855 QUAIL RUN
PRESENTED BY JENNIFER POWERS & KAREN URY
CONTENTS
THE BRAND THE NETWORK DIGITAL MARKETING PRINT MARKETING PUBLIC RELATIONS & SOCIAL MEDIA MARKET DATA PERSONNEL PRICING STRATEGICALLY
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
san francisco and wine country Brokerages Local Expertise. Extraordinary Results. Sotheby’s International Realty’s San Francisco and Wine Country Brokerages are consistently industry leaders in the area. We proudly represent properties from the San Francisco Bay area to Wine Country and everywhere in-between.We boast an intimate knowledge of the local community, its history, culture, local concerns, and distinctive properties. Our offices are stategically placed throughout the most distinguished areas and generate an environment that fosters dedication leading to extraordinary results. Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction house, which was founded more than two centuries before. Since that time, it has become one of the world’s leading luxury residential brokerage firms, meeting the needs of today’s marketplace while remaining true to the principles of quality and service that Sotheby’s was founded on. Sotheby’s International Realty offers several benefits that are available through us alone.The expertise and skill of our agents, combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are powerful advantages that set us apart. Inviting. Discreet. Savvy. Refined.
san francisco and wine country Brokerages San Francisco | Wine Country East | Wine Country West sothebyshomes.com/norcal Operated by Sotheby’s International Realty, Inc.
C O M PA N Y | M I S S I O N
OUR MISSION Sotheby’s International Realty, Inc. provides a comprehensive approach to selling distinctive properties, delivering unparalleled real estate services and expertise by anticipating and meeting the needs of our clients and the marketplace both locally and worldwide.
B R A N D | N E T WO R K
A LEGACY OF SERVICE AND EXPERTISE SOTHEBY’S HAS A LONGSTANDING TRADITION OF BRINGING TOGETHER BUYERS AND SELLERS OF FINE PROPERTY
Since Sotheby’s founding and inaugural sale of rare books in 1744, its name has earned renown as a marketer of the world’s most unique and valuable possessions. In 1976, Sotheby’s International Realty was formed to serve Sotheby’s clients in a valuable new way by offering a complete package of real estate services. Continuing the auction house’s tradition of exceptional service and expertise, our brand is known today both for the distinctive properties we represent and the price records we have set with the sale of many spectacular homes, while still maintaining a strategic marketing relationship with Sotheby’s auction house.
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B R A N D | H E R I TAG E
THE BRAND SOTHEBY’S INTERNATIONAL REALTY® The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new ®
way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty® brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
Houses at the Seine River used with permission
B R A N D | N E T WO R K
WORLD PRESENCE THE NETWORK’S REACH The Sotheby’s International Realty® network was established to connect the finest real estate companies to the most prestigious clientele in the world, and today boasts nearly 16,000 sales associates, located in approximately 730 offices in 56 countries and territories.
Anguilla Argentina Aruba Australia Bahamas Barbados Belgium Bermuda British Virgin Islands Canada Cayman Islands Costa Rica Czech Republic
Dominican Republic Estonia France Germany Gibraltar Greece Hong Kong Israel Italy Japan Latvia Lithuania Malta
Mexico Monaco New Zealand Panama Peru Philippines Portugal Puerto Rico Russia Saudi Arabia Slovakia South Africa Spain
St. Barth’s St. Lucia Sweden Switzerland Taiwan Thailand Turkey Turks and Caicos Islands United Kingdom United States U. S. Virgin Islands Uruguay Vietnam
BRAND | RESPONSIBILITY
© Conservation International/Photo by Sterling Zumbrunn
© Conservation International/Photo by Sterling Zumbrunn
© Conservation International/Photo by John Martin
LOCAL EXPERTS GLOBAL CONCERNS WE SUPPORT CONSERVATION INTERNATIONAL IN ITS MISSION TO CARE FOR NATURE FOR THE WELL BEING OF HUMANITY SOTHEBY’S INTERNATIONAL REALTY DONATIONS HAVE ALREADY HELPED TO PROTECT OVER 33,000 ACRES OF FOREST AND ALMOST 650 SQUARE MILES OF OCEAN
In addition to important local causes, our agents and offices work to support an international organization in its efforts to sustain the fundamental benefits that nature provides. Conservation International empowers societies to responsibly and sustainably care for nature and its gifts – a stable climate, fresh water, healthy oceans and reliable food – in order to ensure a better life for everyone everywhere. Our agents’ contributions along with matching company donations to Conservation International’s “Protect an Acre” and “Save a Mile of Ocean” programs help to protect tropical forest areas and endangered ocean environments and the thousands of species they contain. For more information on Conservation International, please visit conservation.org.
B R A N D | N E T WO R K
GLOBAL CONNECTIONS THE NETWORK’S STRENGTH Where will the buyer for your property be found? While real estate by nature is local, today the market for property is national and even global. This is where we offer tremendous advantages. The Sotheby’s International Realty® network was established to connect the finest real estate companies to the most prestigious clientele in the world, and today boasts nearly 16,000 sales associates, located in approximately 730 offices in 56 countries and territories. Our referral system helps to unite thousands of buyers with the properties our network represents, attracting interest from far beyond our local markets. Even if the buyer for your property is just around the corner, the broad exposure we offer creates a sense of urgency that prompts the best local offers.
Photography: © Alexander Frank.
BRAND | REFERRALS
REFERRALS DISTINGUISHED CONNECTIONS
Helping our clients navigate the world of real estate sets us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of connections per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s auction house and the Sotheby’s International Realty® corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. IN 2014 SOTHEBY’S INTERNATIONAL REALTY GENERATED MORE THAN $1 BILLION IN REFERRALS.
D I G I TA L | M A R K E T I N G
ONLINE ADVANTAGE WHEN IT COMES TO MATCHING BUYERS AND SELLERS, THE INTERNET FAR OUTPERFORMS PRINT MARKETING In the past decade, the role of the Internet in real estate sales has increased steadily and dramatically. In 201 , research conducted by the National Association of Realtors速 found that 9 % of all home buyers utilized the Internet in their search. 0
The Internet is also the only buyer source that is accessible from virtually anywhere in the world. We leverage that advantage through a comprehensive online marketing effort that includes a presence on three branded websites (sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs and online advertising partnerships.
D I G I TA L | M A R K E T I N G
ANNUAL UNIQUE VISITORS: December 2013 - December 2014
sothebyshomes.com 741,729 coldwellbankerpreviews.com 117,247
sothebysrealty.com 2,317,495 christiesrealestate.com 402,748
Sotheby’s International Realty Combined 3,059,224 luxuryportfolio.com luxuryrealestate.com 633,594 621,560 Source: Compete.com
A LEADING WEB PRESENCE DIRECTING MORE TRAFFIC TO YOUR HOME
According to the independent web analytics provider Compete, Sotheby’s International Realty’s® proprietary websites are visited far more often than those of the other residential real estate networks targeting high-end buyers. Sothebysrealty.com and sothebyshomes.com together receive more than twice as many unique visitors as the closest competitor.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
D I G I TA L | M A R K E T I N G
S .COM SHARING OUR LISTINGS WITH A SOPHISTICATED GLOBAL COMMUNITY
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DIGITAL | MARKETING
SOTHEBYS.COM REACHING A PRESTIGIOUS CLIENTELE Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site, and its corresponding homepage position provides desirable additional exposure. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward this venerable brand’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com
Sotheby’s International Realty and the Sotheby’s Internatonal Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
D I G I TA L | M A R K E T I N G
INTERNET EXPOSURE AS THE WEB REACHES MORE BUYERS, OUR LISTINGS REACH MORE OF THE WEB In the past decade, online real estate searches have increased dramatically, rising to 9 % of all home buyers in 201 . A National Association of Realtors® survey of recent home buyers asked where they learned about the properties they ultimately purchased. The survey demonstrated that the internet is delivering over ten times the value of traditional advertising. Only real estate professionals themselves were more successful in bringing buyers and sellers together. As an internationally recognized off-line brand, Sotheby’s International Realty enjoys a major advantage in the essential online marketplace. We leverage that advantage through marketing and distribution arrangements with several key websites. This allows us to target a broad and qualified audience of purchasers more effectively than ever before.
