MEDIA KIT for the 2022-23 Jefferson County Official Guide by Jennifer Creative

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WISCONSIN TOURISM

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THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

THE OFFICIAL GUIDE & WEBSITE TO JEFFERSON COUNTY

Our 24th Year! 2022-23

ENJOYJEFFERSONCOUNTY.COM

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ADVERTISING ON THE WEB Place Listing

Full descriptions, address (with google map), web, phone and email links. Include in depth information like videos, special offers and upcoming events (all of which also appear in the event section).

Featured Listings

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Banner Ads

Ads placed on the home page and throughout the site in two sizes. Each ad can be linked to your own website. Each banner ad also receives free placement on at least one newsletter in the coming year. WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

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ONLINE EVENT CALENDAR Event Listings

Listed by month and filterable both by event type and by community.

Event Detail Pages Featured Listings

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Featured Events on the Home Page

Full descriptions, address, web links. Provide readers with links to buy tickets, videos and up to 8 full color photos.

WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

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E-MAIL NEWSLETTERS

Monthly Newsletters

WISCONSIN TOURISM

Sent to a list of over 5,700 subscribers who want to receive the information. Newsletters contain articles professionally written about various events plus a full calendar of events pulled from our website. Advertisers who purchase banner ads are also included on at least 2 newsletters throughout the year.

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

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ADVERTISING IN PRINT FORT ATKINSON

220 GRANT ST. FORT ATKINSON

920.563.2478 BADGERBANK.BANK

WORKING TOGETHER. ACHIEVING SUCCESS.

AN ITALIAN BISTRO IN A COZY URBAN SETTING SERVING CUISINE FROM ALL THE REGIONS OF ITALY. RESERVATIONS RECOMMENDED

Ad Pages

Full color ad pages of area businesses placed throughout the book where appropriate..

Humphrey Floral & Gift

Simple Life Country Storellc

and the ATRIUM at Humphrey Floral a “must see destination”!

Farm Raised Beef • Baked Goods • Spices Rolled Butter • Homemade Soap • Jarred Goods Honey • Gluten-Free • Antiques & Gifts

Amish Style Bulk Foods

Integrated Family Care Clinic (920) 563-5500 • forthealthcare.com 1520 Madison Ave, Fort Atkinson SEE OUR AD ON THE BACK COVER

Located west of Fort Atkinson off Hwy C, just past Hwy J, left on Ebbert Lane

• • • •

Open Year Round – 920-563-4469 Wed, Thu, Sun 10-4 (year round), 10-5 (June-Sept)

Fresh and Silk Floral Bouquets Flowering and Green Plants Fine Wines and Gift Baskets Unique Jewelry, Scarves & Accessories

Indulge

201 S. Main St., Fort Atkinson • 920-563-9231

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Fully renovated, historic building Year-Round Use, Riverfront Patio or Theater River-Level Reception Hall and Vintage Bowling Lanes Lovely Dining Rooms and Two Kitchens

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340 S Main St Fort Atkinson, WI 53538 (920) 563-3301

417 E Main St Watertown, WI 53094 (920) 262-0300

Hablamos Español

terrastaffing.com

601 Jones Avenue Fort Atkinson, WI 53538

920-563-2963

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JEFFERSON.COUNTY:.THE OFFICIAL GUIDE 2021-22

www.enjoyjeffersoncounty.com 13 Photos: with 10 beers on tap and food available in their Taproom. Our locally made beer, wine, and spirits are some of the best in the state. Raise a glass and enjoy an award winning flagship

We’ve grouped together some highly sought after hot spots to make it easy for people to find their way around the county. WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

Volo testendi blandi vellant aut proribusa venieni cus, vera pelescil es asped qui aut hiliquatIquisti corum voluptio verumquis et aut

Breweries

Craft beverage businesses are popular destinations year-round. Jefferson County is home to numerous breweries that brew and serve their beers in their own taprooms and at various events throughout the county. Head over to Lake Mills where you’ll find

Breweries

Themed Pages

Our locally made beer, wine, and spirits are some of the best in the state. Raise a glass and enjoy an award winning flagship beverage paired with some of the best appetizers and entrees around. Don’t miss sampling the creative seasonal and special offerings! Here are a few highlights and places you should put on your must-see list!

Wineries

Distilleries

Sunshine Brewing Company

Tyranena Brewing Company

Whiney’s

Lewis Station Winery

Stable Rock Winery & Distillery

Cambridge Winery

Dancing Goat

Dog and Shrub Distillery

Head over to Lake Mills where you’ll find Sunshine Brewing Co. with 10 beers on tap and food available in their Taproom.

Summertime also brings Tyranena Brewing Company’s popular Brew with a View events at Korth Park. Situated on a glacial drumlin, overlooking beautiful Rock Lake in Lake Mills.

Whiney’s, located at The Fuzzy Pig in Whitewater is a wine and craft beer haus where you can meet your friends for a drink and some food in their rustic location.

Jefferson County has the distinction of being home to Lewis Station Winery in Lake Mills, the first Certified Craft Winery in Wisconsin.

Stable Rock Winery opened last year in Jefferson with an emphasis on German flavorings featuring foods like pretzels and mustard sauces.

Travel west to Cambridge to visit the Cambridge Winery where you can taste and buy wines from across Wisconsin, California, and New York.

The Fuzzy Pig in Whitewater is a wine and craft beer haus where you can meet your friends for a drink and some food in their rustic location.

