mega trends 2013 Jennifer Kwong
OVERSIZED
POLKA DOT
looking back
ONE-SHOULDER
SHEER
Looking back, consumers are seen wearing prints, oversized garments, assymetrical garments, and sheer garments. The most popular print being polka dots, but consumers are now in search of new prints that can be worn everyday. Oversized pieces are used for layering or worn with a fitted garment. Assymetrical garments are popular with different types of textures and fabrics. Sheer garments have become increasingly popular to reveal undergarments and holds a sense of seduction.
INTREPID PRINTS
Intrepid prints means bold prints. This concept is inspired by saturated colors and beautiful silhouettes. This spring/summer season will bring a flood of prints to the runway and on the streets, brightening monochromatic garments. Bold prints bring confidence and a sense of livliness. This also gives consumers a way to be expressive and adventurous.
Current habits and behaviors are consumers are looking for refreshing new prints and a way to dress boldly. Consumers are moving from monochromatic tones and turning to expressive prints.
streetwalkers The drivers of this trend are risk takers who want to be heard by being seen wearing this trend. Consumers are now dressing with a purpose.
fabric & color
Organic Batiste
100% Organic Cotton Interlock Knit
100% Organic Cotton Jersey
Stretch Rayon Jersey Knit
The fabric story behind intrepid prints is organic lightweight knit fabrics to achieve silky movement and flow.
bamboo
sundress
bombastic
waterways
iris
fruitful
dusk
midnight
The color story for intrepid prints is muted, deep bright tones. These colors signify the strength of prints with its saturation and boldness.
CUT IT OUT
Cut-outs means new shapes and patterns. This is a refreshing approach to how garments show their versatility. The functions of cut-out garments are layering and breathability. Cut-outs will be functional for both the spring/summer and fall/ winter seasons. In the spring/summer season, cut-outs will allow air flow in the garment to keep the body cool. Whereas in the fall/winter season, cut-outs will be used as layering pieces that will still allow air flow, but also keep the body from uncomfortable body temperatures.
Current habits and behaviors is consumers are looking for simple garments with elegant details and designs. Consumers are looking for versatility and functionality of a garment instead of a one-time wear.
streetwalkers
The drivers for this trend are the ones who long for something refreshing to the eye. Consumers are willing to invest in garments that are versatile and functional.
fabric & color
cotton slub jersey
sweater knit
silk matka suiting
stretch rayon jersey knit
wool gabardine suiting
The fabric story for the cut-out trend is the use of lightweight wools, rayons, and knits that allow garments to be layered and worn in cool and warm weathers.
ginger
peony
haze
canvas
ice
mint
The color story for this trend is soft pastels. The airy feel and look of cut-out garments bring the lightest of color to the runways.
Achitectural Structure Architectural Structure means using harsh lines paired with curves to emphasize the shape of a silhouette. Structure means taking the classics to a higher level with perfect lines and refreshing foundation. This trend is inspired by a minimalist look and modern architectural design.
Current habits and behaviors is that consumers want new key pieces to add to their wardrobe. This trend allows consumers to explore different and refreshing silhouettes that can be worn on an everyday basis. Now consumers are willing to invest in a piece of garment that can be worn again and again.
streetwalkers
The drivers of this trend are ones who desire comfort and a perfect fit. The consumers are also attracted to a clean, chic, elegant look.
fabric & color
faux soft skin leather
radiance cotton/silk poplin
vintage suede
wool blend melton
The fabric story for this trend is using heavier textiles such as wool, leather, and suede to obtain a structural shape to the garments. The heavier textiles will allow the the garments to withstand harsher conditions.
canary
gable
rosette
bay
canopy
cast iron
The color story for this trend is neutralized colors. Since this trend contains key pieces in a wardrobe, these colors will allow garments to come together elegantly.
Sources fabrics.com Honestly...WTF blog jak & jil blog the Sartorialist blog Stockholm Street Style blog style.com stylebubble blog wgsn.com