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201 National Association of Realtors® Profile of Home Buyers and Sellers
D I G I TA L | M A R K E T I N G
VIDEO ENHANCED VIDEO MARKETING OF YOUR HOME
Property videos are not unique to our industry... but what is unique is how they are delivered to the buyer. Visitors to sothebyshomes.com, sothebysrealty.com, and the Sotheby’s International Realty YouTube channel can explore the world's most extraordinary luxury homes and properties for sale. Experience international lifestyles including vineyard homes, waterfront, golf or ski luxury homes, and estates.
D I G I TA L | M A R K E T I N G
PROPERTY SHOWCASE SITES AN EASY, ELEGANT AND EFFECTIVE WAY TO HIGHLIGHT YOUR HOME ONLINE Every distinctive property deserves its own website. Using our innovative Property Showcase Site program, we can quickly create an individual site dedicated exclusively to the presentation of your home. We will identify an appropriate url and develop a website that offers an engaging tour of your property, including high-quality photos, descriptive copy and oor plans, if available. Our Property Showcase Sites provide a sophisticated way to display your home outside the environment of our company and network websites. They are an impressive piece for our agents to send to potential purchasers and for visitors to share on social media. This unique program is just one of the many innovative tools we offer to connect purchasers and sellers around the world.
DIGITAL | MARKETING
GLOBAL BRAND MARKETING GENERATING MORE THAN 1 BILLION IMPRESSIONS IN 2015 Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site, and its corresponding homepage position provides desirable additional exposure. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward this venerable brand’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com
Sotheby’s International Realty and the Sotheby’s Internatonal Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
D I G I TA L | M A R K E T I N G
THE WALL STREET JOURNAL DIGITAL NETWORK ACCESSING THE BUSINESS ELITE THROUGH AN EXCLUSIVE AND CUSTOM APPROACH Page Views: 265,850 | Male / Female Skew: 58% / 42% ®
The Sotheby’s International Realty brand has engaged in a unique, exclusive partnership with The Wall Street Journal, providing us with significant exposure on wsj.com and its sister sites. Our partnership allows us to display a portrait unit in the Mansion section of wsj.com, prominently positioning our lifestyle expertise and listing inventory in front of more than 40 million visitors. We also showcase our listings in prime editorial environments throughout the site. Wsj.com is one of the most highly respected and influential resources in the world, and a wonderful place to feature our listings.
DIGITAL | ADVERTISING
FT.com ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS
Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership. Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions your listing.
DIGITAL | MARKETING
SIR MOBILE ACCESS ON THE GO SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.
Sotheby’s International Realty and the Sotheby’s Internatonal Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
D I G I TA L | M A R K E T I N G
eGALLERY YOUR LISTING, NOW SHOWING AROUND THE WORLD
eGallery is a real time, online property slideshow designed to provide immediate worldwide reach for our listings. Exclusively presented on large plasma screens in Sotheby’s International Realty® offices and Sotheby’s auction house locations around the world, eGallery allows us to showcase your property like no other company can.
Operated by Sotheby’s International Realty, Inc.
DIGITAL | MARKETING
BROCHURES & POSTCARDS SHOWCASING YOUR HOME We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure.
Sotheby’s International Realty and the Sotheby’s Internatonal Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
P R I N T | A DV E RT I S I N G
T WO 0 1 2 / VO L U M E H E WO R L D / 2 L E S A RO U N D T S AND LIFESTY L U X U RY H O M E
LIFE
D LIVING THE GOO GE DANIELS TIME PIECES OF GEOR PLUS THE TIME-LESS ND THE WORLD HOMES FROM AROU EXTRAORDINARY
PRINT ADVERTISING PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH AND VAST EXPOSURE The Sotheby’s International RealtyÂŽ cooperative advertising program provides a range of options for promoting your listing. This program leverages high-proďŹ le publications from around the world, focused on different areas and lifestyles, and offering targeted reach and vast worldwide exposure.
ADVERTISING PARTNERING WITH LOCAL AND GLOBAL MEDIA TO PROVIDE TARGETED EXPOSURE The Sotheby’s International Realty advertising program provides a range of options for promoting your property here and around the world.
LOCAL ADVERTISING
REGIONAL ADVERTISING
INTERNATIONAL ADVERTISING
Sonoma Index Tribune Sonoma Magazine Napa Valley Register Very Napa Valley Santa Rosa Press Democrat Valley of the Moon Petaluma Argus Courier Kenwood Press Homes & Land Real Estate Reader St. Helena Star Weekly Calistogan
San Francisco Chronicle Wall Street Journal NorCal SFiS Magazine San Francisco Business Times Encore CA Home + Design SF C& G 7x7 Nob Hill Gazette Marin Independent Journal CALIFORNIAStyle Variety Magazine
Wall Street Journal Sotheby’s Art & Home Sotheby’s Preferred Sotheby’s New York Auction Preview New York Times Home Section Robb Report Collection Robb Report Home & Style Country Life International New York Times INYT Wrap Luxury Properties Magazine Financial Times Globe & Mail Boston Magazine Ocean Home RESIDE Regional Spring Issue Bloomberg Markets The Sunday Times
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
DIGITAL | MARKETING
ART & HOME AN EXTRAORDINARY COLLABORATION At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the new magazine, Sotheby’s Magazine | Art & Home. The larger format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine / Art & Home will feature editorial showcasing Sotheby’s International Realty properties and will also include a regular property gallery, providing advertising opportunities.
Sotheby’s International Realty and the Sotheby’s Internatonal Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
P R I N T | A DV E RT I S I N G
unique imp ressions
B LU E R
E SI DE NC E , Perfect oceanfront, A RU BA Jacuzzi on balconies.2-5 BR condos. One or two floors, with Located on Eagle 2nd best beach. Beach, the world’s Blue Residence offers Property ID: 4000024003 5 star resort amenities. . $430,000-$1,350,000. Sven Ellerkamp. Aruba Sotheby’s +297.586.1010 International Realty | sothebysrealty-aruba
worldwide
M A L M OK ,
A
RU BA Beach house combines modern with tropical Glass sliding doors influence. main living area. access the patio, kitchen, dining Backyard deck gives and through the house. beach straight Sven Ellerkamp. Property ID: 4000031164view, . $3,800,000. Aruba Sotheby’s +297.586.1010 International Realty | sothebysrealty-aruba
.com
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T I E R R A DE L S OL , A RU BA
Perfectly located custom build home Caesar Palace inspired 5 BR, 5 baths, pool, gourmet with and craftsmansh kitchen, elegant style $5,995,000. Svenip throughout. Property ID: 4000023881 Ellerkamp. . Aruba Sotheby’s +297.586.1010 International Realty | sothebysrealty-aruba
sothebysrealty.com TUSCA NY RESID
Luxury detached villa. Large livingENCE, ARUBA with island, covered and dining garage and spacious patio, 3 BR each with its area, kitchen Price upon request. roof terrace. Property. ID:own bath, 4000026195. Sven Ellerkamp.