JEFFERSON COUNTY: THE OFFICIAL GUIDE 2022-23

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COUNTY WIDE EDITORIAL Area Parks and Trails

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N2028 Cty N, Fort Atkinson; 1.5 miles North of Cold Spring along CTH N

Cappie’s.Landing

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Crawfish.River.Park

W6013 US Hwy 18, Jefferson

Dorothy Carnes Park

(East) N3220 Radloff Lane, (West) W6509 Jones Ln, Fort Atkinson

Garman.Nature.Preserve

78 1

Glacial.River.Mountain.Bike.Trails

Indian Mounds & Trail Park

W7561 Koshkonong Mounds Rd, Fort Atkinson; 3.5 miles SW of Fort Atkinson

Jefferson County Dog Park

W5098 K-9 Drive, Johnson Creek; 1 mile South of Johnson Creek, off of HWY 26

Joy Park

N6881 CTHF, Oconomowoc; 1.5 miles North of I-94 on CTHF, on Spence Lake

Kanow Park

N8248 Rock River Rd, Ixonia; 500’ on the Rock River 500’; North of HWY 16, 10 miles East of Watertown, 3 miles West of Oconomowoc

Korth Park

W8930 Korth Lane, W8282 Elm Point Rd, Lake Mills

Pohlman.Park

M4809 Duck Creek Rd, Helenville; USHWY 18 and Duck Creek Road

Rock.Lake.Park

W8050 Park Lane Rd (Lower); N6999 Rock Lake Rd (Upper); North end of Rock Lake, Lake Mills

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109

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503.N.Jackson.Ave.

90+

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Cambridge.Fishing.Ponds.&. Wildlife Area

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JEFFERSON.COUNTY:.THE OFFICIAL GUIDE 2021-22

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On Lagoon Way, (off of Hwy O, less than one mile North of Route 12)

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300 18

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MUNICIPALITY PARKS - FORT ATKINSON - 920-563-7781

Haumerson’s.Pond. ■ ■ ■ 107 ■ ■ at.Bark.River.Park ■ ■ ■ Barrie Park 1.5 ■ ■ ■ ■ ■ Bicentennial Park 2.9 ■ ■ ■ Endl Park 2.3 ■ Fort Wheels Park ■ ■ ■ Jones Park 16.6 ■ ■ ■ ■ ■ ■ ■ ■ Klement.Park 2.5 National Night Out in Jefferson ■ ■ McCoy Park 3 ■ ■ ■ ■ ■ ■ Memorial.Park 7.5 Additional events will be added throughout our communities ■ ■ ■ ■ ■ ■ Ralph.Park allow. Please 15 as COVID-19 guidelines check the Events tab■at ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Rock.River.Park 60 enjoyjeffersoncounty.com for an updated list of activities. ■ ■ Rotary.Arrowhead.Park 3 ■ Trailway Park 1.27 ■ cheeses,. honey,. baked. goods,. fresh. fruits. and. ONGOING: Farmers Markets. See pages 62-63 forPARKS a meats,. MUNICIPALITY - JEFFERSON - 920-674-7720 ■ veggies,.and.more..8am-12pm..Downtown.Fort.Atkinson.. full.listing.by.community. Business Center Park 0.2 ■ fortfarmersmarket.com ONGOING: Downtown Historical Walking ■ Lubahn.Park 14 Historic School Museum ■ Tour. Discover historic downtown Jefferson! MAY-OCT: Cambridge ■ Oakridge Park 4.5 ■ jeffersonchamberwi.com Tour..Built.in.1906,.this.beautifully.maintained.historic. ■ ■ ■ ■ Rivers.Edge.Nature.Preserve 4 TUESDAYS & WEDNESDAYS: Ice Age Weekly building.is.filled.with.interesting,.educational,.and.nostalgic. ■ ■ ■ ■ ■ ■ ■ ■ ■ Riverfront.Park 19 displays.detailing.local.history.of.Cambridge..Open.Wed. Guided Hikes. ■ South. Street,. Rock.Park.(undeveloped) &. Sat. (Except. Holidays),. 12:30-3pm.. 211. APRIL 3: 4th Annual Easter Egg Hunt. Waterloo Cambridge..cambridgehistoricmuseum.org ■ ■ ■ Rock.River.Landing.Park Firemen’s.Park,.500.Park.Ave..waterloowi.us ■ ■Rummage ■ ■ ■ ■ Annual ■ MAY: City Sale. city-wide Rotary.Park 1.3 Wide APRIL 3: Annual Easter Egg Hunt. .10am,.7.&.under.. coordinated.rummage.sale.days,.Whitewater.. ■ Schiferl Park 4 Lake Mills ■ ■ ■ ■ ■ ■ ■ ■ ■ Stoppenbach.Park 6.5 Days. MAY: Dirt .Join.in.on.some.family.fun.at.Jelli’s. APRIL 4: Easter Brunch at Milford Hills. Buffet style Market.the.first.weekend.of.May!.N5648.S.Farmington.Rd,. ■ ■ ■ ■ ■ ■ ■ ■ ■ Tensfeldt Park 10 menu..Credit.card.required.to.hold.reservation..920-699- Helenville..jellismarket.com ■ ■ Utility Park 2 2249 or info@milfordhills.com. ■ ■ ■ Market. ■ ■ MAY 1: Weekend, Vintage Lake Mills VFW Park 3

EVENTS

FITNESS STATION

please visit enjoyjeffersoncounty.com/events to verify dates and times of each event.

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at over a dozen local retail locations in historic through.format..Hoard.Historical.Museum,.Fort.Atkinson.. ■ downtown. Jefferson.. Pre-registration. is. required.. hoardmuseum.org jeffersonchamberwi.com JUNE 22: LMPD Night Out against Crime..Real.Hope. MAY 15: Gemuetlichkeit May Ball.. Don’t. miss. Community.Church,.Lake.Mills..6pm-8pm. the. kick-off. of. our. 50th. celebration. (postponed. due. JUNE 24-27: Plein Air. See Jefferson Through the to. COVID-19. in. 2020).. The. 2021. King. &. Queen. will. be. Eyes of an Artist! Artists are invited to capture our historic announced.with.music.by.the.Variations,.6:30-10:30pm.. buildings,. churches,. the. beautiful. Rock. and. Crawfish. The.euchre.tournament.WILL.NOT.be.held.this.year.due.to. rivers, landscapes, and other points of interest throughout some.COVID.restrictions.still.in.place..Fairview.Sports.Bar,. Jefferson.over.three.days..Artists.will.be.painting.June.24,. Jefferson..gdays.org 25.and.26..Awards.will.be.presented.the.morning.of.June. 27th..Paintings.will.then.be.for.sale.June.27th.at.the.Woolen. ■ 20: 5th Annual Summer Concert Series with MAY Jage Nichols..Events.start.at.5pm.with.main.show.6-9pm.. Mill..Woolen.Mills.at.222.S.Wisconsin.Dr,.Jefferson..(414). 322-1440 Waterloo.Firemen’s.Park,.500.Park.Ave..waterloowi.us

Explore

MAY 22: FurryC OFriends 5k Run/Walk. Over MMUNITIES 500. runners/walkers,. nearly. 200. dogs. in. this. familyfriendly,. dog-friendly. event.. Jefferson. County. Fair. Park.. signup.itsracetime.com/Race/WI/Jefferson/. FurryFriends5KRace ■

Seasonal Events

Community events listed in printed book as space allows. Unlimited online event listings available for ALL our advertisers.

