Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09
Designing a Brand Identity
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Business Brief
Jennifer Valentine Business Statement Brief Business values and goals Our goal is to provide professional training and risk managment in the sport of White Water Kayaking. Our staff is rated best in the nation so as to provide you with the highest level of service possible, and comitted to the safety and skill development of our students. Classes range from two day to two week courses and are catered to help meet your specific goals.
Our business/service Is•Geared toward children and adults in the age range of 8 and older •For those seeking a more extreme kayaking experience •For those with some beginner experience •A coed learning experience •Focused on keeping a small student to guide ratio Our business/service Isnt•For children under age 8 •For those with zero prior swimming or water experience •Unaffordable •For those looking for a relaxing time •Horseplay tolerant Target customer Male or female ages 8 and older who are somewhat physically fit and looking for the wilder side of kayaking Target customer lifestyle Our Target customer would live simply. He or she would look for adventure at every turn and anticipate a wild time kayaking in the great outdoors. Business Position Our Business is rated one of the top schools in the Northwest right next to Wet Planet White water based on our years of experience and education. We are one of Washington and Oregon’s premiere kayak schools. Products/ Services Products •Equipment Rentals Services •Instructional classes in the classroon •Classes in the five levels of white water kayaking in the outdoors Business name Third Element kayaking
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Business Name
Final Name:
Third Element Kayaking Previous Name Ideas: Each of the names that I came up with had to do with either the extreme nature of white water kayaking or the idea that my business trained others in the sport. For example: Next Level Kayaking stemmed from the five levels of white water kayaking. I chose Third Element Kayaking because it really emphasized the element of water and how the sport wouldn’t be without it.
White Waters Next Level Kayaking Over the Edge Kayaking Three Elements Third Element
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Mood Board Images
RISK
ADRENALINE
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Key Words
1. Service 2. Edge 3. Risk 4. Risk Management 5.Training 6.Experience 7.Affordable 8. Extreme 9. Adrenaline 10. Safety
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09
third element kayaking
third element kayaking
third element kayaking
third element kayaking
Signature Process A
The three intertwining cirlcles evolved as a product of the name “Three Elements.” I began this idea before I finalized the business name as “Third Element.” At this time I still hadn’t really decided what the three elements were, which led me to a new idea.
third element kayaking
third element kayaking
third element
third element kayaking
third e lement
third element
third element
kayaking
kayaking
third e lement
third e lement
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09
third element kayaking
third element kayaking
third element kayaking
Signature Process B
My second idea came directly from the first one. I began to play around with the center of the cirles, the place where they overlapped, and came up with what looked a little like three kayaks. This eventually turned into a kayak, the blue water, and a paddle which tied it all into the name “Three Elements.�
third element kayaking
third element
kayaking
third element kayaking
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09
DISTRO
Signature Process C
TE
TE
tE
te
t
e
te
tE
t
E
E
E
E
THIRD ELEMENT
E
thirde lement
E
THIRDELEMENT
E
E
EE EE
E
EE
tE
E
The lower half is something I tried by creating a clipping mask. It ended up cutting out the “three kayaks� shape out of both the TE and the double E. Even though I loved the turnout, it ended up looking too much like a propeller.
TE
E
My third idea was an experiment with lettermarks. I chose two fonts, a bold and light font, and incorporated the cirlces into it at a much smaller scale.
BAUHAUS 93
ThirdElement
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Signature Process D
This was my fourth and final idea. I really liked experimenting with the letter “e” and decided to just multiply it by three. When all three were lined up, it created this look that portrayed movement and the idea of water and rapids. I wanted to connect them all somehow so I extended the middle of the e all the way to the left, and turning it into a paddle connected the whole idea of kayaking and water and movement. I ended up changing my business name to “Third Element” to emphasize just one element which is water.