ELEUTHER
A , BA Governors Harbour. Luxury villa on 16HA M AS property. Best location. The estate offers acres of beachfront a 5 BR main house casual terraces for loungingwith en-suite baths, outdoorisland living, decks and and alfresco dining. offshore. WEB: 4000029565 Life . $4,500,000 US. is less taxing Jonathan.Morris@Sothe Damianos Sotheby’s bysRealty.com International 242.332.2820 Realty | SIRbahamas.com
Aruba Sotheby’s +297.586.1010 International Realty | sothebyrealty-aruba.c om
.com
PAR ADISE
Oceanfront PenthouseISL AND, BAHA MAS 4.5 baths, with 7,224 in Ocean Club Estates. 4 BR, sf onsite amenities: 18-hole golf course, private concierge service. 2 swimming pools, fitness beach club, center and The Bahamas has or capital gains taxes. no income, inheritance WEB: 4000030837 Nick.Damianos@Sotheb . $7,900,000 US. Damianos Sotheby’s ysRealty.com International 242.376.1841 Realty | SIRbahamas.com
P OI N T SHA RES, BERMU Exquisite waterfront estate on a DA breathtakin
magnificent peninsula g views. with displays impressive Close to the city of Hamilton, “Seaforth” landscaped grounds.architectural design and beautifully 5 BR, 8 baths, pool $18,500,000 US. and 2 docks. Buddy Rego. Rego Sotheby’s 441.292.3921 International Realty | regosothebysrealty.co m
L AURE NTIAN
S, Q C, CANA Jacques Villeneuve’s Cabane au Canada! DA L AVA L 851.35 acres including Private estate of two lakes (lac Laurin: head lake stocked Grand estate on, QU É B E C , C A 100% private with fish), magnificent private island. Magnificent NA DA gatekeeper residence, custom built in 2001 MONT- TREMB log house, stone mansion sugar shack, 0.7 by Celine Dion the Rivière-Rou L ANT, QC, CANAD over 19 acres, this km of shoreline Majestic, custom-bui stunning 24,000 and family. Measuring on lt 14,000 sf timber Herbert Rastch. ge with spectacular beach. $4,995,000 turn-key including lake hratsch@sothebysrealty frame residence A MONT RÉAL, CAD. Joseph with nearly all its contents.sf estate is being sold to Lac Ouimet, indoor QUÉBE 6 BR, 7 baths, 2access Sotheby’s Internatio .ca $29,655,500 Montanaro. jmontanaro The Residences at pool, home theaters, 7 the Ritz-Carlton C, CANAD A MONT nal Realty Québec @sothebysrealty.caCAD. and the latest in fireplaces, 6-car 2 spas, 819.429.9019 privileged few who will always be for garage RÉAL, QUÉBE | domainvilleneuve.co will enjoy the outstanding the Mont-Tremblanthome automation. Views of elegance and highest Sotheby’s Internatio Spectacular 4-level C, CANAD A m service, gated stone residence nal Realty Québec Herbert Rastch. Ski Resort. $5,900,000 CAD.the lake and the fabled Golden level of security in the heart 514.660.3050 luxury and grandeur. MONT RÉAL, hratsch@sothebysrealty of unparalleled Square Mile. 60% of | celinedionestate.com $1,300,000-$15,000,000 QUÉBE C, CANAD been transformed This majestic heritage building Sotheby’s Internatio .ca + sold. Urbane sophisticatio into an outstanding has nal Realty Québec lkaufman@sothebysrea CAD + txs. Liza Kaufman. elegance, taste A PA R I S , F 819.429.9019 re-designed duplex n at its best! Sleek and stylish style. The private testament to | domainbelvedere.co a serene haven.and 333 Sherbrooke penthouse located in the prestigious Sotheby’s Internatio lty.ca This elegant 19th R A NC E $11,750,000 CAD. grounds provide m century freestone nal Realty Québec lkaufman@sothebysrea . Liza Kaufman. the St-Lawrence Est offering sprawling vistas of 514.232.5932 set on a 1,000 “Hôtel Particulier” River and its environs. Montréal, | residence.ritzmontre plot in the prestigious is luxury in the heart a stone’s throwsq.m. Sotheby’s Internatio lty.ca Enjoy Neuilly area just al.com from the Champs nal Realty Québec txs. Sacha Brosseau.of the Plateau Mont-Royal.unparalleled offers 514.232.5932 sbrosseau@sothebysrea $3,800,000 + fitted 772 sq.m. of floor space on Elysees. The mansion | greystonemansion.ca two floors plus a Sotheby’s Internatio basement. Guesthouse lty.ca nal Realty Québec and caretaker’s house. Price upon request. 514.924.6229 Frank | 333sherbrooke.com Paris Ouest Sotheby’s Sylvaire. International +331 773.76767 Realty | parisouest-sothebysr ealty.com C ORON A D
O, C 711 1st Street. The most incredibleA Southern California! bay and skyline views in guest house, private This 6 BR bayfront estate includes Bay, infinity edge gym, huge deck overlooking consider all offers pool and 7 garage spaces. Seller San Diego and trades. $15,900,000 will scott@scottaurich.com . Scott Aurich. Pacific Sotheby’s International 619.987.9797 Realty | PacificSothebysRealty .com
H I L L SB OROU
47.5 rare acres in GH, CA the exclusive town surround this stately Hillsborough 16,000± sf turnof The de Guigné of the century mansion. includes exceptional public rooms, 7Estate gardens, opulent BR, 10 baths, pool, the bay area. WEB: staff quarters & views 0085443. $100,000,00 of Sotheby’s Internatio 0. Lamothe/Lynn. nal Realty San Francisco 415.901.1780 Brokerage | sothebyshomes.com /norcal
L O S A LTO S HILLS, CA Exquisite English style home on one with endless of
the best views Bright, spacious, of San Francisco Bay and thecul-de-sacs city lights. suite with marble4 BR, 3.5 baths, serene retreat a private garden. gas fireplace and French doorslike master WEB: opening Sotheby’s Internatio 0085749. $4,125,000. Arthur Sharif.to nal Realty San Francisco 650.804.4770 Brokerage | juliettalane.com
LOS A
ELES, CA 1920’s SpanishNG 3 BR + den, 4 baths 3,376 sf with stunning and views over the Losapproximately from downtown Angeles pied-a-terre for to the Pacific Ocean. The perfect basin international executives 7873Fareholm.com. and families. WEB: Sotheby’s Internatio 0307239. $1,650,000. BrianVisit Ades. nal Realty Sunset Strip Brokerage 310.503.8080 | sothebyshomes.com /SoCal
NA PA ,
CA Breathtaking views World class wine from approx 20,000 sf handcrafted country location; caretaker residence. vineyard, lake, barn,villa. space. Estate retreat Approx 650 acres bordering huge open $35,000,000. Tina 1.5 hrs to San Francisco. WEB: Shone & Donald Sotheby’s Internatio Van de Mark. 0243204. nal Realty Wine Country Brokerage 707.933.1515 / 707.337.222 7 | sothebyshomes.com/n orcal
PA L M
R I NG S , C A Stunning PalmSP Springs mid-centur area with a dramatic y home. Oversized fireplace & unique living A natural flow curved area that boastsfrom the indoor to the outdoor wall design. privacy and majestic living/pool Price upon request. mountain views. Marc Lange. marc@iamt hedesert.com Capitis Sotheby’s International 760.834.5484 Realty | iamthedesert.com
S A N DI E G O,
CA San Diego Harbor view 2 BR luxury and security. 5 residence offers privacy Full concierge minutes to San Diego Internation al Airport. restaurants andservices, security parking, marvelous shops. Price upon request. Victoria Crown. Pacific Sotheby’s International 619.977.3174 Realty | onlinesandiegohomes
