HFG Brand Guidelines

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BRAND GUIDELINES F E B R U A RY 2017 V. 0 1


WELCOME Welcome to Habitat First Group’s brand guide. Our guide contains all you need to know about how our brand should be used internally and externally for communications and advertising, ensuring it stays consistent throughout.

A B O U T H A B I TAT F I R S T G R O U P Habitat First Group is a family-run development company founded on the principle of creating contemporary and ecologically-sound holiday home communities that share an appreciation for nature.

I N S P I R E D BY L I F E , B U I LT F O R L I V I N G .

HABITAT FIRST GROUP | BRAND GUIDELINES

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AT O U R H E A RT We believe in the value of reconnecting people with the important things in life. The freedom of space, unspoilt landscapes and sustainability all framed by contemporary architecture. We create natural sanctuaries at the heart of pristine nature reserves bringing people, ecology and award-winning architecture together in perfect harmony.

F R E S H A I R , S I M P L E P L E A S U R E S A N D C O N T E M P O R A RY FA M I LY R E T R E AT S T H AT P U T YO U B A C K I N T O U C H W I T H T H E T H I N G S T H AT R E A L LY M AT T E R .

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HOW IT ALL BEGAN The story begins in the Cotswolds, where Jeremy Paxton and his family discovered a lakeside location to make their home. After years of enjoying a pristine natural environment, Jeremy and his family looked at the possibility of sharing it with other people, creating a small community of holiday homes that harmonised ecolo g y, a r c h i t e c t u r e a n d a n a t u r e r e s e r v e s e t t i n g . The result was Lower Mill Estate, a commuity of holiday homes set in 550 acres of nature reserve and lakes. Only one third of the estate is developable, leaving two thirds to remain as pristine natural lakeside enviroments. In 2013 Habitat First Group was born and two more large sites in the South West were acquired, one in Dorset and another in Devon. The group is still run by the Paxton family who strive to lead the way in building award-winning holiday communities where families can make memories that last a lifetime.

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O U R E C O S T R AT E GY THE ENVIRONMENT At Habitat First Group we believe in living in harmony with the natural environment around us and protecting it for generations to come. These core values should be reflected in our brand identity and communications, capturing the essence of who we are and what Habitat First Group stands for now and in the future. Our publications and communications have been designed to be used online as much as possible, reducing paper use and the depletion of natural resources. Please use these digital versions wherever possible. When materials have to be printed, we ask that you try to use suppliers who use sustainable practices and materials. We value our environmental credentials and want to work with supplier businesses who understand the importance of reducing our footprint on the planet.

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Brand Hierarchy Overview & Contents

1: Habitat First Group P 8 – 29

2: Lower Mill P 30 – 50

3: Silverlake P 51 – 71

6: Habitat Housekeeping P 93 – 113

HABITAT FIRST GROUP | BRAND GUIDELINES

5: Birchwood Lakes Coming Soon

4: Habitat Escapes P 72 – 92

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HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Brand Guidelines

CONTENTS P 09 – 10 Introduction & Download Logo’s 11 Social Media Icon 12 Usage / Sizes 13 / Clearance Zones 14 / Colours 15 / Colours / Secondary Palette 16 / Legibility 17 Fonts / Digital 18 / Print 19

HABITAT FIRST GROUP | BRAND GUIDELINES

P 20 – 22 Seasonal Illustrations Stationery / Email Signatures 23 / Business Cards 24 / Letterheads 25 / Comp Slips 26 Property Cards 27 Website 28 Brand Applications 29

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1: Habitat First Group Brand Guidelines

DOWNLOAD HABITAT FIRST GROUP LOGO PACK

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Brand Guidelines

HOME TO THE THINGS T H AT M AT T E R . Habitat First Group is a family-run development company founded on the principle of creating contemporary and ecologically-sound holiday home communities that share an appreciation for nature.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Logo’s

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Social Media Icon

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Usage / Sizes

35mm

Minimum size with text Width 35mm

HABITAT FIRST GROUP | BRAND GUIDELINES

16mm

Minimum size without text Width 16mm

35mm

Minimum size Width 35mm

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1: Habitat First Group Usage / Clearance Zones

The clearance zone is designed to protect the integrity of the brand, keeping it distinct from other content and away from the page edge. The zone’s extent can be calculated by measuring the space : it is the height of two of the letter “H” in the word “HABITAT”.

HABITAT FIRST GROUP | BRAND GUIDELINES

This is a straightforward way to calculate the space for setting the logo apart from other design elements. Images, type, other logos, and any other visual elements should not be placed within the boundaries of the exclusion zone. This ensures that the logo stands on its own as a distinguished brand.

