A GUIDE TO SELLING
Thank you in advance for taking the time to read this guide and for your consideration in partnering with Jennifer Vick & Co. My team's entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and coworkers about your experience. We are honored that more than 75% of our business comes from repeat customers and referrals. Good service speaks for itself, and I’m looking forward to earning your referrals too! Once you have reviewed this information and witnessed how successful our approach is for our clients, we trust you will want to partner with us on the sale of your home.
Jennifer Vick , CEO/Founder
WORKING WITH A REALTOR We are experts who help you every step of the way. With 15+ years of experience our market knowledge, proven systems and innovative marketing strategies set you up for success.
Realtors save you time, money, and frustration. Realtors are knowledgeable about the housing market and current sales data. Realtors can strategically price your home to bring the most interest and highest price. Realtors are knowledgeable about the housing market and current sales data to accurately price your home. Realtors have relationships with colleagues promoting a smooth transaction. Realtors are experienced at presenting offers and can help with the process of negotiating the best price, bringing objectivity to the sale of your home. As licensed real estate professionals in both North and South Carolina we can help you sell your home in either state.
KW: The Industry Leader When you work with us, you work with agents who have the backing of one of the most recognized and accomplished real estate companies in the world.
1 # 1 #
In world-wide agent count In units sold & sales volume in U.S. Training organization in the world per Training magazine
Keller Williams stands out in the Charlotte Metro market, too. In market share of the South Charlotte Region. Market center in the nation six years running.
14%
6.2%
Keller Williams
Remax
6.2%
Allen Tate
2.8%
2.2%
EXP
Wilkinson
CHARLOTTE AREA MARKET SHARE TOTALS 2020 BY BRAND
CONNECTING THE DOTS IN REAL ESTATE Choosing a trusted real estate partner is critical to your success in the journey of selling your home. Our team of Agent Specialists along with a full-time Administrative staff is ready to serve you all the while providing an unparalleled level of client care.
We practice daily the company motto, “Connecting the Dots in Real Estate” to ensure all aspects of your transaction are handled professionally and with the utmost in communication making the process seamless from beginning to end.
Time and again we work with repeat clients as well as receive continued referrals from those who believe in the quality of our services. We would be honored to add you to that trusted group.
THE TEAM AT A GLANCE Jennifer Vick CEO/Founder (Lead Listing Specialist) Born and raised in Greenville, SC, Jennifer moved to Charlotte in 2000 after graduating from Appalachian State University with a degree in Education. As an elementary school teacher with Charlotte Mecklenburg Schools, she took pride in her ability to manage multiple daily tasks and challenges associated with education all while building lifelong relationships with her colleagues, students, and parents. She has brought that same tenacity to the real estate business for over twelve years. As the business grew through consistent referrals from past clients, then Jennifer had the honor and opportunity to acquire and assist the clientele of three other Realtors® leaving the Charlotte region, she knew the only way to give superior client satisfaction was to form a team of talented people who also have a focus on service and care- hence the beginning of Jennifer Vick & Co. in 2015.
Lizi Cruz (Agent Partner) Lizi is a Florida native who graduated from the University of Florida. She earned her C.P.A. and worked in accounting and finance. As a stay-at-home mom for several years, she worked on a consulting basis for clients providing financial services. She then turned her sights to real estate where she started helping buyers find a home that best fit their needs. From there she forged ahead to helping those same buyers eventually sell their homes. Her accounting background helps Lizi bring an unprecedented level of attention to detail to all her transactions for which she is highly recognized time and again. Lizi has three children, one recent college graduate, one in college and one in high school. She recently adopted a rescue pup named Poppy and lovingly calls herself a “foster fail”. She lives in Charlotte with her husband and kids but returns often to her native Miami. She enjoys spending time with friends and family and loves cooking Cuban food. Lizi is also very fluent in Spanish.
Allison Vaden (Agent Partner) Allison was born and raised in Lincolnton and grew up in Belmont, North Carolina. She comes to us with an extensive background in property management & special events. Both opportunities allowed her to hone her excellent customer service skills for her real estate clients. Allison attended Western Carolina University and earned a Bachelor of Science degree in Psychology, and her knowledge and skills in psychology give her a unique insight into how to find the best fit for her clients and get the best results in negotiating on their behalf. Allison is married and lives in Charlotte, NC with her husband, 4-year old son, 3 dogs, and cat. She enjoys spending time reading, cooking, and playing outside with her son and dogs.
Leize Watkins (Agent Partner/Marketing) Born and raised in Charlotte, Leize returned home after graduating from Clemson University with a degree in Marketing with minors in Communications and Management. She loves Charlotte and takes pride in showing clients around her beloved city. Leize's favorite part about working with buyers is watching them get excited about finding their dream home. Leize loves reading, watching football, and spending time with her family who still lives locally. She loves to travel and has visited over 50 countries throughout her lifetime. Leize lives in the Southpark area with her dog.
