GRAPHIC DESIGN PORTFOLIO
A Collection of my work while attending Academy of Art University
Jenna Graviss
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Graphic Design Portfolio
Dedicated to my Mama, Daddy, Grammy and my Nickoli for always supporting my dreams . Thank you
Jenna Graviss
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CONTENTS
8 // Visual System Disney Citizenship
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Graphic Design Portfolio
12 // UX Eating forTwo
16 // Branding Puppals
20 // Packaging Element Eden PURE
24 // Visual System Fusion Fest
28 // Packaging Jack & Alice
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PROJECT // Visual Design System
Wonderful World Deliverables: Brochure Website
Summary: The project was to create a visual system that would roll out in a self-contained Corporate Social Responsibility (CSR) website for Disney, along with a PDF, print, and web assets, which are specifically designed to promote and drive traffic to the website.
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Graphic Design Portfolio
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Graphic Design Portfolio
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PROJECT // Interactive Design Campaign
Eating for Two Deliverables: Website App
Summary: The project was to create an interactive design campaign with three deliverable that included a website, mobile app and an iWatch app. The Campaign was for a system that would benefit pregnant women in what to eat while pregnant based on their trimester and stay on track for a healthy delivery and baby.
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Graphic Design Portfolio
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Graphic Design Portfolio
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PROJECT // Branding System
Puppals Deliverables: Logo Website Brand Identity Manual
Summary: The project was to create a branding system for an online service which began with the brand identity and was to include the logo, website and brand identity manual for the company. Puppals is an online service the provides a safe way to find care for your dog from walks to daycare all in the convenience of your phone.
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Graphic Design Portfolio
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Graphic Design Portfolio
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PROJECT // Skin Care Line
PURE
Deliverables: Package Design System Branding / Logo Product packaging and store display
Summary: The skin care line was created as a sub-brand of an existing brand, Elements. It is a surf and lifestyle brand and Pure is the extension of the brand focusing on face treatments and lotions. The package concept was to represent the company’s natural and organic vibe while maintaining the idea of the pure nature of the products. The design is simplistic and fresh which is influenced by the product and name.
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Graphic Design Portfolio
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Graphic Design Portfolio
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PROJECT // Music Festival
FUSION FEST Deliverables: Branding / Logo Poster Mobile App
Summary: The project was to create a Visual System for a music festival which began with the branding and logo and included the poster, tickets, website and mobile app. The look was to represent the fusion of sounds from Pop to Country. There was meant to be a feeling of edge with a modern vibe. The classic gold with the contemporary black and a pop of feminism with the pink just to add a softness to the overall look.
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Graphic Design Portfolio
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Graphic Design Portfolio
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PROJECT // Hand Soap Product Line
JACK & ALICE Deliverables: 10 packaged hand soap products Summary: The project was to extend the company’s existing cleaning product line into hand soaps. This consists of all natural ingredients of a range of hand soaps from powders to sprays. With this in mind the idea was to create a brand look that represented the natural, clean and fresh essence of the soaps into the visual presentation of the product line.
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Graphic Design Portfolio
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Graphic Design Portfolio
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Published 2017 by Jenna Graviss jennagraviss.com Š2017 Jenna Graviss School: Academy of Art University Instructor: William Culpepper Class: GR460 Senior Portfolio Publisher: Blurb Photographer: Jenna Graviss Editor: Jenna Graviss Art Director: Jenna Graviss Designer: Jenna Graviss All rights reserved. No part of this publication may be reproduced or used in any form, or by any means — graphic, electronic or mechanical, including photocopying, recording or information storage and retrieval systems without the prior permission of the publisher.
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Graphic Design Portfolio