.com
SAN FR
Marina. Elegant A NC I S C O, C A Boulevard. IconicMediterranean home on Marina Golden Gate YachtSan Francisco Bay views, near 3.5 baths. WEB: Club/America’s Cup host. 4 0085679. $3,995,000. BR, Karen Saghi. Sotheby’s Internatio nal Realty San Francisco 415.699.9113 Brokerage | sothebyshomes.com /norcal
A M E L IA I SL A N D, Magnificent oceanfront residence situatedF L paradise
of Amelia Island in the coastal Plantation. Embrace golf and ocean stunning Exquisite 4 BR, 5.5 baths.views. $4,900,000. Janeinterior finishes, 7,150 sf, Jane.chefan@sothebysre Chefan. alty.com Manormor Sotheby’s International 904.731.9770 Realty | ManormorSIR.com
NA P L E S
A luxurious Port , F L Royal home built Long views of Naples to Bay. Luxurious, exacting standards. details. Four-car custom interior summer kitchen,garage, 80’ dock, 5 BR, elevator, expansive sundeck, wine room, spa. 7,900 sf of living vanishing-edge pool, space. $8,495,000. Rick Marquardt. Premier Sotheby’s International 239.289.4158 Realty | premiersir.com/id/21 1520623
S A N F R A NC
ISC St. Regis Residence #25D. Rare, 2 BRO, C A apartment showcasing open sweeping views of floor plan Highlights include San glass, panoramic large terrace, floor to ceilingFrancisco. walls of StRegis25D.com. views and 5-star hotel amenities. WEB: Sotheby’s Internatio 0085545. $3,300,000. Gregg Lynn. nal Realty San Francisco 415.901.1780 Brokerage | sothebyshomes.com /norcal
A M E L IA
Prestigious Amelia I SL A N D, F L Island Plantation dock on the Intracoastal home with deepwater finishes with elevator. Waterway. Exquisite interior Magnificent outdoor incomparable living with kitchen. & 2 half baths. summer $4,495,000. Jane 6,400 sf, 6 BR, 5 full Chefan. Manormor Sotheby’s International 904.731.9770 Realty | ManormorSIR.com
NA P L E S , F L This 4 BR, 6.5 bath
a half with views home celebrates Florida living. Lot and access to the Gulf.across Old Harbour Channel and boating The living area is entertain on a grand scale. The homegenerously designed to expression of the is a wonderful $5,950,000. Ruth Naples aesthetic - refined yet casual. Trettis. Premier Sotheby’s International 239.403.4507 Realty | premiersir.com/id21 0015020
CALGA
RY, A B, C A Traditional luxury, NA DA perched on 2 acres modern decadence in this gated just west of Calgary estate unparalleled countryside that living with 11,000+boasts 6 BR, 4+ car garage, sf of luxury, indoor pool, 9,000 and panoramic mountain bottle views. $8,950,000. wine cellar Corinne Poffenroth. Sotheby’s Internatio nal Realty Canada 403.804.2444 | sothebysrealty.ca
AT H E RTON
, CA
Traditional home, theater, cottage, art3 levels of luxury, wine cellar, billiards, studio, 4-car garage, security, a/v, climate & lighting controlledpool, spa. Integrated opportunity to adjoining lot, creating by 10 iPads. Rare WEB: 0085474.buy a grand estate. $9,750,000 Sotheby’s Internatio or $11,950,000. Arthur Sharif. nal Realty San Francisco 650.804.4770 Brokerage | athertonartistestate.c om
S A N F R A NC
ISC Once in a generation CA opportunity toO, extraordinary acquire an WEB: 0085582.Gold Coast legend in the making. $38,500,000. Anthony & Bernadette Lamothe. Kwiecien
GULF ISL
This breathtakin ANDS , B C, CANA DA sandy beaches, g 780-acre private island has it all - white residence, guestJack Nicklaus golf course, a 5,000 house and gamescottages, private air strip and sf kitchens, and a room, electric vehicles, gym,docks, pool & Alan Johnson.store. $75,000,000. Mark Lesterlibrary,
Sotheby’s Internatio nal Realty Canada 604.632.3345 | SpecializedAssets.com
B E LV E
Belvedere’s mostDE R E , C A J. M. Howells at authentic Mission Revival style curved parapet the height of its popularity, circa built by the gable ends, quatrefoil 1912, w/ its roof. Terrace w/ at windows and tile unobstructed views San Francisco skyline. of 7 BR, 5.5 baths, &Golden Gate Bridge & back in time. $11,750,000 wonderful step . Bill Bullock &aLydia Decker Bullock Sarkissian. 415.517.7720 Sotheby’s International Realty | globalestates.com
S A N F R A NC
Sotheby’s Internatio nal Realty San Francisco Brokerage 415.296.2228 / 415.296.222 6 | sothebyshomes.com/n orcal
I S C O, C A Russian Hill. 6 BR, 6 bath + 2 powder masterpiece. Beautiful rooms. Willis Polk garden, 4-car parking amenities. WEB: and luxury 0085689. $14,900,000 & Bernadette Lamothe. . Anthony Kwiecien Sotheby’s Internatio nal Realty San Francisco Brokerage 415.296.2228 / 415.296.222 6 | sothebyshomes.com/n orcal
S A N F R A NC ISC Located
O, at Golden Gateway Commons C A waterfront, this spacious S A F R A NC two-level homeon the San Francisco NorthN 17’ ceilings and greenhouse I S C O, C A waterfront. with skylights enjoys soaring southern exposure America’s Cup. 1 Don’t miss the boat, one block a sunny BR, 1.5 bath with to WEB: 0085759. and views of the city skyline. views. Great location San Francisco Bay $1,925,000. Fred in doorman building Allardyce. Telegraph Hill. Available Sotheby’s Internatio at the foot of for lease now. WEB: nal Realty $5,500 per month. San Francisco 0085691. Mary 415.310.4999 Brokerage Sotheby’s Internatio Fenton. | sothebyshomes.com nal Realty San Francisco /norcal 415.901.1721 Brokerage | sothebyshomes.com /norcal
AT L A N T IC
B E AC
Clean architecture and flawless interior H , F L unite in this contempora design elements ry with dramatic Constructed in ocean 5,200+ sf, 4 BR, 2008, this modern seaside oasis views. $3,800,000. Jane4 baths. Elevator, chef’s kitchen,offers Chefan & Hazel pool & spa. Cooksey. Manormor Sotheby’s International 904.285.7700 Realty | ManormorSIR.com
NA P L E
S, FL Minutes to the beach, this newer residence elegant décor. Top-notch features: cherry has a casually gas stove, bamboo/ma rble floors, theatre built-ins, Dacor for eight, second with seating Offered furnished.floor guest suite. Heated pool/spa. $2,295,000. Gary L. & Jeff / Becky Jaarda. Premier Sotheby’s International 239.293.1507 Realty | premiersir.com/id/21 2009054
F ORT
L AU DE R DA 595’ Intracoastal LE, FL Blocks from Las waterfront estate. A yachtman’s 1+ acre, 13 BR, Olas world class boutiques and dream. fine dining. garage, elevator,13 baths, main house, guest house, 2 pools. 595’ mega $16,990,000. Susan yacht dockage. 10 car Rindley. ONE Sotheby’s 954.294.5686 International Realty | 512SevenIslesDrive.c om
NA P L E S , F L
Exquisite gardens decorated 2+ den, enhance the ultimate retreat. Beautifully 2.5 bath villa with dining room. Family pool and outdoor room with fireplace volume ceilings. and built-ins, In Pelican Bay within of arts venues, beaches, walking distance tennis, shopping Price upon request. and dining. Beth McNichols. Premier Sotheby’s International 239.821.3304 Realty | premiersir.com/id/21 2009063