Anna McMahon (Agent Partner/Operations) A background that merges communications with real estate began at the University of South Carolina where Anna graduated with a degree in Business Administration with a major in Advertising. Anna’s sales and marketing background gave her a great foundation for her relationship skills and business management ability. Anna’s efforts equip our team with organized systems that are focused on outstanding customer service and consistent client care. She loves reading, spending time outdoors, nature photography, and cooking. She is married with two young boys. Anna is also fluent in Polish.
Lynn Marshall (Transaction Coordinator) Lynn has been working in real estate for over 23 years, most of which she spent on her family’s real estate team. She now translates her extensive knowledge and tradition of excellent customer care with her newest venture, “By George” Services, LLC. Lynn enjoys the beach, long walks and going to the movies with her husband, Joe of 27 years. She has one grown daughter who is a recent NC State graduate living in Raleigh.
THE LIFE OF A SOLO REALTOR
Working as a solo Realtor can be daunting! There are so many tasks to be done with every transaction. As a matter of fact, it has been documented that every single real estate transaction consists of over 100 components. This makes the solo agent a “Jack-of-all-trades,” and forces them to wear many hats throughout the day. It's very challenging for any one person to handle all of these tasks if they want to provide exceptional services to more than one client.
WORKING WITH A REAL ESTATE TEAM What we’ve done at Jennifer Vick & Co. is put you, the client, in the center of our universe. We have the time and resources to handle all the details of your transaction from start to finish. As a team of highly skilled specialists, we each focus on a part of the transaction, enabling us to provide great customer service and be available for you. If one of us is in an appointment, there is always another team member available to assist you. To top it off, we’ve surrounded ourselves with great vendors including staging experts, photographers, lenders, inspectors, and nearly any other resource you might need when selling your home.
THE PROOF IS IN THE NUMBERS
*
Jennifer Vick & Co. Less Than
On Market
Jennifer Vick & Co. Sale Price Vs List Price Ratio
*
Over
Families Served * In the last 12 months
FINDING YOUR BUYER Buyers find the home they purchase primarily by looking on the internet and by working with real estate agents. Jennifer Vick & Co. uses all modes of Social Media Marketing as well as thousands of websites in promoting the upcoming sale of a new property, advertising a property’s open house, home details, photos and video in the marketing of that property.
REAL ESTATE AGENT 34%
YARD SIGN 8% OTHER 7% Magazine Friend Neighbor Relative
INTERNET 51%
OUR MARKETING PLAN
To Optimize The Listing
HOME DESIGN CONSULTATION We advise you room by room about the right things to do to sell quickly and at the highest price. Plus, we can manage the entire getting the home-ready process.
EXTENSIVE NETWORK Our connections in the community and our 500+ past client families increase the potential reach of your property not to mention the 600+ agents in just our Ballantyne office alone.
PRINT MATERIALS
ONLINE EXPOSURE
We produce high-quality brochures for prospective buyers and agents who visit your home. It includes all professional photos, a detailed feature sheet about your home, measurements and more.
Your home will be listed on over 76,000 popular home search sites including Realtor.com and Zillow. We will also be sharing your home to social platforms like Instagram, Facebook, Linkedin, and many more.
OPEN HOUSE
MLS
Open houses increase exposure and provide valuable buyer feedback. Hosted by members of our team we use extensive online exposure to drive traffic to your listing.
Your home is listed on the Carolina Multiple Listing Service which is the most up-to-date and accurate online resource for local area buyers and their agents.
In addition, we also provide you with: Strategic pricing, social media advertising, professional photography, signage, ShowingTime, Supra lockbox, skilled negotiating, up to date market stats, reverse prospecting, agent-to-agent marketing and much more.
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OUR SPECIALTY:
SUPERIOR DESIGN, STAGING AND PRESENTATION Remember, you don't get a second chance to make a first impression. A review of over 2,900 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did. Most buyers make decisions about the property they see within the first 15 seconds of entering a home. Adding cost-effective upgrades and improving the visual appeal of the home is what we call "staging." This can be as simple as rearranging existing furnishings to maximize flow or utilizing a professional stager to bring in new items. When a seller stages their home, three things happen: 1. The home becomes more valuable than other comparable properties in that price range. 2. The home becomes more visually appealing which increases buyer interest. 3. The home moves up to a higher price bracket.
BEFORE
AFTER
OUR SPECIALTY: Generating Online Exposure
Jennifer Vick & Co. uses strategically placed Social Media Marketing along with customized digital communication pieces to promote the sale of your property.
Facebook advertising creates excitement for your newly listed home. Users can like, comment, and share to increase engagement. Our listing ads syndicate to all of our databases.
ENewsletter to active buyers and investors in our database who are looking for homes in your price range and area.