Example above

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1: Habitat First Group Usage / Colours

Greyscale

Black or White If the greyscale version of the logo can’t be used, a solid black version or solid white version may be used instead.

Print C - 0 / M - 0 / Y - 0 / K - 50 %

Print C - 0 / M - 0 / Y - 0 / K - 100 %

Print C-0/M-0 /Y-0/K-0%

Digital R - 157 / G - 157 / B - 156 #9d9c9c

Digital R - 29 / G - 29 / B - 27 #1c1c1b

Digital R - 255 / G - 255 / B - 255 #ffffff

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Usage / Colours / Secondary palette

Secondary Colour Palette This palette is made up of colours derived from the Illustrations used online and in print. See examples and colour values below.

Print C - 50 / M - 51 / Y - 46 / K - 38 %

Print C - 64 / M - 51 / Y - 8 / K - 0 %

Print C - 73 / M - 22 / Y - 45 / K - 5 %

Print C - 100 / M - 89 / Y - 38 / K - 28 %

Print C - 51 / M - 100 / Y - 21 / K - 12 %

Digital R - 181 / G - 113 / B - 72 #b57148

Digital R -111 / G - 123 / B - 177 #6e7ab1

Digital R - 66 / G - 148 / B - 143 #41948f

Digital R - 33 / G - 45 / B - 85 #202d55

Digital R - 135 / G - 29 / B - 103 #871c66

Print C - 18 / M - 44 / Y - 60 / K - 6 %

Print C - 54 / M - 37 / Y - 3 / K - 0 %

Print C - 60 / M - 12 / Y - 39 / K - 0 %

Print C - 91 / M - 79 / Y - 24 / K - 11 %

Print C - 36 / M - 94 / Y - 9 / K - 1 %

Digital R - 204 / G - 149 / B - 106 #cc956a

Digital R - 132 / G -152 / B - 202 #8497c9

Digital R - 111 / G - 177 / B - 167 #6eb1a6

Digital R - 53 / G - 65 / B - 118 #354076

Digital R - 173 / G - 43 / B - 126 #ad2a7e

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Usage / Legibility

Always ensure the legibility of the logo when using it on coloured backgrounds or over images.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Fonts for Digital

20pt

B R A N D O N G R OT E S Q U E M E D I U M abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKLMNOPQRSTUV WX YZ 123 45 67890!@£$%^&*( )+?> < ,”.

With its functional look and warm touch, Brandon Grotesque is an ideal online alternative to Agenda. The medium and light weights are well-suited to digital environments and the restrained forms lend longer texts a distinctive elegance.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

20pt

B R A N D O N G R OT ES Q U E L I G H T abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKL MNOPQRSTUV WX Y Z 123 45 67890!@£$%^&*( )+?> < ,”.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Fonts for Print

20pt

AG EN DA M EDI UM abcde fghijklm nopqr stuv w x yz ABC D EFG H IJ KL M N O P QR ST UV W X Y Z 12 3 4567890!@ £ $%^&*( ) +?><,”.

Stylish and contemporary, Agenda’s capable presence and easy to read functionality gives a modern yet reassuringly familiar touch to all Habitat First Group printed communications.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

20pt

AG E N DA LIG H T abcdefghijklmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12 3 456789 0!@ £ $%^&*( )+?><,”.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Seasonal Illustrations

01 : Spring

02: Summer

Natural sancturaries, Habitat First Group’s locations provide a safe haven for new wildlife and wild environments to thrive, creating a fresh spring backdrop for a more sustainable lifestyle.

Bursting into full life, the seasonal colour palette deepens with rich nurturing tones of yellow, gold, turquoise and orange as the sun turns lakeside landsapes into natural playgrounds.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Seasonal Illustrations

03 : Autumn

04: Winter

As the year turns, the warm fall colours of flame red, gold and orange colour the landscape with a rich autumn harvest, ready to nurture a season of hibernation.

