CANADA'S BID BOOK TO HOST THE WEG IN 2018 by Marie-José Legault

ÂŠ www.proaction-photo.com

because we care CANADA’S BID TO HOST THE FEI WORLD EQUESTRIAN GAMES 2018

Acknowledgements This bid book has been developed and produced with the kind assistance and collaboration of many individuals and organizations. We wish to thank: Equine Canada – Board of Directors and Staff Bromont-Montréal WEG 2018 Bid Committee Ville de Bromont and Tourism Eastern Townships Ville de Montréal and Tourism Montréal Gouvernement du Québec Government of Canada Cirque du Soleil Parc Olympique de Montréal Canadian Olympic Committee Canadian Paralympic Committee Fédération Equestre du Québec Bromont Equestrian Olympic Park Vice Versa création Samarkand

Mike Gallagher, President of Equine Canada Paul Côté, President of the Bromont-Montréal WEG 2018 Bid Committee Benoit Girardin, LBB Consultants, Bid Director for Bromont-Montréal WEG 2018 Produced by LBB Consultants, an international sport consulting firm Montréal-Ottawa-Annecy www.lbbconsultants.com

LETTERS OF SUPPORT.......................................................................................... 7

table of contents

WHY IS CANADA THE BEST CHOICE FOR THE FEI WEG 2018? BECAUSE WE CARE............................. 19 Why Canada Should Host the FEI WEG in 2018….....................20 Welcome to Canada.............................................................................................. 22 A Living History of Equestrian Glory...................................................... 24 Our People.....................................................................................................................30 Our Vision: A Communion of Horse, Human and Nature...........................................................................................34 Let the Games Begin. And Never End….............................................. 36 WHAT WILL CANADA GIVE TO THE FEI WEG 2018? THE ULTIMATE GAMES EXPERIENCE................................................... 41 World Class Hospitality....................................................................................... 42 Caring for People..................................................................................................... 52 Horse Welfare..............................................................................................................54 A Memorable and Well-Managed Sports Program.................58 The Greatest Ceremonies WEG Has Ever Seen......................... 60 A Remarkable Cultural and Entertainment Program............. 62 WHERE WILL CANADA HOST THE FEI WEG 2018? THE OLYMPIC GAMES VENUES IN BROMONT AND MONTRÉAL.......................................................................................................65 An Olympic Heritage in State-of-the-Art Facilities.................66 Transportation: Riding a Sure Path......................................................... 86 A World of Accommodations....................................................................... 92

THE FEI WORLD EQUESTRIAN GAMES IN CANADA A HIGH STANDARD OF EXCELLENCE.................................................. 97 Management Structure.......................................................................................98 Action Plan.................................................................................................................. 102 Food Services: Quality and Availability 24/7...............................106 Modern Medical Services..............................................................................108 Safety and Security – The Greatest Priority: Protecting Horses and People........................................................... 110 An Aggressive Marketing Strategy..........................................................114 Ticketing and Merchandising: The Ticket to Success................................................................................. 118 Public Partnerships: Sharing With All Segments of Society............................................................................ 120 On-Site Media Operations: Mission – Maximum Media Coverage......................................... 122 Official Languages: French and English.......................................... 126 Sustainability: We Are Responsible...................................................... 128 THE BROMONT-MONTRÉAL FINANCIAL PLAN SECURE AND WELL-MANAGED WITH MINIMUM FINANCIAL RISK..................................................................................................... 131 Our Financial Plan................................................................................................ 132 APPENDICES.............................................................................................................. 137 A: Other Letters of Support......................................................................... 138 B: Letter from CFIA.............................................................................................. 144 C: Economic Impact Study...........................................................................147

letters of support

we 8

are united

On behalf of Canada, Equine Canada and the Bid Committee for the FEI World Equestrian Games respectfully request the Games to be convened in Bromont & MontrĂŠal in 2018. This book reveals the particulars of our bid and on the next few pages, you will find letters of support from people and organizations who believe in Canadaâ&#x20AC;&#x2122;s bid. They share our confidence that Canada is eager, ready and able to host FEI WEG in a manner befitting the sport and organization.

Québec:: Gouvernement du Québec Déplltée de BOllrassa-Sallvé Vice-premiére ministre Ministre de l'Édllcation, du Loisir et dll Sport

April 18, 2012

Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Switzerland

Her Highness, ,

As Minister of Education, Leisure and Sports, 1hereby wish to express my support for the Ci1:*of Bromont in its bid to hostthe 2018 World Equestrian Games (WEG).· , -5ituated on the western slopes of Mount Brome, in the heart of the picturesque City of Bromont, the P~rc ~ques.tre Olym~ique d~ B.romont isan out.standing. site. In fact, in 1.976, it welcome, ~ the\world's eliteln the equestnan portion of the Montreal Olympie Games. Completely renovated ln 2qlO, the competition.and training grounds without question rival the best internationalequestrian venues.

The Government of Quebec believes that major international sporting events represent a unique opportunity to generate significant spln-offs on social, sport, cultural and economielevels, aslwell as i,

in the construction and mOde,rnization of sports infrast..ructu.res. The vision to build on. the le~acy of the 1976 Olympic Games is one to which the Quebec governrnent wholeheartedly subscribes. With the WEG, the Bromont Olympie Equestrian Park will he updated and upgraded, and top equestrian athletes willbe able to use its facilities year-round for many years to come. The Quebec government

t projects throu.gh v.arious funding prog,rams. avail blefor regUlarlY.sup,ports i.mpactfu1 sporting even... operations and infrastructure. ln fact, our government has.for many years beensupporting a umber of FEI events, including the International Bromont, the Bromont Dressage International and he FEI International Eventing. The WEG qualifies for Government of Quebec funding, and once the fundlng applications have been duly reviewed, we will be in a position to confirm our commitment. B~ assured that the Government of Quebec will joinefforts withall other public and private partners i~order to ensure that Bromont, Quebec and Canadawelcome the FEI in 2018 in grand, elegant, world-class fashion. : Thank vou for your attention to this proposaI. Sincerely,

&trl~f<J~ lINE'BU~

Québec 1035, rue De la Chevrotière, 16' étage Québec (Québec) G1R 5A5 Téléphone: 418 644-0664 Télécopieur: 418 646·7551 • Courriel : line.8eauchamp@mels.gouv.qc.ca

Montréal 600, rue Fullum, 9' étage ,Montréal (Québec) H2K411 Téléphone: 514 873-4792 Télécopieur: 514 873·1082

*Ce

papier contient 100 % de fibres recyclées après consommation.

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

Bromont, le 3 décembre 2012

Bromont, December 2 , 2012

Son Altesse Royale Princesse Haya Bint Al Hussein Présidente, Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Suisse Votre Altesse Royale, À titre de mairesse de la Ville de Bromont et au nom des élus et de nos concitoyens, je tiens à vous faire part du soutien de la Ville de Bromont auprès de l'organisation des Jeux équestres mondiaux (JEM) de la FEI pour 2018. La Ville de Bromont est très fière de s'associer aux gouvernements du Canada et du Québec, ainsi qu’à la Ville de Montréal et aux autres partenaires publics et privés, comme elle l'a fait lors des Jeux olympiques de 1976, en vue d’accueillir les Jeux équestres mondiaux 2018. Situé sur le versant ouest du Mont Brome, le Parc équestre olympique de Bromont est un site exceptionnel pour tenir les Jeux équestres mondiaux. En effet, en 1976, Bromont a accueilli l'élite mondiale de la discipline équestre des Jeux olympiques de Montréal. La Ville de Bromont croit que les grandes manifestations sportives internationales représentent une occasion unique de générer des retombées importantes, tant au niveau social, sportif, culturel et économique, que dans la construction et la modernisation des infrastructures sportives. La vision de bâtir sur l'héritage des Jeux olympiques de 1976 est celle à laquelle la Ville de Bromont souscrit sans réserve. Avec les Jeux équestres mondiaux, les infrastructures du Parc équestre olympique de Bromont seront mises à niveau et améliorées, permettant aux athlètes du sport équestre d'utiliser ces installations, jour après jour, pour les années à venir. En fait, Bromont a depuis de nombreuses années soutenu un bon nombre d'événements FEI, y compris l'International Bromont, Bromont Dressage International et l'International FEI de concours complet. Sous réserve de l’octroi des jeux et de la contribution financière du gouvernement du Canada et du gouvernement du Québec pour une valeur estimée à environ 28 millions de dollars CAN et à la lumière des opportunités existantes liées à l’événement, la Ville de Bromont a le plaisir de vous informer qu’elle consentira à une contribution financière en argent et en services. Cette contribution d’une valeur totale de 2 millions de dollars CAN, sera destinée au budget de fonctionnement qui sera répartie sur les cinq années précédant la tenue des jeux de 2018. De plus, la Ville de Bromont s’engage selon la disponibilité de ses fonds et des programmes de subventions disponibles, à prévoir les investissements nécessaires dans les infrastructures publiques municipales afin d’assurer le bon fonctionnement de l’événement. Sachez que la Ville de Bromont fournira tous les efforts conjointement avec tous les autres partenaires publics et privés afin de s’assurer que la tenue des Jeux à Bromont et Montréal atteigne les plus hauts standards de qualité et d’élégance attendus d’un tel événement. Acceptez, Votre Altesse Royale, mes salutations respectueuses.

Pauline Quinlan Mairesse Ville de Bromont

Her Royal Highness Princess Haya Bint AL HUSSEIN President, International Equestrian Federation Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Switzerland Her Royal Highness, As Mayor of the City of Bromont and on behalf of my council and our citizens, I hereby wish to express the City of Bromont‘s support to the organization of the FEI 2018 World Equestrian Games (WEG). The City of Bromont is looking forward to partner with Canada and Québec Government, the City of Montreal and other public and private partners, as it did for the 1976 Olympic Games, to host the WEG. Situated on the western slopes of Mount Brome, the Parc Équestre Olympique de Bromont is an outstanding site to stage the WEG. In fact, in 1976, we welcomed the world’s elite in the equestrian portion of the Montreal Olympic Games. The City of Bromont believes that major international sporting events represent a unique opportunity to generate significant spin-offs on social, sport, cultural and economic levels, as well as in the construction and modernization of sports infrastructures. The vision to build on the legacy of the 1976 Olympic Games is one to which the City of Bromont wholeheartedly subscribes. With the WEG, the Bromont Olympic Equestrian Park will be updated and upgraded, and top equestrian athletes will be able to use its facilities year-round for many years to come. In fact, Bromont has for many years been supporting a number of FEI events, including the International Bromont, the Bromont Dressage International and the FEI International Eventing. Subject to the awarding of the 2018 games and the financial contribution of the Government of Canada and the Government of Quebec for an estimated 28 million CDN dollars and in light of existing opportunities related to the event, the City of Bromont is pleased to inform you that it will agree to a financial and in kind contribution totalling 2 million CDN dollars for the operating budget of the games, spread over the five years preceding the 2018 games. In addition, depending on availability of funds and infrastructure programs, the City of Bromont is committed to provide the necessary investment in its public municipal infrastructure to ensure the smooth running of the event. Please note that the City of Bromont will join efforts with all other public and private partners to ensure that the Games in Bromont and Montreal meet the highest standards of quality and elegance expected of such an event. Accept, Your Royal Highness, my respectful greetings.

Mayor Pauline Quinlan City of Bromont 88, boulevard de Bromont, Bromont(Québec) J2L 1A1 Téléphone 450-534-2021 Télécopieur 450-534-1025 www.bromont.com

88, boulevard de Bromont, Bromont(Québec) J2L 1A1 Téléphone 450-534-2021 Télécopieur 450-534-1025 www.bromont.com

Le 27 octobre 2011 La Société d’agriculture de Shefford Objet

Appui au Groupe Bromont - Jeux équestre Mondiaux 2018

Mesdames, Messieurs, C’est avec un enthousiasme débordant que Tourisme Cantons-de-l’Est soutient la mise en candidature de la Ville de Bromont pour l’octroi des Jeux équestres Mondiaux 2018. L’envergure d’un tel événement offrira un rayonnement incomparable aux athlètes d’ici, en plus de favoriser le développement des sports équestres et de notre destination touristique. Les gestionnaires du site du Parc équestre olympique de Bromont démontrent depuis des années, tant par les installations entretenues avec rigueur que par la tenue d’événements de notoriété internationale, qu’ils possèdent les ressources nécessaires pour être des hôtes impeccables alors que le monde entier aura les yeux tournés vers nous. N’hésitons pas à parler de la tradition héritée des Jeux olympiques de 1976, de la tenue des Championnats nord-américains pour Junior et Jeune Cavalier à deux reprises, de l’International Bromont instauré depuis des décennies, le Three Day Event / Todd Sandler Challenge, seule compétition trois étoiles au Canada en concours complet regroupant l’élite des Amériques, l’International d’attelage de Bromont, autre événement trois étoiles, les Jeux équestre du Québec, les Championnats équestres canadiens, autant de réussites éloquentes qui étoffent l’ambition de réaliser ce beau projet.

Soyez assurés que toute l’industrie touristique des Cantons-de-l’Est et de la grande région touristique de Montréal se sentent interpellés par la venue des Jeux équestres Mondiaux 2018, et c’est avec une grande fierté que nous témoignons de notre support inconditionnel au comité organisateur du Groupe Bromont. Pour notre région seulement, les retombées touristiques annuelles sont de l’ordre de 600 M $, pour près de 7 millions de visiteurs. Mesdames, messieurs, nous réitérons notre enthousiasme pour un tel projet et vous assurons de nos sentiments les plus distingués. Le directeur général,

Alain Larouche

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

April 8, 2012 To whom it may concern; I am writing to support the bid for the World Equestrian Games to be held in Bromont, Quebec in 2018. I believe Bromont has a unique facility and has demonstrated international competition experience including the 1976 Olympics, which makes it perfect for hosting the Games. Bromont is well known in the international equestrian world and is very well respected. The legacy that winning this bid would create will be substantial for all Canadian equestrians by providing a year round Training Center. The Games and the legacy facility will be a key element in the promotion and growth of Equestrianism in Canada.

As a member of the bid committee, I am looking forward to working on this project with my fellow committee members who are a combination of impressive business executives as well as several Equestrian experts. Equine Canada will play a significant lead role in delivering these Games. Canada has a history of supporting World Championships through Sport Canada funding programs as well as Quebec Provincial support. With their support, I believe Bromont will be able to deliver an amazing World Championship in 2018.

Yours very truly

J. Michael Gallagher President Equine Canada

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

225 rue Metcalfe Street, Suite 310 Ottawa, ON, K2P 1P9 Phone | Téléphone : 613-569-4333 Fax | Télécopieur : 613-569-2777 paralympic.ca | paralympique.ca

April 20, 2012 Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Her Highness, The Canadian Paralympic Committee would like to express its full support of Bromont 2018`s bid to host the 2018 World Equestrian Games. Your Highness, I believe that this event if hosted in Canada, will contribute immensely to our objective of strengthening youth development and high performance in Para Equestrian Dressage sport in Canada. The Paralympic Committee believe that the International Equestrian Federation (FEI) will find in Canada and the city of Bromont perfect partners to ensure the highest standard in event hospitality and sport technical delivery. Sincerely,

Henry Storgaard Chief Executive Officer/Secretary General

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

1188 Sherbrooke Street West Montreal (Quebec) H3A 3G2 Canada T +1 ( 514 ) 848 8000 F +1 (514) 848 8115

26 April 2012 Her Royal Highness Princess Haya AL HUSSEIN President, International Equestrian Federation Fédération Équestre Internationale Avenue de Rumine 37 1005 Lausanne Switzerland Your Royal Highness, It is with great enthusiasm that I would like to personally express my support for the Town of Bromont’s nomination to host the FEI World Equestrian Games 2018.

Since the Montreal Olympics in 1976, The Bromont Olympic Equestrian Park has seen many great athletes from all around the world compete in one of the most prestigious and state-of-the-art venues. Today, it continues to host many outstanding events that have greatly benefited the sport and have spread excitement across the region and the entire country. The Bromont Olympic Equestrian Park and its seasoned organization play a valuable role in the equine industry and I am convinced that that hosting World Equestrian Games in Bromont will create a unique opportunity to bring the sport to new heights. At Rio Tinto Alcan, we believe in the true spirit of sportsmanship and, as long time supporter of Paralympic gold medalist Chantal Petitclerc, we clearly understand the value of sport as a pillar of excellence. Yours very truly,

Jacynthe Côté Chief Executive

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I November 2012

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

WHY IS CANADA THE BEST CHOICE FOR THE FEI WEG 2018?

