IDENTITY GUIDE 2015
IDENTITY GUIDE 2015
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CONTENTS Logo Concept Logo Variations Motifs Color Use Typography Print Web Exterior Signage Apperal Vehicle
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LOGO IDENTITY Final Logo The logo concept is reminiscent of reuse culture and woodworking tools. The letterforms of the ‘R’ and the ‘G’ have been manipulated into the shape of nails - the thing that holds everything together; a symbol of coming together and community.
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Logo Color Variations These variations can be utilized on the different print and web applications. Any of these can be used in black and white if neccessary.
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*Any variations other than the ones listed are deemed inappropriate
Photo Motifs These photographs represent the different aspects of Rusted Grain and the values exhibited by the company. Feelings of community, working together, working within reuse culture, and the tools neccessary for building are all appropriate photographic representations of the brand.
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BRAND COLORS Color Use The two primary colors are used in the logo and are the most prominent in print and web material. The orange, secondary color is used very rarely and shows up more in the photographic motifs.
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GREEN FOR WEB USE R: 41 G: 90 B: 201 FOR PRINTING USE C: 000 M: 012 Y: 100 K 000
BROWN FOR WEB USE R: 254 G: 203 B: 000 FOR PRINTING USE C: 000 M: 012 Y: 100 K 000
ORANGE FOR WEB USE R: 254 G: 203 B: 000 FOR PRINTING USE C: 000 M: 012 Y: 100 K 000
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PRIMARY
SECONDARY
Typography Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veni am, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor.
SQUADA ONE AaBb123 Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Century Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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Business Cards The company business cards should be screen printed on thin plywood at local screen printing shops to help promote local businesses. All other print materials should be printed on post consumer waste recycled paper.
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WEBSITE 02
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APP DESIGN
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EXTRERIOR Exterior Signage Enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident. Enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.
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UNIFORM Enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.
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VEHICLE
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INTERIOR
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