Crisp and clear purple and blue with an accent of festive red create the magic of a winter seasonal palette, edged with frosty tones of cool grey.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Seasonal Illustrations

05 : All seasons This palette is made up of colours that have been taken from the Illustrations used online and in print. See examples and colour values below.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Stationery / Email Signatures

Red Paxton Director

T: +44 (0)1285 863288 E: red@habitatfirstgroup.com W: www.habitatfirstgrgroup.com

900px

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Stationery / Business Cards

Red Paxton Director T: +44(0) 1285 863 288 | M: +44(0) 7970 185 269 E: red@habitatfirstgroup.com | W: habitatfirstgroup.com

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Stationery / Letterheads

Letterhead Front

Letterhead Backs Spring

Summer

Autumn

Habitat First Group, Lower Mill Estate, Somerford Keynes, Nr Cirencester, Gloucestershire GL7 6BG | T. +44 (0) 1285 863 280 | E. info@habitatfirstgroup.com | W. habitatfirstgroup.com

Habitat First Group Limited | Company registration number: 08035016 England | Regist ered Office: c/o Leaman Mattei Limited, First Floor, 47-57 Marylebone Lane, London W1U 2NT

HABITAT FIRST GROUP | BRAND GUIDELINES

Winter

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1: Habitat First Group Stationery / Comp Slips

Comp slip Front

Comp slip Backs Spring

Summer

Autumn

Winter

Autumn

HABITAT FIRST GROUP | BRAND GUIDELINES

Winter

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1: Habitat First Group Property Cards To be replaced with new 2017 design/approach, in progress

H AB I TAT H OU S E Four Bedrooms

The Habitat House is a ground-breaking design by award-winning architects Featherstone Young. With a distinctive wildflower sloping roof, it blends in beautifully with the natural environment. These homes provide the very best in sustainable luxury and are designed to last 1,000 years. GROUND FLOOR

For illustrative purposes only

FIRST FLOOR

SECOND FLOOR

Floor plan not to scale – indicative only

TO BE DEVELOPED INTO DIGITAL PDF / LINK . 4-6pp Images / Info ++

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Website / habitatfirstgroup.com

The digital and online identity of Habitat First Group should remain consistent, using the photographic and illustration style below with correct placement of the logo and any online copy.

HABITAT FIRST GROUP | BRAND GUIDELINES

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1: Habitat First Group Brand / Applications

All merchandise should be clearly branded Habitat First Group as illustrated below.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Brand Guidelines

CONTENTS P 31 – 32 Introduction & Download Logo’s 33 Social Media Icon 34 Usage / Sizes 35 / Clearance Zones 36 / Colours 37 / Legibility 38 Fonts / Digital 39 / Print 40

HABITAT FIRST GROUP | BRAND GUIDELINES

P Photography / 01 Property 41 / 02 Lifestyle 42 / 03 Landscape & Nature 43 Film 44 Advert Layout 45 PDF Brochure 46 – 47 Website 48 Site Map 49

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2: Lower Mill Estates Introduction

DOWNLOAD LOWER MILL LOGO PACK

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Brand Guidelines

B E A U T I F U L LY D E S I G N E D L O C AT I O N S R E F L E C T I N G A S T R O N G C U LT U R A L AND ECOLOGICAL PEDIGREE. Lower Mill Estate is a community of sustainable lakeside holiday retreats in the heart of the Cotswolds. A natural safe haven where contemporary architecture complements its environment and more than 550 acres of unspoilt nature reserve are just waiting to be explored.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Logo

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Social Media Icon

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Usage / Sizes

35mm

Minimum size with text Width 35mm

HABITAT FIRST GROUP | BRAND GUIDELINES

16mm

Minimum size without text Width 16mm

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2: Lower Mill Estates Usage / Clearance Zones

The clearance zone is designed to protect the integrity of the brand, keeping it distinct from other content and away from the page edge. The zone’s extent can be calculated by measuring the space : it is the height of two of the letter “E” in the word “SILVERLAKE”.

HABITAT FIRST GROUP | BRAND GUIDELINES

This is a straightforward way to calculate the space for setting the logo apart from other design elements. Images, type, other logos, and any other visual elements should not be placed within the boundaries of the exclusion zone. This ensures that the logo stands on its own as a distinguished brand.

Example above

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2: Lower Mill Estates Usage / Colours

Colour

Greyscale

Black or White

If possible the CMYK version should be used. The Pantone equivalent is 440U. For Digital usage the RGB and Hex colour breakdown should be used.

In circumstances where the colour logo cannot be used for the purposes of reproduction, a greyscale version may be used instead.

If neither the colour nor the greyscale version of the logo can be used, a solid black version or solid white version may be used instead.

Print C - 50 / M - 52 / Y - 46 / K - 38 % Pantone - 440 U

Print C - 0 / M - 0 / Y - 0 / K - 70 %

Print C - 0 / M - 0 / Y - 0 / K - 100 %

Print C-0/M-0 /Y-0/K-0%

Digital R - 108 / G - 92 / B - 92 #6b5c5c

Digital R - 112 / G -111 / B - 111 #6f6f6e

Digital R - 29 / G - 29 / B - 27 #1c1c1b

Digital R - 255 / G - 255 / B - 255 #ffffff

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Usage / Legibility

Always ensure the legibility of the logo when using it on coloured backgrounds or over images.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Fonts for Digital

20pt

B R A N D O N G R OT E S Q U E M E D I U M abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKLMNOPQRSTUV WX YZ 123 45 67890!@£$%^&*( )+?> < ,”.

