website. 4 How effective is the graphic design of the McGillis School home page (splash page)? 1 2 3 4 5 1 2 3 4 5 5 If I was leisurely surfing on the web and landed on this website, I would continue to 1 2 3 4 5 1 2 3 4 5 explore it, regardless of the subject matter, simply because I find the website visually appealing.
Agreement
How much do you agree with the question? Importance
5.00 1 strongly disagree 2 disagree 4.75 3 neutral 4 agree 4.75 5 strongly agree 4.25 3.75
Variable (a)
Data range
agree
a > 3.75
neutral
2.75 < a < 3.75
disagree
a < 2.75
Color
Importance Color
Importance (Relevance)
How important4.50 or relevant is this feature to the website? 1 irrelevant 4.25 2 unimportant 3 neutral 4 important 4.00 5 very important4.00
3.75 3.00 2.75 5.00 4.00 4.75 4.25 4.25 2.75 3.50 3.75 3.25
Variable (i)
Data range
important or very important
i > 3.75
neutral
2.25 < i < 3.75
irrelevant or unimportant
i < 2.25
Color
Web
PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + Study Results |+ TheINFORMATION McGillis School Website MUSIC + TECHNICAL WRITING + TECHNICAL3 | Usability ILLUSTRATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN 2 | Usability | The McGillis School Website + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + + STRATEGIC IDEATION + Survey NARRATIVE MARKETING FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION +
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PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN The McGillis School had a number of weaknesses in its + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + website, which made it an ideal candidate for a website FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY study to ensure this +venue projected the +desired + WEB DEVELOPMENT + usability FILM + PHOTOGRAPHY + MUSIC TECHNICAL WRITING TECHNICAL ILLUSTRATION message. The+bigNARRATIVE problem: MARKETING the website+ was notRELEASES + MEDIA + INFORMATION DESIGNmarketing + STRATEGIC IDEATION PRESS catering to visitors of the+website who did not already know+ IDENTITY DESIGN ADVISORIES + COPYWRITING + FEATURE WRITING GRAPHIC DESIGN + LOGO DESIGN school.+The study +determined this weakness BRANDING + MARKETINGthe STRATEGY WEBusability DEVELOPMENT FILM + PHOTOGRAPHY + MUSIC + TECHNICAL when marketing to a very important audience—parents WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN + STRATEGIC IDEATION + NARRATIVE MARKETING of potential students—and an IrishWRITING name, +nobody + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITINGwith + FEATURE GRAPHIC DESIGN + LOGO knew it+ was a Jewish school.+IWEB alsoDEVELOPMENT incorporated +Tom DESIGN + IDENTITY DESIGNever BRANDING MARKETING STRATEGY FILM + PHOTOGRAPHY Siebel’s +customer method+ INFORMATION to the usability study + MUSIC + TECHNICAL WRITING TECHNICALsurvey ILLUSTRATION DESIGN + STRATEGIC IDEATION elevated the study another level. Ask me about that. + NARRATIVE MARKETINGwhich + PRESS RELEASES + MEDIA ADVISORIES + COPYWRITING + FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION + INFORMATION DESIGN Description: Website Usability Study + STRATEGIC IDEATION + NARRATIVE MARKETING + PRESS RELEASES + MEDIAProject ADVISORIES + COPYWRITING + Client: The McGillis School Usability Test Development Jeffrey Gold/Corpus Polymedia FEATURE WRITING + GRAPHIC DESIGN + LOGO DESIGN + IDENTITY DESIGN BRANDING + MARKETING STRATEGY Document Design: Jeffrey Gold/Corpus Polymedia & Susan Clemente/Clemente Design + WEB DEVELOPMENT + FILM + PHOTOGRAPHY + MUSIC + TECHNICAL WRITING + TECHNICAL ILLUSTRATION +