Garment Image and Concept Briefing
Vanamo Clothing & Jeans is a clothing brand based in Helsinki, founded in 2015. The brand is mostly focusing on denim garments but also produces clothes made from other materials. Vanamo is offering comfortable, stylish and durable garments with a medium price. Their vision is simplicity combined with modern classics. Their main target is 20-35 year old middle-class women who can appreciate Finnish design and wants to support new upcoming brands. Their customers follows the latest trends but the main priority is to be unique but at the same time feel comfortable. At the moment Vanamo’s products can be found in a multibrand store My O My, which is located in the heart of Helsinki. In the future Vanamo is going to launch an online store on their website in a following months.
Next year’s Vanamo Denim Collection inspiration and vision
Image of the jeans for the Vanamo Denim Collection FW16
Fabric Technical Datasheet Season FALL/WINTER 2016
Supplier name: AKKUS TEXTILE Supplier reference: Valencia Composition: Cotton 98% Elastane 2% Width:
Weight/OZ:
Price:
140 cm
11 oz.
9,95 €/m
Incoterms:
FCA
Min. order:
300 m
#236B8E
#6C7B8B
Model Technical Datasheet Model: HEL47 Short description: Skinny jeans with ripped knees Season: FALL/WINTER 2016
Date: 22.2.2016 Material
98% Cotton, 2% Elastane
Colour
#236B8E, #6C7B8B
Sizing
25, 26, 27, 28, 29, 30, 31, 32
Labels
Brand Label, Script Label on Waistband, Hangtag, Washing and Care Instructions
Buttoning
1 Main Button + 1 Extra button
Pockets
2 Pockets in the back, 2 Pockets in front with cotton lining Normal Waist
Additional information
Ripped Knees 5 Belt Loops
Trimmings
Industrial Cost Analysis Season
Date
FALL/WINTER 2016
7.2.2016
Model: HEL47
TRIMMINGS
Quantity
Lining (Front Pockets x2)
0.5 m
Price
Cost
3€/m
1,50 €
Zipper(s)
1u
0.25 €
0.25 €
Main Button (1 extra button)
2u
0.25 €
0.50 €
1 u
0,15 €
0,15 €
Washing and Care Instructions
1u
0,40 €
0,40 €
Script Label on Waistband
1u
1,20 €
1,20 €
Hangtag
1u
0,15 €
0,15 €
Brand Label
TOTAL 4,15 MANUFACTURING Pattern
Quantity 300 share
Sizing
Price
Cost
100
0,3
30 share 20
0,66
Cutting
10 min
12
2€
Sewing
40 min
12
8€
Knee Ripping
5 min
12
1€
Ironing
10 min
12
2€ TOTAL 13,96 €
FABRIC Description Fabric
Quantity 1.60 m
Price
Cost
9,95 €/m
13,70 €
TOTAL INDUSTRIAL COST 31,81
After the product and retail costs the one pair of jeans price would be 64,99 euros.
Sample Production Timing
Images:
Background, [online image] Available from <http://www.helsinkifashionweeklive.com/> [Accessed 17 June 2015] Collage Image 1, [online image] Available from <https://www.pinterest.com/pin/459015386998290879/> [Accessed 16 June 2015] Collage Image 2, [online image] Available from < https://www.pinterest.com/pin/356980707940619636/> [Accessed 16 June 2015] Collage Image 3, [online image] Available from <https://www.pinterest.com/pin/561120434800375849/> [Accessed 16 June 2015} Collage Image 4, [online image] Available from <https://www.pinterest.com/pin/360217670173225416/> [Accessed 16 June 2015] Collage Image 5, [online image] Available from <https://www.pinterest.com/pin/356980707940861970/> [Accessed 16 June 2015] Picture of the Jeans, ASOS, [online image] Available from <http://www.asos.com/river-island/river-islandamelie-jeans-in-midwash/prod/pgeproduct.aspx?iid=5046666&clr=Midwash&SearchQuery=jeans&pgesize=204&pge=0&totalst yles=1676&gridsize=3&gridrow=57&gridcolumn=2> [Accessed 17 June 2015]