Hair
__________________________________________________________________________________________________ 811 W. 7th STREET SUITE PH LOS ANGELES, CA 90012 (208) 867 2222 BOOKINGS: Nicole@mane management.com WWW.JENATKIN.COM
______________________________________________ BIOGRAPHY Starting her career in Hollywood, Jen quickly began working with the most influential stars including; Kim, Khloe and Kourtney Kardashian, Katy Perry, Jessica Alba and Jennifer Lopez. Today, with over 2M followers on social media, she’s what the New York Times calls, “The Most Influential Hairstylist in the World,” and counting top models such as Chrissy Teigen, Kendall and Kylie Jenner along with Gigi and Bella Hadid as some of her most loyal clients. Traveling frequently between the U.S., Europe and Middle East, Jen was inspired to launch her hair care line OUAI in 2016. The digital savvy brand was created to save women time with an easy to navigate website, app and subscription model. OUAI includes curated multi use products and supplements that work hand in hand to help women achieve hair health from the inside and out. As an authority in hair care and beauty, Jen released her own range of Beauty Works hair extensions, her line of Chloe + Isabel hair accessories and worked closely with Dyson to bring their innovative blow dryer, the Supersonic, to the market. In an effort to unite the hair industry and to establish a community for hair stylists, Jen created ManeAddicts.com. The digital magazine gives readers access to the world’s top hairstylists, featuring the best products on the market and instructional how to’s. The site’s expansive readership has garnered the attention of media outlets such as, ELLE, InStyle and Teen Vogue, who all point to Mane Addicts as the TOP hair related resource. Since its launch in 2014, Mane Addicts has since expanded to include Mane University, a global education resource that brings top stylists to major cities around the world to teach and inspire a new generation of hair dressers.
Instagram: @jenatkinhair Twitter: @jenatkinhair
CLIENT LIST PHOTOGRAPHERS
ADVERTISING
Annie Leibovitz Ben Watts Coliena Rentmeester Dennis Hopper Ellen von Unwerth Gitte Meldgaard Giuliano Bekor James White Luke Duval Markus Klinko & Indrani Matt Jones Michael Muller Michel Comte Patrick Demarchelier Peter Ash Lee Rankin Robert Trachtenberg Stephan Würth Tesh Tom Munro Walter Chin
Adidas Bulgari Comcast Diet Pepsi Dior Dooney & Bourke Eduardo Lucero Good American Hanes xKarla H&M Johnnie Walker Kmart Microsoft Neutrogena Priceline Penshoppe Smirnoff Sunsilk
EDITORIAL ELLE Esquire Flaunt Genlux Magazine Glamour UK GQ InStyle Lucky People Redbook Teen Vogue Time V Magazine Vogue Vogue Italia
CELEBRITIES Adele Bella Hadid Cara Delevingne Chrissy Teigen Cindy Crawford Dua Lipa Emma Stone Jenna Dewan Tatum Gigi Hadid Hailey Baldwin Irina Shayk Jennifer Connelly Kaia Gerber Karlie Kloss Khloe Kardashian Kendall Jenner Kylie Jenner Kim Kardashian West Kourtney Kardashian Lily Aldridge
Lily Collins Lorde Lottie Moss Maya Henry Natasha Poly Nicole Richie Olivia Culpo Sistine Stallone Shay Mitchell Taylor Hill DIRECTORS Chris Columbus David Cameron Jake Nava Tarsem
\OGUE
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GET IN GEAR
A l a rms: “ W eek day: 6: 30. W eek end: 7. Vac at ion: m y dogs wa k e me .”
Model a nd color: iP hone 11 P ro silv er.
