Jenna Williams
Industry, Theory, and
Practice Mega Trends S/S 2013
table of contents. page 1 page 2 page 3 page 7 page 12
backcast 2011 backcast 2012 nautical chic futuristic mania military woman
backcast 2011.
Backcast 2011
• • crop tops • • lace • • bright colors lace, crop tops, and bright colors.
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backcast 2012.
Backcast 2011
• • high-waisted skirts • • sheer • • mesh fabrics lace, crop tops, and bright colors.
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fall/ winter 2013
nautical
Drivers: More and more people are becoming more closely connected with nature and the outdoors. With the ocean and sailing items as inspiration, we can dress like the ocean is our home.
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chic.
Palette Nautical Blue
Trend Description: Nautical chic, synonymous with sea, takes the uniform of the sailor and turns it into a classy, trendy, everyday style with cotton fabrics. It is all about the colors of the sea and its surroundings mixed with the original uniform colors. 4
Crimson Red Sweet Sunshine Caressed Coral Sandy Creme Paper White
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Consumer Behavior: Nautical themes are very popular for home decoration this season. A lot of people can be found owning their own boats in these times, along with going on sailing trips.
key silhouettes. • • blazers • • striped shirts • • anchor accessories • • compass accessories • • reds and blues
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fall/winter 2013
futuristic mania.
Drivers: We are becoming more technologically advanced. Clothes should depict personality and will start showing more innovative design.
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Palette Black Hole
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Trend Description: Futuristic mania takes topics of science fiction along with views of futurism and combines them into something wearable. With thick fabrics, a new decade of sci-fi and the future will turn this trend into something bigger than we’ve ever seen before.
Electric Blue Metallic Gray Futurama Green Zenon Purple Supernova White
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Consumer Behavior: With “The Hunger Games� becoming more popular and more people becoming more interested in technology, it only makes sense to say that women will dress like what they have become interested in.
Fall 2011 Garret Pugh
Fall 2011 Garret Pugh
Fall 2011 Garret Pugh
Fall 2011 Garret Pugh
Fall 2011 Garret Pugh
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key silhouettes. • • pointed shoulders • • robotic looking elements • • metallic fabrics • • crazy, bright makeup
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fall/winter 2013
military woman.
Drivers: Women are using men’s clothes to dress themselves. Camo is normally seen as menswear, but women will adopt it and make it theirs.
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Palette Turtle Green
Trend Description: Military Woman combines camouflage with chic staples. Earth tones create the “military, blending in” look.
Spinach Sandy Brown Hunter Green Light Gray Sandy Tan
Consumer Behavior: With a lot of support to the troops over seas, why not show our support in a different way? Military wives can show dedication by dressing as the chique version of their husbands.
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key silhouettes. • • combat boots • • army caps • • earth toned jackets • • military inspired bags
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sources. wgsn.com pinterest.com tumblr.com fashionise.com
Industry, Theory, and Practice 16
Mega Trends S/S 2013