Visual Listening by Jelita Aldrich

Visual Listening_

A Collection of Work by Jelita Aldrich 2011 â&#x20AC;&#x201C; 2016

Visual Listening_

A Collection of Work by Jelita Aldrich 2011 – 2016

To my family_

For your endless love and support on my journey.

Visual Listening_

When you look, you see. If you listen, you learn. I apply this principle to everything I take on in life. Every designer must be able to see the details. However, listening to each detail is an acquired skill. All projects have itâ&#x20AC;&#x2122;s own distinct voice and to understand how to design for it, I have to pay attention to how it speaks to me first.

01_

Sorry Not Sorry

02_

Past and Present

03_

Elevate

04_

Opaque

05_

Depletion

06 _

Atlas

07_

Configuration

08_

Celebrate Like it’s 1866

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Revamp a classic game passed on from generation to generation. A voice that keeps up with the times.

01_

What I createdâ&#x20AC;&#x160;_

SO R RY NOT SO R RY

Sorry Not Sorry. A game with an assertive voice and bold color palette fit for many more generations to come.

Instructor_ Christine George Package 3 Fall 2015

Audience_ Millenials, people who grew up with the original Sorry!

Typefaces_ Governor Mission Gothic

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Revamp a classic game passed on from generation to generation. A voice that keeps up with the times.

01_

What I createdâ&#x20AC;&#x160;_

SO R RY NOT SO R RY

Sorry Not Sorry. A game with an assertive voice and bold color palette fit for many more generations to come.

Instructor_ Christine George Package 3 Fall 2015

Audience_ Millenials, people who grew up with the original Sorry!

Typeface_ Governor Mission Gothic

JE L I TA AL DRIC H

VISUAL LISTE NING_

SORRY

NOT SORRY

01_

SO R RY N OT SO R RY

SORRY

NOT

SORRY

JE L I TA AL DRIC H

VISUAL LISTE NING_

01_

SO R RY N OT SO R RY

LISTE NING

04_

SO R RY N OT SO R RY

JE L I TA AL DRIC H

VISUAL LISTE NING_

STAR T HERE. ASSHOLE.

01_

SO R RY NOT SO R RY

JE L I TA AL DRIC H

VISUAL LISTE NING_

01_

SO R RY N OT SO R RY

JE L I TA AL DRIC H

VISUAL LISTE NING_

01_

SO R RY NOT SO R RY

J E L I TA A L D RIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

An editorial design meets a science report. Merge the worlds of journalism and technology. A voice that can reach the past and present.

02_

PAST A N D P R E S E NT

<li><a href=please wa1t wh1l3 w3 l0ad y0ur d3st

What I created _

Past and Present. An editorial that covers the future of Virtual Reality as a means of time traveling to the past. Documenting the experience the way a journalist would. 1nat10n/”></a> please wait\ ; please wait

while we / / load

load your /// <..>”: 1 2 3

<h1>pure CSS menus</h1>

<li><a href=please wa1t wh1l3 w3 l0ad y0ur d3st

1nat10n/”></a> please wait\ ; please wait

while we / /

Instructor_ Ariel Grey Typography 4 Summer 2016

Audience_ Journalists Anthropologists VR specialists

Typefaces_ Mercury Text Din Pro Orator STD

J E L I TA A L D RIC H

VISUAL LISTE NING_

ts3d ru0y da0l 3w 3l1hw t1aw esaelp=ferh a<>il<

What I heard _

>a/<>”/n01tan1

An editorial design meets a science report. Merge the worlds of journalism and technology. A voice that can reach the past and present. ; \tiaw esaelp tiaw esaelp

/ / ew elihw daol

:”>..< /// ruoy daol 3 2 1

>”niam”=di vid<

>1h/<sunem SSC erup>1h<

ruoy daol ew elihw tiaw esaelp=ferh a<>”bus”=ssalc il< >a/<>”/noitanitsed >lu<

ts3d ru0y da0l 3w 3l1hw t1aw esaelp=ferh a<>il<

>a/<>”/n01tan1 ; \tiaw esaelp tiaw esaelp / / ew elihw

02_

What I createdâ&#x20AC;&#x160;_

PAST A N D P R E S E NT

Past and Present. An editorial that covers the future of Virtual Reality as a means of time traveling to the past. Documenting the experience the way a journalist would.