Hiking style, from rugged boots to snug jackets, makes the trek from the great outdoors to city streets.
louis v ui t ton
CLOCKWISE FROM TOP LEFT: ALESSANDRA OLANOW/ILLUSTRATION DIVISION (PHONE ILLUSTRATION); KATERINA KREKER/SHUTTERSTOCK (BACKGROUND); COURTESY OF LOUIS VUITTON; COURTESY OF HERNO; COURTESY OF CHLOÉ; COURTESY OF LORO PIANA; COURTESY OF LANVIN; COURTESY OF TOD’S; COURTESY OF COACH; COURTESY OF AKRIS; COURTESY OF FENDI
Number of con tac t s: “4 ,6 30 (omg, I k now).”
the download
JEN ATKIN
The hairstylist and founder of the hair-care brand Ouai, 40, whose memoir, Blowing My Way to the Top, just came out, shares what’s on her phone. Number of unread emails Zero. I open everything immediately. Biggest time-wasting app TikTok. Let’s face it: It’s entertaining AF, and I’m not mad at getting lost in it every now and then. Last app checked at night My calendar to make sure I’m all set and clear for what’s on the books tomorrow. Person you FaceTime most Usually my husband, Mike Rosenthal, but now that we’re in quarantine, probably Chrissy Teigen. Most-recent Uber ride From my sister’s house in St. George, Utah, to the airport. $40 for a 16-mile ride from my old hometown to head back to my new one, L.A. Most-surprising apps you depend on Trello and Beekeeper—they’re great home bases for my team and me, especially when we are all working remotely. Times you’re off your phone I abstain from it as much as possible while I’m with friends and family. I actually keep my phone in another room and never next to my bed.
Best tweet you read this week “You never realize how many people you hate until you think of baby names.” Most-used entertainment app Audible. Listening and chipping away at my always-growing booklist during my morning workouts has been a quarantine game changer! Favorite Instagram feeds Always love @90sanxiety, @maison_ trouvaille, @aoc, @joncooks_, @tomer .fridman and @futureearth.
TOUGH LOVE Clockwise from top left: Herno jacket; Chloé pants; Loro Piana sneakers; Lanvin backpack; Tod’s boots; Coach coat; Akris scarf; Fendi headband. For details see Sources, page 110.
Strangest autocorrect mishap Trying to type “Colin,” our Ouai CEO, and autocorrecting to “colon.” Cities listed in weather app L.A., NYC, Paris, Dubai, Sydney, Toronto. Favorite fitness apps Tracy Anderson, Lekfit and Melissa Wood Health. Favorite podcasts Second Life with Hillary Kerr, Girlboss Radio, Long Story Short With Bobbi Brown, Pia’s Pod, WorkParty. Strangest place you’ve lost your phone A rave in Rome. wsj. m aga zine
BEAUTY
ST Y LE
LIFE
CU LT U RE
Alpha Beta Pore Perfecting Cleansing Gel, DR. DENNIS GROSS,
T R AV EL
drdennisgross.com
Faux Cils Longest Lash Mascara, CHANTECAILLE, chantecaille.com
Power Bullet Matte Lipstick in Rendezvous, HUDA BEAUTY, hudabeauty.com
JEN’S TOOL KIT
Hyaluronic Serum, DR. BARBARA STURM, drsturm.com
The key to a successful business is creating something that makes people’s lives better,” says Atkin. Here are some products that make her life better
A DAY IN THE LIFE
Jen Atkin
Pillow Talk Lip Liner, CHARLOTTE TILBURY, charlote tilbury.com
The hairstylist and haircare entrepreneur takes us through a jam-packed day in her shoes
Baby Cheeks All In One Hydrating Milk, VERSED,
Jet Lag Mask, SUMMER FRIDAYS,
BY NATASHA WOLFF
summerfridays.com
versedskin.com
DUJOUR.COM
CELEBRITY FANS
Ouai and Atkin are beloved by Rosie Huntington-Whiteley, Jennifer Lopez, Hailey Baldwin Bieber, Kim Kardashian West and Bella Hadid. CELEBRITIES: COURTESY OF THE INSTAGRAM ACCOUNT OF JEN ATKIN
And if she wasn’t busy enough, she decided to pen a memoirmeets-business book about her journey; Blowing My Way to the Top (Harper Wave) is out now. “I wanted to offer insight into the values that allowed me to thrive in the modern digital landscape,” Atkin explains. “I came up in a truly male-dominated industry and I wanted to speak frankly about the challenges I’ve faced and provide crucial advice for other women about running a business, being a feminist and learning to navigate the work and life issues that impact women the most.” So how have COVID-19 restrictions changed the way the peripatetic 40-year-old does business in Los Angeles? “Things are not as hectic now and I don’t travel for work as much as I used to,” she says. “My husband [photographer Mike Rosenthal] and I have gotten a lot of perspective from slowing down this year, and we don’t miss the treadmill we were constantly on.” Here’s how Atkin spends a typical day.