With its functional look and warm touch, Brandon Grotesque is an ideal online alternative to Agenda. The medium and light weights are well-suited to digital environments and the restrained forms lend longer texts a distinctive elegance.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

20pt

B R A N D O N G R OT ES Q U E L I G H T abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKL MNOPQRSTUV WX Y Z 123 45 67890!@£$%^&*( )+?> < ,”.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Fonts for Print

20pt

AG EN DA M EDI UM abcde fghijklm nopqr stuv w x yz ABC D EFG H IJ KL M N O P QR ST UV W X Y Z 12 3 4567890!@ £ $%^&*( ) +?><,”.

Stylish and contemporary, Agenda’s capable presence and easy to read functionality gives a modern yet reassuringly familiar touch to all Habitat First Group printed communications.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

20pt

AG E N DA LIG H T abcdefghijklmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12 3 456789 0!@ £ $%^&*( )+?><,”.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Photography

01 : Property Wherever possible, photographic images are preferred (see top row of images), but if the development is still in the planning or construction stages, then computer-generated images (bottom row) may be used. Please seek advice for specific developments.

Finished Property

CGI’s

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Photography

02 :Lifestyle When using lifestyle photography, prioritise images that illustrate the opportunities for families to reconnect with nature in a range of natural, outdoors and family-oriented contemporary environments.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Photography

03 : Landscape & Nature Landscape photography should capture the range and beauty of natural environments and wildlife at Lower Mill Estates. See examples of hero images below.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Film / lowermillestate.com/film

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Advert layout STAY AT HOME, BUY BRITISH You don’t need to go far to get away from it all. Discover a safe haven in the heart of the Cotswolds where home comforts come with the freedom to holiday in 550 acres of unspoilt lakeside nature reserve. Benefit from your own luxury British country retreat and enjoy natural peace of mind for you and your family. Spa and restaurant (for residents only) | Award-winning Cotswolds lakeside location | Only 90 minutes from London

INVESTMENT FROM £540,000 www.lowermillestate.com | +44 (0)1285 869 489

Properties at Lower Mill Estate cannot be used as a primary place of residence. Total investment and specification is subject to contract and negotiation with a builder. Prices correct at time of going to press.

HABITAT FIRST GROUP | BRAND GUIDELINES

Habitat House

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2: Lower Mill Estates PDF Brochure Cover

All brochures should be produced as digital PDFs to be downloaded from lowermillestate.com or published on issuu.com.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates PDF Brochure Spreads

Although the brochures are produced as digital PDFs, they still retain the feel of a book with the design supporting double page spreads.

MAKE OUR HOMES YOUR OWN

Homes at Lower Mill Estate reflect your requirements, so when purchasing your freehold plot, you are involved from the earliest stages. Select one of our award-winning property designs or modify an existing one. Our recommended builders can be on hand every step of the way to help you select from a range of layouts, interior designs and the best in sustainable materials and finishes so you can put your own stamp on your new home.

HABITAT HOUSE AT ONE WITH NATURE Groundbreaking design that reflects its environment, by award-winning architects Featherstone Young. Designed as a habitat for life as well as a home, the wildflower roof, timber and natural materials blend beautifully into the landscape to create living spaces that are truly sustainable, inside and out.

Architect: Featherstone Young

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Website / lowermillestate.com

The digital and online identity of Lower Mill Estates should remain consistent, using the photographic and illustration style below with correct placement of the logo and any online copy.

HABITAT FIRST GROUP | BRAND GUIDELINES

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2: Lower Mill Estates Site Map

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Brand Guidelines

CONTENTS P 51 – 52 Introduction & Download Logo’s 53 Social Media Icon 54 Usage / Sizes 55 / Clearance Zones 56 / Colours 57 / Legibility 58 Fonts / Digital 59 / Print 60

HABITAT FIRST GROUP | BRAND GUIDELINES

P Photography / 01 Property 61 / 02 Lifestyle 62 / 03 Landscape & Nature 63 Film 64 Advert Layout 65 PDF Brochure 66 – 67 Website 68 Site Map 69

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3: Silverlake Brand Guidelines

DOWNLOAD SILVERLAKE LOGO PACK

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Brand Guidelines

A S A F E S A N C T U A RY D E S I G N E D TO N AT U R A L LY C O M P L E M E N T I T S C O A S TA L E N V I R O N M E N T. Silverlake is a collection of sustainably-designed holiday homes set in the wilds of West Dorset. Scenic lakes and miles of private paths and cycle routes create a secure environment to explore while the nearby Jurassic coastline of West Dorset opens up a wealth of opportunities to discover the real British outdoors.