Instructor_ Ariel Grey Typography 4 Summer 2016

Audience_ Journalists Anthropologists VR specialists

Typefaces_ Mercury Text Din Pro Orator STD

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

<div id=”main”> <h1>pure CSS menus</h1> <li class=”sub”><a href=please wait while we load your destination/”></a> <ul>

<li><a href=please wa1t wh1l3 w3 l0ad y0ur

d3st1nat10n/”></a> please wait\ ; please wait while we / / load load your /// <..>”: 1 2 3 <div id=”main”> <h1>pure CSS menus</h1> <li class=”sub”><a href=please wait while we load your destination/”></a> <ul>

<li><a href=please wa1t wh1l3 w3 l0ad y0ur

d3st1nat10n/”></a> please wait\ ; please wait while we / / loading destination. load your /// <..>”: 1 2 3

<div id=”main”> <h1>pure CSS menus</h1> <li class=”sub”><a href=please wait while we load your destination/”></a> <ul>

<a><a href=please wa1t wh1l3 w3 l0ad y0ur d3st-

1nat10n/”></a>

JE L I TA AL DRIC H

VISUAL LISTE NING_

04_

TITLE

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

02_

PAST A N D P R E S E NT

JE L I TA AL DRIC H

VISUAL LISTE NING_

02_

PAST A N D P R E S E NT

J E L I TA A L D RIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Create a home line. Handcraft inspired by elegance and vice versa. Focus on the artisan and their line of work. A voice that is well curated.

03_

What I created __

U N T I T L E D_ E LE VAT E

Elevate. The lifestyle line for the Untitled Store. Elevate is a collaboration between the line and the artist. The brand focuses on the beauty of handcrafting.

Instructor_ Thomas McNulty Package Design 4 Spring 2016

Audience_ Lovers of art and design, ages 25 – 60

Typefaces_ Majesty Banner Bangla Sangnam

J E L I TA A L D RIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Create a home line. _ Handcraft inspired by elegance and vice versa. Focus on the artisan and their line of work. A voice that is well curated.

03_

What I created _

U N T I T L E D_ E LE VAT E

Elevate. The lifestyle line for the Untitled Store. Elevate is a collaboration between the line and the artist. The brand focuses on the beauty of handcrafting.

Instructor_ Thomas McNulty Package Design 4 Spring 2016

Audience_ Lovers of art and design, ages 25 – 60

Typefaces_ Majesty Banner Bangla Sangnam

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING_

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

VISUAL LISTE NING

03_

U N T I T L E D_ E LE VAT E

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

A coffee house for the working creative. Curated environment ideal for inspiring moments. A design voice as strong as coffee.

04_

What I createdâ&#x20AC;&#x160;_

U N T I T L E D_ O PAQ UE

Opaque. A coffee shop made for the Untitled store. Aimed to provide an inspiring place, surrounding individuals with bold, quirky design.

Instructor_ Thomas McNulty Package Design 4 Spring 2016

Audience_ Lovers of art and design, ages 25â&#x20AC;&#x201C;60

Typeface_ Futura Bold, Medium, Regular

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

A coffee house for the working creative. Curated environment ideal for inspiring moments. A design voice as strong as coffee.

04_

What I createdâ&#x20AC;&#x160;_

U N T I T L E D_ O PAQ UE

Opaque. A coffee shop made for the Untitled store. Aimed to provide an inspiring place, surrounding individuals with bold, quirky design.

Instructor_ Thomas McNulty Package Design 4 Spring 2016

Audience_ Lovers of art and design, ages 25â&#x20AC;&#x201C;60

Typeface_ Futura Bold, Medium, Regular

JE L I TA AL DRIC H

VISUAL LISTE NING_

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING_

04_

U N T I T L E D_ O PAQ UE

JE L I TA AL DRIC H

VISUAL LISTE NING_

04_

U N T I T L E D_ O PAQ UE

J E L I TA A L D RIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Create a book that sends a message. Deceptive beauty. Educating the public on ozone depletion. A voice with a message.