LYM E , N H
Beauty, serenity recreational and and proximity to superb cultural, medical resources country estate near define this 132-acre Dartmouth College. views, full equestrian Panoramic facilities and residence ideally suited to living anda newly-renovated BullMooseFarm.com. entertaining
B E V E R LY H
ILLS Dramatic architectura l Contemporary, C A estate on nearly tennis approximately one flat acre in prime Beverly court/pool Hills with 20’ ceilings, zinc9,500 sf. Includes light filled living fireplace, and 6 BR area Guest house. WEB: in courtyard floor with 0026451. $10,995,000 plan. Sotheby’s Internatio . Jory Burton. nal Realty Beverly Hills Brokerage 310.766.5679 | LexingtonRd.com
S A N F R A NC
I S C O, C A Russian Hill. Bay and city views from apartment in a premier this cooperative full-service available floor plan is configured as building. Rarely home. WEB: 0085718. a spacious 3 BR, 3 bath $6,500,000. Betty Brachman.
Sotheby’s Internatio nal Realty San Francisco Brokerage 415.296.2215 | ImperialRoyalTower s.com
ST. H E
Fashioned on L E NA , C A from 16th, 17tha Bavarian Hunting Lodge. Building T and 18th centuries. materials RareI BU RON , C A spectacular views, 9 fireplaces. Private, opportunity to build hike property. WEB: SaintHelenaMasterpiece your dream home last available buildable WO OD SI DE 0243295. on one of the .com. $18,950,000 beachfront lots on front row seats , CA Woodside luxury . Latife Hayson. Mar estate. Approximat Sotheby’s Internatio Francisco Bay, to the ever changing landscape East. Imagine French country ely 14,000 sf gated estate with wine nal Realty twinkling lightsfrom Raccoon Straits and Angel of San Wine Country controlled, carriage cellar, Island to the Brokerage and guest house. security, iPad Melissa Crawfordof the East bay and beyond. $1,450,000. WoodhavenManor.com 707.738.4820 Park-like setting. $1,450,000 and Sherry Ramzi. | sothebyshomes.com . WEB: 0085178. Anna Boucher. Decker Bullock $39,500,000. /norcal Sotheby’s Internatio 415.302.0057 / Sotheby’s International Realty 415.902.7344 | nal Realty San Francisco mareastbeachfront.c Brokerage om 415.860.13 99 | sothebysh omes.com/norcal
L ONG B
OAT K E Y, F This 4,100 sf home L Harbor. Perfectly is located in prestigious Emerald sailboat water positioned on the widest canal with direct access to the Waterway, andand bay, Intracoastaldeep a short walk to their the Gulf of Mexico. $1,525,000.. Jaci private beach access on Mark Huber. Krawtschenko & Premier Sotheby’s International 941.284.3789 Realty | premiersothebysreal ty.com
S A R AS OTA
, F
Resort-like bliss L front estate. Builtawaits you in this exquisitely designed with in 2008, this Harbor Acres crafted bay was durability. Theattention to elegance, comfortproperty and lasting Florida lifestyle!perfect location for enjoying the $8,850,000. Matt South & Maureen Morris. Premier Sotheby’s International 941.320.3960 Realty | premiersothebysreal ty.com
L ONG B OAT
B E R NA R D S
VILLE, NJ
An aura of genteel magnificent 15 acreEuropean elegance surrounds this private estate on Bernardsville Mountain. prestigious Totally revitalized Spectacular views,
and expanded. . $3,985,000. Celina level with home professional kitchens, entertainme Four Seasons Sotheby’s s Barton. theatre, pool and licensed to Sotheby’ International Realty Affiliates LLC. $14,800,000. Erica International caretaker’s cottage. nt 603.643.6070 Realty Levey. | FourSeasonsSIR.com s International All Rights Reserved Kienlen Lattmann Realty Affiliates . Roof Tops, Sotheby’s Internatio 908.625.8488 LLC. An Equal | TheStevensEstate.com nal Realty Opportunity Companused with permission.. Sotheby’ s International y . Equal Housing Realty® is a registere Opportunity. Each d trademark Office is Indepen dently Owned and Operated
K E Y, F L
Located in desirable pool home is sited Country Club Shores, this beautiful Sarasota on a deep boating bayou withwaterfront the free-form heated Bay beyond. Large lanai with pergola, 16,000 lb. lift. A pool, and a private 36’ boat dock with $1,150,000. Judieshort walk to deeded beach access. Berger. Premier Sotheby’s International 941.928.3424 Realty | premiersothebysreal ty.com
S A R AS OTA
, FL The epitome of modern luxurious location, this grand living in a coveted custom-designed guest house sits estate home with North Creek andon private lush grounds on the one of Sarasota’s is nestled in a pristine natural banks of preserve in communities–Themost sought after golf and country Oaks. $2,450,000. . Joel Schemmel.club Premier Sotheby’s International 941.587.4894 Realty | premiersothebysreal ty.com
B O STON
, MA Spectacular Ritz Penthouse! A palatial combination offers NA N T U 4+ BR & 4.5 baths.C and B unit spaces boast commandin Once in a lifetimeC K E T I SL A N Grand D, M opportunity - private g views of Boston & elegant living exclusive Bay, the Charles, A N NA P OL I Common, Nantucket peninsula on A formal dining, downtown & the harbor. Gourmet Back S, MD unmatched harbor Island. 70 acre waterfront Nestled on 23 acres ceilings. 3 valet gar kitchen, overlooking the Severn Also for rent at 14’ private studio/offic views. Main residence, guestestate with most distinctive parking. $5,750,000. $25,000 River is one of the e, boathouse, and estates on the market. cottage, apartment. $59,000,00 monastery, this stately Gibson Sotheby’s per month. Beth Dickerson. Formerly a Capuchin 0. Gary Winn. gatehouse with International brick property offers gary@maurypeople.com 11 fplcs, & modern 617.510.8565 Realty 7 BR, 8 baths, amenities for comfortable | GibsonSothebysReal yet easily accommoda Maury People family living ty.com Sotheby’s Internatio tes grand-scale entertaining $32,000,000. Maria-Victo 508.330.3069 . ria Checa and Dave | maurypeople.com nal Realty TTR Sotheby’s DeSantis. International Realty 301.967.3344 © MMXII Sotheby’ | ttrsir.com
HUDS ON, QUÉB
Sublime residence EC, CANA DA located in Hudson’s golf course. Beautifully Valley Estates on the home boasts a luxuriousdesigned for gracious living, this master BR suite, kitchen and family open concept room and in-ground family and entertaining ! $1,650,000 CAD.pool. Perfect for Cassandra Aurora and Penelope Vilagos. Sotheby’s Internatio nal Realty Québec 514.779.5122 | sothebysrealty.ca
M A RC O I SL A N D,
Private gated entry to this estate of qualityF L 5 BR. Boasting 11,662 sf of lavish interior and elegance. opening to an expansive living space 7,300+ sf multi-tiered Endless water views, lanai. easy access to the 293’ seawall, 225’ Gulf by boat, dock. $11,950,000 . Cathy Rogers. Premier Sotheby’s International 239.821.7926 Realty | premiersir.com/id/21 201937
W E STON , C
