SANDY LIANG
Jenna Visage Advertising FA S M 2 1 0 B e t a n c o u r Spring 2018
Table of Contents Overview Story Mood Location
After a full night of going out, three friends bring the SOHO club scene to high tea for a twisted, grungy “Eloise, tea at the Plaza.”
Brand: Sandy Liang About: Liang is a American designer that started her label following her graduation from college. Through internships, she worked with some of the most coveted designers in the industry such as Jason Wu and Philip Lim. Her brand is self summarized to be “funny, girly, and happy� upholding a cool, downtown vibe with feminine and romantic overtones. Goals: Dynamic camera angles with soft lighting from various interesting angles in diverse urban and natural settings to fit with the brand aesthetic of Liang. Target Market:
Overview
S/S 2017
S/S 2018
F/W 2017
F/W 2018
Mood
Shot Angles
Location
Hair & Makeup
Schedule
Mock Ups
Mock Ups
Mock Ups
BTS
Final Ads
Final Ads
Final Ads
Mock Ups
Mock Ups
Mock Ups