j e n n a c o v e r l y.
01. CAFE IN TOKYO AIM: To rebrand the Japanese kitchen and cafe. DESCRIPTION: Cafe In Tokyo is a local Japanese kitchen and
cafe situated in a small shopping village in Brisbane. The cafe was in desperate need of a new and improved business identity. The client requested a minimalistic look that remained friendly and affordable.
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Creative Direction Logo Design Packaging Design Print Design Branding
02. SEED AIM: To create CD and poster artwork for the Bachelor of Popular Music Program
DESCRIPTION: Seed is an annual CD that is released Australia wide by the Queensland College of Art to showcase the talented students involved inthe Bachelor of Popular Music program.
The client requested that the design expresses growth of students, fluidity and creativity with a natural, raw feel.
This project was created whilst interning at Liveworm Studio. - Logo Design - Print Design - Client Presentation
03. H O U S E O F B E A U T Y & WA X AIM: To increase sales and customer base by rolling out more marketing collateral and freshening up branding identity.
DESCRIPTION: House of Beauty & Wax is a small, individually owned
salon located on the southside of Brisbane. The salon has been operating for over ten years and has established a loyal customer base, therefore the client requested that the overall look and feel was only to be tweaked, not totally overhauled.
This is an ongoing, week to week based project.
- Logo Re-Touch - Driving Marketing - Print Design
04. R E M I N D F U L N E S S C A M PA I G N AIM: To create a campaign focusing on mindfulness in an attempt to bring the concept to conciousness.
DESCRIPTION: This campaign was created for Reach Out
Australia and the brief requested soft colours, simple imagery and a friendly, unobtrusive feel. “A gentle reminder for the general public.�
- Creative Direction - Logo Design - Print Design
05. JC COLLECTIONS AIM: A self initiated project to create hand drawn pieces for a boutique collection of t-shirts, hoodies and singlets.
DESCRIPTION: This project was an effort to showcase my artistic talent
as an illustrator and graphic designer by combining two methods to produce creative products to sell.
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Hand drawn illustration Creative Direction Logo Design Print Design Branding Marketing & Sales
06. CHALKBOARD T YP OGR APHY AIM: To create a typographic quote from chalk. DESCRIPTION: This typographic piece is completely hand drawn in
chalk. It took around six hours to produce and was displayed in a non-for profit show.
- Hand drawn illustration
07. C O L D R O C K C A M PA I G N AIM: To create an eye-catching summer typographic campaign for Cold Rock. DESCRIPTION: This typographic piece is completely hand made from sweet
treats and ice-cream. It took about 2 hours to organise and photograph each piece.
- Creative Direction - Photography - Print Design
08. ETHICAL NUTRIENTS AIM: To create an Ethical Nutrients Fish Oil competition brochure. DESCRIPTION: This Ethical Nutrients Fish Oil brochure was created for
a $10,000 competition run by Inner Health Plus and Ethical Nutrients. An underwater treasure theme was decided upon between myself and the marketing team at Health World Limited.
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Creative Direction Liasing with marketing Photshop Social Media Print Design
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09. I N N E R H E A LT H P L U S AIM: To create an Inner Health Plus poster for chemists and health food stores across Australia and New Zealand.
DESCRIPTION: This Inner Health Plus poster features an updated, modern
look and feel to sit alongside new point of sale such as banners, plush bug toys, wobblers, bottles and more in chemists across Australia.
- Creative Direction - Photography - Print Design
C L I E N T & P E R S O N A L I L L U S T R AT I O N W O R K I have included a couple of recent illustrations I have created, if you would like to see more please visit jenna_coverly on Instagram.
J E N N A C O V E R LY | D I G I T A L D E S I G N E R + I L L U S T R AT O R