APRIL - SEPTEMBER 2015
SOCIAL MEDIA Objectives, Strategies & Duties
Google AdWords Campaign APRIL - SEPTEMBER 2015
> Keyword Research and Search Engine Optimization (SEO) > Provide a list of effective and optimized keywords for on-page SEO > Ensure that site landing pages for each advertisement are effective
> Implementation of Keyword Targeting Strategies > Exact Match > Phrase Match > Broad Match > Negative Keywords
> Creation of Compelling AdWords Campaigns > Attract potential clients > Drive donations digitally > Generate brand awareness
Google AdWords Campaign APRIL - SEPTEMBER 2015
> Plan Tests to Maximize the Campaign Outcome > Monitor and tweak campaign > Eliminate ineffective keywords
> Track AdWord Campaign Conversion > Conversions are purchases, a sign-ups or leads > Track sign-up conversion through registration data
Continual Growth of Networks APRIL - SEPTEMBER 2015
> Continue to monitor, listen and respond to followers > Management and Maintenance of Facebook, Twitter, LinkedIn, YouTube, Pinterest and Google Profiles
> Monitor Internet for brand-related topics of conversation > Actively engage in industry chats, discussions, forums, and other relevant avenues to promote corporate messaging and increase brand awareness, which will drive brand traffic to the organizations website > Scouring the Internet for articles, stories and tips that are industry related and which can be posted to the social media accounts.
> Conduct online advocacy and cross-promotions opportunities > Develop and expand community and outreach efforts > Integration of Social Media in Web Design
Digital Content Management APRIL - SEPTEMBER 2015
> Create, curate, and manage all content for publishing > Curate content to reach the organization’s ideal clients > Create content such as emails, social media messages, and website
> Design, create and manage promotions and campaigns > Creation of Content Calendar for the 2015/2016 Year > Participate in planning and strategizing for inbound marketing campaign execution including content, content schedule, platforms and measurements
> Creation of Effective, Optimized Web Copy for Website
Measurement of Analytics APRIL - SEPTEMBER 2015
> Measure the effectiveness of different network channels > Utilize TwitterCounter, Buffer, Klout, and other tools to measure clickthroughs and measure traffic activity
> Website Analysis and Content Marketing Benchmarking > Utilize Google Analytics' Website Tracking Code to generate web analytics and reports on website traffic
> Compile monthly reports for management showing results