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Logo

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

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3: Silverlake Social media Icon

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 54


3: Silverlake Usage / Sizes

35mm

Minimum size with text Width 35mm

HABITAT FIRST GROUP | BRAND GUIDELINES

16mm

Minimum size without text Width 16mm

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3: Silverlake Usage / Clearance

The clearance zone is designed to protect the integrity of the brand, keeping it distinct from other content and away from the page edge. The zone’s extent can be calculated by measuring the space : it is the height of two of the letter “E” in the word “SILVERLAKE”.

HABITAT FIRST GROUP | BRAND GUIDELINES

This is a straightforward way to calculate the space for setting the logo apart from other design elements. Images, type, other logos, and any other visual elements should not be placed within the boundaries of the exclusion zone. This ensures that the logo stands on its own as a distinguished brand.

Example above

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3: Silverlake Usage / Colours

Colour

Greyscale

Black or White

If possible the CMYK version should be used. The Pantone equivalent is 7699U. For Digital usage the RGB and Hex colour breakdown should be used.

In circumstances where the colour logo cannot be used for the purposes of reproduction, a greyscale version may be used instead.

If neither the colour nor the greyscale version of the logo can be used, a solid black version or solid white version may be used instead.

Print C - 60 / M - 0 / Y - 0 / K - 60 % Pantone - 7699 U

Print C - 0 / M - 0 / Y - 0 / K - 70 %

Print C - 0 / M - 0 / Y - 0 / K - 100 %

Print C-0/M-0 /Y-0/K-0%

Digital R - 48 / G - 105 / B - 128 #2f697f

Digital R - 112 / G -111 / B - 111 #6f6f6e

Digital R - 29 / G - 29 / B - 27 #1c1c1b

Digital R - 255 / G - 255 / B - 255 #ffffff

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Usage / Legibility

Always ensure the legibility of the logo when using it on coloured background or images

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 58


3: Silverlake Fonts for Digital

20pt

B R A N D O N G R OT E S Q U E M E D I U M abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKLMNOPQRSTUV WX YZ 123 45 67890!@£$%^&*( )+?> < ,”.

With its functional look and warm touch, Brandon Grotesque is an ideal online alternative to Agenda. The medium and light weights are well-suited to digital environments and the restrained forms lend longer texts a distinctive elegance.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

20pt

B R A N D O N G R OT ES Q U E L I G H T abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKL MNOPQRSTUV WX Y Z 123 45 67890!@£$%^&*( )+?> < ,”.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

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3: Silverlake Fonts for Print

20pt

AG EN DA M EDI UM abcde fghijklm nopqr stuv w x yz ABC D EFG H IJ KL M N O P QR ST UV W X Y Z 12 3 4567890!@ £ $%^&*( ) +?><,”.

Stylish and contemporary, Agenda’s capable presence and easy to read functionality gives a modern yet reassuringly familiar touch to all Habitat First Group printed communications.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

20pt

AG E N DA LIG H T abcdefghijklmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12 3 456789 0!@ £ $%^&*( )+?><,”.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

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3: Silverlake Photography

01 : Property Wherever possible, photographic images are preferred, but if the development is still in the planning or construction stages, then computer-generated images (bottom row) may be used. Please seek advice for specific developments.

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Photography

02 :Lifestyle When using lifestyle photography, prioritise images that illustrate the opportunities for families to reconnect with nature in a range of natural, outdoors and family-oriented contemporary environments. See examples of hero images below.

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Photography

03 : Landscape & Nature Landscape photography should capture the range and beauty of natural environments and wildlife at Silverlake. See examples of hero images below.

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Film /silverlakedorset.com/film

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Advert layout

Corner House and Sun House

TIME FOR THE THINGS THAT MATTER The best investments are the ones you can enjoy. Discover the security of a natural haven and the freedom to holiday in 650 acres of unspoilt Dorset nature reserve. Own your own luxury lakeside retreat and give your family’s future room to grow. Residents-only spa | Close to West Dorset’s Jurassic coast

INVESTMENT STARTS FROM £350,000 www.silverlakedorset.com | +44 (0)1305 853 490

Silverlake properties are for holiday use only and cannot be used as a primary place of residence. Total investment and specification is subject to contract and negotiation with a builder. Prices correct at time of going to press. All featured computer-generated images are indicative only.