T Privacy and gracious living abound in The main house this ultimate barn/antique car offers 7,800+ sf plus a guest house, retreat. and pool house. garage, free standing greenhouse Exquisite grounds , pool bridges and waterfall. with WEB: 98537323. lake, river, antique Wright-Kelley. $8,995,000. William Pitt Sotheby’s Internatio 203.856.0527 | williampitt.com nal Realty
M A RC
Longest beach O I SL A N D, F L Floor-to-ceilingfrontage of any single Marco Gulf and naturalglass throughout, wide viewslot on 152’. appointments in habitats. Quality craftsmanshof beach, ip & luxury a private, beachfront, modern masterpiece custom-built, Jim Prange & Nicki . Offered furnished. $4,100,000. Carroll. Premier Sotheby’s International 239.642.2222 Realty | premiersir.com/id/20 9003265
W E ST P ORT,
CT
Build the house Cove. Find peaceof your dreams on prestigious Compo and tranquility on beach on Long Island your 100’ of privateMill Sound. Westport, creative arts, is one of the nation’s most a vibrant center of 1 hour to New York affluent towns. Just City. WEB: 98534987. Jill Bregy. $5,500,000. William Pitt Sotheby’s Internatio 203.227.0917 | williampitt.com nal Realty
M IA M I
, FL Wide water views located in guard and no bridges to bay! Waterfront home over $1 million gated Gables Estates. A smart cameras, Crestonin electronics, surround sound,house with security lighting. Spectacular with NS tennis court. pool and patio area Price upon request. mayi@onesothebysrealt Mayi de la Vega. y.com ONE Sotheby’s 305.778.7990 International Realty | onesothebysrealty.co m
W E ST P
ORT, C T This gracious jewel in Old Hill blends and elegance with cosmopolita superb layout of a tranquil and private wooded n design 10,000 sf is impeccably setting. A luxurious amenities finished WEB: 98531474. and state-of-the-art systems. with Wright-Kelley. 34stonybrookroad.com. $4,500,000. William Pitt Sotheby’s Internatio 203.247.5868 | williampitt.com nal Realty
NA P L E S , F L
Classic Bermuda architecture in a a Port Royal masterpiece lushly landscaped setting, . Of note: open floor wide water views plan with kitchen, first-and of Naples Bay with Gulf access, second-floor master cook’s pool, outdoor kitchen suites, negative-ed and fireplace. $10,900,000 ge Karen Van Arsdale. . Premier Sotheby’s International 239.860.0894 Realty | premiersir.com/id/21 1520808
S A R AS OTA
, FL An exquisitely lakefront home,unique, richly appointed Spanish-sty SI E STA K E Y, gourmet kitchen,completely rebuilt in 2006. Soaring le, FL This stunning estate home rests on over custom salt-water chiseled marble flooring, 2 gas ceilings, Sanderling Club 1.5 acres fireplaces, kitchen with serenerock pool with waterfall and direct beachfronton world famous Siesta Key. Overin the water view. $1,000,000. summer 150’ of Judie Berger. spaces, extraordinawith spectacular Gulf front outdoor ry water and beach living quarters Premier Sotheby’s views and dramatic International Joel Schemmel.and resort like amenities. $8,700,000. 941.928.3424 Realty | premiersothebysreal Premier Sotheby’s ty.com International 941.587.4894 Realty | premiersothebysreal ty.com
T E TON VA L L E Y, I D
Huntsman Springs. this award winning Nestled against the Teton Mountains golf course was designed McClay Kidd. Custom 5 BR, 5.5 baths, 4,482 by David 2 mile boardwalk sf home. A protected lands. meanders through the 500 acres WEB: 4278306. of $1,950,000. Ed Liebzeit. Jackson Hole Sotheby’s International 307.739.8010 Realty | jhsir.com
B O STON
The Mason House. , M A with a significant Historic mansion on Commonwe classic & grand 3 year renovation. A magnificent alth Ave ly restored Bay homes. 11+interior being one of Boston’s grandest BR, 9 full and 5 half 14 fireplaces & elevator baths, au pair suite,Back to all floors. Enormous garden & roof terrace. landscaped $16,500,000. Beth Gibson Sotheby’s Dickerson. International 617.510.8565 Realty | GibsonSothebysReal ty.com
P R I NC E
A sycamore-shadedTON , N J site along Princeton’s adds to the allure RUM S ON , N of this French Provincial.famed Hodge Road brick, copper fittings, J Riverfront Oasis…Trav & slate roof seamlesslyWhitewashed el no further than the formal main backyard for an TEWK transition from your house to the inviting town center, Princeton property set on exquisite resort-like getaway. own addition. Just blocks Foxhill Farm, SBU RY, N J University & trains Philadelphia. $4,750,000. waterfront. The 5.5 private acres with over 700’One-of-a-kind an 8,000 sf, a magnificent 50 acre country to New York to 16 estate, includes spaces plus pool,12,000 sf home features grand of quarters, tennisroom main residence, barn with Callaway Henderson . info@CallawayHenderson.comCity/ interior court, pool complex 2 BR guest Sotheby’s Internatio Karen Murphy. spa, pool house & dock. $7,795,000. and kitchen. Breathtakin 609.921.1050 with spa, pool house, nal Realty | CallawayHenderson.c landscaping, antique g countryside views. Extensive Heritage House om/2042320 stone walls & stone Debra Ross. 732.337.4300 Sotheby’s International Realty patios. $4,900,000. | heritagehousesotheb Kienlen Lattmann ysrealty.com Sotheby’s Internatio 908.285.0666 | FoxHillFarmNJ.com nal Realty
BRIDG
E HA M P TON Close to ocean beaches, beautifully executed, N Y on 2.5± sprawling manor home en-suite bedroomsacres with mature flowering trees. Five heated gunite pool and bonus room. English squash and separate 2-car tennis. WEB: 0036537. garage. Room court, Sotheby’s Internatio$9,995,000. Beate V. Moore. for nal Realty Bridgehampton 631.613.7316 Brokerage | sothebyshomes.com /hamptons
BRONX VILLE
P.O., TUCKA Beautiful Colonial sited on a wonderfully HOE, NY property with stunning gardens. Features landscaped high ceilings, fine include 6 BR, kitchen. Relax architectural details, large designer the patio or canopied MLS: 3218402.on deck. $1,225,000. Kathleen Collins. Julia B. Fee Sotheby’s Internatio 914.620.8682 | juliabfee.com nal Realty
sothebysrealty.c
om
INTERNATIONAL NEW YORK TIMES THE GLOBAL EDITION OF THE NEW YORK TIMES IS AVAILABLE AT WORLD CLASS EVENTS Circulation: 226,267 | Average Household Income: $303,040 | Audience: Europe, Asia, Pacific, Middle East, N. Africa, Americas
The International New York Times (formerly the International Herald Tribune) is the international voice of The New York Times, and its authoritative journalism reaches 180 countries. The International New York Times is written for people interested in how global events and trends affect their work and their lives. Our partnership with this key daily newspaper goes beyond just the pages in which we advertise. Through four-page color wraparound editions of the newspaper with targeted bonus distribution, we are able to showcase our listings at some of the most prestigious events in the world including Wimbledon and the Cannes Film Festival.