What I createdâ&#x20AC;&#x160;_

05_

D EP L ET I O N

Depletion. To educate the public, this book reflects the nature of toxic clouds, appearing beautiful at first glance but gradually deteriorating throughout the pages.

Instructor_ Ariel Grey Typography 3 Summer 2015

Audience_ Activists Environmentalists Ages 25-35

Typefaces_ Bembo Akzidenz Grotesk Andale Mono

J E L I TA A L D RIC H

What I heardâ&#x20AC;&#x160;_

VISUAL LISTE NING_

Create a book that sends a message. Deceptive beauty. Educating the public on ozone depletion. A voice with a message.

What I createdâ&#x20AC;&#x160;_

05_

D EP L ET I O N

Depletion. To educate the public, this book reflects the nature of toxic clouds, appearing beautiful at first glance but gradually deteriorating throughout the pages.

Instructor_ Ariel Grey Typography 3 Summer 2015

Audience_ Activists Environmentalists Ages 25â&#x20AC;&#x201C;35

Typefaces_ Bembo Akzidenz Grotesk Andale Mono

JE L I TA AL DRIC H

100

VISUAL LISTE NING_

05_

D EP L ET I O N

101

JE L I TA AL DRIC H

102

VISUAL LISTE NING_

05_

D EP L ET I O N

103

JE L I TA AL DRIC H

104

VISUAL LISTE NING_

05_

D EP L ET I O N

105

JE L I TA AL DRIC H

106

VISUAL LISTE NING_

05_

TITLE

107

JE L I TA AL DRIC H

108

VISUAL LISTE NING_

05_

TITLE

109

J E L I TA A L D RIC H

What I heard _

110

VISUAL LISTE NING

Create an app that doesn’t exist yet. Find a way to de-stress traveling in a foreign country’s airport. A voice that’s clear in any language.

What I created _

06_

AT L AS

Atlas. An airport navigation app designed to help you easily find your gate through chaotic and confusing foreign airports.

Instructor_ Anne Kitzmiller Graphic Design 3 Fall 2014

Audience_ Travelers Ages 20 – 50

Typeface_ Frutiger 47 Light Condensed 67 Bold Condensed

111

JE L I TA AL DRIC H

What I heard _

112

VISUAL LISTE NING_

Create an app that doesn’t exist yet. Find a way to de-stress traveling in a foreign country’s airport. A voice that’s clear in any language.

What I created _

06_

AT L AS

Atlas. An airport navigation app designed to help you easily find your gate through chaotic and confusing foreign airports.

Instructor_ Anne Kitzmiller Graphic Design 3 Fall 2014

Audience_ Travelers Ages 20 – 50

Typeface_ Frutiger 47 Light Condensed 67 Bold Condensed

113

JE L I TA AL DRIC H

114

VISUAL LISTE NING_

04_

06_

AT L AS

115

JE L I TA AL DRIC H

116

VISUAL LISTE NING_

06_

AT L AS

117

JE L I TA AL DRIC H

118

VISUAL LISTE NING_

06_

AT L AS

119

JE L I TA AL DRIC H

120

VISUAL LISTE NING_

06_

AT L AS

121

JE L I TA AL DRIC H

122

VISUAL LISTE NING_

06_

AT L AS

123

J E L I TA A L D RIC H

What I heard _

124

VISUAL LISTE NING

Teenage angst. A confusing period in one’s life. A voice that can bring hopefullness to the youth.

What I createdâ&#x20AC;&#x160;_

07_

C O N FI G UR E

Configure. A zine that comments on youth struggle and teenage angst. The illustrations represent abstract feelings and emotions that canâ&#x20AC;&#x2122;t be put into words.

Instructor_ Andrew Johnson Graphic Design 2 Spring 2014

Audience_ Teens and young adults Ages 13-18

Typeface_ Univers 57 Condensed

125

JE L I TA AL DRIC H

What I heard _

126

VISUAL LISTE NING_

Teenage angst. A confusing period in one’s life. A voice that can bring hopefullness to the youth.

What I createdâ&#x20AC;&#x160;_

07_

C O N FI G UR E

Configure. A zine that comments on youth struggle and teenage angst. The illustrations represent abstract feelings and emotions that canâ&#x20AC;&#x2122;t be put into words.