BECAUSE WE CARE

WHY CANADA 20

SHOULD HOST THE FEI WEG IN 2018…

in 10 words

Enthusiasm Commitment Professionalism Finances Horses People Nature Security Facilities Future

1. Enthusiasm _ We are proud of our Olympic past, and eager to re-live the passions of 1976 at Bromont Olympic Equestrian Park and Montréal’s Olympic Stadium.

6. People _ Canadians are warm and friendly with open spirits. We are always delighted to welcome visitors and show them sincere hospitality.

2. Commitment _ The team behind Canada’s bid has decades of successful experience in the staging of major international sporting events, and is committed to making the 2018 FEI WEG the best ever.

7. Nature _ The Eastern Townships region is green and resplendent with beauty that allows people to breathe clean country air and appreciate the simple wonders.

3. Professionalism _ Canada ranks in the top five sports host nations in the world according to the 2012 Global Sports Impact ratings and is a leader in equestrian sports. 4. Finances _ The Bid Committee has put forth a prudent financial plan with a blend of public and private funding that leaves nothing to chance. 5. Horses _ Canada is a nation that loves horses. With an equine population of nearly one million, we know and care deeply for them.

8. Security _ Canada is a safe and peaceful country with a high standard of living and extremely competent medical, emergency and police services.

9. Facilities _ Bromont is one of the only equestrian venues in the world to have continued its vocation after the Olympics, and has since hosted international events in 5 of the 8 WEG disciplines. 10. Future _ FEI WEG 2018 in Bromont & Montréal will create a legacy of renewed facilities, a new generation of equestrians, and an energized Fédération Équestre Internationale, Equine Canada and provincial equestrian federations.

welcome 22

to canada

ÂŠ COC

In the 2012 ranking of Global Sports Nations, Canada placed fifth overall, lending our nation current and eminent qualifications to host the 2018 FEI World Equestrian Games. Host country of three Olympic and Paralympic Games and numerous major world championships, we have a proud reputation for the quality and quantity of our sporting events, the excellence of our sports systems, and the accomplishments of our athletes. Canada has a proud history of success in multiple disciplines on the international equestrian stage including accomplishments in show jumping with 2008 Olympic Silver medallists Ian Millar, Jill Henselwood, Mac Cone, and 2008 Olympic Gold medalist, 2010 WEG Bronze medalist and 2009-2010 top-ranked FEI rider Eric Lamaze; in eventing with the 2010 WEG Silver medal team of Kyle Carter, Hawley Bennett-Awad, Selena O’Hanlon and Stephanie Rhodes-Bosch; in reining with 2010 WEG Bronze medalist Duane Latimer and 2010 top-ranked FEI rider Lisa Coulter; and in Para-Equestrian with 2008 Paralympic Gold and Silver medalist Lauren Barwick.

We Are a Land of Horses Population: Almost 1 Million* As of 2010, the estimated number of horses in Canada was 963,500. They are owned by members of 226,500 households, and are resident on 145,000 properties. 18% of mature horses in the herd are primarily for sport competition, 18% for pleasure riding and 18% for the breeding sector. An estimated 23% of Canadian horses are young and not yet in use for their intended market segment.

Horse Industry: $29 Billion* That is the approximate amount invested in the Canadian horse industry, including investments in horses, tack, equipment and property improvements. The horse industry contributes more than $19 billion annually to the Canadian economy. It supports more than 154,000 jobs – one fulltime position for every 6.25 horses.

Riders: Over 340,000* There were an estimated 117,000 adults and 225,250 children participating in equestrian sport competitions in 2010.

Horse People: Over 850,000* There were an estimated 855,000 Canadians active in the horse industry in 2010 – 556,000 of them living in horseowning households and another 350,400 involved with horses owned by others. There is the equivalent of one full-time job for every 32 horses in the country – directly in the care of horses. There were 45,500 people licensed to participate in horse-racing in 2010.

* 2010 Canadian Horse Industry Profile Study, Equine Canada 2011

A LIVING HISTORY OF 24

EQUESTRIAN GLORY

Canada strongly feels it is time to revisit the glorious days of the 1976 Olympics, and return the pinnacle of international equestrianism to Bromont and Montréal with the FEI World Equestrian Games in 2018.

Bromont: An International Equestrian Centre Bromont Olympic Equestrian Park is one of the only public sites in the world that maintained its equestrian vocation after hosting the Olympic Games, and continues to fulfill it. Through an innovative partnership with Ville de Bromont, Nature Conservancy Canada, and the Société d’agriculture du comté de Shefford, this charming and historic Olympic venue is being preserved in perpetuity and remains public. Furthermore, it has also seen a number of improvements and renovations since 1976. For this reason, the site continues to enjoy international recognition by hosting a number of high-profile competitions on an annual basis.

FEI, Equine Canada, and the Fédération équestre du Québec have chosen Bromont Olympic Equestrian Park for several major events, from the International Driving Competition, the North American Junior and Young Riders Championship (NARJYRC), International Eventing and International Bromont to the Québec Equestrian finals and the Weekend annuel du randonneur. The venue is thriving, and the FEI World Equestrian Games 2018 is a natural step forward into the brightest spotlight. Bromont also plays host to other international sporting competitions such as the Freestyle Skiing World Cup in 1986, the Alpine Skiing World Cup finals in 1989, the World Camping and Caravanning Jamboree (47 countries), World Mountain Bike Championships in 1994, and the Finals of the Grundig/ UCI Mountain Bike World Cup Championships in 1998.

International Equestrian Events in 26

Bromont in the Past 30 Years

1976 Olympic Games 1990 Bromont CDI Dressage 1991 Bromont CDI Dressage 1992 North American Junior and Young Riders Championship (NAJYRC) 2003 North American Junior and Young Riders Championship (NAJYRC) 2007 Bromont CCI3* Eventing Bromont CAI-A Combined Driving Bromont CSI2*-W Show Jumping Bromont CSI3* (since 1984) Show Jumping 2008 Bromont CCI3* Eventing Bromont CAI-A Combined Driving Bromont CSI2*-W Show Jumping Bromont CSI3* Show Jumping

2009 Bromont CCI3* Eventing Bromont CAI-A Combined Driving Bromont CSI2*-W Show Jumping Bromont CSI3* Show Jumping 2010 Bromont CCI3* Eventing Bromont CAI-A Combined Driving Bromont CSI2*-W Show Jumping Bromont CSI3* Show Jumping 2011 Bromont CDI1* Dressage Bromont CCI3* Eventing Bromont CAI-A Combined Driving Bromont CSI2*-W Show Jumping Bromont CSI3* Show Jumping 2012 Bromont CCI3* Eventing Bromont CAI-B Combined Driving Bromont CSI3*-W Show Jumping Bromont CSI2* Show Jumping

MontrĂŠal: 28

A Love Of Sport

And sport loves MontrĂŠal back. This affaire with sports and Olympic ideals dates back over a century and a half. Whether amateur or professional, MontrĂŠal has demonstrated astute technical and organizational savvy in bringing first-class sporting events to vibrant life.

Our recent heritage includes: • The Grand Prix cycliste UCI PROTOUR de Montréal (professional cycling) in 2012, 2011 and 2010. Has been confirmed for 2013 • The NHL All-Star Game (professional hockey) in 2009

• The World Gymnastics Championships in 1985 • The World Track and Field Cup in 1979 • The Summer Olympic Games in 1976, including the final in Jumping.

• Formula 1 (F1) Racing for the last 20 years • The Presidents Cup (Golf) in 2007 • The FIFA U-20 World Cup (Soccer) in 2007 (and FIFA Women World Cup in 2015) • The ISU World Championships (Short Track Speed Skating) in 2006 • The World FINA Championships (Swimming) in 2005 (and FINA World Masters in 2014) • The World Junior Boxing Championships in 1992

Montréal has therefore developed and determinedly nurtured a vast infrastructure for a diverse range of sports at a variety of venues. Among the city’s many installations are those inherited from the 1976 Summer Olympics, including Olympic Park (Stadium and pools), Complexe sportif Claude-Robillard and Parc Jean-Drapeau with its Olympic Basin (rowing, canoeing and kayaking). In testament to the pure creativity and welcoming spirit that drive this city, the stunning Olympic Stadium will play host to memorable opening and closing ceremonies of FEI WEG 2018 in Bromont & Montréal.

Our 30

people

The success of a major sporting event such as FEI WEG 2018 in Bromont & Montréal is dependent upon a number of indicators. Foremost amongst these are leadership and expertise. We are confident that our people meet the high standards that we have set.

Leadership: The Bid Committee We have assembled a stalwart Bid Committee of the best people Canada and Québec have to offer in terms of equestrian and international sporting events: Mike Gallagher, President, Equine Canada Mr. Gallagher leads equestrian sport in Canada. He was also Team Leader at the 2006 WEG in Aachen, the 2004 Olympic Games in Athens, the 2008 Olympic Games in Beijing, and the 2007 Pan Am Games in Rio. Paul Côté, President of the Bid Committee of Jeux Equestres Mondiaux 2018 and President of Fédération Équestre du Québec Mr. Côté is at the head of a $300 million public organization. He is Director-General of the Metropolitan Montréal Transportation Agency (AMT) and the former CEO of Canada’s iconic nation-building rail company VIA Rail.

The AMT is the transportation agency for the metropolitan region of Montréal. VIA Rail is a major supporter of many international events hosted in Canada. Rosaire S. Houde, Past-President, Fédération équestre du Québec Mr. Houde leads equestrian sport in Québec and serves as a board member of Equine Canada. He is a lawyer specializing in employment law and owns an equestrian centre. Marcel Bundock As a Member of the Board of the private Swiss bank Lombard Odier, a business leader and Chair of the Société d’agriculture du Comté de Shefford (SACS) which owns Bromont Olympic Equestrian Park, Mr. Bundock brings strong leadership in terms of infrastructure development and ensuring that Olympic Park remains a living part of Canadian sport heritage. Pauline Quinlan, Mayor, Ville de Bromont Ms. Quinlan has been involved in international events hosted in Bromont from alpine skiing (FIS World Cup in 1986) to golf and mountain bike sports (UCI World Cup), to FEI events and the 1976 Olympics.

Leopoldo Palacios, Equestrian Park and Course Designer Involved in numerous FEI events as a course designer (Sydney 2000, Athens 2004, Beijing 2008, London 2012), Mr. Palacios is the official designer of Bromont’s new and improved facilities. Richard Joyal, CFO, Ville de Bromont Mr. Joyal is the Chief Financial Officer of Ville de Bromont, the home of equestrian events for many years. Roger Deslauriers, President, International Bromont (Jumping) Mr. Deslauriers was a member of the Organizing Committee for the 1976 Olympic Games and has 35 years experience in the hosting of FEI events in Bromont. Gérald Désourdy, Entrepreneur Mr. Desourdy is a successful Bromont businessman. He and his family have been instrumental in developing Ville de Bromont and its sport and leisure infrastructure projects, including the 1976 Olympic Games Equestrian Park. Laurent Lemaire, Board Member, Cascades Cascades is an international company and a major supporter of many international events hosted in Canada.

Linda Heathcott-Southern, Spruce Meadows Ms. Heathcott-Southern acts as a Special Advisor to the Bid Committee. Her family owns Spruce Meadows Equestrian Park and has organized many world famous FEI equestrian events. Jean Pierre Toupin, Marketing Specialist Mr. Toupin worked on the FINA Worlds in 2005 and F1 Grand Prix in Montréal.

Yves Rossier, FEI Expert, Veterinarian Dr. Rossier is a Special Advisor to the Bid Committee. He is head of the Université de Montréal’s Faculty of Veterinary Medicine and a member of the FEI Veterinary Committee.

Richard Pound, QC, International Sports Expert Mr. Pound is Special Advisor to the Bid Committee. He is a member of the International Olympic Committee, a member of the Vancouver Olympic Games Organizing Committee, the former Chair of the International Olympic Committee Marketing Committee, former President of WADA, and a member of the Court of Arbitration for Sport. Benoit Girardin, Consultant in International Hosting and Sporting Events Mr. Girardin is an international sports lawyer and consultant. He is a Member of the Canadian Olympic Committee and he has been involved in more than 30 World Championships and Cups (IAAF, ISU, ITF, PKF, FINA, FEI, FIS and FIG) held in Canada and a number of FEI events. He is serving as our Bid Director.

Bid Sub-Committees The Bid Committee has nine sub-committees providing context and technical guidance: • Horse Welfare • Sport Venues • Communications and Marketing • Finance • International Relations • Governmental Affairs • Games Operations • Sport and Competitions • Games Legacy

Organizing Committee The Organizing Committee of the Host Corporation will convene once Canada is awarded the FEI WEG 2018. It will be composed of major event specialists, business and political leaders, and equestrian experts in all WEG disciplines.

Management Structure

Expertise: Second to None

Once Canada is awarded the FEI WEG 2018, the Host Corporation will be formed to organize the Games (the “Organizer”). The Organizer will be governed by a Board of Directors composed of representatives from Equine Canada and local, provincial and national leaders in various fields of expertise. As per the FEI Host Agreement, a management board comprising the FEI, Equine Canada and representatives of the Organizer will be formed to ensure optimal coordination and compliance with FEI requirements. The Organizer and its Board will be supported by a professional management team and committees populated with volunteers and paid employees.

Bromont and Montréal together possess impressive expertise and experience in organizing and hosting international sporting events, memorably teaming up to stage the 1976 Olympic Equestrian events with much success. Canada now seeks to build on this Olympic heritage.

The Organizing Committee will ensure that the CEO and all management staff members have considerable experience in the organization of international equestrian competitions and/or other relevant fields of expertise.

• Bromont has an Olympic-calibre infrastructure that will be further enhanced and upgraded for FEI WEG 2018 in Bromont & Montréal.

The management structure of FEI WEG 2018 in Bromont & Montréal is detailed in The High Standard of Excellence Section.

In a few words… • Canada has a well-established reputation for sport and is a world leader in equestrian sports. • Montréal and Bromont have a proven track record in hosting international events, including the 1976 Olympic Games.

• Bromont Olympic Equestrian Park has hosted events in five of the eight WEG disciplines.

OUR VISION: A COMMUNION 34

OF HORSE, HUMAN AND NATURE

Canada is a premier host for international sports, and equestrian sport in particular. Bromont Olympic Equestrian Park is an impressive facility well-known to international equestrians.

An Uplifting Games Experience Our vision for FEI WEG 2018 in Bromont & Montréal is an intimate and awe-inspiring event that brings people and horses together in the natural harmony of beautiful Bromont.

FEI WEG 2018 in Bromont & Montréal will: • Go back to the roots of equestrianism: horses and riders coming together in a natural setting • Present a modern, energetic and elegant celebration of equestrianism that goes beyond a sporting competition to become a singularly memorable event for athletes, the public and funders/sponsors • Manage the event at the highest level of professionalism and quality, and in full compliance with FEI and Equine Canada core values • Recognize global diversity and ensure that all participants enjoy fair and equal opportunity to succeed • Offer the best possible conditions for human and equine excellence in our upgraded WEG/Olympic venue • Make a real and sustainable contribution to Canadian equestrianism.

We envision an event that joins the international equestrian world and the general public as never before. With the assistance of more than 6,000 volunteers and employees, we will inspire the people of the World, Canada, Bromont and the Montréal region to enjoy an unprecedented experience.

LET THE GAMES 36

BEGIN. AND NEVER END…

With the support of our stakeholders, the FEI World Equestrian Games 2018 in Bromont & Montréal will meet the highest standards and exceed FEI requirements. With the support of our people, the international equestrian community will be hosted with the warmth and professionalism for which Canada enjoys an international reputation. With the support of both the private and public sectors, equestrian sport in Bromont, Québec and Canada will be left with a precious legacy. The details of the FEI WEG 2018 in Bromont & Montréal Legacy Plan will be developed once the Games are awarded. Here are some preliminary notes on this important aspect of our undertaking.

Canada’s Legacy to FEI FEI will reap a variety of benefits for years to come. Canada’s gift is three-fold: • By welcoming the world to Bromont and Montréal, Canada will promote equestrian sport internationally through largescale media coverage before and during the Games; • Increased awareness of FEI in North America through extensive brand visibility before and during the Games; • Improved excellence of WEG through flawless operations and innovative practices.