JUNE 25-26: Watertown Area Chamber of Commerce 100-Year Anniversary Celebration and Vendor Fair..Watertown..watertownchamber.com JUNE 25-28: Lake Mills Town & Country Days. JULY: Concerts in the Park / Family Fun Nights.

WHITEWATER WHITEWATER ■

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JUNE - AUG: Concerts in the Park. Enjoy Concerts in Join. Whitewater. Parks. and. Recreation. on. Tuesdays,. Rotary.Park.on.Thursday.nights!.Free.and.fun.for.the.whole. 5:30-7pm. for. our. music. nights. and. family. fun. nights.. family..Rotary.Park,.Jefferson..jeffersonchamberwi.com Bring.a.blanket.or.lawn.chair.and.enjoy.the.evening.air.and. JUNE - SEPT: Goat Island. Check out the resident entertainment..Whitewater.. ■ goats.on.Goat.Island.located.below.the.dam..The.island. JULY 3: City of Jefferson Festival Fireworks ■ is.accessible.via.personal.watercraft..Bring.some.quarters. PHOTOS: LeftCelebration. page: plique Join qui us for a fun, festive night! Jefferson ■ for.the.goat.feed.vending.machine,.pack.a.lunch.for.yourself. re consequi coressim sa ipsa et Golf.Course.913.Golf.Drive,.Jefferson.. ■ and.enjoy!.Jefferson..Find.us.on.Facebook. verquam labor plique rerchillest JULY 3: Independence Day Kick-Off Concert. Join ■ Right page: nonempo rernam JUNE 5: Jefferson Take a Kid Fishing..Sponsored.by. Waterloo.Parks.as.they.start.to.celebrate.the.Independence. Jefferson.Kiwanis.Club,.City.of.Jefferson.and.Wisconsin. aliquassunt.Iqui nimo qui ut et weekend with Big Spoon highlighting the Main Stage at DNR.. 8am. sign. up.. Free. bait,. weigh-in. and. prizes.. in parciet maximendit consequi Firemen’s.Park..Beverage.Garden.opens.at.7pm.with.the. Refreshments.available..Jefferson.County.Fair.Park,.503.N. and doluptat. coressim ■Situated ■ on Cravath and Trippe Lakes main.show.at.8pm-12.Midnight..Waterloo.Firemen’s.Park,. Jackson.Ave,.Jefferson..jeffersonchamberwi.com ■nestled ■ ■ the forests, lakes, and prairies of 500.Park.Ave..waterloowi.us within ■

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JUNE Fort Atkinson Citywide Rummage ■4-6: the Kettle Moraine State Forest, Whitewater offersJULY 4: 4th of July Ice Cream Social. DriveSale.. Sponsored. by. the. Daily. Union.. Fort. Atkinson.. through.format..Hoard.Historical.Museum,.Fort.Atkinson.. ■ endless vacation and cultural opportunities. dailyunion.com