L O C A L | P RO M OT I O N
EDITORIAL EXPOSURE THROUGH OUR RELATIONSHIPS WITH KEY MEDIA OUTLETS, OUR LISTINGS GET THE ATTENTION THEY DESERVE Our listings are regularly featured in newspapers including The Wall Street Journal, The New York Times and Los Angeles Times, glossy magazines including Architectural Digest, television progams including WNBC’s OpenHouse and prominent online outlets such as Forbes.com. NATIONAL & INTERNATIONAL NEWS OUTLETS: Barron’s Boston Sunday Herald Boston Globe Financial Times The International Herald Tribune Los Angeles Times The New York Times San Francisco Chronicle The Sunday Times (UK) The Wall Street Journal MAGAZINES: Architectural Digest Avenue Billboard Connecticut Cottages & Gardens Country Life (UK) Departures Florida Design Forbes Life Gotham Magazine Greenwich Magazine Hamptons Cottages & Gardens Hamptons Magazine Haute Living
House & Garden (UK) International Property Los Angeles Confidential Luxe Manhattan Magazine New York Magazine New York Cottages & Gardens Ocean Home Palm Beach The Island Quest Robb Report Collection Robb Report Exceptional Properties Robb Report Vacation Homes Travel and Leisure Unique Homes The Week LOCAL PUBLICATIONS: Albuquerque Journal Barnstable Patriot Beverly Hills Courier The Bourne Enterprise The Cape Cod Chronicle Cape Cod Times Carmel Pine Cone Casa (Montecito, CA) Crain’s New York Business East Hampton Star Greenwich Post
Greenwich Time Hartford Courant Los Angeles Business Journal Los Feliz Ledger The Malibu Times Montecito Journal Monterey County Herald The New York Observer Nob Hill Gazette Noe Valley Voice North Bay Business Journal Palisadian Post Palm Beach Daily News Pasadena Star-News The Real Deal Sag Harbor Express San Francisco Business Times San Francisco Examiner San Gabriel Valley Tribune San Jose Mercury News San Marino Tribune Santa Barbara Independent Santa Barbara Magazine Santa Barbara News-Press Santa Fe New Mexican Santa Ynez Valley News Sonoma Index Tribune Southampton Press Stamford Advocate Ventura County Star
INTERNET: ABC.com AOL.com BusinessWeek.com CNBC.com CNNMoney.com Curbed.com Forbes.com Hamptons.com Huffingtonpost.com IHT.com MSN.com Noozhawk.com Patch.com PrimeLocation.com RightMove.co.uk RISmedia.com TheStreet.com SmartMoney.com Socketsite.com Telegraph.co.uk TopTenRealEstateDeals.com Yahoo.com TELEVISION: CBS CNBC CNBC Europe Fox News Europe WNBC Open House
D I G I TA L | M A R K E T I N G
SOCIAL MEDIA SOCIAL MEDIA CAN OPEN THE DOOR TO YOUR HOME
Sotheby’s International Realty® is dedicated to navigating the different strengths of social networks, a key factor in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings. LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and clients. Pinterest allows us to share our beautiful property images with the online community. By leveraging the many benefits of social media, we can provide significant exposure before an audience of qualified buyers.
BRAND | MARKETING
ONE-OF-A-KIND MARKETING IN THE HANDS OF OUR PROFESSIONALS, MARKETING IS AN ARTFORM THAT CAN NOT BE DUPLICATED The marketing strength of the Sotheby’s International Realty® network is unparalleled in our industry. In order to best leverage and supplement the network’s advantages, our company maintains experienced regional marketing teams based in New York, Los Angeles, and Houston. These teams work together with community specialists in each of our markets to offer a selection of proprietary and local marketing opportunities. Then, through the combined expertise of our marketing professionals and sales associates, a tailored program is created to ensure that each listing receives the attention and exposure it deserves.
*Downs farm used with permission
LOCAL | SUCCESS
2014 MARKET SHARE TOTAL SALES VOLUME Sonoma and Napa Counties, $5 Million and Over 30.0% 25.0%
24.5%
20.0% 15.0%
13.9%
11.8%
10.0% 4.5%
5.0%
3.8%
3.8% 3.0%
0.0% Sotheby's International Realty Wine Country
CB Brokers of the Valley
Pacific Union International
Source: BAREIS for the period of 01/01/14 - 12/31/14
Operated by Sotheby’s International Realty, Inc.
Marcus and Millichap
St. Helena Real Estate
MMRE Commercial
Heritage Sotheby’s International Realty
LOCAL | SUCCESS
2014 AVERAGE SALES PRICE Sonoma and Napa Counties, All Price Ranges 1, 200, 000
$ 1, 188, 000
1, 000, 000
$ 811, 000 800, 000
$ 7 83, 000 $ 6 16 , 000
6 00, 000
$ 56 3, 000
400, 000
$ 485, 000
$ 445, 000
200, 000
0
Sotheby's International Realty Wine Country
Pacific Union International
CB Brokers of the Valley
Source: BAREIS for the period of 01/01/14 - 12/31/14
Operated by Sotheby’s International Realty, Inc.
Wine Country ro
Coldw ell Banker Re ential
K eller Williams Realty
reati e ro erty er ce
LOCAL | SUCCESS
clockwise from top left: Sold in New York, NY, 201 : $ 6,000,000 | Sold in Sold in , , 201 : $ ,000,000 | Sold in , , 2013: $
, , 201 : 00,000
0 00,000
SIGNIFICANT SALES TRULY SPECIAL HOMES AND THEIR STORIES The character of a home is personified by the people who reside there. Over the years, our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. We have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes our brand has recently represented.