Human and Social Legacy

Cultural Legacy

FEI WEG 2018 in Bromont & Montréal is an investment in our future athletes. Canada has done well in past equestrian events but we vow never to rest on our laurels. We will continue to develop the stars of tomorrow.

Cultural awareness will grow through the exposure of many foreign cultures to Bromont, Montréal and Québec. The televised ceremonies and celebrations surrounding the event will take a uniquely Canadian approach. Additionally, visitors from around the world will experience the Eastern Townships and Montréal. Indeed, FEI WEG 2018 in Bromont & Montréal will make Canada the place to be.

FEI World Equestrian Games™ 2018 will strengthen interest in equestrian sports among young people and the general public. It will motivate them to practice sport, and to be more aware of the benefits of physical activity as well as the unique appeal of equestrianism. 38

Through the “Bromont/Montréal Welcomes the World,” and “On the Road to the FEI WEG 2018 in Bromont & Montréal” programs and other initiatives, the Games will be shared across Canada to reach Equine Canada members and all of the country’s equestrians. It will inspire their dream to one day represent Canada at the world level.

The “FEI WEG 2018 in Bromont & Montréal Festival” is a special cultural initiative jointly undertaken by the FEI WEG 2018 in Bromont & Montréal Organizing Committee, Tourisme Montréal and Ville de Bromont to bring the event to more people in Canada and beyond.

Financial Legacy FEI WEG 2018 in Bromont & Montréal will generate multiple and diversified revenue sources to support the organization and construction of equestrian and hosting venues in Ville de Bromont. Significant Games revenues (pre- and postevent), public funding revenues, and associated revenues will be augmented by those derived from events in years to come. The FEI WEG 2018 in Bromont & Montréal Legacy Fund will enable Equine Canada to reinvest in equestrian sports across Canada.

Infrastructure Legacy FEI WEG 2018 in Bromont & Montréal will act as a catalyst for the upgrading of our Olympic facilities and the construction of new installations. The enhanced site will enable Canada, Québec, and Ville de Bromont to host equestrian, athletic, cultural, commercial, and corporate events yearround. Furthermore, athletes, coaches, and officials will be able to practice their sport 12 months a year (in spite of our northern climate) at a world-class site. The prospect of Bromont’s emergence as Eastern Canada’s national and international training center is the exciting long-term vision of this ambitious project. 39

FEI WEG 2018 in Bromont & Montréal’s legacy will be the transformation of Bromont Olympic Equestrian Park into a world-class venue for all eight FEI disciplines and a new and popular venue in Canada for international driving and reining events.

WHAT WILL CANADA GIVE TO THE FEI WEG 2018?

THE ULTIMATE GAMES EXPERIENCE

WORLD 42

CLASS HOSPITALITY

Visitors to the FEI World Equestrian Games 2018 in Bromont & Montréal have a world of interest and enjoyment to discover. From Bromont in the pastoral setting of the Eastern Townships to the bustling excitement of metropolitan Montréal, they will be greeted with open arms.

people live within a 2-hour flight. Trudeau Airport is very close to the VIA Rail train station and connected to all major highways passing through Montréal. It is a 20-minute drive to downtown and its vast range of four- and five-star hotels. Downtown Montréal is a 45-minute drive from Bromont.

Bromont is a mere 33 km from the U.S. border so the competition venue and Montréal are within 965 km (600 miles) of a vast pool of over 100 million people.

2. Montréal-Mirabel International Airport is located in the city of Mirabel just north of Montréal. It is designated for all-cargo flights only and will be used for the transportation of horses.

So Easy to Get Here Flying to Montréal and Bromont Most FEI countries have convenient, direct flights to and from Canada’s efficient and modern Montréal-Pierre Elliott Trudeau International Airport and, in some cases, to Bromont Airport, as well as Plattsburgh and Burlington Airports in nearby U.S.A. Teams and athletes will arrive at their destination with the greatest efficiency. There are many options for connecting flights to ensure maximum convenience at every step of the journey. The Organizing Committee will greet teams upon their exit from Customs and Immigration. 1. Montréal-Pierre Elliott Trudeau International Airport in the West Island of Montréal is a designated passenger travel airport. More than 200 U.S. and international flights serve over 70 international and 25 domestic cities daily. Over 90 million

6. Plattsburgh International Airport is located in the city of Plattsburgh, in the State of New York, U.S.A., 103 km. from Montréal and 170 km. from Bromont.

Montréal Bromont

3. Saint Hubert Airport is a short 30 minute drive from Bromont and 15 minute drive to downtown Montréal. Aéroport Montréal Saint-Hubert Longueuil (AMSL) has an imposing infrastructure, comprising three runways, one of which is 150 feet by 7,801 feet in length.. 4. Aéroport régional Roland Désourdy (Bromont International Airport) is located in the industrial park of BromontCowansville-Granby. It is a mere 45 minute drive from Montréal and a 5 minute drive from the WEG Bromont 2018 site. It is designed for aircraft up to the size of a 727 (convenient for those who choose to use charters) and private aircraft. 5. Burlington International Airport is located in the city of South Burlington, in the State of Vermont, U.S.A., 156 km. from Montréal and 130 km. from Bromont.

1 3 6

4 43

Boston Toronto

New York

flying MONTRĂ&#x2030;Al - bromont

to 44

bromont and montrĂŠal

INTERNATIONAL FLIGHTS

Continental Flights – CANADA–USA

(direct flights without stops)

Destination

Flying Time

Algiers, Algeria

8 h 40

Holguin, Cuba

4 h 05

Pointe-à-Pitre, Guadeloupe 4 h 40

Canada

Toronto Island, ON

1 h 10

Minneapolis / St. Paul, MN

Amman, Jordan

9 h 40

Istanbul, Turkey

9 h 15

Ponta Delgada, Portugal

4 h 58

Bagotville, QC

1 h 10

Val-d’Or, QC

1 h 21

New York (JFK), NY

1 h 27

Amsterdam, Netherlands

6 h 45

Lisbon, Portugal

6 h 23

Port-au-Prince, Haiti

4 h 15

Bathurst, NB

1 h 42

Vancouver, BC

5 h 27

New York (LGA), NY

1 h 30

Athens, Greece

9 h 00

Puerto Plata,

Winnipeg, MB

3 h 00

New York (Newark), NY

1 h 32

Orlando , FL

3 h 08

London (Gatwick), UK

6 h 35

Calgary, AB

4 h 35

Basel-Mulhouse, Switzerland 7 h 12

London (Heathrow), UK

6 h 35

Dominican Republic

4 h 10

Charlottetown, PEI

1 h 57

Barcelona, Spain

7 h 20

Lyon, France

7 h 08

Puerto Vallarta, Mexico

5 h 20

Deer Lake, NL

3 h 45

USA

Bordeaux, France

6 h 43

Madrid, Spain

6 h 46

Punta Cana,

Edmonton, AB

4 h 25

Atlanta, GA

Brussels, Belgium

6 h 46

Malaga, Spain

6 h 57

4 h 30

Fredericton, NB

1 h 29

Camaguey, Cuba

4 h 20

Managua, Nicaragua

8 h 40

Rome, Italy

7 h 58

Halifax, NS

1 h 30

Cancun, Mexico

4 h 30

Marseille, France

7 h 18

Santa Clara, Cuba

4 h 00

Îles-de-la-Madeleine, QC 2 h 12

Chicago, IL

2 h 25

Cartagena, Columbia

5 h 30

Mexico City, Mexico

5 h 30

St-Pierre,

Kuujjuaq, QC

2 h 15

Cincinnati, OH

2 h 22

Casablanca, Morocco

7 h 05

Montego Bay, Jamaica

4 h 20

Kuujjuarapik, QC

2 h 50

Cleveland, OH

1 h 50

Cayo Coco, Cuba

3 h 50

Munich, Germany

7 h 28

Toulouse, France

6 h 58

La Grande, QC

2 h 30

Dallas / Fort Worth, TX

4 h 09

Dominican Republic

St. Pierre and Miquelon 3 h 10

Philadelphia, PA

1 h 47

3 h 12

San Francisco, CA

6 h 05

Boston, MA

1 h 12

Washington (Dulles), DC

1 h 48

Charlotte, NC

2 h 32

Washington (Reagan), DC 1 h 42

Cayo Largo del Sur, Cuba 3 h 50

Nantes, France

6 h 31

Varadero, Cuba

3 h 54

Moncton, NB

1 h 23

Denver, CO

4 h 10

Doha, Qatar

Nassau, Bahamas

3 h 45

Venice, Italy

7 h 55

Mont-Joli, QC

1 h 30

Detroit, MI

2 h 05

Zurich, Switzerland

7 h 10

Ottawa, ON

0 h 39

Fort Lauderdale, FL

3 h 25

Québec City, QC

0 h 49

Hartford, CT

1 h 19

Rouyn-Noranda, QC

1 h 34

Las Vegas, NV

5 h 38

6 h 45

St. John’s, NL

2 h 20

Los Angeles, CA

5 h 55

6 h 44

Toronto (Pearson), ON

1 h 10

Miami, FL

3 h 39

Dublin, Ireland

13 h 20

Nice, France

7 h 26

Fort-de-France, Martinique 4 h 55

5 h 51

Panama City, Panama

5 h 25

Frankfurt, Germany

7 h 02

Paris (Charles de Gaulle),

Geneva, Switzerland

7 h 20

Havana, Cuba

3 h 55

France Paris (Orly), France

2 h 53

Driving to Bromont The Games will offer a daily shuttle service between downtown Montréal and Bromont that will bring people to the WEG site within 45-50 minutes. Bromont is accessible by car and bus via Highway 10, which connects to three Canadian highways (55, 20, and 30) and five U.S. highways (87, 89, 91, 93, and 95). Depending from which airport one is coming, it is possible to reach Bromont in approximately 45 minutes to two hours.

Customs and Immigration Travellers entering Canada must present a valid passport and, in certain cases, a visa. It is strongly recommended that visitors carry their passport with them at all times for identification purposes. Before entering Canada, individuals are responsible for ensuring that they have the appropriate documents, whether they are in transit to another country or returning to their country of origin. For more information, visit Citizenship and Immigration Canada.

Once spectators arrive in Bromont, they have access to more than 18,000 parking spaces. A highly efficient shuttle service will bring visitors from the parking locations to the central FEI WEG 2018 Bromont site in less than 10 minutes. Shuttle services will run from 5:00 to 23:00, 7 days per week.

Distance and time travel to Bromont Olympic Equestrian Park From

Distance

Travel time by car or bus

Montréal-Trudeau Airport

87 km

Less than 1 hour

Montréal-Mirabel Airport

137 km

Aéroport régional des Cantons-de-l’Est (Bromont International Airport)

We Speak Your Language The people of Bromont and Montréal speak English and French (as well as a host of other languages) with remarkable ease. It doesn’t matter where you are or to whom you speak—from taxi drivers to concierges to sommeliers—the conversation flows in a relaxed manner in Montréal. Some 80% of businesspeople speak both English and French and it has the largest bilingual workforce in Canada. Simply put, you’ll always be understood. We will also offer interpretation services in multiple languages.

10 km

1.5 hour 10 minutes

Burlington International Airport

130 km

1.5 hour

Plattsburgh International Airport

170 km

Less than 2 hours

Bromont: Sports, 48

Leisure, Pleasure

ÂŠ TQ/P.Hurteau, C. Parent

Bromont is an international fourseason sport and leisure destination. Its reputation as an equestrian centre is augmented by several attractions: two world-calibre golf courses, a mountain resort for skiing and cycling, a water park, hiking trails and nature paths, road bike circuits, wineries, a chocolate museum, shopping, cultural and entertainment activities, all served with unique (and bilingual) Eastern Townships hospitality. Bromont is a wonderful place to live and visit.

Montréal: City 50

of the World

Come to Montréal for a complex and spirited environment that almost defies description. Founded in 1642, Montréal’s renowned duality of Old World charm and North American energy is infused with a plurality of cultures that makes it a world city of the highest order. Montréal is as romantic and traditional as it is cutting-edge and innovative, as dynamically cosmopolitan as it is smalltown friendly. Despite its diversity, there is an underlying homogeneity in the vibrant population which collectively and independently “lives and lets live”— and does it well. Montréal presents a complex mix of flavours—ethnicity, culture, language, ideas, cuisine, and more—topped with warm camaraderie and boisterous joie de vivre. Beyond all this, it is a Canadian city and therefore safe and friendly.

CARING 52

FOR PEOPLE

An Unforgettable Experience – that is what the organizers of the FEI World Equestrian Games 2108 in Bromont & Montréal want and expect to give officials, sponsors, competitors, support staff and particularly equestrian fans from here and around the world. To achieve this, we have put in place a structure that ensures everybody gets the care and information they need to enjoy their stay with us in Canada and at the Games. Nothing will be left to chance.

Hospitality Services All dignitaries and special guests of the Organizer, the FEI, Equine Canada, Bromont and Montréal will be welcomed with Canada’s genuine and wholesome style of hospitality. International protocol will be respected at all times. Accredited special guests have access to guest lounges where they can enjoy breaks in the action with comfort and amenities. Each individual will be treated with care because we want all to feel that Canada is a destination to which she or he will want to return.

Medical and Spectator Services During all practices and on competition days, trained emergency response volunteers and medical professionals will be ready on-site for immediate emergency care of competitors. Spectators and guests will have access to event security and medical services. Local fire and emergency departments will be fully briefed. Four major hospitals are located within 20 minutes driving distance of Bromont: Brome Missisiquoi Hospital in Cowansville (8 km), Granby Hospital (15 km), Sherbrooke Hospital (60 km), and Pierre Boucher Hospital (60 km). Montréal’s numerous hospitals and special care institutions are approximately 45 minutes away.

Team Services The organizers of FEI WEG 2108 in Bromont & Montréal will provide all participating countries with complete event information in advance of the competition. Team Services Offices will be in operation at all official hotels for the week prior to and during the competition. A host will be available to the teams 24 hours a day. As of the first day, the competition office will be relocated to the venue for accommodation of issues such as results, lost accreditations, and any other concerns and questions.

horse 54

welfare

Nothing is more primary to the organizers of FEI World Equestrian Games 2018 in Bromont & MontrĂŠal than the health and safety of the horses. From their voyage to Canada to their stay at Bromont Equestrian Park, conditions will be strictly controlled to ensure they are treated with the utmost care. 1. Arrival at Mirabel Airport: an area at the airport will be reserved exclusively for the reception of horses from around the world in the period leading to the Games. This large facility and the specialized personnel stationed there will be at the complete disposal of visiting horses and their entourages. Horses shall be transported directly from Mirabel to Bromont without delay. 2. Transportation: based on the entries and points of origin from Lexington in 2010, over 98% of all horses attending the Games will enter Canada and be transported directly to the competition site without the need of off site quarantine. This applies to all horses arriving via the USA or from the EU or Australia/New Zealand. Based on the statistics from Lexington, this would apply to approximately 700 horses out of a total of 709. 3. Quality Stables: our compact village model provides for high-quality stables located on the competition site. Horses will be able to circulate outside of public areas.