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hoardmuseum.org

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JUNE 11: Movie in the Park “The Sandlot”. Check JULY 4: Annual Fireworks. Lake Mills Business Park the.City.of.Jefferson’s.Facebook.Page.for.time.and.location.. at.dusk. There are few places as dynamic, yet as quaint lakes. You can head out on the John Muir trails in or Savory Sounds throughout the summer. ADVENTURE jeffersonwis.com JULYbike 4: Waterloo Independence Day Celebration. Whitewater has a variety of annual events that are and picturesque as Whitewater, Wisconsin. the morning, the community in the afternoon, Challenge yourself at Spring Creek, one of ■ JUNE 11: Diamond Rio at the Gobbler Theater. Events. run.up all.aday.. Baseball. 10am. with. the. worth the visit including the annual Freeze Fest the nation’s top twelve par three golf courses; a and after working hunger, grab astarts. bite toat. eat Whether are just visiting or plan to make Tickets. you available. at. gobblertheater.com for $54-$64.. culmination.of.fireworks.at.10pm!.Come.on.out.and.enjoy.a. ■ ■ Polar Plunge, Maxwell Street Days, the Discover round of disc golf at the UWW course; an hour our diners, brewpubs, or farm-to-table Whitewater your home, we invite you to explore in one of *Rescheduled.from.August.14, 2020. day.of.baseball,.music,.and.food!.Waterloo.Firemen’s.Park,. ■ and Discover Whitewater. restaurants in the evening. Whitewater Marathon Series, a new Storytelling or two of biking the community and surrounding 500.Park.Ave..waterloowi.us ■ JUNE 12: Battle of Camrock.. Mountain. biking. APRIL 23-24: Spring 2021 Johnson Creek competition..The.trail.system.at.CamRock.is.an.awesome. Whitewater embraces a life ofCounty quality, Fair. health, JULY 7-11: Jefferson Bring the whole Festival, and the annual Spirit Tour that explores countryside; a day of hang gliding; or perhaps a YOU DON’T www.enjoyjeffersoncounty.com 49and. fast. flowing. single-track. that. and blend. of. wide. runs.engagement. Rummage Sales..Contact.Carol.O’Neil.at.caroljo@tds.net. MAY 1: 5th Annual Waterloo Firemen’s Park family.out.for.some.fun!.Get.some.fried.food,.view.all.of.the. RICH INWANT HISTORY the rich haunted history of Whitewater, also known family afternoon at Whitewater’s very own indoor We are a proud Ice Age Trail TO MISS... through open fields of prairie grass, wooded single-track animals,.dance.at.the.DJ,.and.stop.at.our.daily.main.events!. by.April.19th.if.interested.in.participating..Include.your. Spring Clean..Waterloo.Firemen’s.Park,.500.Park.Ave.. Whitewater was established by the Potawatomi Community, and the Whitewater Lake Segment as the “Second Salem”. Aquatic Center, featuring a 20-foot-tall slide, lazy name,.address,.email,.days.and.hours.of.your.individual. waterloowi.us with.bermed.turns.and.more.technical.singletrack.with.a. You.won’t.want.to.miss.out!.July.7-8:.Tractor.Pulls,.July.9:. who settled here at the convergence of two of the trail Whitewater is proud to be the home to one of river and interactive play structure. However you features wooded moraines, kettle sales,.and.highlights.of.available.merchandise.. UW-Whitewater touch.of.roots.and.rocks..The.Battle.of.CamRock.will.be.fun. Ides.of.March,.July.10:.Jon.Pardi,.July.11:.International. MAY 1-2: Clay Collective Spring Pottery Tour. The and challenging for levels, Citizen to Elite, withThe fun singleSee + Do rivers, aKettle land richMoraine inall resources and Forest potential. lakes, and outstanding views from atop a steep Demolition. Derby. Jefferson. County. Fair. Park,. 503. N. the largest 4th of July celebrations in Southern choose to spend your time in Whitewater, you are APRIL 23-25: Madison Classics Car Show & Swap members.of.the.Clay.Collective.along.with.the.12.guest. State track, great downhill,once feed referred zones and,toofWhitewater course, the sprint to Look Jackson.Ave,.Jefferson..jcfairpark.com Sequi coressim sa ipsa cum Meet. One of the largest car shows in the Midwest! For potters,.will.open.their.studios.to.the.public.for.a.free.selfNative Americans Wisconsin. Don’t miss our multi-day event that sure to like what you find! rise. for weekly-guided hikes as well as Ice Age Trail the.finish..Cambridge..wors.org/schedule/3-battle-camrock auto.enthusiasts,.this.swap.meet.boasts.thousands.of.car. guided.driving.tour..Cambridge,.Johnson.Creek,.Lake.Mills.. JULYthroughout 16: Moviethe in year! the Park “Spies in Disguise”. features live music, food, a carnival and two verum labore earciis dolorro as “Minneiska” meaning the city beautiful, but trail events Whitewater’s parts.and.car.accessory.vendors.making.it.a.great.place.to. MAY 1: Whiskey and Wine Walk.. Watertown.. JUNE 17: 5thThe Annual Summer Spirit TourConcert Series: with Check.the.City.of.Jefferson’s.Facebook.Page.for.time.and. beaquam labor rerchillest et community is strong, and many birds spectacular firework shows. ww4th.com the Potawatomi ultimately gave us our name, birdwatching buy.or.sell.those.hard.to.find.car.parts..For.those.looking. watertownchamber.com in October The Rotation..Events.start.at.5pm.with.main.show.6-9pm.. location..jeffersonwis.com to.buy.or.sell.cars,.the.Cars.for.Sale.Corral.is.full.of.100’s. meaning “white can be spotted along your hikes. in parciet maximendit lauda“Wau-be-gan-naw-po-cat”, PHOTOS: Waterloo.Firemen’s.Park,.500.Park.Ave..waterloowi.us LEFT PAGE: The Black Sheep Restaurant and the Natureland Park JULY 17: Lake Mills Art Festival. Browse over 70 juried Mills of.cars.of.all.makes.and.models.for.sale!.You.are.sure.to. MAY 1-2: City Wide Rummage. Lakeearciis town’s past at the Whitewater qui ut aut doluptat. waters.” Trail of Many Terrains (photos by Katy Daixon Wimer). JUNE Explore 18-20:theJefferson City-Wide Rummage fine.artists..Enjoy.live.music,.food.carts,.and.interactive. HIGHER EDUCATION find.great.bargains.on.awesome.cars,.car.parts,.and.car. MAY 2, 9, 16, 23: Spring Barnyard Adventures. RIGHT PAGE: (top) City Market, Maxwell Street Days, Southern Historical Society Museum located in the historic ENTERTAINMENT Excellence in education has always been a Wake United Water Ski Show, Holiday Parade. (bottom) Ice Age Trail nonempo Sale..Hosted.by.Jefferson.County.Daily.Union..Jefferson.. activities. in. the. Kids. Art. Yard.. Free. parking. and. free. accessories!.Jefferson.County.Fair.Park,.503.N..Jackson. Come. hold. and. cuddle. all. the. new. baby.Solupitatur, goats,. lambs,. Ribbon Cutting, Nature on (IAT), Spirit Tour. dailyunion.com admission..10am-4pm.Lake.Mills..lakemillsartsfestival.com Ave..Jefferson..madisonclassics.com Train Depot near Cravath Lakefront Park. Touring The arts are alive and well in Whitewater. Enjoy focus in Whitewater as home to the University rernam aliquassunt.Iqui nimo bunnies,.kittens,.ducklings,.chicks.and.all.our.other.critters. Eat Drink Shop + Find JUNE 18-20: Generals Festival. Historical Whitewater guides Baseball are available free of Jones world-class and productions by visiting a National College of of Wisconsin-Whitewater, JULYshows 22: Downtown Watertown Craft Beer+Walk. MAY-OCT: Fort Farmers Markets..A.variety.of.market. in.the.barn..10am-5pm..Busy.Barns.Adventure.Farm,.Fort. qui ut aut adipsuntio earum, Nonse poribus Distinction, eiusam joins with Susour nonse poribusschool eiusam vendors provide shoppers with local and seasonal produce, Atkinson..busybarnsfarm.com Park,.Fort.Atkinson..fortgenerals.com watertownmainstreet.org..Watertown.. at the Whitewater Tourism Council office Young Auditorium or take a stroll through the outstanding non estruntores as sequati-charge quiatis accabor rae iusthe illa accabor rae located at 150 W. Main Street (the corner of First various art galleries, such businessquiatis community, and city to ius offerilla as the gallery inside 38 JEFFERSON.COUNTY:.THE OFFICIAL GUIDE 2021-22 www.enjoyjeffersoncounty.com 39 district, busa quaonsequi ipsam, tem est rest, suntumcontinuing recte niam suntum recte niam the Cultural Arts Center, the Crossman Gallery, or educationest forrest, all ages. Students and am faceatqui quis audis di and Main). inullest cor arumque velestio inullest coraarumque velestio Roberta’s Gallery on the UWW campus. community members also keep creative spirit dus qui ut aut dolorro. erumquas ulpa alive doluptatisi consequiam niam, Many free entertainment opportunities exist by hosting exhibits, contests,sectiae events and FOR MORE INFORMATION: Nam volorerum voluptius-THE GREAT OUTDOORS FOR MORE INFO conem qui dolutcultural ressit,events throughout voluptur? the year. School spirit dae velitiur atior, inctionem Whitewater is the gateway to the Kettle Moraine throughout the year from a Saturday evening on Request your free Whitewater travel guide. Request your FREE consequiam sectiae temodis delecti nctotatis is aliveniam, and well in Whitewater and we invite you 1-866-4WW-TOUR (499-8687) accabor rae ius illa est rest,State Forest-Southern Unit. Our community Whitewater Lake watching the Southern Wake Whitewater travel guide. voluptur? maximendit lauda doluptat DiscoverWhitewater.org to a Tuesday evening to stop by to see the athletes compete from one of provides opportunities to experience the United Water Ski Show suntum as mos et, totati. 1-866-4WW-TOUR WhitewaterChamber.com exerum in volupta tiscipsanda thevoluptiusfinest collegiate programs the nation. peacefulness of rolling hills and beautifully clear listening to musicians at Concerts in the ParkNam volorerum

