STATEMENT Spring 2020

Page 8

The term, “sexy” has been interpreted in several different ways. Companies like Victoria’s Secret took it in the direction of lacy lingerie, push-up bras and satin robes. They even started the Victoria’s Secret Fashion Show to display each season’s newest take on sexy. But times have begun to change society’s view of what is considered sexy. In 2020, with the rise in body positivity, the mindset has shifted from flaunting to fitness. Whether it be a mom running errands or a student with a busy schedule, athleisure is a sure win for the look of the day. It’s a quick and simple outfit, who could dislike it? Topping it off, it reinvents the idea of sexy. A rise in fitness has brought inclusivity to the forefront of sexy. Companies like Aerie have models of all body types showing off the athleisure and comfy lingerie. Popularity has shifted from Victoria’s Secret to PINK, where the focus is athleisure not lingerie. It’s no longer, “how can I look like that? I want to be skinny too!” It’s now, “look at me and all I can conquer!” Fashion is molded by the needs and wants of society. It just so happens that the current needs and wants is athleisure. It is the want to feel comfortable and sexy in their own way. Athleisure is the industry’s answer. Athleisure may be a clothing style, but under it all it’s a new mindset. Society has turned away from revealing everything they have. Now, it has turned to embracing the comfort of their own skin. The clothing is no longer the root of the sex appeal. Instead, it is the confidence of the individual. If the person feels comfortable, then the person will feel sexy. Trends are always changing. Athleisure was one that rose to the top a couple of years back. By looking at the change in society’s perspective – in terms of sexy – it may be a trend that stays around. It was time for a change in the industry. Athleisure was the driving “mindset” that brought this change. Who needs to bring the old “sexy” back? This new sexy is revolutionary and nothing can beat that!

07.

K AT Y VACC ARIELLO


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