4. Sensible Grooms Quarters: the key words here are Accessibility and Comfort. Grooms will stay on-site to give them access to their horses and necessary services at all times. 5. Transportation Financial Assistance: there will be a funded program developed in consultation with the FEI to reduce transportation costs for horses. Health and veterinary services are, of course, planned to the smallest detail. You will find a full description in the section titled The FEI WEG 2018 in Canada: A High Standard of Excellence. 55

Veterinary Organisational Outline Veterinary appointments Veterinary Commissions named by FEI Veterinary Committee Veterinary Service Manager • Appointment to be approved by FEI Veterinary Committee • Full time employment for a minimum period of approximately 6 months ahead of the WEG with part time participation prior to this (test events, etc)

WEG clinic veterinarians • Appointed by VSM/OC/FEI Veterinary Committee • Multi discipline oriented with sports medicine expertise (orthopedic, medical and emergency care) • On duty and on site during duration of the games Field of Play veterinarians • Volunteer or contract based, mostly from North America, Europe. Would require OMVQ special authorisation and liability insurance provisions (OC?). • Number: to be determined based on discipline requirements • Specific expertise recognized for eventing (cross country), endurance and driving (marathon) • Assigned to competition and warm up areas • Discipline based expertise will determine assignments and scheduling

Team Veterinarians • Teams’ responsibility • Access to WEG clinic and its ressources as well as those of the CHUV • Will need to be accredited by OMVQ (see below) if from outside Québec

Referral Hospital: Université de Montréal, Centre Hospitalier Universitaire Vétérinaire (CHUV), St-Hyacinthe, Qc, Canada. • All inclusive specialty referral center including post mortem exams (MAPAQ facility) • 50 min drive from Bromont, direct route • Services available 24/7

Veterinary Infrastructures

Horse Andi-doping Control

WEG clinic: permanent building on site • Satellite to CHUV (referral hospital) clinic/hospital • Equipment to be procured by contributions in good or lease, examples: - Radiography - Ultrasonography - ECG, cardiovascular support - Orthopeadic emergency support material - Clinical pathology laboratory equipment - Horse ambulances for on and off site emergency transportation. Number to be designated according to organisational needs • Pharmacy, material (central) supply on site • Clinical laboratory (satellite to CHUV) • Office space: Veterinary commission, clinic, CFIA veterinarians • Stabling available for horses requiring treatment • Adjacent isolation stabling

quine Canada Equine Medication Control Committee E (EMCC) is responsible for national and FEI testing protocols in Canada. FEI veterinary delegate and EMCC technician staff work in conjunction to operate FEI horse anti-doping control in Canada. • EMCC technical staff (est. 10 technicians): urine collection, sample processing, shipping etc • Veterinary Staff (est. 4 veterinarians): blood sampling, technician supervision - Group composed of MCP veterinarians, North American FEI veterinarians or USEF medication control veterinarians with special interest and expertise • Central testing facility adjacent to Veterinary Clinic (est. 6 stalls, office space) • Laboratory: to be determined according to FEI Clean Sport program, official laboratory for North America is USEF Drug testing and Research Laboratory in Lexington, KY; Canadian non-FEI approved laboratory is Maxxam (Burnaby, BC)

Adjunct Services Canadian Food Inspection Agency (CFIA) is the government Agency responsible for Canadian Horse Health requirements: • Determine horse importation protocols, quarantine program &options in consultation with FEI. • Responsible for horse arrival inspections and bio-security risk management during WEG in consultation with VSM/ OC • Designated liaison officers: Dr Samira Belaissiou, Dr Maud Carron Canadian Border Services is responsible for goods and veterinary drugs importations Ordre des Médecins Vétérinaires du Québec (OMVQ, St-Hyacinthe, QC) is the agency responsible for licensing of veterinarians in Province of Québec • “Special Authorisations” will be available for veterinarians (team veterinarians, FOP veterinarians) from elsewhere than Québec to practice during the WEG. • Veterinarians holding an official license to practice veterinary medicine in any country, with proof of accreditation and liability insurance are eligible for this program. Administration fees may/would apply (est $150.00). Team veterinarians would be responsible for their own liability insurance.

Centre de Distribution des Médicaments Vétérinaires (CDMV, St-Hyacinthe, Qc) is the supplier distributer of veterinary drugs in Québec • Daily deliveries to WEG pharmacy Educational Program • Educational Supervisor: to be determined, volunteer base, likely from academic background • Veterinary students: a special elective rotation program (Université de Montréal) credits) would be available to students from North American or European Veterinary Schools. - Students would participate on rotational basis in the various veterinary activities of the WEG (examples). AAEP Student program support to explored . Veterinary Commissions . Field of Play . Biosecurity (CFIA) . Clinic . Anti-doping • Interns and residents would be included under specific duties definitions. • Veterinarians: workshops and conferences will be programmed with available veterinary experts during the games, to provide continuing education opportunities for attending veterinarians

A MEMORABLE AND WELL58

MANAGED SPORTS PROGRAM

Preliminary Competition Schedule Schedule

Week 1

Week 2

Day

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

Date

8-9-2018

8-10-2018

8-11-2018

8-12-2018

8-13-2018

8-14-2018

8-15-2018

8-16-2018

8-17-2018

8-18-2018

8-19-2018

8-20-2018

8-21-2018

8-22-2018

8-23-2018

8-24-2018

8-25-2018

8-26-2018

8-27-2018

-3

-2

-1

Game Day #

Total of horses per discip.

Disciplines Opening Eventing

Endurance

Reining

HI HI

Cross-Country

100

Vaulting

Dressage

Jumping

OS HI

70 85

OS OS

Driving Para-Dressage

160 km track

Marathon

150 D

180 100

Closing Total of horses:

845

Stable 1 (Jump., End., Even., Dres.)

116

252

374

482

366

244

265

244

Stable 2 (Rein., Vault.)

Stable 3 (Para-Dres.)

138

138 204

204

Stable 4 (Driving) Total

352

488

610

718

668

546

567

546

342

Horses

255

355

445

535

350

554

464

260

6 dressage

12 dressage

8 dressage

6 dressage

2 jumping

3 jumping

5 jumping

Training Areas

Legend Main outdoor arena competition

OS Opening Stables

Indoor arena competition

HI Horse Inspection

Extended site competition

D Departure

Para-Dressage and driving Outdoor arena competition

The Organizing Committee of the FEI World Equestrian Games 2018 in Bromont & MontrĂŠal understands that its mandate is to provide world class installations and the best possible experience for competitors to achieve excellence.

THE GREATEST 60

CEREMONIES WEG HAS EVER SEEN

The FEI World Equestrian Games 2018 in Bromont & MontrĂŠal will open and conclude with ceremonies that will pay tribute to the beauty and grace of equestrian sport. Athletes, volunteers, officials and some 40,000 spectators in Olympic Stadium will be joined by an international television audience for world-class entertainment. All FEI protocols will be respected in what will be a celebration of horses, humanity and the arts. We are confident in saying that the Opening and Closing Ceremonies for FEI WEG 2018 in Bromont & MontrĂŠal will be unsurpassed in meaningful entertainment.

Cirque du Soleil – Creative Content Partner

It has left its distinctive mark on several sporting events that have unfolded in front of worldwide audiences, namely:

The reason for our bold confidence is that Cirque du Soleil will develop exclusive and original artistic content for the ceremonies. Arguably the most successful and innovative entertainment entity in the world today, Cirque’s aweinspiring physical performances, set designs, music, and costumes are replete with unquestioned creativity. There are well over 20 Cirque productions bringing wonder and delight to audiences everywhere at this very moment. To date, more than 100 million spectators have seen Cirque du Soleil in more than 300 cities.

• The 2005 XI FINA World Aquatic Championships in Canada

For us, it will create a compelling program based on the themes of equestrianism in a narrative that will speak to anybody who has ever gazed with wonder at the beauty of a horse or known the magical bond between human and animal.

In 2007, Cirque du Soleil created the pre-game show at Super Bowl XLI in Florida – an event broadcast in 200 countries and watched by approximately 100 million viewers. It developed exclusive artistic content for milestone events such Québec City’s 400th anniversary celebrations in 2008.

Nobody Does It Better

We are extremely proud that Cirque du Soleil will cast its spell at the FEI World Equestrian Games 2018 in Bromont & Montréal.

• The 2010 FIBA International Basketball Federation World Championships in Turkey • The 2012 FIFA U-17 Women’s World Cup in Azerbaijan The team also worked with the Canadian Olympic Committee at the 2006 Winter Games for the passing of the Olympic flag from Italy to Canada. 61

Cirque du Soleil’s special events team has a stellar track record for creating live, one-of-a-kind entertainment content. Over the past 15 years it has catered to a select clientele with the same energy and spirit that characterizes each Cirque show.

A REMARKABLE CULTURAL 62

AND ENTERTAINMENT PROGRAM

The Organizing Committee for the FEI World Equestrian Games 2018 in Bromont & Montréal is devoted to the concept of joining the finest equestrian talent in the world with the finest cultural experience to be found anywhere. Enormous effort is being expended to develop a cultural and entertainment program that shines as brilliantly as the beauty and skills of the horses and their riders. We pledge to build cultural awareness with the exposure of many foreign cultures in the televised ceremonies and celebrations surrounding the event, which will take a uniquely Canadian approach. Visitors from around the world will experience Eastern Townships and Montréal hospitality and the special celebrations planned to coincide with the Games. The visibility surrounding FEI WEG 2018 in Bromont & Montréal will reinforce Canada’s position as a leading sports nation and top travel destination.

The “FEI WEG 2018 in Bromont & Montréal Festival” will be a special cultural initiative being undertaken jointly by the Games Organizing Committee and the cities of Bromont and Montréal to bring the event to more people in Canada and beyond. This separate festival-style program will run during the Games, offering the world an opportunity to learn more about equestrian sports and experience our Canadian hospitality. It will also provide sponsors and those who do not have access to the event itself with a chance to interact with both visitors and locals.

WHERE WILL CANADA HOST THE FEI WEG 2018?

THE OLYMPIC GAMES VENUES IN BROMONT AND MONTRÉAL

AN OLYMPIC HERITAGE IN 66

STATE-OFTHE-ART FACILITIES

The FEI World Equestrian Games 2018 in Bromont & Montréal will be held in two main sites: • Parc Équestre de Bromont (Bromont Olympic Equestrian Park) • Stade Olympique (Olympic Stadium) in Montréal The storied histories of these two venues include the Games of the XXI Olympiad in 1976.

The Bromont Master Venue Plan Little more needs to be said about Bromont’s master venue plan than it was designed by Leopoldo Palacios. Perhaps the most highly respected course designer in the world, two of his most recent exploits are the course design of the 2012 Olympics and acting as advisor for the 2015 Pan American Games.

It is a compact functional concept which will create a unique and exciting atmosphere. Compact layouts offer greater cost-effectiveness, an enhanced fan experience, better riskand crisis-management, and optimal sponsorship visibility. With three stadia, our venues can accommodate more than 40,000 people. All events will start, pass through, or finish in one of the three.

Bromont Olympic Equestrian Park: The Ideal Venue

Mr. Palacios’s vision is for all competitions, training, warm-up facilities, accredited areas and public areas on a single site within walking distance. As the public and FEI WEG participants mingle, the horses are left in peace and tranquility away from the crowds.

The endurance course opens upon a 160 km vista of mountain trails, wineries, farms, rivers, and open and enclosed sections, with public seating zones and service (food and comfort) centres. The endurance event will start and finish in the 5,000 seat Para–Dressage and Driving stadium, equipped with giant screens to enhance the viewing experience. Some other notable elements of our provisional master functional plan are: • The overall FEI WEG 2018 in Bromont & Montréal site measures 450,000 m2 • The cross country and driving marathon events cover 630,000 m2 • Public and commercial areas allow for 60,000 visitors.

A master venue plan is in place for FEI WEG 2018 in Bromont and Montréal in compliance with FEI specifications. Bromont Olympic Equestrian Park will encompass competitions, training, events, accredited sections, attractions and public service areas. Bromont Olympic Equestrian Park has not only been maintained since the 1976 Olympics: it has been improved through an innovative partnership involving Ville de Bromont, Nature Conservancy Canada and the Société d’agriculture du comté de Shefford. Its world class reputation allows it to host major equestrian events such as the International Driving competition, International Eventing, International Bromont in Jumping, the Québec Equestrian Games and the Interprovincial Canadian Championships. Bromont Olympic Equestrian Park is thriving, and a fitting venue for the FEI World Equestrian Games.

The venue plan was developed to ensure optimal protection and conservation of Bromont’s beautiful natural surroundings. Our goal is to leave minimal footprints and that all permanent facilities are used in utmost harmony with nature. Visitors are able to experience all disciplines and attractions within a 15 minute walk. Bromont is an eco-responsible site. Clean energy vehicles/shuttles will move people from parking zones (2.5 and 5 km) or their accommodations to the FEI WEG 2018 in Bromont & Montréal site. Each discipline will have dedicated spaces for stables and grooms. Horses will circulate around and outside the public zones and areas. The grooms’ village and services are on-site.

The proprietors of Bromont Olympic Equestrian Park have commenced major renovation work to enhance the facilities while protecting its heritage. The project includes construction of the International Centre for Training and Competition, a legacy owed in large part to the promise of FEI WEG 2018 in Bromont & Montréal.

Phase 1 Renovations: Completed in 2010 These renovations primarily targeted the layout and reconstruction of existing installations: the National Ring (55 x 90 metres) was resurfaced; the footing in the International Ring (100 x 100 metres) was redone using 1x1 metre carpets, following the Otto Sport International method. The 2008 Beijing Olympic Games employed the same process.

The International Training and Competition Centre, with its indoor arena, will allow competitions to be held year-round in a one-of-a-kind venue for the WEG Academy, veterinary conventions, training seminars, fairs, and shows or concerts. Reconstruction will enable the Equestrian Park to accommodate over 1,000 horses, thus qualifying it for the most prestigious FEI events, such as the World Cup finals and the FEI WEG 2018 in Bromont & Montréal.

SACS spearheaded work on water intake and distribution with new showers for the horses. Finally, the Roland Désourdy Pavilion, dedicated to one of Bromont’s founders, was rebuilt. This, the only working construction that remains from 1976, has been entirely renovated and features show offices to welcome riders from all over the world, judges’ towers, and a restaurant area complete with bar and terrace.

Phase 3 Construction of the Welcome Pavilion Building: Completion in 2015 The conclusion of the modernization project is the Welcome Pavilion, housing VIP boxes, meeting rooms and offices. Upon completion, the Bromont Olympic Equestrian Park will be a quality infrastructure, equipped to host not only competitions in the eight FEI-recognized disciplines, but numerous other events and activities. This will attract a larger market of competitors, tourists and spectators, thereby multiplying the economic impact for the region.

Phase 2 Construction of Sports Facilities: Completion in 2014 This major undertaking includes the building of an indoor arena adjacent to a 150-stall stable. Stands accommodating 5,000 visitors will line the arena separated from the stable with movable panels. When the panels are removed, an exhibition hall is revealed that can be adapted to many needs and specifications.

Almost all construction and improvements will be completed three years before FEI WEG 2018 in Bromont & Montréal and will be available for test events in the year leading up to the Games. The following pages present an overview of the project.

Site Plan for the 2018 World Equestrian Games

WEEK 1 MONDAY, AUGUST 13th Week 1 Monday, August 13th

Event: Dressage (main outdoor arena) Reining (indoor arena)

Para-dressage (second outdoor arena)

EVENT: DRESSAGE (main outdoor arena) REINING (indoor arena) PARA-‐DRESSAGE (second outdoor arena)

WEEK 1

WENESDAY AUGUST 15th

ENDURANCE

Week 1 Wednesday, August 15th

Localiza^ons of the veterinary gates :

Endurance Localization of the vetenary gates

Note: Other options for the endurance course are also being considered and analyzed at this juncture.

2 3

WEEK 1 SATURDAY, AUGUST 18th Week 1 Saturday, August 18th

Event: Eventing Dressage (main outdoor arena) Reining (indoor arena)

EVENT: EVENTING DRESSAGE (main outdoor arena) REINING (indoor arena)

WEEK 1 SUNDAY, AUGUST 19th Week 1

Public entrance

Sunday, August 19th

Event:

Start

Eventing Cross-Country 73

Finish EVENT: EVENTING CROSS-‐COUNTRY

Public entrance

WEEK 2 MONDAY, AUGUST 20th Week 2 Monday, August 20th

Event: Eventing Jumping (main outdoor arena) 74

EVENT: EVENTING JUMPING (main outdoor arena)

WEEK 1 SUNDAY, AUGUST 19th Week 2

Public entrance

Tuesday, August 21th

Event:

Start

Jumping (main outdoor arena) 75

Finish EVENT: EVENTING CROSS-‐COUNTRY

Public entrance

WEEK 2 FRIDAY, AUGUST 24th Week 2 Monday, August 20th

SECTION D Distance : 1km

Driving Marathon Course–Section A and D

SECTION A Distance : 8km DRIVING MARATHON COURSE– SECTION A and D

WEEK 2 FRIDAY, AUGUST 24th Week 2

Public entrance

Friday, August 24th

Driving Marathon Course–Section E

Start 77

Finish DRIVING MARATHON COURSE – SECTION E

Public entrance

WEEK 2 SATURDAY, AUGUST 25th Week 2 Saturday, August 25th

Event: Jumping (main outdoor arena) Vaulting (indoor arena)

Driving Obstacles (second outdoor arena)

EVENT: JUMPING (main outdoor arena) VAULTING (indoor arena) DRIVING OBSTACLES (second outdoor arena)

PUBLIC STAND 7000

79 PUBLIC AND VIP 2500

PUBLIC STAND 7000 PUBLIC STAND 3500

RECEPTION BUILDING + JUDGES BOX

Welcome Pavilion building, judges box and VIP sections

welcome pavilion building PLAN RECEPTION BUILDING

VIP

JUDGES FEI OFFICES GENERAL OFFICES

SECOND FLOOR 81

CONFERENCE ROOM

FIRST FLOOR

Indoor competition arena and A stables INDOOR C OMPETITION ARENA ND STABLES

Indoor arena

PLAN ARENA FIRST FLOOR

SECOND SECOND FLOOR FLOOR

FIRST FLOOR

PUBLIC AREAS

FEI HOSTING

SERVICE AREAS

ARENA 80m X 100m

PLAN ARENA

OFFICES AREAS

5000 SPECTATORS 5000 spectators

RESTROOMS FOR GROOMS AND ATHLETES

Montréal Olympic Stadium The Stadium and its tower are world-renowned emblems of Montréal. Since the 1976 Olympic Games, it has received more than 67 million visitors. With a seating capacity of 56,000, it hosts huge events, measured by either number of spectators or the magnitude of the spectacular shows presented.