eee eee eee eee eee eee eee
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Final Signature
Third Element Kayaking
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Color & Typography
Third Element Kayaking
Third Element Kayaking
Third Element Kayaking
Third Element Kayaking
Third Element Kayaking
Third Element Kayaking
Third Element Kayaking
Arno Pro Regular Arno Pro Light Display Arno Pro Caption Arno Pro Italic Caption Arno Pro Semibold Arno Pro Bold Caption Arno Pro Bold Italic Arno Pro Semibold Caption Arno Pro Semibold Subhead
Jennifer Valentine Business Statement Brief
Futura
Jennifer Valentine Business Statement Brief
Futura Medium Italic
Business values and goals
Futura Condensed Medium Futura Condensed ExtraBold
Business values and goals
Our goal is to provide professional training and risk managment in the sport of White Water Kayaking. Our staff is rated best in the nation so as to provide you with the highest level of service possible, and comitted to the safety and skill development of our students. Classes range from two day to two week courses and are catered to help meet your speciďŹ c goals.
Our goal is to provide professional training and risk managment in the sport of White Water Kayaking. Our staff is rated best in the nation so as to provide you with the highest level of service possible, and comitted to the safety and skill development of our students. Classes range from two day to two week courses and are catered to help meet your speciďŹ c goals.
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Competitor Analysis
Third Element Kayaking
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Visual Mechanisms
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Business Card
Third Element Kayaking
Jennifer Valentine Owner
5432 SW White Water Dr. Seaside, OR 97753 Phone: 971.598.684
tekayaking@tekwhitewater.com www.TEKwhitewater.com
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Letterhead
Third Element Kayaking Jennifer Valentine 5432 SW White Water Drive Seaside, OR 97753
November 11, 2009 Kayakers Anonymous 7792 SE Woodsmoke Circle Seaside, OR 97753
Hello Kayakers Anonymous, We, at Third Element Kayaking would love to tell you about all our services and expert training and how it can benefit you as an individual. Here is a brief statement about us: Business Values and Goals Our goal is to provide prefessional training and risk management in the in the sport of White Water Kayaking. Our staff is rated best in the nation based on years of experience and will provide you with the highest level of service possible. We are comitted to the safety and skill development of our students. Services & Courses -Rental equipment for use in our classes -Courses in the five levels of White Water Kayaking We hope you love what you have heard so far and decide to join our current students here at Third Element Kayaking. Feel free to contact me with any further questions at my listed email address or phone. Best Regards, Jennifer V alentine
Owner Third Element Kayaking
-
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Envelope
Third Element Kayaking 5432 SW White Water Drive Seaside, OR 97753
Kayakers Anonymous
Kayakers Anonymous 7792 SE Woodsmoke Circle Seaside, OR 97753
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 2.75” x 8” Advertisements
Oregon & Washington’s Kayaking School
Oregon & Washington’s Kayaking School
Third Element Kayaking
Third Element Kayaking
THIS COULD BE YOU!
THIS COULD BE YOU!
In just a matter of anywhere from two days to two weeks you can learn to white water kayak!
In just a matter of anywhere from two days to two weeks you can learn to white water kayak!
Contact us now to get more info!
Jennifer Valentine 971.598.684 5432 SW White Water Drive Seaside, OR 97753
tekayaking@tekwhitewater.com www.TEKwhitewater.com
Contact us now to get more info!
Jennifer Valentine 971.598.684 5432 SW White Water Drive Seaside, OR 97753
tekayaking@tekwhitewater.com www.TEKwhitewater.com
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09
Third Element Kayaking
Oregon & Washington’s Premier Kayaking School
Full Advertisement Weekend 1st level course in indoor pool
In just a matter of anywhere from two days to two weeks you can learn to white water kayak!
Third Element Kayaking will provide you with affordable, professional, training and risk management in the sport of White Water Kayaking! Contact us now to get more info! Two week 3rd level course at the Deschutes River
Jennifer Valentine Phone: 971.598.684 Address: 5432 SW White Water Drive Seaside, OR 97753
Email: tekayaking@tekwhitewater.com Website: www.TEKwhitewater.com
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Web Page
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Gift Card
Third Element Kayaking
$50
TO:
FROM:
Third Element Kayaking Graphic Designer: Jennifer Valentine MHCC - Corporate Identity Systems F09 Trainer/Instructor Uniform