Wakeling Island

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Brochure Cover

All brochures should be produced as digital PDFs to be downloaded from silverlakedorset.com or published on issuu.com.

WA K E L I N G I S L A N D

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Brochure Spreads

Although the brochures are produced as digital PDFs, they still retain the feel of a book with the design supporting double page spreads.

Homes at Silverlake reflect your requirements, so when purchasing your freehold plot, you are involved from the earliest stages. Discover homes that reflect how you want to live. Find inspiration and select one of our award-winning property designs or modify an existing one to create your own home away from home.

The Corner House

SPACE TO BREATHE

Discover the real Great British outdoors. Miles of rolling Dorset landscape to explore, from historic villages to the dramatic scenery of the Jurassic coast.

Durdle Door

HABITAT FIRST GROUP | BRAND GUIDELINES

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3: Silverlake Website / silverlakedorset.com

The digital and online identity of Silverlake should remain consistent, using the photographic and illustration style below with correct placement of the logo and any online copy.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

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3: Silverlake Site Map

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

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4: Habitat Escapes Brand Guidelines

CONTENTS P 71 – 72 Introduction & Download Logo’s 73 Social Media Icon 74 Usage / Sizes 75 / Clearance Zones 76 / Colours 77 – 78 / Legibility 79

HABITAT FIRST GROUP | BRAND GUIDELINES

P Fonts / Digital / Print Photography / Lifestyle Stationery / Email Signatures Flyer Folder Cover Website

80 81 82 83 84 85 86

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4: Habitat Escapes Brand Guidelines

DOWNLOAD HABITAT ESCAPES LOGO PACK

HABITAT FIRST GROUP | BRAND GUIDELINES

ˇ ^ BACK TO OVERVIEW & CONTENTS

| 71


4: Habitat Escapes Brand Guidelines

I N T E L L I G E N T P R O P E RT Y M A N A G E M E N T. Habitat Escapes is the family-run holiday home rental arm of Habitat First Group, designed to allow residents the flexibility of time to enjoy at their holiday home without the hassle of property management and the opportunity to secure a return on their investment with fully managed holiday rental opportunities.

HABITAT FIRST GROUP | BRAND GUIDELINES

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4: Habitat Escapes Logo

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 73


4: Habitat Escapes Social media Icon

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 74


4: Habitat Escapes Usage / Sizes

32mm

Minimum size with text Width 50mm

HABITAT FIRST GROUP | BRAND GUIDELINES

15mm

Minimum size without text Width 18mm

^ BACK TO OVERVIEW & CONTENTS

| 75


4: Habitat Escapes Usage / Clearance Zones

The clearance zone is designed to protect the integrity of the brand, keeping it distinct from other content and away from the page edge. The zone’s extent can be calculated by measuring the space : it is the height of two of the letter “E” in the word “SILVERLAKE”.

HABITAT FIRST GROUP | BRAND GUIDELINES

This is a straightforward way to calculate the space for setting the logo apart from other design elements. Images, type, other logos, and any other visual elements should not be placed within the boundaries of the exclusion zone. This ensures that the logo stands on its own as a distinguished brand.

Example above

^ BACK TO OVERVIEW & CONTENTS

| 76


4: Habitat Escapes Usage / Colours

Colour

Greyscale

The logo is comprised of two different colours, Pantone 644 C and Pantone Cool Gray 7 C. In case spot colours cannot be printed, the CMYK breakdown can be used instead. For online usage please use the RGB colour breakdown.

The greyscale version of the logo is comprised of two different shades of grey to emulate the colour version opposite. For print the CMYK values can be found below as well as the online RGB colours.

Print C - 42 / M - 11 / Y - 2 / K - 7 % Pantone - 644 U Digital R - 147 / G - 177 / B - 204 #96bedd

A

C

B

D

Print C - 20 / M - 15 / Y - 11 / K - 40 % Pantone - Cool Grey 7 U A

HABITAT FIRST GROUP | BRAND GUIDELINES

Digital R - 154 / G -155 / B - 156 #94959a

Print C - 0 / M - 0 / Y - 0 / K - 50 %

B

Digital R - 157 / G -157 / B - 156 #6f6f6e

Print C - 0 / M - 0 / Y - 0 / K - 75 %

C

Digital R - 100 / G - 99 / B - 99 #636362

^ BACK TO OVERVIEW & CONTENTS

D

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4: Habitat Escapes Usage / Colours

Black or White If neither the colour nor the greyscale version of the logo can be used, a solid black version or solid white version may be used instead.