PORTRAIT: MIKE ROSENTHAL
WINTER 2020
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—JEN ATKIN
theouai.com
WINTER 2020
Things are not as hectic now and I don’t travel for work as much as I used to. I have gotten a lot of perspective from slowing down this year.
Leave In Conditioner, OUAI,
33
J
en Atkin may have become famous for her deft use of social media and her working relationship with the Kardashian-Jenners, but after years of working in hair, she was a true product expert. “I got to know almost every product, every brand out there,” says the hairstylist and entrepreneur. “I would walk down the aisle at Sephora and see so many different options to the point of overwhelm. I wanted to create a super-curated line of products that were easy to interpret and use for people who weren’t necessarily hair experts.” Ouai was born in 2016 as a paraben-, phthalate- and sulfate-free haircare line featuring shampoo, conditioner and styling products—and the line has since grown to include body products. Because of Atkin’s massive personal social media following (3.6 million Instagram followers and counting), Ouai made a splash in the market and quickly garnered its own social media following, allowing the brand to tap into that audience. “We have always prioritized the feedback from our community since Day 1 and so often will launch a product based on what it is that they want,” she explains. “Having a following allowed us to crowdsource the products people wanted.” Simplifying haircare was paramount for the hairstylist who got her start in the industry at age 20 working for John Galliano at Dior. After that, she worked for hairstylist Andy LeCompte, who took her on tour with Madonna for eight months. An introduction to the jeweler Lorraine Schwartz led Atkin to meeting the Kardashian-Jenner family—a friendship that has since opened a lot of doors—and it steamrolled from there. She’s styled hair for every member of the Kardashian-Jenner family, in addition to Gwen Stefani, Jennifer Lopez, Hailey Baldwin Bieber, Chrissy Teigen and Bella Hadid.
1–3 P.M. I set time aside to film and strategize content for my personal @jenatkinhair Instagram. Between Stories for crowdsourcing, Reels for tutorials, teasing upcoming projects and keeping my grid looking pretty and authentic, it’s a full-time job. 3:00 P.M. Lunch and an afternoon caffeine kick. I’m a Chamberlain Coffee espresso on ice with a bit of Ripple pea milk gal. 6:00 P.M. Mike and I try to take our dogs for a walk together to catch up on our days, or I make a call to a friend to make sure they’re not losing their mind… because 2020. 7:00 P.M. We usually Postmates dinner or my husband cooks. We love The Crown and just finished the new season. 9:00 P.M. I start my nighttime routine. I use Charlotte Tilbury Take It All Off eye makeup remover, Dr. Dennis Gross Alpha Beta Universal Daily Peel and La Mer eye cream. On my body I use Ouai Body Crème to moisturize before bed and usually finish the day with an Olly Sleep gummy and have to be in bed no phones and asleep by 10:30 p.m. ■
DUJOUR.COM
7:00 A.M. Wake up and walk and feed the dogs, then make some tea. I usually start my day with the Five Minute Journal to practice gratitude and a meditation from the Hoffman Process. 8:00 A.M. I do a Train with Danny workout via Zoom or go on a run. It’s been so important to me to make daily activity a priority. I think one thing we really take for granted is our health, and I try to remember that when I’m dreading working out. 10:00 A.M. Breakfast is usually quick and easy. A cup of yogurt with fresh berries and some cinnamon cereal and a side of my Olly Miss Mellow Vitamins. I’m usually listening to the podcasts Second Life or Having It ALL. 10:30 A.M. I’m usually sitting down for my first of many meetings of the day. Between working with the teams on developing marketing campaigns for future products at Ouai, virtual events for Dyson and content strategy planning at Mane Addicts, my mornings are pretty full.