Produce a virtual tour of your home using high quality professional photos, placing them on multiple websites to attract both local and out-of-town buyers.
Keller Williams Listing Service (KWLS) takes your property listing and syndicates it to more than 76,000 sites, including Realtor.com, Zillow, and Trulia.
Social Media exposure includes multiple Facebook business pages, unique member only groups along with Instagram and Linkedin.
OVERPRICING YOUR HOME WORKS AGAINST YOU History Of An Overpriced Home 1st Asking Price
MONEY
2nd Asking Price
3rd Asking Price
Selling Price
TIME Home sells for BELOW actual market value due to perceptions that it is unsellable
IF YOU WANT TO COMPETE, WE HAVE TO BE COMPETITIVE There is a saying in real estate that “80% of marketing is price!” It doesn’t matter how beautiful your home looks, how well it is photographed, or how much marketing we do; if it isn’t priced right, you'll receive significantly less showings and offers. Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. You can have confidence when working with Jennifer Vick & Co. that you have hired a pricing expert holding the certification of a Strategic Pricing Specialist (SPS®).
PRICING MISCONCEPTIONS "WHAT YOU PAID" "WHAT YOU NEED" "WHAT YOUR NEIGHBOR SAYS" "WHAT ANOTHER AGENT SAYS" "COST OF YOUR IMPROVEMENTS" "WHAT YOUR NEIGHBOR'S HOUSE SOLD FOR LAST YEAR" "WHAT YOU WANT" "COST TO REBUILD" "YOUR ZESTIMATE"
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COMPETITIVE MARKET ANALYSIS Key Market Factors
We analyze the market and how it compares to your home taking into account, like an appraiser would, past sales as well as current market activity.
PRICE
I am not the one who decides how much your home is worth. The market does. Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
LOCATION
Location is the single most important factor in determining the value of your property.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
TIMING
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
Market Factors You CAN Control: Market Factors You CAN'T Control:
PRICE PROPERTY CONDITION STAGING AVAILABILITY FOR SHOWING MARKETING COMPETITION LOCATION BUYER'S OR SELLER'S MARKET INTEREST RATES MARKET VALUE OF HOME
YOUR APPROXIMATE CLOSING COSTS
Staging and preparing the home (Approx. $1000-$5000 in staging and total painting fees.) Commission to the real estate brokerages Your Real Estate transfer tax (Approx. $1,000$1,600 for home selling for $500,000$800,000.) Your real estate attorney (Approx. $500 fee, to prepare documents, review title work and oversee your closing.) Home inspection repairs. This can vary greatly depending on items found in the inspection. (Approx. $0-$5,000 on average, as either repairs or credit at closing.) Your mortgage pay-off, wire fees at closing, HOA transfer fees, and your moving costs.
Things to consider in the cost to sell your home: Staging fee Prep Painting and updates Total Broker Commission Real Estate Transfer Tax Home Inspection Repairs Misc. Attorney Fees Our goal is to NET you the most money possible in the current real estate market!
*Costs may vary per price point and condition of home.
A FEW JENNIFER VICK AND COMPANY SUCCESS STORIES
8336 Cliffside Drive Charlotte, NC $379,900 list price $410,000 sale price 2 Days
2401 Oldenburg Dr. Charlotte, NC $319,900 list price $340,000 sale price 4 Days
9351 Penshurst Trace Charlotte, NC $585,000 list price $600,000 sale price 4 Days
6641 Portland Rose Ln Charlotte, NC $362,500 list price $367,500 sale price 0 Days
3209 Champaign St Charlotte, NC $545,000 list price $550,000 sale price 0 Days
9118 Kings Canyon Dr. Charlotte, NC $210,000 list price $220,000 sale price 2 Days
1202 Churchill Downs Charlotte, NC $795,000 list price $820,000 sale price 0 Days
1850 Caroline Way Fort Mill, SC $345,000 list price $352,000 sale price 4 Days
12719 Bullock Greenway Blvd. Charlotte, NC $232,500 list price $236,000 sale price 3 Days
7046 Blakeney Greens Blvd. Charlotte, NC $432,500 list price $440,000 sale price 3 Days
2522 Sunset Greens Drive Charlotte, NC $225,000 list price $230,000 sale price 6 Days
5015 Camp Stewart Rd. Charlotte, NC $237,500 list price $255,000 sale price 5 Days
TESTIMONIALS "My wife and I were blown away with the job Jennifer and her team did. Jennifer knew what a prospective buyer would want. Her spot-on recommendations and help with the work resulted in our home going under contract 5 days BEFORE we went on the market and for above asking price!" "I used Jennifer Vick & Co. for two real estate transactions in the past year. Both times, everyone I worked with was professional, responsive and most importantly to me, knew the market and how to get the sale done (from both sides). Truthfully, they made both transactions as simple as possible. I highly recommend this team!"
