J E N N I F E R R O D R I G U E Z (760) 902. 22228 Grace Ave Apt 202A, Carson, CA 90475 9172 www.jdrart.com|Jenrodriguez1092@gmail.com
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D AY 0 9 2 8 7 -------------PROJECT: HAPPYNESS
NAME: JENNIFER DAYANA RODRIGUEZ L AT I N - A M E R I C A N ; F E M A L E ; E L D E S T O F 3 JOB: GRAPHIC DESIGNER D E G R E E : A . A . S C H O O L : F. I . D . M [ L A ] D.O.C: 10 | 10 | 1992 L O C AT I O N : 2 2 2 2 8 G R A C E AV E CARSON, CA 90745 D E S I G N I N S P I R AT I O N : F R I D A K A L H O , PA B L O P I C A S S O , A L E X PA R D E E , & T I M B U R T O N
experience:
# P H O T O S H O P @ I L L U S T R A T O R $ I N D E S I G N %DREAMWEAVER * W O R D P R E S S +PHOTOGRAPHY
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orn in Los Angeles, California in 1992. She was raised in Palmdale, lived for 10 years in the beautiful Coachella Valley and now has made her home in the city of Carson. She is now employed as the graphic/web designer at Aprintco and has become a professional freelance artist with outstanding capabilities in illustration, photography and graphic design.
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er Hispanic background has influenced much of this designer’s work through pop art, realism, and abstract expressionism. She has a great passion and determination to aspire in the entertainment and branding industry. Her ambitions include continuing to grow in the branding industry. Later on pursuing her goal to work for Disney Studios as a story boarder and animator. **She continues to work with great determination and hopes that her story may inspire others to pursue their own dreams.
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TABLE OF CONTENTS:
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LOGO DESIGN / APPLIED BRANDING + SABOR CON LETRA + MOLD + BLANCO Y NEGRO EMPLOYMENT / PRODUCT DEVELOPEMENT / PRINT & WEB + APRINTCO + LUXCESSORIES PAT T E R N S / S T O RY B O A R D I N G / I L L U S T R AT I O N + AGAPE HEROS + MAGUL
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APPLIED BRANDING
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MOLD SKATEBOARDS
LOS ANGELES, CA | LOGO
Oringinally, skateboards are made from “molds” of wood hence where the name Mold skateboards arose from. Since the creation of the skateboard was speculated to be around 1950’s-70’s I wanted to emphasize the funky geometric shapes and colors in the branding and creating of this product.
Ps | Ai | Id | Sketch | Applied Branding
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SABOR CON LETRA
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BLANCO Y NEGRO
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CUDAHY, CA | LOGO “A print press start up company that specializes in both offset and large format printing. AUDIENCE: HISPANIC LOGO: EMBED HISPANIC CULTURE INTO DESIGN”
LOS ANGELES, CA | LOGO “A local reggae band well known in the Los Angeles Area’s music scene. TARGET AUDIENCE: REGGAE ENTHUSIASTS LOGO: A play on Black and white logo types, with a crown symbolizing the kingship amoungst band members and those who follow
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JOB ROLE: A R T D I R E C TO R , W E B S I T E E D I TO R , A N D C U S TO M E R S E R V I C E S SKILLS USED:
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nalyze customer complaints and provide appropriate corrective actions.Assist directly or route customers to the appropriate personnel for assistance. Prepare documentation and reports on routine customer correspondence for future reference purpose. Assist in training peers on improving customer support service.
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2015 2016 Ps | Ai | In | SEO | Web Editing | Online Sales | Marketing
evelop and maintain in-depth product knowledge.Conduct customer surveys about the company’s service so as to obtain feedback. Communicate customer feedback to technical and marketing teams in order to develop processes for better serving customers. Maintain weekly reports on customer inquiries, respownses and feedback so as to develop customer service analytics and trends. Use background knowledge and abilities of Graphic Design to create advertising print for offset and large scale uses.
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dsn C A N VA S A R T/ L A S I G N C I T Y UI ASTHETIC DESIGN OF APP AC C O M P L I S H M E N T S :
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reated aesthetic pleasing presence for company through website’s online stores. Managed online editing of 3(+) websites. Created an email marketing presence for company database. Manage and maintain marketing department through online and print advertising. Designed print ready materials for clients in a timely matter. Used customer relation skills through telemarketing and expanded the company’s reach of clientele. WEBSITES: + www.aprintco.com + www.nextdaybanner.com + www.lasigncity.com
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intro to design
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P H OTO G R A P H Y & P R O D U C T D E V E LO P M E N T
www.luxcessoriesinc.com social media marketing FACEBOOK | TWITTER @LuxcessoriesInc
2014 2015 Ps | Ai | SEO | Web | Online Sales | Marketing
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LUXCESSORIES HA N D BAG * C O M PA N Y
RESPONSIBILITIES:
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his position includes day-to-day proceedings in product development, research, photography and
web work. Knowledge layout design, visual conceptualization, product management, and an extensive knowledge in Adobe CS6 programs as well as Microsoft software. My position also called for photographing the various products and creating sub-catalogs for clients nationwide. ACCOMPLISHMENTS: Revamped social media and redesigned visual conceptualization of products online, also worked with Nordstorm’s Hautelook on a sale of our products taking an approximate of more than 200 product shots, designs and editing for the online sale project. As well as becoming a part of the product development team designing handbags for their Fall and Spring Collection 2015.
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LUXCESSORIES HA N D BAG * C O M PA N Y
S K IL LS U S E D : I was responsible for creating design solutions that have a high visual impact. The role involves listening and understanding the project’s needs before making design decisions.
SKETCHI NG DIGITAL RENDER
FINAL PRODUCT
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lso involved working with a wide range of media, including photography and computer-aided design. Proofreading to produce accurate and high-quality work, contributing ideas and design artwork to the overall brief, demonstrating illustrative skills with rough sketches, working on layouts and art-working pages ready for print and developing design briefs by gathering information and data through research.
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C H A R A C T E R
D E S I G N
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G O L I A T H 1 Samuel 17
G O L I A T H 1 Samuel 17
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A V I Samuel
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CH TR ---------------------AGAPE HEROES IS A SUB-BRAND TO AGAPE CULTURE CLOTHING FOR KIDS. THE BRAND HAS AN EMPHASIS ON CHARCTERS FROM SCRIPTURE AND THE MORAL STORIES BEHIND IT TO REACH THE YOUNG DEMOGRAPHIC. ----------------------
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PROJECT: GRAPHICS & LISCENSING MAGUL THEME: ADAM’S FAMILY CONCEPT: EVIL GENIUS UNDEAD FAMILY ADVENTURES
SKILLS: Ps + Ai
MISTER MAGUL ( EVIL SCIENTIST)
REX & REY
STELLA
(TWIN WEREWOLVES)
(WIFE/ PUPPET)
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THANK YOU
W W W. J D R A R T. C O M FACEBOOK | IG | TWITTER
@ J D E E Z Y 1 0 9 2