Designed by French architect Roger Taillibert upon the request of visionary Montréal Mayor Jean Drapeau, the Olympic Stadium is a unique monument. It is adaptable to a countless variety of events: trade fairs, sports, concerts, exhibitions, film shoots, social gatherings, etc. Since its inauguration, the Stadium has been one of the busiest covered stages in the world. In 1976, the Montréal Olympic Stadium hosted the final jumping competitions. And, as it did for the Olympics in those halcyon days, it will showcase the spectacular Opening Ceremonies for the FEI World Equestrian Games 2018 in Bromont & Montréal.

TRANSPORTATION: 86

RIDING A SURE PATH

From their arrival in Canada, to lodging - venue transfers, and finally back home, participants will appreciate the ease and comfort afforded them at the FEI World Equestrian Games 2018 in Bromont & Montréal. The Organizing Committee has developed a preliminary plan for efficient and stressfree transportation. All individuals with FEI WEG 2018 in Bromont & Montréal accreditation will have access to complimentary transportation services between Games venues and throughout the Bromont-Montréal region. While the exact nature of the transportation will vary according to accreditation category, convenience and confidence are baseline guarantees. Special arrangements will be made for athletes, teams, WEG/FEI/EC/FEQ representatives and sponsor officials, whether they enter the site with our complimentary private car services or by using reserved parking spaces for their own rental cars. Essential services vehicles (security, fire and medical services) will, of course, be on-site.

and training venues for all participants, officials, VIPs and members of the FEI/EC family for the week prior to and throughout the Games. Transfers will be available from host hotels for athletes and officials, even during noncompetition times. Return transportation to the Montréal and Bromont international airports will be provided to all accredited persons on the day immediately following the competition. Our “Welcome Horses” program operates from Mirabel International Airport: all horses will be securely transported directly to Bromont. Welcome Services The FEI World Equestrian Games 2018 in Bromont & Montréal experience begins at the airport, the arrival point for almost all athletes, teams, dignitaries and officials. Dedicated teams will greet guests during operating hours. Likewise, dedicated “Welcome Horses” teams will be at Mirabel (throughout its operating schedule) as well as at the FEI WEG 2018 in Bromont & Montréal site for those arriving by road carrier. These welcome services will be available in French and English.

Upon Arrival in Canada All teams will be met at the Montréal or Bromont international airports and moved to their hotels or the FEI WEG 2018 in Bromont & Montréal site, as desired. There will be a complimentary shuttle service to and from the competition

We will work with the top international horse shipping agents to ensure the highest logistical standards. Furthermore, the Organizing Committee (in concert with FEI) will develop a “Welcome to Canada” financial assistance

program to facilitate the transport of horses meeting selection criteria at a reduced cost.

Departure The Organizing Committee of FEI WEG 2018 in Bromont & Montréal recognizes there will be an extraordinarily high volume of exit traffic, particularly on the day after the Games close. This is why we will work with the designated airports, major air carriers and Immigration and Customs officials to facilitate a smooth and efficient departure process for all horses, athletes, VIPs and entourages.

Media Personnel and Broadcast-Rights Vehicles From the opening of the FEI WEG 2018 in Bromont & Montréal until three days following the close of the Games, accredited reporters and broadcast media receive timely, scheduled transportation services 24 hours a day. Connections are to Trudeau International and Bromont International airports, designated accommodations, the Media Centre, the International Broadcast Centre (IBC), and training and competition venues. Access and parking are provided for accredited broadcast-rights media vehicles at the IBC, Media Centre and sport venues. A fleet of buses, minibuses and vans will serve personnel with access to designated Games zones. Assistance is multilingual.

To the Finest Details Our venue transportation plan will ensure that FEI WEG 2018 in Bromont & Montréal unfolds with smooth, safe and scheduled transit of employees, operators, contractors, guests and the general public. It will entail detailed organization of all transportation operations during the Games and sound response measures for all occurrences. The plan will include specifications for overall operations, internal shuttles, vehicle-for-hire drop-offs, VIP parking, media shuttles, emergency services, access control, WEG office shuttles, and public shuttles. 88

Using other World championships as our basis, the breakdown of the bus fleet is as follows: • Driver Shuttles: 4 buses, 2 to 4 drivers • Contingency: 2 buses, 4 drivers • Hotel Shuttles: 43 buses, 86 drivers • Opening and Closing Ceremonies: 18 buses, 18 drivers • WEG 2018 Bromont-Montréal offices overflow: 5 buses, 10 drivers • Other Overflow: 15 buses, 30 drivers • Media Shuttles: 6 minibuses, 12 drivers • Volunteer Shuttles: 10 buses, 20 drivers.

This plan will be perfected by transportation logistics experts so that VIPs, Athletes, Para-Athletes, the Organizing Committee and service personnel will have clear and easy access to the FEI WEG 2018 in Bromont & Montréal site.

Public Access: Park and Walk/Bike The FEI WEG 2018 in Bromont & Montréal grounds will be a no-car pedestrian site (with the exception of VIP/service vehicles). Movement options within the Games Village will be walking and cycling, with a pleasant 10-minute path to downtown Bromont. This is complemented by quiet, energyefficient, non-polluting shuttle vehicles, providing safe and convenient passage throughout the Village. All competition venues are within walking distance of one another. For the endurance event, and to commute from parking lots to the competition venues, a dedicated shuttle service is available to the general public and, of course, to accredited persons. A clean-energy bus service will transport spectators to and from the three dedicated parking zones located 1 - 5 km from the site. The 18,000-space main parking lot is located 2.5 km away.

The second lot offers 3,000 spaces, 2 km from the site. A third parking zone, in the town of Bromont, has an additional 1,000 spaces. Another 1,500 parking spots are available directly on-site for VIPs, the Organizing Committee and service personnel. All zones are within a 5 -15 minute drive from the main highway, accessible by two separate exits. Once visitors step out of their vehicles, all activities and competitions are within reasonable walking distance.

PARKING AREAS

BUS TERMINAL

A WORLD OF

ACCOMMODATIONS

(1)

The Greater Montréal and Eastern Townships regions welcome more than six million visitors per year. As a result, Montréal and Bromont (located in the Eastern Townships) are experienced hosts with a stunning wealth of quality and diversity in terms of accommodation. In fact, more than 30,000 rooms are available for the FEI World Equestrian Games 2018 in Bromont & Montréal. Lodging options range from world-class hotels located in the heart of metropolitan Montréal or at the heart of equestrian action in Bromont, to more affordable beds in either place or in the Eastern Townships. Montréal’s five-star hotels are just 45 minutes away. Rooms will be pre-blocked/booked to accommodate athletes, coaches, team leaders, officials and guests as per the FEI hosting agreement. The partnership between Tourism Montréal, Tourism Eastern Townships and Bromont will ensure that the best options are available for all our participants and spectators. In the Eastern Townships, the August occupancy rate is approximately 60%, while Montréal’s is about 76%. All athletes and support staff, WEG/FEI dignitaries and special guests, as well as the Local Organizing Committee (LOC), Equine Canada and Fédération Équestre du Québec staff, and FEI officials will stay within a 10 to 30 minute radius. Those who choose Montréal will have access to dedicated transportation system and services. All grooms will reside on the central FEI WEG 2018 in Bromont & Montréal site, within walking distance of the 24/7 services and stables.

The Organizing Committee has commenced negotiations on hotel rates with the intent of striking an agreement before FEI awards the 2018 Games.

Official Hotels There are four official Games hotels, three in Montréal (the Ritz-Carlton, the St-James and the Westin) and one in Bromont (Château Bromont) which will furnish exclusive lounges for accredited special guests. Their warm and intimate atmospheres will allow dignitaries and VIPs to enjoy Games events in comfort with many extra amenities. Château Bromont (1) 90 Stanstead Street, Bromont Domaine Château-Bromont has 77 hectares of land to discover in the charm of a picturesque valley in Québec’s Eastern Townships. With a 4-star hotel, golf course, spa, restaurants and a wealth of activities nearby, the resort is located at the foot of Mount Brome overlooking the valley. The Chateau is currently investing 7 million dollars to completely renovate and upgrade its rooms. Ritz-Carlton Montréal (2) Downtown Montréal - 1228 Sherbrooke Street West The Ritz-Carlton Montréal is a lavish home away from home for the most discerning world traveller. A devotion to excellence defines the hotel’s rich history since 1912. Today, the

hotel’s committed staff honour this legacy by enhancing each guest’s stay. It is flawless, detailed, magical. Hôtel Le St-James Montréal (3) Old Montréal - 355 Saint-Jacques Street Hotel Le St-James is a landmark, renowned for warm professional service and avant-garde style. The beautifully restored Merchants Bank building, circa 1870, has impeccablyappointed, individually-designed rooms, and offers easy access to shopping areas, restaurants and the financial centre. Le Westin Montréal (4) Old Montréal - 270 Saint-Antoine Street West Le Westin Montréal, linked with Palais des Congrès and the underground city, has a unique main entrance allowing car traffic into a grand hall that once housed the printing presses of The Gazette newspaper. Its doors open to downtown restaurants, galleries, boutiques and historic sites that make you a part of Québec’s joie de vivre.

University / College Residences There are six universities and nine colleges in the FEI WEG 2018 in Bromont & Montréal vicinity so there is an abundance of (low-cost) residence beds available for the Games.

(2) (3)

Condos, Townhouses and Cottages Bromont thrives with many real estate projects in its surroundings: cottages, holiday homes and condos (2-3-4 rooms) will be available.

Reservations All accommodations will be available through a dedicated FEI WEG 2018 in Bromont & Montréal reservation system. This will augment an already well-established booking system available in both French and English. Lodgings within 10 to 30 Minutes Travel Time of the Venue

(4)

3-Star

4-Star

5-Star

1,750 rooms

1,500 rooms

100 rooms

$130 / night

$165 / night

$250 / night

THE FEI WORLD EQUESTRIAN GAMES IN CANADA

A HIGH STANDARD OF EXCELLENCE

MANAGEMENT 98

STRUCTURE

Once Canada is awarded the FEI WEG 2018, a Host Corporation will be formed to organize the Games (the “Organizer”). The Organizer will be governed by the Board of Directors, composed of representatives from Equine Canada and local, provincial and national leaders in various fields of expertise. As per the FEI Host Agreement, a management board will be formed of representatives of FEI, Equine Canada and the Organizer to ensure optimal coordination and compliance with FEI requirements. The Organizer and the Board of Directors will be supported by a professional management team and committees of volunteers and paid employees. The Organizing Committee will seek a CEO and management staff with considerable experience in international equestrian competitions, international sporting events, and other relevant fields of expertise.

The FEI WEG 2018 in Bromont & Montréal Management Board The Organizer’s Board of Directors reports directly to Equine Canada and the FEI. The Board of Directors is responsible for the organization of the FEI World Equestrian Games 2018 in Bromont & Montréal on behalf of Equine Canada in accordance with the FEI Host Agreement. The Board of Directors provides strategic direction to the CEO who, in turn, supervises the five departments/working units.

Senior Management Day-to-day operations are handled by the CEO and five fulltime Vice-Presidents, assisted by support staff and volunteers. CEO • Oversees the implementation of the master strategic and operational plans, and the organization of FEI WEG 2018 in Bromont & Montréal • Reports to the Organizer’s Board of Directors as a member of FEI WEG 2018 in Bromont & Montréal management • Leads and manages his/her department as well as those of the 5 Vice-Presidents. Vice-Presidents Sport and Competitions • Oversees the employees, volunteers and FEI officials involved in organizing and managing the sanctioned competitions • Responsible for all medical issues including veterinary services, medical services, anti-doping, horse welfare and quarantine • The Organizer’s liaison officer responsible for liaison with the FEI Coordination Committee.

Finance and Administration • Oversees the legal, financial, administrative and human resources affairs of the Organizer and manages related employees and volunteers. Venues, Games Operations and Logistics • Responsible for all non-competitive and technical aspects of the Games such as accommodations, food and beverages, transportation, technology and broadcasting, services to participants and the public, security, and venue construction and layout • Oversees all event functional areas and recruitment, selection, training and scheduling of volunteers. 99

Commercial, Marketing and Communications • Responsible for sponsorships, ticketing, merchandising, fundraising, public funding, media, marketing and communications. Protocols, Hospitality and Entertainment • Responsible for opening and closing ceremonies, medal ceremonies and other protocols, VIP hospitality, entertainment, education programs and on-site attractions.

Weg Management Board (fei-ec Hostcorp.)

FEI WEG 2018 in Bromont & MontrĂŠal Organizing Committee (Proposed)

Host Corporation Board of Directors

Recruitment will be managed by the CEO and VP/Finance and Administration. The Bid Committee and Equine Canada have access to personnel with expertise and experience in sport event management. All staff will report directly to the relevant vice-president or to the CEO.

CEO

Host Corporation Liaison Officer

Fei Coordination Committee

V.P. Finance & Administration

V.P. Games Operations & Logistics

V.P. Commercial Communication & Marketing

V.P. Protocoles, Hospitality & Entertainment

Human Resources

Weg Venues Management

Sponsorships

Ceremonies and Protocols

Jumping

Financial Management

Accommodations

Ticketing and Merchandizing

Governmental and fei Affairs

Reining

Legal

Transportation

Marketing and Promotion

Hospitality

Vaulting

Services to Participants and Public

Communication and Media

Entertainment Program and Onsite Attractions

Dressage and Para-Dressage

Technology and Broadcasting

V.P. Sport

Driving 100

Eventing

Endurance

Medical, Anti-Doping & Horse Welfare

Volunteer Recruitment and Management The FEI World Equestrian Games 2018 in Bromont & Montréal is viewed as an opportunity to recruit new volunteers to equestrianism and to promote the sport in general. The local Bromont Organizing Committee will administer and maintain a comprehensive volunteer plan and organizational structure that promotes development in a culture of personal and professional growth, ethical behavior and individual achievement and satisfaction. FEI WEG 2018 in Bromont & Montréal volunteers will help to propagate “buzz” about the Games and themselves benefit from opportunities to increase their knowledge and skills. Equine Canada and the Bid Committee are aware of the potential pitfalls of dependence on volunteers—we know that Lexington experienced shortfalls in numbers, which could affect continuity. We will consciously work to mitigate these risks. However, we believe in the long view: that voluntarism increases our community’s expertise in the planning, organization and staging of major international events and will help transfer this expertise to other organizations. The sharing of knowledge between event organizers, discipline specialists and volunteers is fundamental to the overall success of FEI WEG 2018 in Bromont & Montréal.

101

Action 102

Plan

ÂŠ Cealy Tetley

Equine Canada and the Bromont-MontrĂŠal 2018 Bid Committee have performed due diligence in assuring ourselves and our funders that we have the technical, organizational and logistical capacity and capability to host the FEI World Equestrian Games 2018. This includes assessment of the financial and legal risks as well as the opportunities. We met with the FEI, the organizers of WEG Lexington 2010, and the organizing committee of WEG Normandy 2014. To bolster our feasibility study and bid efforts, we engaged the independent international sport consultant Benoit Girardin and his firm LBB Consultants.

Project Pathway

STAGE 1

STAGE 2

STAGE 3

STAGE 4

STAGE 5

Feasibility analysis

Bid

Planning

Evaluation

Bid Proposal to FEI with a decision in Spring 2013

2013 to 2018

Event execution

Completed 2011

August 2018

Fall 2018Winter 2019

Operational Strategy As you can see below, we are now at Stage 2 of our process. It is our fervent hope that we will move on to Stage 3 in 2013 and onward to a highly successful FEI World Equestrian Games 2018 in Canada.