Community Editorial

WISCONSIN TOURISM

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SKATE PARK

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MAY 14: Wine Walk..Enjoy.wine.and.food.samplings. JUNE 19: Dairy Day at the MOOseum. Drive-

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Details on every park in Jefferson Countyprovided with full support of the County’s Parks Dept. It’s the go-to guide for the outdoor enthusiast!

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PET EXERCISE AREA

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ICE SKATING RINK

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CAMPING

OPEN AREA

DISC GOLF

SNOW SHOEING

X-COUNTRY SKIING

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N482 CTHD, Whitewater; Junction of CTH U, CTH D and STH 59, just North of Whitewater

LAKE / POND / RIVER

Welcome.Travelers.Park

SWIMMING

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TENNIS

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VOLLEYBALL

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BALL DIAMONDS

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BIKING

4.3

TRAILS

Wayside County Park

PLAY AREA

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ACRES

FITNESS STATION

SKATE PARK

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Camrock.I,.II.and.III Ripley.Park Village Veterans Park West Side Park

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17 514

701 Fox Ln, Watertloo; Southwest side of Waterloo on Fox Lane parking off Wisconsin Ave/Hwy W, Jefferson

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MUNICIPALITY PARKS - CAMBRIDGE - 608-423-3712

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N1501 CTHN, Fort Atkinson; North boundary of Cold Spring along CTH N

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NEAR

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W7521 Blackhawk Island Road, Fort Atkinson

Cold.Spring.Creamery.Park

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NEAR NEAR NEAR NEAR

Blackhawk Island Fishing Wharf

N1841 Cty Z, Palmyra; 2 miles Northeast of Palmyra on CTY Z

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JEFFERSON COUNTY FAIR PARK - JEFFERSON - 920-674-7148

JEFFERSON COUNTY PARKS - 920-674-7260

Carlin Weld Park

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W802 Hwy 16, Ixonia

STATE TRAILS

N8625 Jefferson Rd, Watertown

FISHING

125

Burnt Village Park

BOAT ACCESS

Sandhill Station State Park

W7786 Lamp Rd, Fort Atkinson; 1 block East of North Shore Rd at Lake Koshkonong

RESTROOM

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Altpeter Park

DRINKING WATER

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1213 S. Main Street, Lake Mills

GRILLS

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Glacial.Drumlin.State.Trail

SHELTER

175 22,000

Lake Mills, 920-648-8774

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W5281 CTHB, Johnson Creek; West side of the Rock River, east of Johnson Creek

Rome.Pond.Park

Kettle Moraine State Forest Southern Unit - Eagle

W1637 CTHF, Sullivan; On CTHF, North of Rome on the Bark River

PARKS & TRAILS Rock.River.Park

172

Holzhueter.Farm.State.Park W7664 Island Road, Waterloo

PICNIC AREA

N6263 Co Rd Q, Jefferson

PET EXERCISE AREA

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STATE PARKS

Aztalan State Park

ICE SKATING RINK

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CAMPING

OPEN AREA

SNOW SHOEING ■

DISC GOLF

X-COUNTRY SKIING ■

LAKE / POND / RIVER

SWIMMING

(CONT.)

TENNIS

■

VOLLEYBALL

■

BALL DIAMONDS

■

BIKING

RESTROOM

■

TRAILS

DRINKING WATER

■

FISHING

GRILLS

■

BOAT ACCESS

SHELTER

■

PLAY AREA

PICNIC AREA

PARKS & TRAILS

ACRES

AREA PARKS & TRAILS

NEWLY DESIGNED, image-focused pages giving visitors and residents alike the must-see spots to check out!

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

■

JEFFERSON COUNTY: THE OFFICIAL GUIDE 2021-22

JEFFERSON COUNTY: THE OFFICIAL GUIDE 2022-23

ENJOYJEFFERSONCOUNTY.COM

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(499-8687) www.enjoyjeffersoncounty.com DiscoverWhitewater.org WhitewaterChamber.com

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LO G EN C IF TE A T R L C T Se RES AR O W D e pa TA S IN ge UR TO 62 AN TS

PREMIUM PLACEMENT Behind every great day is a great night.

enjoy

Comfort Suites Johnson Creek Conference Center 725 Paradise Lane, Johnson Creek 920-699-2800 csjohnsoncreek.com

JEFFERSON COUNTY!

Our spacious suites provide everything you need, whether you’re traveling for an event or for fun. Each room features comfortable beds with premium bedding, so you can get a good night’s sleep and be ready for a busy day of work or exploring. Choose from 10 different meeting areas when you book our Johnson Creek event space, it’s the easy choice when booking your next conference, meeting group, family gathering or wedding here at our Comfort Suites® hotel.

