LUXOTTICA Brand Training Manual
Issue 01
HISTORY
Miu Miu was launched in 1992 by Miuccia Prada, as part of Prada portfolio. In 1993 she opened her first Boutique in Milan. In 2005 the brand was given a new luxury positioning and eyewear segment relaunched in 2011.
lux colours
xury and
in striking
playful shapes
s u o v e i h c s i m
ABO
Miuccia Prada’s school nickname was Miu M mischievous and alternative approach. Miu Miu striving to be contemporary, elegant and sm worldwide including Miranda Kerr, Rihanna an
pla yfu l
OUT
Miu, therefore the collection reflects a more u represents a playful yet provocative woman, mooth. Adored by a host of A-list celebrities nd Jessica Alba.
HISTORY
Ralph Lauren was created by New York-born Ralph Lauren in 1967 when he began a label of men’s ties. The Polo line was first introduced in 1981, the same year that the first international store was opened on New Bond Street in London. Today the Ralph Lauren group produce clothing, homeware, fragrances and furniture, as well as eyewear. Their head office is still based in Manhattan, New York. What began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream.
EYEWEAR
“ I have always been inspired by the dream of America”
V is
for
LUXA
4.0 LUXACADEMY ONLINE COURSES IN CLIENT’S PLATFORM
ACADEMY COURSES IN THE CLIENT PLATFORM – WDFG
Understand clients’ needs: courses required, target audience - done
Let the client experience users – pilot test within UK internal Platform – in progress
Define with the client if contents and look are in line with needs – graphic, design, contents TBC
Need to understand how the client platform and our courses work together – TM is granted access to client’s platform TBC
The client must do a technical test – of their platform in order to make sure that LuxAcademy courses work properly on the platform client’s responsibility to adapt right actions to make courses compatible with the client’s platform, (to be supervised by TM once implemented) TBC
We need to have courses results of how many users have completed the on-line courses, the Training Manager will agree with the client that local training will receive tracking of the results every 3-6 months TBC