"Jennifer and her team worked tirelessly throughout the process, keeping us informed every step of the way."
"Jennifer and Lizi are a dream team to work with and they don't stop just because you have sold and bought. They sealed us as forever clients by continuing to advocate and work for us when needs arise before, during, and after selling/buying. They think of everything and really make it a seamless process."
"Jennifer Vick & Co. went above and beyond with my husband and I to help us in the purchase of our first home. They were reponsive, thorough, and helped put our mind at ease when any worries arose. Her team is always courteous and quick to help throughout the entire process. Lizi was an absolute joy to work with - truly recommend her as your agent!" "As first time homebuyers, we were so pleased with our partnership with Jennifer Vick & Co. at Keller Williams Ballantyne. From making the offer, to the contract, inspections, etc...all the way through - everything went off without a hitch and on schedule. We appreciate all the team effort."
"We highly recommend Jennifer and her team. My home had been listed for 3 months with no offers. Jennifer made some minor changes, relisted and my home sold in 12 hours! Closing happened in less than 30 days. Cannot say enough good things about this group and their level of professionalism." "We can’t say enough about Jennifer Vick and her team. They made the home buying and selling process easy every step of the way. They go above and beyond by providing topnotch referrals for every service you need and even helps to schedule them. They are dedicated, responsive, and we always felt they had our best interests in mind. We highly recommended Jennifer Vick & Co. and could not be happier!
"Jennifer Vick & Co. went above and beyond with my husband and I to help us in the purchase of our first home. They were reponsive, thorough, and helped put our mind at ease when any worries arose. Her team is always courteous and quick to help throughout the entire process. Lizi was an absolute joy to work with - truly recommend her as your agent!"
"In all my years of real estate transactions, I don't think I've had a more smoother, convenient, or attentive real estate person OR experience!"
HOW WE GIVE BACK Closing For A Cause
We hope that you'll choose our team to help you achieve your real estate goals. As part of our thank you at closing we will make a donation on your behalf to a charitable organization that helps those less fortunate find shelter in their time of need. Helping you reach your dreams allows us to help others in our own community.
Families Forward Charlotte partners with area families who are currently living in poverty. They provide individualized mentoring, educational opportunities, and essential support as they walk alongside each family on their journey towards long-term stability and economic mobility. Services include weekend food packs for families in insecure food households.
Since 1989, A Child's Place has grown to serve over 2,000 children in our community and is the only nonprofit organization in Charlotte focused specifically on the success of children whose families are experiencing homelessness and generational poverty. Over 78% of funding dollars are put back into programming to help local children in need.
Habitat for Humanity partners with local individuals and companies to help build or improve homes for those in need. Qualifying Habitat homeowners to help build their own homes along with volunteers and are then set up to pay an affordable mortgage. Habitat also offers critical home repair services to upfit existing homes to meet modern standards.
Humane Society is a private nonprofit organization that helps to place animals into new and loving homes. They believe no healthy, treatable, and behaviorally sound animal should have to be put down and have maintained a 99.9% live release rate. The organization provides shelter for animals in need, offers adoption services for those animals, and was the first low-cost spay/neuter clinic in the Southeast.
KELLER WILLIAMS Added Services
Another advantage of Jennifer Vick & Co. being affiliated with the #1 real estate firm in the world is that they also continuously strive to bring value to their clientele by offering products that make the entire real estate transaction more seamless. These value-added services include mortgage lending, a new iBuyer program and your home insurance needs. Don’t hesitate to ask us for more information about these terrific programs.
Zero Lender Fees Zero Origination Fees Plus $1,000 at Closing
Towards 3rd-party costs on loans $150k+
Plus a Low Interest Rate
Hassle-free with zero prep getting your home ready to sell Instant cash offer on your home Work directly with our listing specialist who is a KW Certified iBuyerAgent In partnership with OfferPad
Fast & free service Enter your home's information onetime into convenient customer app Provides quotes from top-rated insurance providers Easily compare coverage options to make best decision
CONNECT WITH US Phone: 704.284.7674 Email: info@jennifervickco.com
Agents: Jennifer Vick Phone: 704.564.2808 Email: jennifervick@kw.com
Lizi Cruz Phone: 704.604.7060 Email: lizicruz@kw.com
Allison Vaden Phone: 704.747.7084 Email: allisonvaden@kw.com
Leize Watkins Phone: 980.621.5110 Email: leizewatkins@kw.com
Administrative: Anna McMahon- Operations Phone: 704.617.6302 Email: anna@jennifervickco.com
Lynn Marshall Phone: 704.562.8263 Email: lynn@bygeorgeservices.com
Thank you so much for your time and consideration. Our team at Jennifer Vick & Co. are fully committed to serving you throughout the selling process and beyond.