Camrock County Park (photo by Mike Repyak)

OUR COMMUNITIES: Cambridge.. . . . . . . . . . . . . . . . . . . . . . . . . . 7-9 Fort Atkinson.. . . . . . . . . . . . . . . . . . . . . . 10-13 Jefferson.. . . . . . . . . . . . . . . . . . . . . . . . . 14-17 Johnson Creek.. . . . . . . . . . . . . . . . . . . . 18-21 Lake Mills..................................................22-25 Palmyra.. . . . . . . . . . . . . . . . . . . . . . . . . . 26-27 Waterloo .. . . . . . . . . . . . . . . . . . . . . . . . . 27-29 Watertown.. . . . . . . . . . . . . . . . . . . . . . . . 30-33 Whitewater .. . . . . . . . . . . . . . . . . . . . . . . 34-36 EVENT CALENDAR . . . . . . . . . . . . .38-39 COUNTY MAP . . . . . . . . . . . . . . . . .42-43 TOP 10 THINGS TO DO IN JEFFERSON COUNTY . . . . . . . .44-45 Sidewalk Chalk Art, Whitewater

GET OUTSIDE! . . . . . . . . . . . . . . . . . . . .46 Parks & Trails .. . . . . . . . . . . . . . . . . . . . . 48-51 Area Lakes & Ponds.. . . . . . . . . . . . . . . . . . . 52 Public.DNR.Wildlife.Areas.. . . . . . . . . . . . . . 53 Camping .. . . . . . . . . . . . . . . . . . . . . . . . . 54-55 Top 5 Kayaking Hot Spots.. . . . . . . . . . . . . . 56 Golf Courses.. . . . . . . . . . . . . . . . . . . . . . . . . 58 Top 5 Hiking Adventures.. . . . . . . . . . . . . . . 59 Agriculture.. . . . . . . . . . . . . . . . . . . . . . . . 60-62 TOP THINGS TO DO! Living & Working in Our County.. . . . . . . . . .64 Agricultural Manufacturing.. . . . . . . . . . . . . 65 The Arts Scene.. . . . . . . . . . . . . . . . . . . . 66-67 Get Your Music Fix.. . . . . . . . . . . . . . . . . . . . 68 Event Venues.. . . . . . . . . . . . . . . . . . . . . . . . . 69 Finding Barn Quilts.. . . . . . . . . . . . . . . . . . . . 70 History & Antiques.. . . . . . . . . . . . . . . . . 71-73 Satisfy Your Sweet Tooth.. . . . . . . . . . . . . . . 74 Breweries, Wineries, Distilleries.. . . . . . 75-77 Top 5 Creative Date Nights .. . . . . . . . . . . . . 78 Top.5.Places.to.Pamper.Yourself.. . . . . . . . 79 Top 5 Free Activities.. . . . . . . . . . . . . . . . . . . 80 Fish Fry Frenzy .. . . . . . . . . . . . . . . . . . . . . . . 85

Halfway between Madison and Milwaukee, we offer comfortable, convenient amenities - it’s the perfect choice for business and leisure travelers alike.

W4545 Linmar Ln, Johnson Creek (920) 699-8000 • dijohnsoncreek.com

enjoyjeffersoncounty.com JEFFERSON.COUNTY:.THE OFFICIAL GUIDE 2021-22

W RKI T OO G E T HNEG TO BE THE HEAL R THIEST COMMUN ITY IN WIS

From the co mfort of yo ur home to for you. Fr our comm om routine unity clinic annual ex to coordin s, we are he ams, screen ated care re ings and im for your joi mental he munization nts, physica alth, special s l therapy, procedures surgeries, committed an d other spec to improving ial ty care, we are your healt h and well-b eing.

CONSIN

Just a few steps from the Watertown Regional Airport and nearby to several local attractions such as The Octagon House, Rock River Trail, and Maranatha Baptist University.

WHERE TO STAY Campgrounds.&.Cabins.. . . . . . . . . . . . . . . . 55 Hotels, Motels & Cottages.. . . . . . . . . . . 81-84 Bed & Breakfasts .. . . . . . . . . . . . . . . . . . . . . 85

• Newly Renovated • Indoor Pool • Free Breakfast • Bus/Truck Parking • Fitness Center • Free WiFi • Dog Friendly

101 Aviation Way, Watertown Off I-94, Exit 267

(920) 262-1910 bwwatertown.com

• Newly renovated as of January 2021 • Dog friendly • 24-hour Front Desk and Business Center • 24-hour Complimentary Fitness Center • Microwaves and Refrigerators in All Rooms • Express Check in and Check Out

s Premium Advertising Placement

Increased viewing next to the map EVERYONE will see your ad. Includes inside covers and first few pages of the book.

WWW.FORT HEALTHCA RE.COM/E Receive on CARE line health care from Fort Healt a local hCare Prov ider in 60 or less for mi nutes $25.00. Sta rt a visit 24 seven days /7, per week. Or schedu le a VIDEO VISIT with into the cli yo nic. WWW. ur provide FORTHEAL r instead of THCARE.C coming OM/VIDEO -VISITS WWW.FO RTHEALTH CARE.CO (920) 568-5 M 000

WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

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RESTAURANT PROMOTION We started this program in 2021 as we started our recovery from the affects of the COVID-19 pandemic. But it’s worked SO well that we’re going to continue it! We’ve had almost 100 people enter this year so far! Advertise in our 2022 Guide and website and we’ll allow you to pay for a portion of your ad with gift card(s) to your restaurant. We will then use those gift card for contests and promotions sponsored by the Tourism Council. The gift cards will be used for real customers (not people on our board). Here’s the offer: AD SIZE PURCHASED

PAY YOUR AD UP TO THIS AMOUNT IN GIFT CARD(S) OF $50 OR LESS

1/8 PAGE AD + WEBSITE

$75

1/4 PAGE AD + WEBSITE

$125

1/2 PAGE AD + WEBSITE

$175

FULL PAGE AD + WEBSITE

$225

1/8 PAGE AD

$50

1/4 PAGE AD

$100

1/2 PAGE AD

$150

FULL PAGE AD

$200

FISH FRY AD

$25

Your cash portion can be paid via check or credit card and will follow our normal due date of 5% off if paid within 10 days or due in full within 30 days.

WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

ENJOYJEFFERSONCOUNTY.COM

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ONLINE DISTRIBUTION E-Mail Newsletter

WISCONSIN TOURISM

Monthly event newsletters sent to subscribers who sign up via our website or when requesting a printed guide. Emails mainly include event dates and details for upcoming month plus special editorial like restaurant reviews and Parks Dept. information.

ADVERTISING OPTIONS ON NEWSLETTERS: • Banner ads • Special offers / coupons • Featured events and special articles when submitted

NEWSLETTER CURRENT SUBSCRIBERS

7,650

AVERAGE MOBILE OPEN RATE

36%

AVERAGE DESKTOP OPEN RATE

62%

AVERAGE CLICK RATE

17%

2018

2019

2020

PROJECTED FOR 2021

PAGE VIEWS

76,501

81,154

54,913

95,000

VISITORS

34,542

32,039

29,802

35,000

WEBSITE

Website EDITORIAL HIGHLIGHTS INCLUDE: • Community information • Parks Dept. information • Event calendar ADVERTISER INFORMATION INCLUDES: • Overall description of the company, contact information, social media links, photos, video and a map to the location. • Events taking place at that location are featured on the place’s page plus also appear in the newsletter.

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

ENJOYJEFFERSONCOUNTY.COM

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PRINT DISTRIBUTION 30,000 guides printed in 2021 30,000 to 35,000 guides expected to be printed in 2022 (depends on involvement)

INSIDE JEFFERSON COUNTY • Featured along with other publications of Wisconsin destinations at our NEW Visitor Center located at the Jefferson County Fair Grounds. • Chambers of Commerce and Tourism Centers, Public Libraries, Government Buildings • Hotels, Motels, Bed & Breakfasts, Campgrounds, Cottages and Resorts • Intense distribution to Businesses, Gas Stations, Restaurants, Coffee Shops and more within the County OUTSIDE JEFFERSON COUNTY • Rest Areas located along Wisconsin’s major entrance routes. • Chambers of Commerce, Tourism Councils and Convention and Visitor Bureaus throughout Wisconsin. • Wisconsin Dept. of Tourism including the Travel Wisconsin website. • Hotels and Tourism locations in Dane, Rock, Waukesha and Milwaukee Counties and along I-94. • Lake Express Ferry Station.

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

FAIRS & FESTIVALS STATEWIDE • Jefferson County Fair • Wisconsin State Fair • Governor’s Conference on Tourism • Canoecopia in Madison • Milwaukee Sports Show at State Fair Park • Fathead’s Country Camper Show • Wisconsin Sheep & Wool Festival

WISCONSIN TOURISM

OUTSIDE WISCONSIN • Hotels and Motels, Outdoor Recreation Stores and more outlets in Northwest Illinois and along I-94. • Welcome Centers at the Minnesota and Iowa borders. Plus more mailed throughout the world from online requests!

ENJOYJEFFERSONCOUNTY.COM

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2022 ADVERTISING RATES WEB ADVERTISING Name, address with google map, description, special offer space, web and social media links, video and up to 8 photos. Plus access to list unlimited events that will also appear in our monthly newsletter. Ad Size

Dimensions

Place Listing

800 x 600 (up to 8 images)

1 year

$125

Small Banner ad

170 x 170 pixels

$160

Large Banner ad

350 x 300 pixels

$260

1/8 Page

2.25” x 1.75”

1/4 Page 1/2 Page

Without

With

Web

$210

$185

Horizontal 4.625” x 1.75”

$365

$325

Vertical

$365

$325

Horizontal 4.625” x 3.625”

$675

$595

Vertical

$675

$595

$1,300

$1,150

Add 25%

Full Page Premium Placement

2.25” x 3.625” 2.25” x 7.375” 4.625” x 7.375”

Terms: 5% off if paid in 10 days, Net due in 30 days.

CO-OP DOLLARS Limited to $2,500 of total support and $200 per advertiser Available to Fort Chamber Members only

Full Color Ad including Graphic Design

width x height

PAYMENTS

Fort Atkinson Chamber of Commerce. . 15% OFF

2022 PRINTED GUIDE

Ad Size

All web ads will run February thru January. For example, if it’s July 2021, your ad will run July 2021 thru February 28, 2022. We do not prorate fees until December.

$150

Featured Upgrade

Dimensions

WISCONSIN TOURISM

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

Jefferson Chamber of Commerce. . . . . . 15% OFF

Limited to $2,000 of total support and $200 per advertiser. Available to Jefferson Chamber Members only.

Whitewater Tourism Council . . . . . . . . . 15% OFF Limited to $1,000 of total support and $100 per advertiser. Available to any business located in the Whitewater School District

PRINTED GUIDE CLOSING DATES Ad Material Deadline: Friday, February 4, 2022 Target Distribution Date: On or around Monday March 7, 2022 Annual Distribution: Approximately 30,000 to 35,000

ENJOYJEFFERSONCOUNTY.COM

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COMMUNITY INVOLVEMENT COMMUNITY PAGES

WISCONSIN TOURISM

Print: Describe your community with text and photos. Events listed in the event calendar. Web: Extended description of your community with links to hot spots within your community. Access to event calendar year-round. Discounts on featured listings and banner ads.

Full Spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,150 1 Page Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $575 ADVERTISING CO-OP DOLLARS

The amount and limits of co-op dollars is up to you. Your contribution proves to area businesses that you support our book and are willing to help them with real advertising dollars. ANY amount is welcome!