PERSONNEL JENNIFER POWERS My career in real estate began in 1991 on the commercial side of the business. It is there that I developed strong negotiating skills, intuitive professionalism, and tireless perseverance. Shifting my focus to residential sales in 2000 allowed me to combine those skills with my natural ability to work with home buyers and sellers on a relational level - to understand and help them achieve their goals, to simplify the often complicated buying/selling process, and to foster long-lasting relationships. I am a member of the Sonoma Valley Chapter of Realtors (SVCR), chair of the SVCR Scholarship Committee, member of Marketing Masters, and member of the National Association of Realtors, California Association of Realtors and North Bay Association of Realtors. I graduated cum laude from San Francisco State University with a Bachelor of Arts degree and have also obtained the designation of Certified Residential Specialist (CRS). CRS is the highest designation awarded to sales associates in the residential sales field. Approximately 4% of agents nationwide currently hold the CRS designation. Having lived and worked in some of the most beautiful locations northern California has to offer, I have happily settled in the place in which I was raised, idyllic Sonoma Valley. I am an active member of the community and dedicate as much time as possible to supporting worthwhile community causes, such as Impact 100, Plein Air, and volunteering at our local public schools.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
PERSONNEL KAREN URY Searching for that beautiful spot in the country, I moved from the Bay Area to Sonoma in 1975 and began my real estate career here in 1981. In 1985 I earned by Broker’s license and over the years have served as Principal Broker of two small real estate companies. I became affiliated with Sotheby’s International Realty to provide my clients with the highest quality of marketing and the greatest exposure when selling their properties. I am a graduate of the University of California at Berkeley. Within the real estate field I have achieved the status of Certified Residential Specialist (CRS). My affiliations include the North Bay, California and National Association of Realtors, the Bay Area Real Estate Information Services (MLS) and Marketing Masters of Sonoma Valley. My many years of experience in real estate have validated my guiding principle of serving my clients first, with integrity, expertise and enthusiasm.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
PERSONNEL MANAGEMENT & MARKETING SUPPORT STAFF
JEFFREY GIBSON, SENIOR VICE PRESIDENT AND QUALIFYING BROKER Gibson has 25 years of experience practicing law, including 15 years as a partner with the San Francisco firm Goldstein Gellman Melbostad Gibson & Harris, LLP, specializing in real estate as well as construction, employment matters and family law. Since 1996 he has provided outside legal counsel for Sotheby’s International Realty’s operations and has worked closely with the San Francisco, Wine Country and Carmel offices and the company’s corporate counsel in New York on various litigation and transactional matters. Gibson earned a B.A. from the University of Texas, Austin, and a J.D. from Pepperdine University in Malibu, California. He served as an adjunct professor of law at Golden Gate University School of Law in San Francisco. JONATHAN SOH, BROKERAGE MANAGER Jonathan Soh, brokerage manager of three Sotheby’s International Realty offices in Sonoma, CA, has been a licensed real estate broker since moving to Sonoma County in 1993. He has a breadth of experience in residential, commercial and agricultural real estate, and has experience working in Sonoma, Marin and Napa counties. His clients have included home buyers, business owners and investors. As brokerage manager, Jonathan is responsible for helping sales associates navigate through a real estate transactions to a successful close of escrow as well as maintain strong client, agent and community relationships. Jonathan has previously worked in the banking and IT industries. He is a graduate of the University of Colorado, Boulder and holds an MBA from the Carlson School of Management, University of Minnesota. KATE MARBURGER, WINE COUNTRY & SAN FRANCISCO MARKETING MANAGER Kate Marburger has been marketing luxury real estate for more than 15 years. Her experience ranges from growing small local real estate brokerages to Creative Direction for the Christie’s Great Estates International brand. Kate has managed Marketing for several Sotheby’s International Realty brokerages in New Mexico and California and also works frequently with the SIR corporate office in New York to implement new marketing programs on a national level. Kate grew up in Suisun CA, attended UC Davis, and now makes Sonoma County her home.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
PROPERTY
| PRICING
INFLUENCING THE SALE OF YOUR PROPERTY In order to generate maximum interest and realize the most favorable selling price, your home must be expertly positioned in the marketplace. Although the listing price will strongly influence the sales process, many other factors come into play. Some of these factors are beyond your control, but others offer an opportunity to help direct a successful outcome. Our sales associates will guide you in how to take full advantage of those factors within your control and ultimately achieve your goals. Factors within your control: The initial listing price, preferred closing date and terms of sale Your property’s distinctive and compelling attributes The physical condition of your property (home and grounds) Ready access to your property for showing The real estate sales professional you choose to represent you
Factors not within your control: Your property’s location Recent property market values Economic and housing market conditions and projections The number of comparable properties on the market
D I G I TA L | M A R K E T I N G
ACHIEVING YOUR OBJECTIVES EVEN FOR THE MOST DISTINCTIVE PROPERTIES, LOCATION AND PROPERTY CHARACTERISTICS ARE THE KEY ELEMENTS IN DETERMINING VALUE Pricing can be an emotional decision, so a thoughtfully created Comparative Market Analysis (CMA) is an essential step in the listing process. Once the market value of your home has been determined, our experienced professionals can help you decide on the offering price that is most in line with your goals and current market conditions. If you wish to attract a ready, willing and able buyer in a timely manner, your offering price must be carefully positioned according to the most recent data available.
P RO P E RT Y | P R I C I N G Source: 2012 NAR Profile of Home Buyers and Sellers
Asking Price
Percentage of Buyers
+10%
SHOWING ACTIVITY vs TIMING
1%
Market Price
58%
-10%
78%
-15%
85%
Week 1
A. Far more buyers purchase properties at market value than at even 10% above it.
Week 2
Week 3
Week 4
Week 5
Week 6
B. Properties experience the most showings during a peak initial interest period.
SALES PRICE vs INITIAL LISTING PRICE 0.00% -2.00% -4.00% -6.00% -8.00% -10.00% -12.00% -14.00% -16.00% Less than 4 weeks
4-12 weeks
12-24 weeks
More than 24 weeks
C. Properties that are overpriced initially may ultimately sell for the lowest price.
PRICING STRATEGICALLY THE INITIAL ASKING PRICE IS A CRITICAL ASPECT OF YOUR PROPERTY’S MARKETING PLAN While the goal is to achieve the highest possible closing price in a reasonable amount of time, listing a property above market value often turns away prospects and decreases the likelihood of a successful sale (see chart A). An overly aggressive price prevents a property from taking advantage of a key driver in property marketing—timing. It is well known that a property attracts the most excitement and interest when it is first listed (see Chart B). If a property is priced above market value, it does not appropriately benefit from this peak interest period. This may ultimately lead to a sale at below market value (see Chart C), or no sale at all.
IN CONCLUSION While real estate by nature is local, the market for your home is in reality national, and increasingly, global. Sotheby's International Realty is part of this global network, which includes offices in the world's most sought-after locations. Selecting me and Sotheby's International Realty to represent your property will connect you to a group of real estate professionals widely respected for the quality of their listings and the level of professionalism and expertise they offer. Our associates have a deep understanding of local real estate markets and strong ties to the communities we serve. We share a strong commitment to delivering exceptional service and have a long history of exceeding the expectations of the world's most discerning buyers and sellers.
I look forward to offering you several unique advantages including: � Preeminent local expertise and contacts. � Access to proprietary marketing materials. � Strong relationships, marketing and brand recognition in other key markets. � A referral connection with some of the world's most successful agents. � A proven ability to sell properties in all price ranges. � A comprehensive internet marketing strategy that includes featuring your property on sothebyshomes.com, sothebysrealty.com and sothebys.com, and distribution partners such as WSJ.com, NYT.com, Yahoo.com, Openhouse.com, Trulia.com and Frontdoor.com. � Cross-marketing opportunities with strategic partners like Sotheby's auction house. � The level of service that clients have come to expect from the name Sotheby's.