Instructor_ Andrew Johnson Graphic Design 2 Spring 2014

Audience_ Teens and young adults Ages 13-18

Typeface_ Univers 57 Condensed

127

JE L I TA AL DRIC H

128

VISUAL LISTE NING_

07_

C O N FI G UR E

129

JE L I TA AL DRIC H

130

VISUAL LISTE NING_

04_

C O N FI G UR E

131

JE L I TA AL DRIC H

132

VISUAL LISTE NING_

07_

C O N FI G UR E

133

JE L I TA AL DRIC H

134

VISUAL LISTE NING_

04_

07_

C O N FI G UR AT IO N

135

JE L I TA AL DRIC H

136

VISUAL LISTE NING_

07_

C O N FI G UR E

137

JE L I TA AL DRIC H

138

VISUAL LISTE NING_

07_

C O N FI G UR E

139

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

140

VISUAL LISTE NING_

Form a team. Think honor and greatness, think celebration. 150 years. A voice that speaks for their tradition and bravery.

What I createdâ&#x20AC;&#x160;_

Celebrate like itâ&#x20AC;&#x2122;s 1866. A system that aims to honor the work and bravery of the SFFD, as well as remembering to celebrate them.

Instructor_ Thomas McNulty Identity 2 Fall 2015

141

S FFD 150 T H A NNIV E RSA RY

08_

Audience_ Fire Department

Typefaces_ Mission Gothic Klinic Slab Typeface 3

141

JE L I TA AL DRIC H

What I heardâ&#x20AC;&#x160;_

142

VISUAL LISTE NING_

Form a team. Think honor and greatness, think celebration. 150 years. A voice that speaks for their tradition and bravery.

What I createdâ&#x20AC;&#x160;_

S FFD 1 50 T H A NNIV E RSA RY

08_

Celebrate like itâ&#x20AC;&#x2122;s 1866. A system that aims to honor the work and bravery of the SFFD, as well as remembering to celebrate them.

Instructor_ Thomas McNulty Identity 2 Fall 2015

Audience_ Fire Department

Typefaces_ Mission Gothic Klinic Slab Typeface 3

143

JE L I TA AL DRIC H

144

VISUAL LISTE NING_

*Logo designed by Astra Sodarsono

08_

S FFD 1 50 t h A NNIV E RSA RY

145

JE L I TA AL DRIC H

146

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

147

JE L I TA AL DRIC H

148

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

149

JE L I TA AL DRIC H

150

VISUAL LISTE NING_

04_

TITLE

151

JE L I TA AL DRIC H

152

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

153

JE L I TA AL DRIC H

154

VISUAL LISTE NING_

04_

TITLE

155

JE L I TA AL DRIC H

156

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

157

JE L I TA AL DRIC H

158

VISUAL LISTE NING_

04_

TITLE

159

JE L I TA AL DRIC H

160

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

161

JE L I TA AL DRIC H

162

VISUAL LISTE NING_

08_

S FFD 1 50 T H A NNIV E RSA RY

163

Thank youâ&#x20AC;&#x160; for listening_

To Mom, Dad, Dewi and Sahara_

Words will never be able to express how thankful I am for each of you and your constant support, encouragement, and belief. I am so lucky and fulfilled by you guys. I love you all so very much.

To my friends _

Sonya, Stevee, Stephanie, Miriam, Ray, Fujio. You’ve all kept me sane in your own ways. I am so grateful, thank you.

To my mentors _

Mary Scott, Thomas McNulty, Christine George, Bob Slote, David John Scott, Darrell Hayden, Ariel Grey, Sean McGuire, Julia Brown. Thank you for passing on your design wisdom and guidance.

Colophon_

Services_

Printed by Giant Horse Binded by The Key Binding

Production_

Cover material Canvas Linen Arrestox B Type set in Graphik Medium and Regular Photography by Fujio Emura with a Canon Mark 3

Course_

Senior Portfolio Instructed by Mary Scott, Executive Director

Contact_

Jelita Aldrich www.jelitaeve.com jelitaevedesign@gmail.com (626) 665-1916