FORT RESTORE AND RECREATE Fort Atkinson is an ideal destination for silent sports.enthusiasts..The.Glacial River Bike Trail runs.directly.through.our.historic.downtown..You’ll. experience. scenic. views. of. farmsteads,. prairie. flowers, wetlands, woods, and a rustic, red covered bridge.built.with.recycled.timber..Cycle.over.to.2 Rivers Bicycle and Outdoor for kayak and canoe rentals,.bike.tune-ups,.and.friendly.service..The. meandering.Bark and Rock Rivers.both.lead.to.the. 10,500 acre Lake Koshkonong, where fishing and boating.opportunities.abound..Rock River Bait Box (see pg 13) is a one-stop-shop for all your fishing needs.–.a.new.fishing.pole,.bait,.and.anything.else. you.might.need.for.a.day.on.the.water..Spend.an. afternoon at the historic Koshkonong Mounds Country Club, where golfers can enjoy lake views and a challenging 18-hole course situated near native.effigy.mounds..Skydiving,.miniature.golf,. bowling,. fat. bike. riding,. snowmobiling,. crosscountry.skiing,.and.ice.skating.are.available.to. adventurers.and.explorers.of.all.levels.

the.opportunity.to.shop.one-of-a-kind.gifts..Stay. tuned.to.our.website.for.updates.on.local.concerts. and.live.music.at.venues.such.as.Café Carpe, Mr. Brews Taphouse, Fort 88 Smokehouse, Island Bar & Grill, Brock’s River Walk Tavern and Grill, or RiverStone Premier Event Center.

DINES AND BUYS

In. our. historic. downtown,. you’ll. find. floral. designs,. jewelry,. antiques,. home. accents,. and. unique. gifts.. . Additional. shopping. is. located. throughout the city, offering household and hardware goods, pet supplies, and discount clothing..The.freshest.foods.can.be.found.at.the. Fort Farmers Market.on.Saturday.mornings,.May. through.October..Jones Market.offers.locally.made. products.and.fresh.brats,.and.even.an.ice.cream. walk-up.window..Tavern on Rock, a new restaurant to.Fort.Atkinson,.is.home.to.Smash.Burgers.and. a. giant. 32-ounce. super. loaded. Bloody. Mary.. North Shore Chophouse, another new restaurant, features hand-cut steaks, fresh seafood, craft cocktails,.and.stunning.lake.views..You.can’t.leave. TALENT AND TUNES without.a.visit.to.a.typical.Wisconsin.supper.club,. Experience a top Wisconsin attraction and a river. front. or. lakeside. dining,. a. mom-and-pop. taste of Broadway at The Fireside Dinner Theatre, pizzeria, or standing in line with the locals for a where.you’ll.also.find.a.mouthwatering.meal.and. scoop.of.ice.cream.on.a.warm.summer.night. 10

CO-OP DOLLARS FROM 2019:

ATKINSON

CONTRIBUTION LIMIT

From Broadway entertainment and historic lures to scenic recreation and inviting shops, Fort Atkinson offers the perfect mix of big city amenities and small-town charm.

PRESERVATION AND PROGRESS A. must-see. is. the. Hoard Historical Museum and National Dairy Shrine (see pg 73), where visitors.can.get.to.know.a.young.soldier.named. Abraham.Lincoln.and.learn.about.his.role.in.the. 1832 Blackhawk War, or discover the history of the dairy.industry.in.Wisconsin..Go.even.further.back. in.time.with.a.walk.through.Indian Mounds Park, a visit to the Panther Intaglio.historical.marker,.or. get.a.bird’s.eye.view.of.the.city.from.the.top.of.the. historic.water.tower.

during.the.winter..Visit.our.website.for.detailed. information.on.things.to.do.and.places.to.see,.or. feel.free.to.give.us.a.call.and.we.would.be.happy. to.help.arrange.a.fun-filled.itinerary..

AN INVITATION

Small. towns. aren’t. always. small. places.. Diverse lodging, clean and safe parks, and a close collaboration. between. business,. health. care,. education, and city services have resulted in the reason.why.we.love.where.we.live..Fort.Atkinson. is.small.town.living.at.its.best..Whether.you’re. FAMILY FUN planning a weekend visit or considering relocation, As. a. big. little. city,. Fort. Atkinson. caters. to. we. invite. you. to. experience. what. makes. Fort. families. in. every. stage.. The. great. outdoors. Atkinson.such.a.treasure..We.hope.you’ll.stay.for. beckons.on.lakes,.rivers,.trails,.and.parks..Music,. awhile,.or.maybe.longer. entertainment,.and.shopping.are.convenient.and. PHOTOS:.LEFT.PAGE:.Drinks.at.Fort.88.Smokehouse,.Family.fishing. adventure.(photo.by.Ryan.Ebert),.vintage.cars.at.Fort.Atkinson.Cruise. affordable.. Jellystone Park (see Inside Back Nights,.Wisconsin.Skydiving.Center,.Fort.Koshkonong.Rendezvous.. RIGHT.PAGE:.Downtown.Fort.Atkinson.buildings.(photo.by.Nettie. Cover).is.the.place.for.campfires,.s’mores,.and. Toeller),.Entrance.to.Glacial.River.Bike.Trail.(photo.by.Doug.Richter). making.memories..Bring.your.family.to.experience. the. simple. pleasure. of. a. hot. dog. and. ice. cold. soda at a Generals baseball game, the slippery waterslide at the Family Aquatic Center, a hunt FOR MORE INFORMATION: for.the.perfect.pumpkin.at.Busy Barns Adventure FORT.ATKINSON.AREA Farm,.a.bike.ride.on.the.Glacial River Bike Trail CHAMBER.OF.COMMERCE tourism@fortchamber.com (see pg 47).in.autumn,.or.a.day.to.snowshoe,.ice. 920-563-3210.•.fortchamber.com skate, or cross-country ski at Haumerson’s Pond

JEFFERSON.COUNTY:.THE OFFICIAL GUIDE 2021-22

www.enjoyjeffersoncounty.com

COMMUNITY

PERCENT DISCOUNT

TOTAL

PER ADVERTISER

RESTRICTIONS

Fort Atkinson

15%

$2,500

$200

Fort Chamber Members only

Whitewater

25%

$1,000

no limit

Advertisers in Whitewater School District only

Johnson Creek

10%

$500

$100

Johnson Creek Businesses and nonprofits

CO-OP DOLLARS FROM PREVIOUS YEARS: Jefferson

20%

$2,000

$225

Jefferson Businesses only

Watertown

15%

$1,000

$100

Watertown Businesses only

BENEFITS OF YOUR PARTICIPATION

• Joining with other members in your County allows you to pool your resources and reach a wider base of people. • Online web presence will boost your own website stats in Google because of the incoming links from our site.

THE JEFFERSON COUNTY OFFICIAL GUIDE & WEBSITE

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