The Eye Concentrate, LA MER, lamer.com
Corrale Straightener, DYSON, dyson.com
NINA PARK
SALEM MITCHELL
LOCKDOWN LESSONS TWENTY-ONE INDUSTRY INSIDERS SHARE THE PRODUCTS AND PRACTICES THAT HELPED THEM GET THROUGH A LONG YEAR BY MAYA ALLEN
& ADELAIDE GIESEY
YARA SHAHIDI
BARBIE FERREIRA
BEAUTY
8 JEN ATKIN When salons shut down nationwide, stylist Atkin’s Instagram served as a source of expertise on how to manage hair at home. Without a jet-set schedule and her star-studded clients to tend to, Atkin took time to reflect and reestablish new rituals in her life. “Gratitude journaling and meditation have been powerful self-care habits for me,” she says. “Being present has kept me centered.”
9 SEAN GARRETTE Garrette, the first global ambassador of Fenty Skin, has a less-is-more approach to skin care. He loves reparative LED Light Therapy and at-home facials, which leave him glowing and recharged. “That is when I can relax, think, and de-stress from whatever has happened that day,” he says. “For me, self-care is about feeling like I don’t have to be productive every moment of the day.”
Dyson Corrale Straightener, $499; dyson.com.
Fenty Skin Fat Water Pore-Refining Toner Serum, $28; fentyskin.com.
10 YARA SHAHIDI “I’m proud of everybody for making it through [this year],” Shahidi says. “People have risked their sense of comfort, safety, and livelihood to make their voices heard and support communities that are being marginalized.” The star’s self-care routine begins with a face mask and ends with tea. She’s also intentional about her diet. “I see a difference in my energy, and I don’t know if I would’ve been able to achieve that if I hadn’t been at home for so long.” Sisley-Paris Express Flower Gel Mask, $144; sisley-paris.com.
11 KRISTEN NOEL CRAWLEY At-home facials and silly Netflix comedies have been keeping the KNC Beauty founder calm during the pandemic. “In times of despair, it’s really important for me to eat healthy and have a solid skin-care routine,” says Crawley. “If anything, those rituals have become even more important this year. I notice that when I don’t take the extra time to care for my skin and body, it’s reflected in my overall mood.” KNC Beauty Big Set, $28; kncbeauty.com.
SALEM MITCHELL
The model’s inimitable beauty has garnered her campaigns with Gap and Savage x Fenty, but this year she’s relieved herself of the pressure to thrive 24/7. “My self-care habits used to be more surface-level,” Mitchell admits. “As things continued to get heavier, I started to dig deeper. Now I do low-pressure exercises, write in my journal, take social-media breaks, and set boundaries to protect my emotional well-being.” Drunk Elephant Beste No. 9 Jelly Cleanser, $32; sephora.com.
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13 MELISSA WOODTEPPERBERG During quarantine, fans of the fitness expert were given the gift of her low-impact workouts (and mesmerizing gua sha tutorials) at home via social media. But the mother of two admits staying on schedule has been challenging. “My practice has looked very different working at home with kids for the past months,” she says. “Even the days I roll out my mat and get in a two-minute meditation and five minutes of movement, I feel such a shift in my mental state.”
14 KATIE STURINO The founder of the personal-care brand Megababe is big on “me time”: She usually gets up at 6 a.m. to meditate then takes a neighborhood stroll with her husband and dog. Giving back to frontline workers across the country by donating thousands of hand sanitizers and deodorants has also kept her spirits up. “We were really happy that our products were able to provide some much-needed comfort to our health-care heroes,” Sturino says.