103

STAGE 3.1

STAGE 3.2

Strategic planning

Hiring of 5 V.Ps

Host Corporation set up and start up & Constitution of Governance

Dev. of Master organizational plan Organizational implementation

Hiring of CEO

Venue construction

2013-2014

2014-2015

STAGE 3.3

Resources allocation in the 5 departments Dev. of Operation manuals 2015-2017

STAGE 3.4

STAGE 4

Final preparation

Event execution

January 2018 to August 2018

August 2018

STAGE 5 Post-event evaluation Fall 2018Winter 2019

Milestones Milestones (subject to the organizational strategy to be developed by the Organizing Committee) are projected as follows: Stage 3: Planning

104

June 2013 to December 2013 a) Host Corporation is formed b) Governance structure is legally constituted (FEI Management Board, Host Corporation Board) c) Search and appointment of CEO d) Development of strategic plan by FEI, Equine Canada, Host Corporation, Bromont and MontrĂŠal 2013 to 2014 a) Search and appointments of five vice-presidents b) Development of departmental operational plans and budgets c) Development of integrated master organizational plan d) Implementation of planning begins e) Construction begins on indoor arena (2014) f) Observation team at WEG Normandy (September 2014)

2015 to 2016 a) Progressive, increased allocation of resources to departments b) Development of operational manuals c) Execution of national test events 2017 to 2018 a) Increased allocation of resources to departments b) Full staff at work (August 2017) c) Execution of FEI test events (Winter and Summer 2017) d) Volunteer recruitment begins (August 2017) e) Event tickets go on sale (August 2017) f) Final preparations (March - August 2018) Stage 4: Event Execution FEI World Equestrian Games in Bromont & MontrĂŠal 2018 (August 11 - 26, 2018) Stage 5: Evaluation Fall and Winter 2018 a) Post-event debriefing and studies b) Disposition of equipment and assets c) Implementation of legacy plan d) Mitigation of any legal and financial issues

105

FOOD SERVICES

QUALITY AND 106

AVAILABILITY 24/7

Our top priorities for food services at FEI WEG 2018 in Bromont & Montréal are quality and availability. To achieve these, food will be provided in several locations at the competition and training venues (volunteer lounge, guest lounge, teams’ lounge and media centre) 24 hours a day, seven days a week. Athletes and team officials will receive full meals at WEG Bromont-Montréal 2018 village. The team lounges at the competition and practice venues will offer light snacks and beverages. We will offer an international menu and, in the interests of sustainability, our kitchens will favour local food products.

107

MODERN 108

MEDICAL SERVICES

In addition, the provincial animal epidemiology surveillance and veterinary diagnostic (pathology) facility is adjacent to the Saint-Hyacinthe campus. Services offered there include surgery, internal medicine, full imaging (radiology, ultrasound, MRI, CT scan and scintigraphy), intensive care, anesthesia, ophthalmology, cardiology, dermatology, clinical pathology/ laboratory and theriogenology. Several members of its veterinary staff and many students have taken part in the organization of veterinary services (field of play, veterinary inspections and examination) during FEI and other competitions at the Bromont Olympic Equestrian Park (CCI, CSI, CAI). A leading-edge medical clinic will be available on-site before and during the Games and will provide all necessary medical services and treatments for both participants and the public. A paramedic team and ambulances will be on-site during all FEI WEG 2018 in Bromont & Montréal training sessions and competitions. They may be engaged by any accredited

person at the competition. The FEI WEG 2018 in Bromont & Montréal committee will partner with the Université de Montréal for on-site sports medicine and veterinary services, medical equipment, services and personnel throughout the event.

The Bromont event site is a mere 45 minutes (60 km) from the Université de Montréal’s veterinary hospital at SaintHyacinthe. This highly-regarded, fully-equipped surgical and medical referral centre has full AVMA accreditation and board-certified specialists on duty at all times. It has two dedicated equine surgical suites (orthopedic and general), intensive care and neonatal units, full isolation units, a sports medicine clinic (lameness evaluation in an indoor arena), and housing for 36 horses.

Anti-Doping Measures and Facilities A fully-equipped and secured doping control facility is an integral component of the venue plan and layout. We will provide all necessary elements to ensure adherence by athletes and horses to all anti-doping protocols in accordance with FEI regulations. The doping control area will be secured 24/7 by a private security company.

109

SAFETY AND SECURITY

THE GREATEST PRIORITY: 110

PROTECTING HORSES AND PEOPLE

The Organizer’s security plan for FEI WEG 2018 in Bromont & Montréal, once approved by the FEI, will address the security requirements of the venues and host hotels as well as the transportation of athletes, horses, team staff and special guests to and from venues and events. A collaborative effort of Equine Canada, venue owners, Bromont, Montréal and law enforcement authorities, it will ensure the safety of all with a detailed risk and crisis management strategy. The safety of all teams, spectators and guests is enhanced with a plan that identifies venue access points that are secure and monitored throughout the competition day, from one hour prior to practice until one hour after the last event is completed. Access control is dictated by accreditation of competitors and team officials, FEI officials, Equine Canada, FEQ, Bromont and Montréal officials, media, official guests and volunteers. Venue access will be monitored in accordance with FEI and Equine Canada security plans and policies. Public security and control will be entrusted to private contractors. Guards will be stationed at the entrances to secure zones while others will circulate throughout the venues. Spectator Services volunteers will manage crowd size and attend to congestion areas on the spectator level and in the seating areas. These volunteers will be trained in emergency exit procedures and fire regulations.

FEI WEG Bromont-Montréal 2018: A Low-Risk Event Canada is a low-risk nation, and will host a low-risk Games in 2018.

Security Services Security resources will be drawn from a pool of trained police officers who will be assigned duties by their respective services which include:

With this nation’s tradition of personal safety and security for those who live, work and play (residents and visitors alike), there is an abiding respect for law and order, enhanced by professional and courteous police services. Crime rates are low and getting lower.

• Québec Provincial Police

Ville de Bromont has hosted numerous international events involving hundreds of thousands of people including the 1976 Olympic Games with more than 100,000 spectators, multiple editions of the International Bromont each welcoming more than 35,000 spectators, the UCI mountain bike World Cup, and the FIS World Cup (alpine skiing), all with great success and without incident.

• Private security agencies

Similarly, Montréal and other cities in Canada have safely hosted major intergovernmental conferences and summits with their attendant security requirements. The Sûreté du Québec (SQ) and Royal Canadian Mounted Police (RCMP), local police, and security agencies will work in partnership to ensure a safe and secure FEI WEG 2018 in Bromont & Montréal.

• Bromont Police and other cities’ police services • City of Montréal Police Service

111

These agencies have the capacity and expertise to ensure the safety of major events, as well as an extensive history of cooperation in the Montréal region for international conferences, sporting events and cultural festivals. They also routinely combine resources to support tactical and joint intelligence operations, crowd management, criminal investigations, marine operations, search and rescue, and traffic management. Utilizing a common Incident Management System (IMS), Québec policing agencies work effectively with other emergency and public safety service providers such as fire departments, Emergency Medical Services (EMS) and emergency management agencies. IMS provides a common planning and response structure,

unified command and control, and harmonized inter-agency operations. Private resources will provide additional security where appropriate, including venue access screening and asset security. Such security agencies are governed by provincial regulations which ensure qualified, trained and bonded personnel. Private security officers will work under the supervision of police personnel at a ratio commensurate to the specific task.

Royal Canadian Mounted Police 112

In Canada, the RCMP has the legislated mandate for the protection of Internationally Protected Persons such as heads of state, and for combating terrorism as defined in the Security Offences Act. In Québec, the RCMP has responsibility for the Integrated National Security Enforcement Team and Integrated Border Enforcement Teams. These teams link directly with other intelligence agencies at the municipal, provincial, federal and international levels—including the Canadian Security Intelligence Service (CSIS)— providing seamless border integrity, early detection and prevention of terrorist acts, and coordinated apprehension and prosecution of perpetrators.

World Equestrian Games Access Control Accreditation is colour-coded to identify the category of the individual. Symbols define specific areas of access. Tags will also include a photograph, full name, country and function. Sample Accreditation Mapping Plan • Equine Canada OC, FEI Official (White colour bar)

Venue access points are controlled to ensure the safety of all. Access Control also: • Allows the Organizing Committee and its volunteers to operate efficiently and effectively • Allows athletes/coaches/team leaders to move efficiently and safely

• Ville de Bromont, VIP Guest (White colour bar) • Allows the media to operate efficiently and swiftly • Ville de Montréal, VIP Guest (White colour bar)

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• Provides a safe environment for spectators and guests • Participant – Rider (Red colour bar) • Ensures access by accredited personnel only • Participant – Course Designer, Coach, FEI official, Groom, Vet and Team Support Staff (Red colour bar) • Volunteer (Grey colour bar) • Park Staff (Purple colour bar) • Media - Photographer, Journalists (yellow with armband) • TV – Rights Holder (Blue colour bar) • TV – Host Broadcaster (Blue colour bar) © Cealy Tetley

AN AGGRESSIVE 114

MARKETING STRATEGY

Upon being awarded the FEI World Equestrian Games 2018, our Commercial, Communications and Marketing Department will develop an aggressive and creative marketing and commercialization plan. This mixed marketing strategy will ensure optimal ROI and the achievement of financial targets. Sponsorship revenues will be maximized through advertising, naming rights, event sponsorships, concessions, merchandising, licensing, and broadcasting.

Our revenue generation plan will encompass these operational tasks and responsibilities:

• Liaison with Equine Canada Marketing and Communications department

• Advertising and promotion strategy

• Media buys for ticket promotions

• Coordinated marketing/promotional effort goal-oriented on sell-outs at all events

• Coordination of in-venue fan appreciation programs • Local sponsorship and schools programs

• Oversight of marketing strategy, branding and key messages

Sponsorship Sales Even though our sponsorship plan is still at the developmental stage, the Bid Committee has identified the following financial target. • National and international sponsors: $16.5 million (approximately 23% of the overall event revenue) Sponsorship forecasts are based on an assessment of previous comparable World Championships events held in Canada, other FEI WEG events such as WEG Lexington 2010 and WEG Normandy 2014. They take into consideration the location and marketing environment of Montréal and Bromont and their surrounding Canadian and U.S. markets.

• Facility and staff contact point for sponsor-related issues • Negotiations with sponsors and suppliers; liaison with the FEI partner program • National and Local Sponsorship hosting, servicing, and contract activation and execution

• Management of customer information and satisfaction • Liaison with box office / ticket agency for daily sales reports • VIP seating, sponsor ticket requests

• Direction of on-site functions and ceremonies, from format to invitations to presenters, athlete alumni, etc. • Management of event advertising, creative and media buys, event branding and signage, print materials (not including event technical materials), in-venue entertainment (including opening and closing ceremonies) and social function programming • Liaison with national and local partners (including media partners) and contract activation

• Special promotions and groups

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The Commercial, Communications and Marketing Department will also develop a comprehensive communications plan with the following operational tasks and responsibilities: • Event communications plan • Community relations program • Web site design and maintenance including all digital content for Equine Canada, FEI WEG 2018 in Bromont & Montréal and FEI web sites 116

• Content for web sites, daily articles and social media • Member information program • Media Centre, press releases and press conferences (in advance and on site) • Social network communication program

Commercial and Legal Issues Protection of Intellectual Property The laws of Canada and Québec enable FEI WEG 2018 in Bromont & Montréal to protect the marks, symbols, emblems, trademarks and rights of all FEI and FEI WEG 2018 in Bromont & Montréal partners, including the Host City Organizing Committee, FEI, WEG/FEI sponsors, FEI officials, FEI WEG 2018 in Bromont & Montréal broadcasters, and others. Canada’s legal system also provides for amicable dispute resolution without reliance on the court system by, for example, seeking mediation and arbitration. FEI WEG 2018 in Bromont & Montréal will work diligently to protect all marks as well as the rights of the FEI. Trade-marks Act Any mark used by a person for the purpose of distinguishing goods or services manufactured, sold, leased, hired, or performed by him from those manufactured, sold, leased, hired, or performed by others may qualify for protection under Canada’s Trade-marks Act (the Act) and as such may be registered with the Canadian Intellectual Property Office (CIPO). FEI does not currently have any trademark applications or registrations in Canada. However, Equine Canada has several trademark applications on file with the CIPO.

Protection against Ambush Marketing Federal, provincial and local laws and by-laws provide FEI WEG 2018 in Bromont & Montréal with focused legal tools to address specific ambush marketing tactics, and offer maximum protection to the industrial and intellectual property of the Games and FEI. Other measures, such as advertising limitations and exclusivity for FEI WEG 2018 in Bromont & Montréal/FEI-designated sponsors, will be applied to reduce the risk of ambush marketing. There are a number of protections that FEI WEG 2018 in Bromont & Montréal can pursue. The use of contracts can be effective: for example, a provision in a sponsorship agreement could require all billboards within a certain radius of the event to be rented, and thereby controlled by our organizers. Another helpful contractual provision would require the venue to restrict access to rival companies. There are a variety of options available to help prevent unauthorized associations by third parties. The key is that companies and event organizers recognize the mutually beneficial value of corporate sponsorship and that they work together to effectively limit opportunities for ambush marketing.

Federal Government Policy on Tobacco Sponsorship of National Sport Organizations (March 1985) With respect to sponsorship by the tobacco industry, the federal government takes the position that the sponsorship of amateur sport should not be used as a vehicle for promoting a product that is a major health risk for Canadian youth and the population in general.

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TICKETING AND MERCHANDISING

THE TICKET 118

TO SUCCESS

Ticket Sales

Merchandising

Ticket sales for FEI WEG 2018 in Bromont & MontrĂŠal will account for 21% of forecasted revenues.

We will establish a comprehensive merchandising program that supports the attainment of our financial targets.

We believe hitting this target is essential to our success. To accomplish this, the Organizer will create a diversity of event experiences, including premium event ticket packages and other less costly ways that will encourage local spectators and visitors to come out and cheer on their favourite equestrian athletes. Community support boosts the esteem and motivation of Canadian and international competitors alike. We firmly believe we will achieve sell-out crowds for this premier event.

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Ticket sales will be managed by Ticketmaster (www.ticketmaster.com) online, at all Ticketmaster outlets and via the Ticketmaster telephone hotline. There will be a Ticketmaster outlet at the main box office on-site. All spectators, including infants and children, must have tickets to attend Games competitions. A pre-sale ticketing program will be available for all participating NSOs.

ÂŠ Robin Duncan

public PARTNERSHIPS

SHARING WITH ALL 120

SEGMENTS OF SOCIETY

Just as Canadians of all social and economic stripes will find reasons to join in with the FEI World Equestrian Games 2018 in Montréal & Bromont, so will their institutions. The Games represent superb visibility opportunities for our public partners. It is the practice and funding model in Canada that the three levels of government partner and join forces to financially support major sporting events. The Government of Canada, Gouvernement du Québec, Ville de Montréal and Ville de Bromont have worked together before and have well-established funding programs aimed at supporting sporting events (both operations and infrastructure). Our governments have a long history of financial involvement in major world championships, multi-sport events and major Games competitions. They understand the importance of investment in sporting events for economic returns as well as for sport and social legacies. We have studied the potential economic impacts of such an event for Canada. It is unquestionably good for Canada, Québec, Montréal and Bromont. There are 250,000 horse owners in Canada. As many as a million Canadians ride or drive horses every year. Equestrian sport, racing, recreation and entertainment contribute more than $15 billion annually to our economy. The economic value of hosting WEG cannot be understated. The Sport Tourism Economic Assessment Model (STEAM),

a model developed by the Canadian Sport Tourism Alliance (http://canadiansporttourism.com/steam.html) positions WEG Bromont-Montréal 2018 as one of the largest single sporting events to be hosted in Canada. WEG offers one of the best (if not the best) possible financial returns on investment of public funds. WEG Bromont-Montréal 2018 would generate $435 million in total economic activity (industry output) for Canada and $274 million for Bromont/Montréal. It would net $208 million for Québec (approximately $118 million of that in Bromont/Montréal). This includes an estimated 2,434 jobs (1,600 of them in Bromont/Montréal)1 and $138 million in wages and salaries.