Print C - 0 / M - 0 / Y - 0 / K - 100 %

Print C-0/M-0 /Y-0/K-0%

Digital R - 29 / G - 29 / B - 27 #1c1c1b

Digital R - 255 / G - 255 / B - 255 #ffffff

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 78


4: Habitat Escapes Usage / Legibility

Always ensure the legibility of the logo when using it on coloured background or images

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 79


4: Habitat Escapes Fonts for Digital

20pt

B R A N D O N G R OT E S Q U E M E D I U M abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKLMNOPQRSTUV WX YZ 123 45 67890!@£$%^&*( )+?> < ,”.

With its functional look and warm touch, Brandon Grotesque is an ideal online alternative to Agenda. The medium and light weights are well-suited to digital environments and the restrained forms lend longer texts a distinctive elegance.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

20pt

B R A N D O N G R OT ES Q U E L I G H T abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKL MNOPQRSTUV WX Y Z 123 45 67890!@£$%^&*( )+?> < ,”.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 80


4: Habitat Escapes Fonts for Print

20pt

AG EN DA M EDI UM abcde fghijklm nopqr stuv w x yz ABC D EFG H IJ KL M N O P QR ST UV W X Y Z 12 3 4567890!@ £ $%^&*( ) +?><,”.

Stylish and contemporary, Agenda’s capable presence and easy to read functionality gives a modern yet reassuringly familiar touch to all Habitat First Group printed communications.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

20pt

AG E N DA LIG H T abcdefghijklmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12 3 456789 0!@ £ $%^&*( )+?><,”.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 81


4: Habitat Escapes Lifestyle photography

When using lifestyle photography, prioritise images that illustrate the opportunities for families to reconnect with nature in a range of natural, outdoors and family-oriented contemporary environments. See examples of hero images below.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 82


4: Habitat Escapes Stationery / Email Signatures

Red Paxton Director

T: +44 (0)1285 863288 E: red@habitatescapes.com W: www.habitatescapes.com

900px

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 83


4: Habitat Escapes Flyer HABITAT ESCAPES Property Feedback Form We hope you are having a wonderful stay with Habitat Escapes in your chosen property. In order for us to continue to maintain the standard that our guests have come to expect from their holidays with Habitat Escapes we invite you to make any comments that you feel would enhance your stay further regarding the property. We feel it is important to gather feedback direct from guests that we can feedback to the homeowner as part of Habitat Escapes commitment to both guests and homeowner alike so you have truly memorable stay at Lower Mill Estate. Guest Name……………………………………………………….……...........Property Number…………………………………………

Please note we send a separate online Feedback Form to obtain details of your holiday experience post departure

HABITAT FIRST GROUP | BRAND GUIDELINES

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| 84


4: Habitat Escapes Folder Cover

I N CO R R EC T U S E O F LOGO HABITAT FIRST GROUP | BRAND GUIDELINES

CO R R EC T U S E O F LOGO ^ BACK TO OVERVIEW & CONTENTS

| 85


4: Habitat Escapes Website / habitatescapes.com

The digital and online identity of Habitat Escapes should remain consistent, using the photographic and illustration style below with correct placement of the logo and any online copy.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 86


5: Habitat Housekeeping Brand Guidelines

CONTENTS P 88 – 89 Introduction & Download Logo 90 Usage / Sizes 91 / Clearance Zones 92 / Colours 93 / Legibility 94

HABITAT FIRST GROUP | BRAND GUIDELINES

Fonts Stationery

P / Digital / Print / Email Signatures

95 96 97

^ BACK TO OVERVIEW & CONTENTS

| 87


5: Habitat Housekeeping Brand Guidelines

DOWNLOAD HABITAT HOUSEKEEPING LOGO PACK

HABITAT FIRST GROUP | BRAND GUIDELINES

ˇ ^ BACK TO OVERVIEW & CONTENTS

| 88


5: Habitat Housekeeping Brand Guidelines

H O L I D AY H O M E S T H AT F E E L L I K E H O M E . Habitat Housekeeping is part of the family-run Habitat First Group, designed to offer residents the ease and flexibility of being able to enjoy a fully-managed and maintained holiday home all year-round. With a range of bespoke housekeeping and property maintenance options, Habitat Housekeeping gives residents the opportunity to simply enjoy every moment of their holiday without having to spend time cleaning, stocking the larder or maintaining the garden.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 89


5: Habitat Housekeeping Logo

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 90


5: Habitat Housekeeping Usage / Sizes

32mm

Minimum size with text Width 32mm

HABITAT FIRST GROUP | BRAND GUIDELINES

15mm

Minimum size without text Width 18mm

^ BACK TO OVERVIEW & CONTENTS

| 91


5: Habitat Housekeeping Usage / Colours

Colour

Greyscale

Black or White

If possible the CMYK version should be used. The Pantone equivalent is 480U. For Digital usage the RGB and Hex colour breakdown should be used.