Wildling Empress Stone, $65; wildling.com.
Megababe Squeaky Clean Hand Sanitizer, $6; megababebeauty.com.
LAST CALL
12 DECEMBER 4, 2020
Celebrity Hairstylist Jen Atkin Chats New Book, ‘Blowing My Way to the Top’ The publication, out Dec. 8 via HarperCollins, showcases her life and work with clients like Bella Hadid and Kim Kardashian West. BY RYMA CHIKHOUNE “I GUESS MAYBE this is what it’s like having a newborn baby?” joked Jen Atkin. The celebrity hairstylist finally has her new book in her hands. “It’s all becoming so real now talking about it and holding it.” Playfully named “Blowing My Way to the Top,” it’s out Dec. 8 through HarperCollins. “That was my biggest hurdle,” she said with a laugh of the title. Her Mormon parents “had to deal” with those choice of words. “It was just such a labor of love," she continued over the phone. "I’m kind of a little nervous. But I’m excited. I just hope I didn’t offend anybody. That’s my one thing. I was really honest with a lot of stuff.”
In the book, she shares her upbringing, growing up Mormon in Utah, moving to Los Angeles at the age of 19 with $300 in her pocket, as well as her rise in the hair industry and as owner of beauty brand Ouai. She offers a glimpse of the glamorous side of her work as a hairstylist to the likes of Bella Hadid and Kim Kardashian West, showcasing behind-the-scenes stories and photographs of her travels around the world. But Atkin, now 40, also gives financial advice, tips for success in business for hopeful entrepreneurs, highlighting feminism and the importance of women supporting one another.
“Then, 2020 happened,” she said. She found herself doing a rewrite to reflect the new reality of the times. “The book was almost finished, and COVID-19 happened,” she added. “Not only are people going through such a hard time, but there’s such a moment of self-reflection, and I really felt like people are going to need help navigating through this… George Floyd’s murder happened, and I’m finding myself looking at my own journey and learning more about intersectionality in the feminist movement I was a part of. There was then another rewrite.” She also touches on the negative impacts of social media. Highly
engaged on Instagram, Atkin has 3.6 million followers on the app. “I wanted to make sure I really covered this false reality on Instagram that makes people feel anxious,” she said. “It can be an amazing business tool, but it also can make you feel FOMO [fear of missing out] and make you feel bad about yourself. There’s a lot of talk about mental health and how to navigate through this digital landscape that we live in.” In a chapter she tells the story of the time she “clapped back” at a comment someone had made of Kardashian West on Instagram, which ended up making headlines. “I haven’t really talked about it,” she said. “I was defending my friend. I never do that by the way, but I was so upset I was like, 'This isn’t true. I need to stand up for my friend.' And I’m so the type to never get involved in drama. I try to stay outside of it. That comment got picked up by a few outlets. That was a big lesson for me. I was like, ‘Oh my god, the one time that I decide to be a badass and clap back at somebody for a friend, and of course, it just blows up.’” It was therapeutic to reflect on past years, she said, though the events of 2020 have put life into perspective. “It may not have been a financially successful year, but we were all running on a treadmill,” she said of pre-pandemic times. Navigating her business with Ouai “was definitely scary” due to the unpredictability of the year, she admitted, but the health of her employees comes first. She's been prioritizing her personal relationships, seeking “deep connections.” “I’m such a Pisces,” Atkin said. “My husband [director and photographer Mike Rosenthal] is as well. I thrive on emotional connection. For me, hair always was such an emotional process and just getting to know clients.” As she looked back, she realized that her Mormon background has been an influence, a moral compass in L.A. “I was running away from all those boring principles that I thought were so silly," she said. "But really, it was a foundation for me."
Atkin photograph courtesy of Mike Rosenthal
Atkin writes about her life story, while sharing advice and lessons learned.