URBAN GARDEN
S PADE BRAND _ IDENTITY
S PA DE URBAN GARDEN
CONTENTS
1-2.
3-4.
T H E B R A N D S T O RY
7-8. 14. 21.
VEHICLES
T H E B R A N D VA L U E
9 - 10.
I M AG E A D
15-16 .
THE COLOUR
22.
S E C O N DA RY D E S I G N E L E M E N T
SAFE HELMETS
23.
BRAND MARK
17-18 . TEAM SHIRTS
CONTENTS
5.
6.
THE BR AND’S ESSENCE
11 .
12 .
LOGO WITH SLOGAN
19 .
T H E I M AG E W O R L D
24 .
E C O B AG
THE BR AND’S PERSONA
13.
LOGO WITH COLOUR
20.
BUSINESS C ARD
25-26.
WEBSITES
THE FONT
S TAT I O N A RY S YS T E M
1
THE BR AND STORY
2
S
PADE blends sustainable farming principles to create unique and productive outdoor free spaces. Founded in 2010, co-owners wanted to apply their experience of horticultural and agricultural expertise to help aspiring growers. SPADE helps urban farmers through the design, construction and management of their own edible landscape. SPADE works with the clients through the entire design/build process because the company believes that cohesion and attention to detail are what make each project special and successful. SPADE prides on creating environmentally responsible and long-lasting garden elements. Sourcing quality materials and locally adapted plants ensures the long-term health and beauty of our landscapes. The skilled staff and comprehensive approach allows to create sustainable edible landscapes that are successful on a wide variety of sites and scales. SPADE is committed to the immediate and ongoing success of all of the projects, focusing on intensive plantings and organic soil management to ensure high yields of crops season after season. Year after year SPADE builds new edible landscapes, manage dozens of backyard and rooftop urban farms and teach numerous classes and workshops across the region. With each new year, SPADE finds new opportunities and as public awareness of urban agriculture continues to grow, and hopes to grow along with it.
3
T H E B R A N D VA L U E
4
P U R P OS E • • • •
To offer an abundance of unused and free spaces in the city that are often perfectly suited for vegetable gardens. To promote nurture physical, emotional and spiritual health. To create beautiful, aesthetically pleasing any kinds of spaces. To reduce climate change.
PA SS I O N • •
To create a pleasant environment for people, make free spaces more attractive and inviting. To contribute to local food security. It is because when food production is far removed from where we live, we are vulnerable to events or circumstances that could interrupt this flow of food. The inevitable decline in the availability of fossil fuels will spell great changes for world food production and distribution in the coming years. It will be in all of our interests to invest in local food production from our own yards, to our communities, to the farms that surround our cities.
VA L U ES •
Caring, trust, simple, fresh, and challenges.
•
SPADE is vital to the health of cities and citizens alike. Its approach is curating the best urban farming products and providing personalized service, that creates the spaces for urban communities to live, play and connect with nature.
TRUTH
THE BR AND ESSENCE
“
C R E A T I N G G R E E N S PA C E S T O I M P R O V E EV ERYON E ’ S QUA LIT Y OF LIF E
5
”
THE BRAND PERSONA
“
FRESH SH ARE N AT U R A L PA S S I O N A T E BET TER
6
”
IMAGE WORLD
7
IMAGE WORLD
8
THE BRAND MARK
9
THE BRAND MARK
Spade is a tool used in gardening. With this tool, people can interact and work with the earth to improve environment. The name Spade includes the meaning of building a healthy life and gaining fresh, and nutritious food. The curved small squars represent and siginify the sun rising and urban/city at the same time. In addition, it is a reconizable symbol so it is esay to remember and connected to the gardening.
10
LOGO WITH SLOGAN
G R O W I N G H E A LT H
11
LOGO WITH COLORS
12
THE FONTS
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S A B O N LT S t d - 6 7 B O L D C O N D E N S E D
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13
THE COLORS
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14
SECONDARY ELEMENT
15
SECONDARY ELEMENT
16
IMAGE AD
GROWING HEALTH
URBAN GARDENING spad e gard en.com
17
IMAGE AD
GROWING HEALTH
spad e gard en.com
URBAN GARDENING
18
BUSINESS C ARD
COLLIN MACCRATE
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19
S p a d e ga r d e n @g ma i l . c o m
S TAT I O N A R Y S Y S T E M
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12 November 2015 Untiones ciliquiatqui dolori
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Untiones ciliquiatqui
$85
Tsuenids riqdscisngiwe
$43
Gsitjcis nasdfascisngiwe
$102
Gsitjcis nasdfascisngiwe
$230
-
Gsitjcis Excel
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20
VEHICLES
21
SAFE HELMETS
22
TEAM SHIRTS
23
ECO BAG
24
WEBSITE
25
WEBSITE
26
• • • • • • • • •
https://www.thef hd.net/urban-garden-ideas/somerville-loves-urban-gardening/#prettyPhot http://theyellowtable.com/day-80-from-garden-to-table-a-harvest-party/ http://www.socialmail.com/emails/gardenista-daily/655229/garden-visit-a-family-friendly-vegetable-garden-chickens-optional-gardenista-07-23-14 http://uli.org/wp-content/uploads/2014/01/8_ViaV_5thVegetation.jpg http://uli.org/case-study/uli-case-studies-via-verde/ http://www.grownyc.org/openspace/gardens/bx/via-verde http://www.rgd.ca/2014/03/05/so-good-creative-identity-project-spreads-organic-brand-story-to-urban-audiences-.php http://www.seattleurbanfarmco.com/home-2/ http://youngurbanfarmers.com/about-us/new-to-yuf-start-here/
GDES 3B09 S T R AT E G I C B R A N D DEVELOPMENT 02 FREDERICK BURBACH JIYEON(JEN) KIM #2483139