INNOVATION BRAND GUIDELINES 2022 - 2021 www.ibs.net.sa
BRAND GUIDLINE INNOVATION
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BRAND GUIDLINE INNOVATION
THE COMPANY INTRODUCTION Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry›s standard dummy text ever since the 1500s, when an unknown printer unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsu.
unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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BRAND GUIDLINE INNOVATION
THE CORPORATE FONTS AND TYPOGRAPHY 1
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1) THE LOGO SYMBOL Consists of a powerful element evoking the culture of design services and a grey square backround.
1) THE LOGO SYMBOL Consists of a powerful element evoking the culture of design services and a grey square backround.
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BRAND GUIDLINE INNOVATION
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COLORS PALETTE
Primary Color
Primary Color
Yellow
Yellow
-
Color Codes
Color Codes CMYK :
C000 M020 Y100 K000
CMYK
:
C000 M020 Y100 K000
Pantone :
297C
Pantone
:
297C
HKS :
02K
HKS
:
02K
RGB :
R000 G000 B000
RGB
:
R000 G000 B000
Web :
000000#
Web
:
000000#
Primary Color
Primary Color
Primary Color
Yellow
Yellow
Yellow
-
-
Color Codes
Color Codes
Color Codes CMYK :
C000 M020 Y100 K000
CMYK :
C000 M020 Y100 K000
CMYK
:
C000 M020 Y100 K000
Pantone :
297C
Pantone :
297C
Pantone
:
297C
HKS :
02K
HKS :
02K
HKS
:
02K
RGB :
R000 G000 B000
RGB :
R000 G000 B000
RGB
:
R000 G000 B000
Web :
000000#
Web :
000000#
Web
:
000000#
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BRAND GUIDLINE INNOVATION
PRIMARY COLOR SYSTEM EXPLANATION:
USAGE:
The Design.Inc Company has three official colors:
Use them as the dominant color palette for all internal
Yellow, Black and Gray. These colors have become
and external visual presentations of the company.
a recognizable identifier for the company.
PRIMARY COLOR
PRIMARY COLOR
YELLOW
YELLOW
-
-
COLOR CODES
COLOR CODES
CMYK :
C000 M020 Y100 K000
CMYK :
C000 M020 Y100 K000
Pantone :
297C
Pantone :
297C
HKS :
02K
HKS :
02K
RGB
R000
RGB
R000
:
Web :
G000
B000
000000#
Web :
COLOR TONES 100 %
80 %
60 %
40 %
20 %
8
000000#
COLOR TONES 100 %
80 %
60 %
THE GRADIENT Yellow Gradient
:
40 %
20 %
THE GRADIENT Grey Gradient
G000
B000
BRAND GUIDLINE INNOVATION
SECONDARY COLOR SYSTEM EXPLANATION:
USAGE:
The Secondary colors are complementary to our official colors, but are not recognizable
Use them to accent and support the
identifiers for our company. Secondary colors should be used sparingly (less than 10 %
primary color palette.
of the palette in one piece.
COLOR CODES CMYK :
C020 M000 Y000 K080
RGB
Pantone :
442C
Web :
:
R000 G000 B000 000000#
HKS :
98K
R000 G000 B000
Tones
COLOR CODES CMYK :
C020 M000 Y000 K080
RGB
Pantone :
442C
Web :
:
000000#
HKS :
98K
R000 G000 B000
Tones
COLOR CODES CMYK :
C020 M000 Y000 K080
RGB
Pantone :
442C
Web :
:
000000#
HKS :
98K
R000 G000 B000
Tones
COLOR CODES CMYK :
C020 M000 Y000 K080
RGB
Pantone :
442C
Web :
:
HKS :
98K
000000#
Tones
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BRAND GUIDLINE INNOVATION
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BRAND GUIDLINE INNOVATION
I N N OVAT I O N BUSINESS SERVICES STOLZL FONT Regular
Medium
Bold
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The font Source Sans Pro is a sans serif typeface created by Paul D. Hunt
The typeface is inspired by the forms of the American Type
for Adobe Systems. It is the first open source font family from
Founders’ gothics by Morris Fuller Benton with both a larger
Adobe, distributed under the SIL Open Font License.
x-height and character width. It is available in six weights in upright and italic styles.
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إبتكـــــــــــــــــــــــــــــار للخدمـــــات األعمـــــال
BRAND GUIDLINE INNOVATION
ITCH AND ELGOTHIC ARABICW23 Regular
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The font Source Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open source font family from Adobe, distributed under the SIL Open Font License.
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ICONS STYLES -
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An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional
BRAND GUIDLINE INNOVATION
ICONS STYLES ICONONOGRAPHY DOWNLOAD LINK
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DIRECT LINK : https://www.flaticon.com/uicons
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SOCIAL MEDIA TEMPLATE Image advertisement and banner We extend our brand language to all our applications, using the Graphic Strip and saturated imagery on a solid white background. The Graphic Strip can also be used on web banners at a °10 anti-clockwise angle. It works really well with short, impactful headlines.
EXAMPLE: Mobile instagram stories 1080 - 1920 Pixels instagram post 1080 - 1080 Pixels
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THE COMPANY LETTERHEAD Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for the front- and backside of the letterheads.
PARAMETER DIMENSIONS 297 x 210mm
WEIGHT 120g/m Uncoated white
PRINT Offset CMYK
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BRAND GUIDLINE INNOVATION
THE COMPANY BUSINESS CARDS THE COMPANY BUSINESS CARDS -
PARAMETER DIMENSIONS
WEIGHT
85 x 55 mm
400g/m Uncoated white
CMYK
Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for business cards. Usage: The business cards will be used for all official contact and communication of Design.Inc company. Insert the Design.Inc letterhead and send your documents throughout the world.
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ENVELOPE DESIGN Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for the front- and backside of the letterheads.
PARAMETER DIMENSIONS 229 x 324 mm
WEIGHT 120g/m Uncoated white
PRINT Offset CMYK
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ID CARD HOLDER Explanation: This shows the approved layouts with the primary elements of the Design.Inc stationery system for the front- and backside of the letterheads.
PARAMETER DIMENSIONS 90 x 110mm
WEIGHT 120g/m Uncoated white
PRINT Offset CMYK
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INNOVATE YOUR GROWTH
Mobile : +966 59 799 0099 Email : info@innovation.sa Website : www.innovation.sa location : Saudi Arabia - Riyadh Al-Murasalat District