Operating costs for FEI WEG 2018 in Bromont & Montréal are an estimated $73.2 million. Upgrades to the Bromont facility will cost $26 million, some of which is addressed in a separate funding application to Canada by the Société d’agriculture du Comté de Shefford (SACS), a not-for-profit corporation that owns and operates Bromont Equestrian Olympic Park. The bid budget is set at $500,000. Our conservative forecast for revenues is $16.5 million in sponsorships and $14 million in ticket sales. (Kentucky—2010 earned US$23 million in sponsorships and sold US$20 million of tickets). Tax revenues are estimated at $90 million ($36 million for Canada, $38 million for Québec and $16 million for municipalities—primarily in the Bromont/Montréal region).

Table 1: Sport Tourism Economic Assessment Model Analysis - Canadian Events Economic GDP ($M) Activity ($M)

Event Name

Location

Year

World Equestrian Games

Bromont, Montréal Québec

2018

207.6

434.9

2,434

IIHF World Junior Championships

Calgary/Edmonton, Alberta

2012

56.1

86.1

396

IAAF World Junior Championships

Moncton

2010

52.5

127.5

775

Canadian Curling Trials

Edmonton, Alberta

2009

12.3

24.0

176

FIFA U-20 World Cup

Vic/Van/Edm/Tor/Ott/Mtl

2007

114.0

260.0

1,700

FINA World Championships

Montréal

2005

72.4

181.2

1974

1. Jobs reported in this study refer to the number of jobs vs. full time equivalent (FTE: two people working half time would represent two jobs or one FTE).

Jobs

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ON-SITE MEDIA OPERATIONS

MISSION: MAXIMUM 122

MEDIA COVERAGE

Media Strategy

Media Centre

Press Conference

The Media and Communications department will develop a comprehensive media plan in conjunction with Equine Canada’s Marketing and Communications department. It will include daily print, internet and social media coverage at the local, provincial, national and international levels. The media strategy will foster and promote equestrian sports and Canada’s multicultural character. The Organizer will comply with all FEI/Equine Canada media/broadcasting requirements. All media information will be provided in Canada’s two official languages.

An official press officer will be appointed by the Organizing Committee and will be on hand at all times of the competition to facilitate easy access to information and results.

The official event press conference prior to the event will make Canadian team members and other dignitaries available for interviews. Interview areas will also be provided on site during the competition—a mix zone for broadcasters and a mix zone for print journalists and photographers. The press officer and media centre volunteers will be on hand to ensure athletes are available to the media.

The FEI World Equestrian Games 2018 in Bromont & Montréal will meet or exceed FEI requirements for the Press Centre and the Press Tribune.

Accreditation Broadcast accreditation is granted by FEI. All print and photographic journalists will be granted accreditation at the discretion of FEI and Equine Canada. In the period leading up to FEI WEG 2018 in Bromont & Montréal, the media accreditation form will be approved by FEI and posted on the event web site for easy access by international media.

The media centre for accredited electronic and print journalists will be in the middle of the action in the FEI WEG 2018 in Bromont & Montréal village, with close proximity to competition venues. Entry to competition venues and the media centre will be restricted to accredited personnel. Media seating will be provided near the competition fields with an unobstructed view of riders and horses as well as the necessary phone, internet and electronic connections. All accredited media will have access to phone, fax, internet and electronic hook-ups. Additional rooms will be set aside for photographers to upload photos directly to mail servers, news agencies or social network communities such as blogs, Facebook and Twitter. Print copies of official results will be delivered to the media centre within minutes of the completion of each event and results posted immediately. Results will also be posted on the event web sites.

The press kit will include pertinent event information including event schedules, country listings, technical officials, competition formats, competitor biographies, etc. News releases will be posted on the FEI WEG 2018 in Bromont & Montréal and Equine Canada web sites.

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Competitor Communications

Technology and Broadcasting

To ensure that information is shared with all teams competing at FEI WEG 2018 in Bromont & Montréal, an event announcement will be sent to each competing FEI member. The announcement will include, but not be limited to, the following information:

The Host Corporation will meet or exceed all FEI requirements in the Host Agreement related to technology and broadcasting, specifically Part 07 and any other parts as applicable. The FEI WEG 2018 in Bromont & Montréal event site will have Wi-Fi accessibility.

• The format of the World Championships including specific events and technical details

Technology Services This operational function of FEI WEG 2018 in Bromont & Montréal includes:

• Type of venue (enclosed, artificial, etc.) and its specifications 124

• Competition location, dates and starting times

• Technical support for venue set-up, installation and tear down, including telecom, internet, results system and in-venue entertainment components

• The number of entries per event allowed per country • Location, contact information and costs for hotel accommodations and meals • Entry forms (preliminary and final) and accommodation and transportation information are sent out to all federation offices.

• Direct set-up, event operation, all aspects of judging system applications • Assistance for event manager and venue coordinator with television interface

Broadcasting The International Broadcast Centre (IBC) will be located near the three stadiums and all services. The Host Broadcaster will require equipment and venue assistance to set up its live feed systems. The Organizer will liaise with the Host Broadcaster to fulfill these requirements.

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OFFICIAL LANGUAGES 126

FRENCH AND ENGLISH

The FEI WEG 2018 in Bromont & Montréal will comply with the Official Languages of Canada requirements of Sport Canada. Equine Canada’s Official Languages policy will be adopted and customized to the needs of the Games.

• Visitors or callers to the National Office will be served in the language of their choice. • Correspondence will be returned in the language in which it was received.

Equine Canada Official Languages Policy

• Public communications will be available simultaneously in both Official Languages.

Purpose Equine Canada, as the registered National Sport Organization for Equestrian Sport in Canada, actively supports initiatives that promote and strengthen the equestrian community. In accordance with the eligibility criteria set forth by Sport Canada (Sport Funding Accountability Framework) and Agriculture Canada, Equine Canada is required to be a bilingual (French/English) organization.

• Member communications will be provided bilingually or in the member’s language of choice.

Policy It is the policy of Equine Canada to be able to offer services and to communicate with its members in the Official Language of their choice. In accordance with this fundamental principle: • Equine Canada will provide quality services and programs in such a manner as to equitably meet the needs of both linguistic communities.

• Persons from both linguistic communities will be encouraged to actively participate as members of Equine Canada. • Equine Canada will encourage and foster its bilingual capacity and capability through its volunteer and staff resources.

127

SUSTAINABILITY

WE ARE 128

RESPONSIBLE

• Educate participants, suppliers and partners

• Composting of organic materials from kitchens

• Stimulate the offer of green products and services

• Formation of a “Green Squad”

• Facilitate sustainable development within the organization

• Tabulation and reportage of waste generated, by weight

A sustainable FEI WEG 2018 in Bromont & Montréal will:

• Have a positive impact on society as a whole, from the local to international levels.

• Sensitization program on greenhouse gas reduction for participants and the public

• Reduce negative impacts arising from the event, especially on the environment (i.e.: garbage, greenhouse gases, consumption of natural resources, and so on)

The organizers of FEI WEG 2018 in Montréal & Bromont commit to the following sustainable practices:

The desire to organize sustainable events is strong in Canada, particularly in Québec, so environmental responsibility stands as a major priority. The FEI World Equestrian Games 2018 in Bromont & Montréal will have an official sustainable development policy. It will be firmly applied at every step of the Games process, from planning to realization.

• Promote positive impacts (i.e.: local commerce, fair trade, work integration programs, event accessibility for students and non-profits, etc.)

• LEED-certified construction of all new buildings

• Build the organization’s social involvement and, correspondingly, its image in the eyes of its members, partners and the media

• Eco-responsible suppliers

• Generate interest from financial partners

• Renewable energy sources

• Motivate staff and volunteers

• Water- and energy-saving measures

• Reduce expenses (depending on which eco-friendly measures are chosen)

• Recycling of waste

• A majority of suppliers to be local

• The use of recyclable materials

• Local products in food services

• Accounting and compensation for greenhouse gas emissions caused by participants and the public • Minimization of paper usage by favouring promotional activity via the internet, and social and electronic media.

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THE BROMONT-MONTRÉAL FINANCIAL PLAN

SECURE AND WELL-MANAGED WITH MINIMAL FINANCIAL RISK

OUR 132

FINANCIAL PLAN

Financial Management That Minimizes Economic Risk Equine Canada and Bromont have partnered for almost 35 years in bringing international equestrian events to Canada. This long relationship and its record of hosting highly successful events help reduce the risks associated with hosting a single international sport event. Many of our event partners and suppliers have been with us for years.

Our revenue forecasts are conservative: CDN$16.5 million in sponsorships and CDN$14 million in ticket sales. Lexington, which attracted more than 500,000 spectators, sold US$20 million in tickets and US$23 million in sponsorships. Title sponsor Alltech invested US$15 million, and has renewed its sponsorship for WEG Normandy 2014 at €10 million. We have already approached Alltech and have every expectation that they will continue their partnership at FEI WEG 2018 in Bromont & Montréal.

The Organizer’s financial practices and decisions are governed by its rules, policies and procedures. A written hosting agreement between Equine Canada and the Bid Committee has been signed and defines the roles and responsibilities of both parties to ensure appropriate financial and other controls for the event.

Despite these positive indications, Equine Canada and the Bid Committee remain conservative in our sponsorship and ticketing targets, thus lowering the risk. This is the strategy adopted by WEG Normandy 2014, where the public sector will make a significant contribution towards the overall budget of €60 million+.

The FEI WEG 2018 in Bromont & Montréal Operational Budget

FEI WEG 2018 in Bromont & Montréal has the same model as Normandy where the public sector will contribute to both the Games operations and infrastructure budgets.

Equine Canada and the Bid Committee estimate the overall expenses for staging the FEI World Equestrian Games 2018 in Bromont & Montréal at $73.2 million (2012 financial values). This is based on our analysis of other world championships held in Canada, FEI requirements, financial information from WEG Lexington 2010, and budget information for WEG Normandy 2014.

Provisional Revenue Projections are as follows: FEI WEG 2018 in Bromont & Montréal Estimated Revenue Sponsorships (in kind and cash)

$16,500,000

Public sector (Government of Canada, Gouvernement du Québec and municipalities)

$30,000,000 *

Ticket Sales

$14,000,000

Marketing & MDS, Trade Show, Hospitality, Parking, Concessions

$12,700,000

Total Revenues for FEI WEG 2018 in Bromont & Montréal

$73,200,000

* We seek a multi-year contribution from the Governments.

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134

FEI WEG 2018 in Bromont & Montréal offers a high-profile, low-risk opportunity for substantial and continuing return on investment for public money. At the time of writing, potential public sector funders included the Government of Québec, the cities of Bromont and Montréal. They all have confirmed their support for the WEG 2018 project.

Financial Services and Reporting

Procurement and Contracting

The Organizer will contract the services of a major Canadian bank with commercial treasury accounts. Investments will be held in a managed portfolio that includes treasury bills, bonds, and select high-quality large-cap equities. Invested funds will be accessible when cash flow warrants.

Budget

The Organizing Committee will ensure that all reporting required by the FEI and Governments is implemented, tracked and evaluated. Periodic forecasts will be reported to the FEI, Canadian and Québec governments as well as to the Boards of Directors of the Organizer and Equine Canada in the regular course of financial reporting. The budget-to-actual report at the end of the event will relate all actual expenditures to the original budget numbers.

Service contracts and capital expenditures will be offered to suppliers on an RFP (requests for proposals) or quote basis. Sponsorships for value-in-kind products and services are considered important dealmakers in all negotiations with suppliers and service providers. All contracts will be signed by either the Chair of the Board of Directors, the CEO or by senior staff, dependent upon the signing authority and amount of expense involved.

The preliminary budget is based on information received at the meeting of Equine Canada and the Bid Committee with the WEG Lexington 2010 Organizing Committee in March 2011 and documentation obtained from the WEG Normandy 2014 Organizing Committee. These estimates were benchmarked against budgets and financial results of other World Championships in major sports (IAAF, FINA, UCI, FIFA, FIG, ICF, and IOC), FEI events organized in Québec and applicable FEI regulations and hosting requirements for WEG 2014. The expenditure budget includes an operating contingency of $3.5 million (approximately 5% of the total).

Each meeting of the Organizer’s Board of Directors will include financial reporting of revenues and expenses with discussion and updates on project costs as they become known. Any significant change in budgetary plans regarding an expense will be presented to the Board of Directors for ratification.

Legal and Risk Management The Bid Committee has obtained legal advice in analyzing the FEI bid and hosting requirements. The Organizer will take professional legal advice and coordinate with Equine Canada, Bromont and Montréal on risk and legal management issues. A comprehensive risk management plan will be developed to ensure that potential risks at FEI WEG 2018 in Bromont & Montréal venues during the competitions, in public areas, at the financial level, and in all aspects of the Games are minimized, so damages or unwanted consequences are avoided. The Organizer will develop a legal plan addressing legislative compliance, risk management, commercial and contractual issues, intellectual property, international affairs, sport law issues, labour and employment issues, and any other issues that could arise in the planning and organization of FEI WEG 2018 in Bromont & Montréal. The main agreements that will form the legal framework are as follows: • The Host Agreement between FEI, the Organizer and Equine Canada • The agreement between Equine Canada and the Organizer

• The contribution agreement between Equine Canada and the Government of Canada • The contribution agreement between the Host Corporation and the Government of Québec • The contribution agreement between the Organizer and the municipalities (Montréal and Bromont) • The contribution agreement between the Organizer and the tourism agencies • The national broadcasting agreement between the Host Corporation and the Host Broadcaster • The partnership/sponsorship agreements between the title and major partners and the Organizer • Employment agreements between the Organizer and its employees • Commercial agreements between the Organizer and suppliers of goods and services.

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APPENDICES

APPENDIX A

OTHER LETTERS 138

OF SUPPORT

139

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

140

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

141

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

October 30, 2011

Drummondville, October 25th, 2011

Subject: Support of the Bromont Group - 2018 World Equestrian Games

To whom it may concern,

Dear Madam, Dear Sir,

I would like to personally express my support for the Town of Bromont’s nomination to host the 2018 World Equestrian Games. Hosting an event of this magnitude would provide outstanding exposure for equestrian sport in our country and the province of Quebec. This represents an exciting opportunity to build the sport.

It is with great enthusiasm that we wish to add our name to all those who support the Town of Bromont’s nomination to host the 2018 World Equestrian Games. The magnitude of this event would provide excellent exposure to our Canadian athletes, and greatly favour the development of equestrian sports throughout the country.

142

Ranging from the Olympics, North American Young Riders, several FEI events and World Cup Qualifiers, I have attended many high level events which have taken place at the Bromont Equestrian Olympic Park. I feel the Organizers and Managers of these events have hosted these events well and left a favourable impression of the sport, the province and our country.

We have witnessed over the years, outstanding events that have taken place at the Bromont Equestrian Olympic Park. Organizers and managers of these events have amply demonstrated their hosting skills. We have no doubt that “Bromont” will prove itself a spectacular venue as the eyes of the world rest upon us. Our provincial association is totally dedicated to the sport of Reining, one of the equestrian sports part of the World Equestrian Games.

Bromont and the Eastern Townships are a lovely region and the venue has earned a reputation as a premiere venue. I believe that as the outstanding venue improvements continue the location will prove to be a wonderful host site. Hosting the 2018 WEG represents a monumental challenge. I believe the Organizing Committee of the Bromont Group has the vision and resourcefulness to realize such goals.

Please be assured that the prospect of welcoming the 2018 WEG holds special meaning and promise for the Quebec and Canadian equestrian community. It is with tremendous pride that we pledge our unconditional support to the Organizing Committee of the Bromont Group.

In closing, I would like to reiterate the importance and value of this project and the great benefits it represents to the sport and the economy. Yours Truly,

In closing, I would like to reiterate our excitement, enthusiasm and especially our support for this project. Yours very truly,

Michael Lawrence President, Competitions Eastwood Equine Inc.

