SPECIALTY PACKAGING
INDEX
2017 PARIS EVENT GIFT BOX A special give away wine gift set GULFSTREAM PRESS KIT Catalog box for potential client
50TH YEARS ANNIVERSARY BOOK CASE Ralph Lauren 50 years anniversary gift book case
Under contract of Rapid Displays Under contract of Rapid Displays
GULFSTREAM HIGH-PROFILE SAMPLE CASE Sample showcase box for Gulfstream sales and a collective box for clients made the purchase Under contract of Rapid Displays
ACQUALINA GIFT SET BOX Special give away gift to their home buyers
PASTRY GIFT BOX Pastry packaging design for their singnature desserts
Gulfstream Aerospace Corporation designs, develops, manufactures, markets, services and supports the world’s most technologically-advanced business and private Jets.
BRAND STUDIES
BRAND ANALYSIS & DESIGN STRATEGY INTERACTION
DESIGN INTUITIVE CONTEMPORARY CLEAN SLEEK WELL FINISH
OPEN THE BOX VISUAL COLORS ACCESS THE BROCHURE
THE FEEDBACK
TOUCH VISUAL COLORS
AN EXPERIENCE
PRESS BOX
UNDERSTAND THE MASSAGE
HOW DO WE PROVIDE AN UNIQUE EXPERIENCE FROM THE VERY FIRST BEGINNING TO OUR (POTENTIAL) CUSTOMERS.
IT REPRESENTS GULFSTREAM COMPANY ENSURED CONFIDENT DEFINITE
FLAWLESS PERFECT A LEADER UNDERSTANDING
GULFSTREAM HIGH PROFILE MATERIALS CASE FLAWLESS FINISH
A REPRESENTATIVE HELPER REFLECTS GULFSTREAM CORE VALUE TO POTENTIAL CLIENTS
HIGH END OUTER MATERIAL EASY TO STORE
PURPOSE (WHAT’S FOR?)
MATERIAL LAYOUT GRAPHIC
CREATE EXPERIENCES THROUGH PHYSICAL
CREATE IMPACT THROUGH EXPERIENCE
SHOWCASE POSSIBLE MATERIALS CARPET
FABRICS
VENEER
LEATHER
STONES
METAL
FEEL RESPECTED A COMFORTABLE PURCHASING EXPERIENCE
EASY TO HANDLE / CARRY
CLIENTS UNIQUE & SPECIAL
APPROPRIATE WEIGHT
REVEALING GIFT
EASY TO EXPLAIN OPEN / CLOSURE MOVING THE CASE REVEAL MATERIALS CHECK MATERIALS TOUCH MATERIALS
PRESENTABLE REUSABLE
HELP SALES TO SELL
COLOR / FINISH VISUAL
(CLIENTS) A COLLECTIVE PIECE
EASY TO INTERCHANGE MATERIALS WELL CONSIDERED MATERIAL ORDER
ORGANIZED INFORMATION CONVINCING MATERIAL INFO IMPACTING GRAPHICS & LAYOUT
CUSTOMERS JETS THE TECHNOLOGY THE SERVICE COMPANY VALUE
CATALOG
PRESS BOX
Gulfstream asked us to come up with couple of special box design for their catalog books to impress their potential clients. They required the concepts can still reflect their company value and the high end finish.
CONCEPT DEVELOPMENT
FINAL DESIGN I
THE WINDOW WAS DESIGNED TO FOLLOW GULFSTREAM’S AIRCRAFT WINDOW, THE EXTERIOR IS BIULT WITH 1/8” CHIPBOARD WRAPPED WITH SOFT TOUCH PAPER
SOLID METAL HANDLE AND SNAP BUTTON CLOSURE
FAUX LEATHER SIDE STRAP
FINAL DESIGN II
METALLIC SILVER COVER WITH SOLID METAL LOCKING HARDWARE
GULFSTREAM OFFICIAL BOX LINER AND BLUE PULLING RIBBON
SILVER STAMP-FOILED AIRCRAFT GRAPHIC DECAL
PARIS EVENT
GIFT BOX Gulfstream asked for a clean and elegant design but stay slightly conservative. The concepts are developed to reflect their simple but high end style throughout their aircraft and building design. The exterior finish and light gray interior are also designed to match their branding colors.
CONCEPT DEVELOPMENT
FINAL DESIGN
SOFT TOUCH LEATHER HANDLE AND TONE ON TONE WRAPPED CORNER DETAILS
LEATHER STRAP & RIVETS CLOSURE
ALUMINUM TRAVEL TAG
HIGH PROFILE SAMPLE CASE Gulfstream asked us to come up with couple of special box design for their catalog books for their potential clients. They required the concepts can still reflect their company value and the high end finish.
CONCEPT DEVELOPMENT
FINAL DESIGN
COMPARTMENT FOR GULFSTREAM HAND WRITTEN CARD AND FLASH DRIVE ON THE DOOR
SAMPLE TRAY (FABRIC SAMPLE SWATCHES AND STONE SAMPLES)
INTERCHANGEABLE AND CUSTOMIZABLE METAL PLATE FOR CLIENT MAKE THE PURCHASE
50TH ANNIVERSARY BOOK CA
ASE
This project was to design a luxury book case for Ralph Lauren’s 50th year anniversary gift book. The client asked the concepts designed with vintage and Ralph Lauren branding elements.
CONCEPT DEVELOPMENT
DESIGN NOTES The Book case is designed to have the original Ralph Lauren value in mind. The picked materials are to represent the classic outfits of Ralph Lauren.
VINTAGE STYLE LEATHER
WOOL TWEED
BRASS
ANGLED LID DESIGN AND BRASS CORNER DECORATION PIECES
PULLING RIBBON
EMBOSED 50 DECAL ON A STITCH DECORATED LEATHER PANEL
EMBOSED INTRODUCTION FROM RALPH LAUREN
This project was to design a luxury gift box for ACQUALINA™ new residents as a welcome gift. The box each contain a selected gift such as cashmere scarf, bluetooth speaker or headsets. The client originally asked if they can just have the boxes made as the shape of their apartments, we decided to explore more concept possibilities.
ACQUALINAâ„¢
DESIGN NOTES This concept uses the brand color to create a clean design. The closure method uses magnet inbeded in metal ACQUALINA™ Logo as the “door knob”. When opening the box, the resident can enjoy the experience of revealing
the “surprise from the new home.” The gold-plated building can be changed based on which building unit is purchased. The customized gift box is protected by the clear PETG box to complete the luxury packaging.
Black Peony is a small but fine bakery in Taipei, Taiwan. They want to design a luxury packaging for their featured desserts. They also asked to try to blend Chinese style into modern but elegant elements as the main tone of their packaging design.
The concept is to use the gold peony flower on black background to represent the traditional but luxury Chinese style. The individual cake package address the name of the cake on the front, the signature shape at the back.
THANK YOU!!