In circumstances where the colour logo cannot be used for the purposes of reproduction, a greyscale version may be used instead.

If neither the colour nor the greyscale version of the logo can be used, a solid black version or solid white version may be used instead.

Print C - 20 / M - 34 / Y - 40 / K - 7 % Pantone - 480 U

Print C - 0 / M - 0 / Y - 0 / K - 70 %

Print C - 0 / M - 0 / Y - 0 / K - 100 %

Print C-0/M-0 /Y-0/K-0%

Digital R - 201 / G - 167 / B - 146 #c8a691

Digital R - 112 / G -111 / B - 111 #6f6f6e

Digital R - 29 / G - 29 / B - 27 #1c1c1b

Digital R - 255 / G - 255 / B - 255 #ffffff

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 92


5: Habitat Housekeeping Usage / Legibility

Always ensure the legibility of the logo when using it on coloured background or images

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 93


5: Habitat Housekeeping Fonts for Digital

20pt

B R A N D O N G R OT E S Q U E M E D I U M abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKLMNOPQRSTUV WX YZ 123 45 67890!@£$%^&*( )+?> < ,”.

With its functional look and warm touch, Brandon Grotesque is an ideal online alternative to Agenda. The medium and light weights are well-suited to digital environments and the restrained forms lend longer texts a distinctive elegance.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

20pt

B R A N D O N G R OT ES Q U E L I G H T abcdefghijklmnopqr stuv w x y z ABCDEFGHIJKL MNOPQRSTUV WX Y Z 123 45 67890!@£$%^&*( )+?> < ,”.

8pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. Influenced by the geometric-style sans serif faces that were popular during the 1920s and 30s, the fonts are based on geometric forms that have been optically corrected for better legibility. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10. INFLUENCED BY THE GEOMETRIC-STYLE SANS SERIF FACES THAT WERE POPULAR DURING THE 1920S AND 30S, THE FONTS ARE BASED ON GEOMETRIC FORMS THAT HAVE BEEN OPTICALLY CORRECTED FOR BETTER LEGIBILITY.

14pt

Brandon Grotesque was designed by Hannes von Döhren in 2009/10. BRANDON GROTESQUE WAS DESIGNED BY HANNES VON DÖHREN IN 2009/10.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 94


5: Habitat Housekeeping Fonts for Print

20pt

AG EN DA M EDI UM abcde fghijklm nopqr stuv w x yz ABC D EFG H IJ KL M N O P QR ST UV W X Y Z 12 3 4567890!@ £ $%^&*( ) +?><,”.

Stylish and contemporary, Agenda’s capable presence and easy to read functionality gives a modern yet reassuringly familiar touch to all Habitat First Group printed communications.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

20pt

AG E N DA LIG H T abcdefghijklmnopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 12 3 456789 0!@ £ $%^&*( )+?><,”.

8pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. Agenda is a fresh humanist san serif inspired by Edward Johnston’s magnificent London Transport face, drawn for the Underground in 1916. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS. AGENDA IS A FRESH HUMANIST SAN SERIF INSPIRED BY EDWARD JOHNSTON’S MAGNIFICENT LONDON TRANSPORT FACE, DRAWN FOR THE UNDERGROUND IN 1916.

14pt

Designed by Greg Thompson, Agenda offers a high-style alternative to the contemporary Swiss sans. DESIGNED BY GREG THOMPSON, AGENDA OFFERS A HIGH-STYLE ALTERNATIVE TO THE CONTEMPORARY SWISS SANS.

HABITAT FIRST GROUP | BRAND GUIDELINES

^ BACK TO OVERVIEW & CONTENTS

| 95


5: Habitat Housekeeping Stationery / Email Signatures

Red Paxton Director

T: +44 (0)1285 863288 E: red@habitathousekeeping.com W: www.habitathousekeeping.com

900px

HABITAT FIRST GROUP | BRAND GUIDELINES

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Thank you for taking the time to get to know the Habitat First Group brand. It’s very important to us that the brand is used consistently across all mediums, so we ask that you keep this guide to hand and refer to it whenever needed. These brand guidelines have been produced by the team at Luxury Marketing House. Please contact us if you have any queries about brand use.

Jemma Lester jemma@luxurymarketinghouse.com www.luxurymarketinghouse.com +44 (0) 20 7846 0103

HABITAT FIRST GROUP | BRAND GUIDELINES

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