Gaëtan Laroche Executive Director

4170 chemin Ste-Angélique Saint-Lazare, Québec J7T 2N5 514-793-5137 Fax. 450-458-3000 www.eastwoodequine.com

880 104E AV – DRUMMONDVILLE QC – J2B 8K6 819.850.2810 - aqr@reining.qc.ca - http://www.reining.qc.ca/ - fax: 819.474.7305

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

143

EQUINE CANADA I FEI World Equestrian Games™ 2018 I BROMONT–MONTREAL BID BUSINESS PLAN I APPENDICES

APPENDIX B

Letter 144

from CFIA

145

146

APPENDIX C

2018 World Equestrian Games

ECONOMIC

Economic Impact Projection1

IMPACT

August 2012

STUDY

The following analysis provides a projection of the economic impact associated with the potential hosting of the 2018 World Equestrian Games, hosted in Bromont, Quebec, as generated by the Sport Tourism Economic Assessment Model \

For more information about this report, please contact: Tony Fisher, Canadian Sport Tourism Alliance, research@canadiansporttourism.com

147

2018 World Equestrian Games– Economic Impact Projection

hosting the WEG. The typical visitor is assumed to stay a total of 8 nights, with 50% of the visitors coming from other parts of Canada, 30% of the visitors from the U.S., and 20% from overseas (note the estimate of 10,500 international spectators is consistent with the 11,000 international spectators in Kentucky).

1.0 Background

The Fédération Equestre International (FEI) was founded in 1921 and is the international governing body of all equestrian related disciplines that are featured in the Summer Olympics. The FEI established the World Equestrian Games (WEG) in 1990, and they have been held every four years. The WEG were first held outside of Europe in 2010, with the games being hosted by Lexington, Kentucky. With the size and scope of the WEG, these championships leave a considerable economic impact on the host community based on the spending of the thousands of spectators, the considerable event operations budget and the capital infrastructure requirements. This report provides the potential economic impact of hosting the 2018 WEG in Bromont, Québec through the use of the Canadian Sport Tourism Alliance’s STEAM Model2

2.0 Expenditure Estimates

148

In addition, the WEG is expected to attract 4,000 VIP and media visitors, with 30% coming from Canada, 20% from the U.S. and 50% from overseas. The average VIP / Media member is expected to stay for 13.5 nights. In total, visitor expenditures at the 2018 World Equestrian Games is expected to reach $88.8 million. Capital The World Equestrian Games are expected to feature a significant capital investment component, totalling nearly $31 million.

Information regarding the expenditures made by spectator visitors to Bromont was made through the use of the STEAM model, which has been developed through the use of a database containing the results of on-‐site surveys conducted at more than 50 national and international sporting events across Canada. The overall level of visitation was based on information provided by the event organizers and is largely based on the Deloitte report on the Economic Impact of the 2010 Alltech FEI World Equestrian Games. Visitors

Table 2.1 Operational Expenditures Category

Amount

Buildings and Renovations Machinery and Equipment Furniture and Fixtures Transportation Equipment Other Supplies Other Services

$26,000,000 $3,369,000 $57,000 $0 $300,000 $1,207,000 30,933,000

Total

The World Equestrian Games are expected to attract 4,600 participants who will stay in the Bromont region for the duration of the games (11 nights). The vast majority of the participants will be international visitors (94%). Based on the Lexington WEG, the 2018 Bromont WEG expects a total attendance of 507,000 spectators. Assuming that the average visitor attends for 7 days implies a total of 72,400 unique spectators. With an out of town attendance rate of 90% (20% regional visitors from Montréal, 70% from further abroad) suggest a total of 65,185 unique visitors to the region as a result of

Operations An analysis was also made of the expected operational expenditures made by the event organizers in hosting the 2018 World Equestrian Games. The budget was based on the 2010 Kentucky WEG, and features operational expenditures of $61.2. million.3

The Canadian Sport Tourism Alliance’s Sport Tourism Economic Assessment Model, (STEAM) was used to generate the economic impact estimates detailed in this report. STEAM was developed in 2002, and has been designed to estimate the expenditures of visitors to an event, and in combination with operations budget / capital expenditures of event organizers and others, to project the economic impact of the event. The model is based on the Canadian Tourism Research Institute’s (CTRI -‐ a branch of The Conference Board of Canada) TEAM model, which is the most widely used tourism economic impact model in Canada. A more detailed description of STEAM and a glossary of terms used is contained within Appendixes 1&2.

Certain operational expenditures have been excluded to reflect spending that will take place in the Bromont / Montréal region, including prize monies, event hosting fees, and some intercity travel expenditures. Moreover, some operational expenditures have been allocated to capital, as they will likely last for more than one year.

2018 World Equestrian Games– Economic Impact Projection

3.0 Economic Impact Results

Table 3.1 Total Economic Impact Total Quebec

The projected spending of operations and visitors at the 2018 World Equestrian Games is expected to reach an estimated $181 million, generating an estimated net economic activity (GDP) of $208 million in the Province of Quebec, of which $118 million will occur in the Bromont / Montréal area. These expenditures will support 138 million in wages and salaries in the Province and an estimated 2,434 jobs, of which 1,600 will be in Bromont / Montréal.4 The total economic activity (industry output) generated by the event is estimated to reach $435 million in the Province, with $274 million occurring in Bromont / Montréal. It is estimated that tax revenues totaling $90 million will be supported by the World Equestrian Games. The event is expected to produce federal government tax revenues of $36 million; provincial tax revenues of $38 million and municipal taxes of $16 million, of which $13 million will be in Bromont / Montréal.

Jobs reported in this study refers to the number of jobs, vs. full time equivalent (FTE: two people working half time would represent two jobs, or one FTE).

Initial Expenditure Direct Impact Indirect Impact Induced Impact Total Impact Direct & Indirect Induced Impact Total Impact Direct Impact Indirect Impact Induced Impact Total Impact Direct Impact5 Indirect Impact Induced Impact Total Impact Federal Territorial Provincial Total

Bromont / Montreal

$181,404,814

Rest of Quebec $0

Gross Domestic Product $64,824,734

$64,824,734

$83,123,961

$29,516,814

$53,607,147

$59,705,781

$23,474,006

$36,231,775

$207,654,477

$117,815,554

$89,838,922 $82,281,207

Industry Output

$305,707,403

$223,426,196

$129,180,475

$50,782,613

$78,397,863

$434,887,878

$274,208,809

$160,679,069

Wages & Salaries

$50,729,974

$49,948,642

$22,491,932

$27,456,711

$37,256,347

$14,310,396

$22,945,951

$137,934,964

$87,532,302

$50,402,662

Employment (Full-‐year jobs) 802.1

802.1

908.8

411.9

496.9

723.5

386.3

337.2

2,434.4

1,600.4

834.0

Taxes (Total)

$35,643,738

$22,147,877

$13,495,861

$38,372,624

$24,867,518

$13,505,106

$16,053,491

$12,532,437

$3,521,054

$90,069,853

$59,547,833

$30,522,021

Direct employment impact is generally extra shifts or overtime for existing workers rather than new employment.

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2018 World Equestrian Games– Economic Impact Projection

Table 3.2 Economic Impact Summary by Source Initial Expenditure GDP Wages & Salaries Employment Total Taxes Industry Output

Visitors $88,799,814 $100,216,619 $65,309,206 1,337.8 $52,179,555 $213,951,506

Capital Operations $30,933,000 $61,672,000 $31,956,379 $75,481,479 $20,969,670 $51,656,088 350.6 746.0 $11,433,525 $26,456,773 $74,472,427 $146,463,944

Total $181,404,814 $207,654,477 $137,934,964 2,434.4 $90,069,853 $434,887,878

4.0 Other Economic Impact Results

The size and scope of the 2018 World Equestrian Games suggest that the event would be among the largest single sport events hosted in Canada. By way of comparison, the table below provides a partial list of economic impact assessments conducted by the Canadian sport Tourism Alliance

Event Name World Equestrian Games IIHF World Junior Championships IAAF World Junior Championships Canadian Curling Trials

FIFA U-‐20 World Cup

FINA World Championships

150

City, Province Bromont, Québec Calgary / Edmonton, Alberta Moncton, New Brunswick Edmonton, Alberta Vic/Van/Edm/Tor/ Ott/Mtl Montréal

Disclaimer: The results of this pre-‐event economic impact analysis are intended to act as a guide and are not considered definitive of the actual events. All projections should be considered an event’s potential economic impact. The projections are based on standardized spending estimates that may or may not reflect that of the highlighted event’s attendees. In addition, the projections are based on the organizer’s assumptions regarding attendance, composition and characteristics. These forecasts are subject to uncertainty and evolving events, therefore actual results may vary from forecasted results. Additionally, these forecasts only recognize the economic benefits of the event, and do consider any displacement or substitution costs that may occur as a result of hosting the event. 6

Year 2018

GDP Economic ($M) Activity ($M) $207.6 $434.9

Jobs 2,434

2012

$56.1

$86.1

396

2010

$52.5

$127.5

775

2009

$12.3

$24.0

176

2007

$114.0

$260.0

1,700

2005

$72.4

$181.2

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2018 World Equestrian Games– Economic Impact Projection

Background

Taxes and employment are key economic considerations. However, as these concepts fall outside of the System of National Account Provincial input/output tables, their impacts must be calculated separately. Current tax and employment data for each region is used to econometrically estimate a series of coefficients and rates. These coefficients and/or rates are then applied to measures determined within the input-‐output framework of the model, yielding the final tax and employment figures.

Briefly, the purpose of STEAM is to calculate both the provincial and regional economic impacts of sport tourism. The economic impacts are calculated on the basis of capital and operating expenditures on goods, services and employee salaries, and on the basis of tourist spending within a designated tourism sector. The elements used to measure the economic impacts are Gross Domestic Product (GDP), Employment, Taxes, Industry Output and Imports. STEAM measures the direct, indirect & induced effects for each of these elements.

Regional (Sub-‐Provincial) Impact Methodology

Appendix 1: Economic Impact Methodology – STEAM

Technical Description of the Impact Methodology used by STEAM STEAM and many other impact studies are based on input-‐output techniques. Input-‐output models involve the use of coefficients that are based on economic or business linkages. These linkages trace how tourist expenditures or business operations filter through the economy. In turn, the coefficients applied are then used to quantify how tourism related activity in a particular region generates employment, taxes, income, etc. The input-‐output approach indicates not only the direct and indirect impact of tourism, but can also indicate the induced effect resulting from the re-‐spending of wages and salaries generated. All impacts generated by the model are given at the direct impact stage (i.e. the "front line" businesses impacted by tourism expenditures), indirect impact stage (i.e. those industries which supply commodities and/or services to the "front line" businesses) and the induced impact stage (induced consumption attributable to the wages and salaries generated from both the direct and indirect impact). In this sense, the model is closed with respect to wages. Imports are also determined within the model, so the model is closed with respect to imports. Exports are not endogenized (i.e. additional exports are not assumed with the induced impact) which consequently generates more conservative impacts. Another assumption of the model, which leads to more conservative impacts, is that not all commodities and/or services purchased are assumed to have at least one stage of production within the province. This assumption is crucial for souvenirs, gasoline and other commodities.

The method used to simulate intraprovincial commodity flows and ultimately regional impacts follows directly from regional economic principles. The principle is referred to as the "gravity model". Basically the "gravity model" states that the required commodity (& service) inputs will be "recruited" in a manner that takes into consideration economies of scale (i.e. production costs), transportation costs and the availability of specific industries. Economies of scale (i.e. lower production costs) are positively correlated with input demand while greater transportation costs are negatively correlated with input demand. Fulfilling that demand from other provincial regions is contingent on the fact that the specific industry does actually exist. An advantage of using the "gravity model" to simulate intraprovincial commodity flows is that as the industrial composition of the labour force changes, or as new industries appear for the first time in specific regions, the share of production between the various sub-‐provincial regions also changes. By following this principle of the gravity model, all sub-‐provincial regions of a province are assigned a coefficient for their relative economies of scale in each industry (using the latest industry labour force measures) as well as a coefficient to represent the transportation cost involved to get each industry's output to the designated market. One variation on the "gravity model" principle involves the estimation of "relative trade distances" by incorporating different "weights" for different modes of transport. Once these coefficients are generated for all regions and over all industries, a measure of sensitivity (mostly relative to price, but in the case of service industries also to a "local preference criteria") is then applied to all commodities. Another variation on the strict "gravity model" approach is that the measure of sensitivity is adjusted by varying the distance exponent (which in the basic "gravity model" is 2) based on the commodity or service required. The variation in distance exponents revolve, principally, around two research hypotheses: (1) the greater the proportion of total shipments from the largest producer (or shipper), the lower the exponent, and (2) the greater the proportion of total flow which is local (intraregional), the higher the exponent.

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2018 World Equestrian Games– Economic Impact Projection

Appendix 2: Glossary of Terms Used by STEAM

multiplier is 1.0, this means that for every dollar of expenditure, one dollar of total GDP is generated. The magnitude of this multiplier is influenced by the level of withdrawals, or imports, necessary to sustain both production and final demand requirements. The less capable a region or province is at fulfilling all necessary production and final demand requirements, all things being equal, the lower the eventual economic impact will be.

Initial Expenditure -‐ This figure indicates the amount of initial expenditures or revenue used in the analysis. This heading indicates not only the total magnitude of the spending but also the region in which it was spent (thus establishing the "impact" region). Direct Impact -‐ Relates ONLY to the impact on “front-‐line” businesses. These are businesses that initially receive the operating revenue or tourist expenditures for the project under analysis. From a business perspective, this impact is limited only to that particular business or group of businesses involved. From a tourist spending perspective, this can include all businesses such as hotels, restaurants, retail stores, transportation carriers, attraction facilities and so forth. Indirect Impact -‐ Refers to the impacts resulting from all intermediate rounds of production in the supply of goods and services to industry sectors identified in the direct impact phase. An example of this would be the supply and production of bed sheets to a hotel.

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Induced Impact -‐ These impacts are generated as a result of spending by employees (in the form of consumer spending) and businesses (in the form of investment) that benefited either directly or indirectly from the initial expenditures under analysis. An example of induced consumer spending would be the impacts generated by hotel employees on typical consumer items such as groceries, shoes, cameras, etc. An example of induced business investment would be the impacts generated by the spending of retained earnings, attributable to the expenditures under analysis, on machinery and equipment. Gross Domestic Product (GDP) -‐ This figure represents the total value of production of goods and services in the economy resulting from the initial expenditure under analysis (valued at market prices). NOTE: The multiplier (A), Total/Initial, represents the total (direct, indirect and induced) impact on GDP for every dollar of direct GDP. This is a measure of the level of spin-‐off activity generated as a result of a particular project. For instance if this multiplier is 1.5 then this implies that for every dollar of GDP directly generated by “front-‐line” tourism businesses an additional $0.50 of GDP is generated in spin-‐off activity (e.g. suppliers). The multiplier (B), Total/$ Expenditure, represent the total (direct, indirect and induced) impact on GDP for every dollar of expenditure (or revenue from a business perspective). This is a measure of how effective project related expenditures translate into GDP for the province (or region). Depending upon the level of expenditures, this multiplier ultimately determines the overall level of net economic activity associated with the project. To take an example, if this

GDP (at factor cost) -‐ This figure represents the total value of production of goods and services produced by industries resulting from the factors of production. The distinction to GDP (at market prices) is that GDP (at factor cost) is less by the amount of indirect taxes plus subsidies. Wages & Salaries -‐ This figure represents the amount of wages and salaries generated by the initial expenditure. This information is broken down by the direct, indirect and induced impacts. Employment -‐ Depending upon the selection of employment units (person-‐years or equivalent full-‐year jobs) these figures represent the employment generated by the initial expenditure. These figures distinguish between the direct, indirect and induced impact. “Equivalent Full-‐Year Jobs”, if selected, include both part-‐time and full-‐time work in ratios consistent with the specific industries. NOTE: The multiplier (B) is analogous to Multiplier (B) described earlier with the exception being that employment values are represented per $1,000,000 of spending rather than per dollar of spending. This is done to alleviate the problem of comparing very small numbers that would be generated using the traditional notion of a multiplier (i.e. employment per dollar of initial expenditure). Industry Output -‐ These figures represent the direct & indirect and total impact (including induced impacts) on industry output generated by the initial tourism expenditure. It should be noted that the industry output measure represents the sum total of all economic activity that has taken place and consequently involve double counting on the part of the intermediate production phase. Since the Gross Domestic Product (GDP) figure includes only the net total of all economic activity (i.e. considers only the value added), the industry output measure will always exceed or at least equal the value of GDP. Taxes -‐ These figures represent the amount of taxes contributed to municipal, provincial and federal levels of government relating to the project under analysis. This information is broken down by the direct, indirect and induced impacts. Imports -‐ These figures indicate the direct, indirect and induced final demand and intermediate production requirements for imports both outside the province and internationally.